本溪关门山国家森林公园游客行为特征

研究游客行为特征对于旅游资源的开发、管理以及旅游目的地的可持续发展具有重要的作用。以本溪关门山国家森林公园为研究对象,通过问卷调查的方法对游客的人口统计学特征、地域结构特征、一般行为特征、消费特征及感知特征进行了研究。结果表明:关门山国家森林公园的游客以较高学历的男性中青年为主;客源主要来自本省辽宁,并以沈阳、本溪和大连的游客为主,客源地理集中度指数为35.71;旅游的主要目的是观赏枫叶,出游时间大部分集中在每年"十一"黄金周期间,且半数以上为当日往返的短程游览者;游客偏好与家人一起出游的旅行方式,所选择的交通工具主要为自驾车和旅游专车;游客的消费结构不平衡,主要集中于景区门票和交通费,占总消费的56.7%;游客对景区的喜好度依次为龙门峡景区月台子景区小黄山景区夹砬子景区鸣翠谷景区。总的来说,游客满意度较高,有89.1%的游客愿意重游此地,游客最不满意的地方主要表现在景区卫生方面。基于调查研究结果,对关门山国家森林公园的开发建设和可持续发展提供了相关建议。

A survey of tourist behavior in mount guanmen national forest park, Benxi City

Monitoring of tourist behavior is important for the development of tourism resources, management of scenic areas, and sustainable development of tourist destinations. In the present study, we conducted on-site investigations and distributed a survey to domestic tourists in Mount Guanmen National Forest Park, Benxi City, Liaoning Province. We evaluated tourists'' behavioral attributes, including demographic characteristics, location of trip origin, general traveling behavior, consumption foci, and perception of visiting experience. The results of our statistical analysis revealed that tourists tended to be well-educated young or middle-aged males, with different career backgrounds. The points of origin for visitor trips were concentrated in Liaoning Province, with most visitors arriving from the cities of Shenyang, Benxi, and Dalian; these visitors contributed to a tourist geographic concentration index of 35.71. The main purpose of tourists'' visits to Mount Guanmen was to enjoy the scenic amenities of the park, and particularly the colorful maple trees. More than 50% of the surveyed tourists were day visitors, who preferred to travel with their families during National Day holidays. The most popular modes of transportation were self-driving and coach travel. The main tourist expenditures were attraction entrance fees and transportation costs, which accounted for 56.7% of total consumption outlays. Mount Guanmen National Forest Park consists of five scenic areas. In order of surveyed visitor preference, these were Longmenxia, Yuetaizi, Xiaohuangshan, Jialazi, and Mingcuigu. The tourist preference ranking for these five scenic areas was Longmenxia, Yuetaizi, Xiaohuangshan, Jialazi, and Mingcuigu. Environmental sanitation in Mount Guanmen National Forest Park should be improved; however, the overall degree of tourists'' satisfaction with their experience of visiting the park was high and 89% of those surveyed expressed a desire to visit the area again. On the basis of our findings, we propose future directions and strategies for the development of Mount Guanmen National Forest Park.