医院客户关系管理与经营服务平台的构建

在当前面对医疗市场激烈的竞争现状，医院如何立于不败之地，如何使医院建设保持一个良性发展势态，是医院管理者面临的严峻课题。各级医院应主动适应市场变化，大力推行市场营销，促进医院的建设与发展。讨论医院怎样运用现代营销理论来构建面向市场、符合医院行业特点的医院营销体系。     

Decadal plant composition changes in grazed native grassland

Most high value grasslands of south‐eastern Australia are restricted to small fragmented areas of public land. However, a significant proportion of native grassland is privately owned, managed with grazing rather than fire and is rarely monitored. Hence, a better understanding of grassland management and conservation on the private estate is required. Eco‐markets are policy instruments that incentivise private landholders to effectively manage and conserve native vegetation. However, short funding cycles restrict the capacity of monitoring programs to assess long‐term vegetation changes. In this study, 17 native grassland remnants on private land managed with livestock grazing were monitored before and during a 4‐year eco‐market and 6 years after it ended to determine how composition had changed over 10 years of monitoring. Numerous grassland attributes were either maintained or improved over the 10‐year period, which coincided with one of the most severe and long‐lasting droughts in recent history (i.e. the Millennium drought). In addition, several threatened species were identified as part of the program. A decline in exotic forb richness, native grass cover and native forb richness suggests there is also some impact of the Millennium drought on plant mortality as evidenced by altered litter dynamics. Inherent variability year‐to‐year for most measures of grassland attributes over the monitoring period indicates that climatic conditions have a strong influence on grassland dynamics. Our ability to determine the driver(s) of grassland composition was limited by monitoring program design. Future eco‐market monitoring programs should have adequate resources allocated to enable effective monitoring designs, that incorporate reference information and control sites, and should aim to be long‐term (i.e. >10 years). This will provide clearer insights into the drivers of grassland dynamics and allow for refinement of management options for conservation of this threatened community.     

2015 年度中国医药市场发展蓝皮书 ——公立医院终端市场部分 （ Ⅱ ）

介绍了我国的卫生机构状况、药品市场终端规模,以及我国公立医院终端化学药和中成药各大类药品市场份额状况,并分别对 我国公立医院终端化学药和中成药各大类重点品种的销售额 Top10 进行了分析。     

本溪关门山国家森林公园游客行为特征

研究游客行为特征对于旅游资源的开发、管理以及旅游目的地的可持续发展具有重要的作用。以本溪关门山国家森林公园为研究对象,通过问卷调查的方法对游客的人口统计学特征、地域结构特征、一般行为特征、消费特征及感知特征进行了研究。结果表明:关门山国家森林公园的游客以较高学历的男性中青年为主;客源主要来自本省辽宁,并以沈阳、本溪和大连的游客为主,客源地理集中度指数为35.71;旅游的主要目的是观赏枫叶,出游时间大部分集中在每年"十一"黄金周期间,且半数以上为当日往返的短程游览者;游客偏好与家人一起出游的旅行方式,所选择的交通工具主要为自驾车和旅游专车;游客的消费结构不平衡,主要集中于景区门票和交通费,占总消费的56.7%;游客对景区的喜好度依次为龙门峡景区月台子景区小黄山景区夹砬子景区鸣翠谷景区。总的来说,游客满意度较高,有89.1%的游客愿意重游此地,游客最不满意的地方主要表现在景区卫生方面。基于调查研究结果,对关门山国家森林公园的开发建设和可持续发展提供了相关建议。     

When cooperation begets cooperation: the role of key individuals in galvanizing support

Life abounds with examples of conspecifics actively cooperating to a common end, despite conflicts of interest being expected concerning how much each individual should contribute. Mathematical models typically find that such conflict can be resolved by partial-response strategies, leading investors to contribute relatively equitably. Using a case study approach, we show that such model expectations can be contradicted in at least four disparate contexts: (i) bi-parental care; (ii) cooperative breeding; (iii) cooperative hunting; and (iv) human cooperation. We highlight that: (a) marked variation in contributions is commonplace; and (b) individuals can often respond positively rather than negatively to the contributions of others. Existing models have surprisingly limited power in explaining these phenomena. Here, we propose that, although among-individual variation in cooperative contributions will be influenced by differential costs and benefits, there is likely to be a strong genetic or epigenetic component. We then suggest that selection can maintain high investors (key individuals) when their contributions promote support by increasing the benefits and/or reducing the costs for others. Our intentions are to raise awareness in—and provide testable hypotheses of—two of the most poorly understood, yet integral, questions regarding cooperative ventures: why do individuals vary in their contributions and when does cooperation beget cooperation?     

祁连山典型林区生态服务功能间接价值估算

采用常规和替代市场评估技术,对祁连山北坡东段哈溪林区有机质生产、水源涵养、水土保持、固定CO2和净化空气5种生态系统服务功能间接价值进行了估算,并对3种不同植被类型的生态服务功能价值进行了比较。结果表明,哈溪林区5种服务功能总价值为52061.00万元,其中森林、灌丛和草地分别为19510.34万元、25200.01万元和7350.65万元。按有林地面积推算,祁连山森林生态系统提供的服务功能间接经济价值是天祝县国民生产总值的3～5倍,森林生态系统所提供的生态服务功能价值远远超过了当地社会创造的经济价值。就水源涵养和水土保持服务功能而言,灌丛提供的总价值最大。     

湖南蓝山县端午药市的瑶药调查

中国南方一些少数民族地区民间“端午药市”流传至今,体现了民族医药的独具特色及其深远影响。为了解瑶族端午药市交易现状和发掘民族医药传统知识,采用民族植物学等方法对湖南省蓝山县端午药市进行调查,完成包括基原、地方名、药用部位、用途和用法、出现频度等内容的药用植物编目。结果表明:蓝山县端午药市药用植物种类丰富,共收集鉴定103科 222属262种,药用植物种类广泛分布于各科和各属中,其中种类较多的科有五加科(11种)、茜草科(11种)、菊科(11种)、百合科(10种)、唇形科(9种)、蝶形花科(8种)、芸香科(7种)。药市药浴植物畅销且种类多样,达94种,占总数的35.9%,体现瑶族在治疗疾病上以预防保健为主的理念。经统计药市上均未被国家药典和地方标准收录的药用植物有131种,占总数的50.2%,成为发掘新药源、新用途的潜在资源。对端午药市售药者年龄的调查发现,售药者的年龄主要集中在50～59岁间,占总人数的67%,40岁以下的仅占总人数的3%,可见民族药用传统知识的传承存在传承人老龄化、潜在传承人数量锐减的现象。此外,还对药市交易药用植物的种类组成和民族药用特色进行分析,探讨了端午药市对药用传统知识保护与传承的影响,并对蓝山端午药市的可持续发展提出了建议。     

A guide to practical babooning: Historical,social, and cognitive contingency

As ecologically adaptable animals, baboons are distributed widely across Africa, and display a variety of morphological and behavioral differences that reflect both local ecology and a complex evolutionary history. As long‐lived, slowly reproducing animals, baboons face numerous ecological challenges to survival and successful reproduction. As group‐living animals, the social world presents an equally diverse array of challenges that require the negotiation of individual needs within the constraints imposed by others. Understanding how all these facets of baboon evolutionary history, life history, ecology, sociality, and cognition fit together is an enormous but engaging challenge, and despite one hundred years of study, it is clear there is a still much to learn about the various natural histories of baboons. What also is clear, however, is that an appreciation of contingency holds the key to understanding all these facets of baboon evolution and behavior. In what follows, I hope to illustrate exactly what I mean by this, highlighting along the way that history is not to be ignored, variability is information and not merely “noise”, and that behavioral and cognitive complexity can be two very different things.