Negative frequency-dependent preferences and variation in male facial hair

Negative frequency-dependent sexual selection maintains striking polymorphisms in secondary sexual traits in several animal species. Here, we test whether frequency of beardedness modulates perceived attractiveness of men''s facial hair, a secondary sexual trait subject to considerable cultural variation. We first showed participants a suite of faces, within which we manipulated the frequency of beard thicknesses and then measured preferences for four standard levels of beardedness. Women and men judged heavy stubble and full beards more attractive when presented in treatments where beards were rare than when they were common, with intermediate preferences when intermediate frequencies of beardedness were presented. Likewise, clean-shaven faces were least attractive when clean-shaven faces were most common and more attractive when rare. This pattern in preferences is consistent with negative frequency-dependent selection.     

The role of facial hair in women's perceptions of men's attractiveness,health, masculinity and parenting abilities

Facial hair strongly influences people's judgments of men's socio-sexual attributes. However, the nature of these judgments is often contradictory. The levels of intermediate facial hair growth presented to raters and the stage of female raters' menstrual cycles might have influenced past findings. We quantified men's and women's judgments of attractiveness, health, masculinity and parenting abilities for photographs of men who were clean-shaven, lightly or heavily stubbled and fully bearded. We also tested the effect of the menstrual cycle and hormonal contraceptive use on women's ratings. Women judged faces with heavy stubble as most attractive and heavy beards, light stubble and clean-shaven faces as similarly less attractive. In contrast, men rated full beards and heavy stubble as most attractive, followed closely by clean-shaven and light stubble as least attractive. Men and women rated full beards highest for parenting ability and healthiness. Masculinity ratings increased linearly as facial hair increased, and this effect was more pronounced in women in the fertile phase of the menstrual cycle, although attractiveness ratings did not differ according to fertility. Our findings confirm that beardedness affects judgments of male socio-sexual attributes and suggest that an intermediate level of beardedness is most attractive while full-bearded men may be perceived as better fathers who could protect and invest in offspring.     

Beneath the beard: do facial morphometrics influence the strength of judgments of men's beardedness?

Converging evidence suggests men's beards, like many androgen-dependent masculine secondary sexual traits, communicate masculinity and dominance intra-sexually while effects of men's beardedness on attractiveness ratings are more equivocal. Beards may enhance perceived masculinity and dominance via amplifying aspects of underlying craniofacial masculinity, particularly the size of the lower face and jaw. Here we tested these predictions across two studies. In study 1, we tested how three facial metrics - objectively measured craniofacial masculinity, facial-width-to-height ratio (fWHR), and jaw size - calculated while clean-shaven impacted on ratings of attractiveness, masculinity and dominance of 37 men photographed when clean-shaven and with full beards. Results showed that beards exerted significant and positive effects on masculinity, dominance and to a lesser extent attractiveness. However, fWHR did not significantly interact with beardedness to influence the directions of any of the ratings, and while some linear and nonlinear interactions were significant between objective craniofacial masculinity and beardedness as well as between jaw size and beardedness, they tended to be subtle and dwarfed by the large main effect of beardedness on perceptual ratings. In study 2, we measured ratings of attractiveness, masculinity and dominance for composite clean-shaven and bearded stimuli experimentally manipulated in facial shape to represent ±50% the shape of a beard, essentially manipulating the size of the lower face and jaw of the stimuli. We found a strong main effect whereby bearded stimuli enhanced dominance and masculinity ratings over clean-shaven stimuli. Increasing the size of the lower face and jaw augmented ratings of masculinity and dominance in clean-shaven stimuli but did not exert strong effects within bearded stimuli. Attractiveness ratings were highest for bearded faces with smaller jaws followed by bearded and clean-shaven faces with larger jaws and lowest for clean-shaven faces with small jaws. Taken together, our findings suggest that beards exert main effects on masculinity and dominance possibly by amplifying male typical facial shape. Attractiveness ratings of facial hair may reflect a compromise between overly dominant looking faces with larger jaws and the additive effects beardedness has on these ratings.     

Testosterone responses to competition in men are related to facial masculinity

Relationships between androgens and the size of sexually dimorphic male traits have been demonstrated in several non-human species. It is often assumed that a similar relationship exists for human male faces, but clear evidence of an association between circulating testosterone levels and the size of masculine facial traits in adulthood is absent. Here we demonstrate that, after experimentally determined success in a competitive task, men with more a masculine facial structure show higher levels of circulating testosterone than men with less masculine faces. In participants randomly allocated to a 'winning' condition, testosterone was elevated relative to pre-task levels at 5 and 20 min post-task. In a control group of participants allocated to a 'losing' condition there were no significant differences between pre- and post-task testosterone. An index of facial masculinity based on the measurement of sexually dimorphic facial traits was not associated with pre-task (baseline) testosterone levels, but was associated with testosterone levels 5 and 20 min after success in the competitive task. These findings indicate that a man's facial structure may afford important information about the functioning of his endocrine system.     

Correlated preferences for facial masculinity and ideal or actual partner's masculinity

Studies of women's preferences for male faces have variously reported preferences for masculine faces, preferences for feminine faces and no effect of masculinity-femininity on male facial attractiveness. It has been suggested that these apparently inconsistent findings are, at least partly, due to differences in the methods used to manipulate the masculinity of face images or individual differences in attraction to facial cues associated with youth. Here, however, we show that women's preferences for masculinity manipulated in male faces using techniques similar to the three most widely used methods are positively inter-related. We also show that women's preferences for masculine male faces are positively related to ratings of the masculinity of their actual partner and their ideal partner. Correlations with partner masculinity were independent of real and ideal partner age, which were not associated with facial masculinity preference. Collectively, these findings suggest that variability among studies in their findings for women's masculinity preferences reflects individual differences in attraction to masculinity rather than differences in the methods used to manufacture stimuli, and are important for the interpretation of previous and future studies of facial masculinity.     

Men's Preferences for Women's Femininity in Dynamic Cross-Modal Stimuli

Men generally prefer feminine women''s faces and voices over masculine women''s faces and voices, and these cross-modal preferences are positively correlated. Men''s preferences for female facial and vocal femininity have typically been investigated independently by presenting soundless still images separately from audio-only vocal recordings. For the first time ever, we presented men with short video clips in which dynamic faces and voices were simultaneously manipulated in femininity/masculinity. Men preferred feminine men''s faces over masculine men''s faces, and preferred masculine men''s voices over feminine men''s voices. We found that men preferred feminine women''s faces and voices over masculine women''s faces and voices. Men''s attractiveness ratings of both feminine and masculine faces were increased by the addition of vocal femininity. Also, men''s attractiveness ratings of feminine and masculine voices were increased by the addition of facial femininity present in the video. Men''s preferences for vocal and facial femininity were significantly and positively correlated when stimuli were female, but not when they were male. Our findings complement other evidence for cross-modal femininity preferences among male raters, and show that preferences observed in studies using still images and/or independently presented vocal stimuli are also observed when dynamic faces and voices are displayed simultaneously in video format.     

Changes in salivary estradiol predict changes in women's preferences for vocal masculinity

Although many studies have reported that women's preferences for masculine physical characteristics in men change systematically during the menstrual cycle, the hormonal mechanisms underpinning these changes are currently poorly understood. Previous studies investigating the relationships between measured hormone levels and women's masculinity preferences tested only judgments of men's facial attractiveness. Results of these studies suggested that preferences for masculine characteristics in men's faces were related to either women's estradiol or testosterone levels. To investigate the hormonal correlates of within-woman variation in masculinity preferences further, here we measured 62 women's salivary estradiol, progesterone, and testosterone levels and their preferences for masculine characteristics in men's voices in five weekly test sessions. Multilevel modeling of these data showed that changes in salivary estradiol were the best predictor of changes in women's preferences for vocal masculinity. These results complement other recent research implicating estradiol in women's mate preferences, attention to courtship signals, sexual motivation, and sexual strategies, and are the first to link women's voice preferences directly to measured hormone levels.     

Men's facial masculinity predicts changes in their female partners' sexual interests across the ovulatory cycle,whereas men's intelligence does not

A substantial body of work demonstrates that women's mate preferences change across the ovulatory cycle. When fertile in their cycles, women are especially attracted to masculine features (e.g., faces, voices, bodies), socially dominant behavior, and male scents associated with body symmetry and social dominance. Women may also find intelligent men particularly attractive when fertile, though findings are mixed. Related research shows that, on average, romantically-involved women report stronger sexual attraction to men other than their pair-bond partners, but not partners, when fertile, and especially when their partners lack features fertile women prefer (e.g., symmetry). In the current study, we examined whether women's patterns of sexual interests across the cycle are similarly moderated by partners' facial masculinity, facial attractiveness, and intelligence. Results revealed predicted effects of male partners’ facial masculinity but none for partners’ intelligence. Facial attractiveness may have effects, but we find no evidence that it does so independently of facial masculinity.     

Facial masculinity and fluctuating asymmetry

Recently, women have been found to prefer the scent of symmetrical men and relatively masculine male faces more during the fertile (late follicular and ovulatory) phases of their menstrual cycles than during their infertile (e.g., luteal) phases. These findings make most theoretical sense if men's symmetry is associated with the masculinity of their faces and, therefore, men's symmetry and facial masculinity tap a shared underlying quality. This study examined associations between masculine facial features and nonfacial body symmetry as well as facial symmetry in samples of 141 men and 154 women. As predicted, a component of facial features that discriminates the sexes and reflects masculinization of the face significantly covaried with symmetry in men. No significant correlation was observed for women. These findings suggest that men's facial masculinity partly advertises underlying developmental stability.     

The evolutionary significance and social perception of male pattern baldness and facial hair

Both male facial hair and male pattern baldness are genetically based, suggesting that they contributed to fitness. The multiple fitness model provides an evolutionary interpretation of the social perception of male pattern baldness and beardedness in terms of the multidimensional meaning of physical maturational stages. Male facial beardedness is associated with the sexual maturation stage and is hypothesized to signal aggressive dominance. Male pattern baldness, by contrast, is associated with the next stage of physical maturation, termed senescence. Pattern baldness may signal social maturity, a non-threatening form of dominance associated with wisdom and nurturance. We tested these hypotheses on social perceptions using manipulated male facial stimuli. We presented faces with three levels of cranial hair, including full, receding, and bald, and two levels of facial hair, beard with moustache and clean shaven. Consistent with the model, a decrease in the amount of cranial hair was associated with increased perceptions of social maturity, appeasement, and age, and decreased perceptions of attractiveness and aggressiveness. Targets with facial hair were perceived as more aggressive, less appeasing, less attractive, older, and lower on social maturity than clean shaven faces.     

Does Masculinity Matter? The Contribution of Masculine Face Shape to Male Attractiveness in Humans

Background

In many animals, exaggerated sex-typical male traits are preferred by females, and may be a signal of both past and current disease resistance. The proposal that the same is true in humans – i.e., that masculine men are immunocompetent and attractive – underpins a large literature on facial masculinity preferences. Recently, theoretical models have suggested that current condition may be a better index of mate value than past immunocompetence. This is particularly likely in populations where pathogenic fluctuation is fast relative to host life history. As life history is slow in humans, there is reason to expect that, among humans, condition-dependent traits might contribute more to attractiveness than relatively stable traits such as masculinity. To date, however, there has been little rigorous assessment of whether, in the presence of variation in other cues, masculinity predicts attractiveness or not.

Methodology/Principal Findings

The relationship between masculinity and attractiveness was assessed in two samples of male faces. Most previous research has assessed masculinity either with subjective ratings or with simple anatomical measures. Here, we used geometric morphometric techniques to assess facial masculinity, generating a morphological masculinity measure based on a discriminant function that correctly classified >96% faces as male or female. When assessed using this measure, there was no relationship between morphological masculinity and rated attractiveness. In contrast, skin colour – a fluctuating, condition-dependent cue – was a significant predictor of attractiveness.

Conclusions/Significance

These findings suggest that facial morphological masculinity may contribute less to men''s attractiveness than previously assumed. Our results are consistent with the hypothesis that current condition is more relevant to male mate value than past disease resistance, and hence that temporally fluctuating traits (such as colour) contribute more to male attractiveness than stable cues of sexual dimorphism.     

Beards and the big city: displays of masculinity may be amplified under crowded conditions

Facial hair is a prominent secondary sexual trait, particularly given the importance of the face in interpersonal communication. Bizarrely by animal standards, men expend considerable effort every day trimming, waxing or shaving this androgen-dependent trait. Why some men shave this cue of masculinity off, and why women's preferences for facial hair vary so dramatically, remains largely unresolved. Using a large cross-cultural sample, we explore city- and nation-level variation in preferences for beards and in facial hair grooming patterns to test how economic and demographic conditions alter frequency-dependence in preferences for beardedness. We found that women's preferences for beards were strongest in countries with lower average incomes. Beards were most common in cities with larger populations, in countries where women express stronger preferences for facial hair and life expectancy was higher. Frequencies of non-beard facial hair styles (e.g. mustaches, goatees) were most common in large cities, but were unrelated to any demographic factors. Our results suggest a role for female choice in shaping large-scale patterns of facial hair grooming and highlight that under crowded conditions with high anonymity, displays of masculinity may be amplified.     

Do more attractive women show stronger preferences for male facial masculinity?

Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women's own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women's preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (third-party ratings of facial attractiveness). This pattern of results is consistent with the proposal that women's beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.     

Environmental threat influences preferences for sexual dimorphism in male and female faces but not voices or dances

During evolution, humans faced the trade-off between preferences for feminine and masculine traits which are presumably connected to parental care, and genetic quality or provisioning abilities, respectively. Recent research has shown that environmental factors influence preferences for femininity/masculinity in potential mates. However, studies mainly focus on women's preferences for isolated cues in men. We examined the influence of pathogen and resource threat on women's and men's preference for femininity/masculinity in opposite sex unmanipulated faces, voices, and dances. Three hundred seventy (206 women) students, aged 18–35 years, from universities across the state of Sao Paulo, Brazil, were primed with newspaper-like articles on either pathogen threat (Aedes aegypti, and its mosquito-borne diseases) or resource threat (=economic crisis), and compared to a control-priming condition (lions poisoned in a Kenyan Reserve). Participants were randomly assigned to rate attractiveness of the stimuli in one of the mating strategies (i.e., short-term or long-term relationship context). After each priming article, participants rated attractiveness of pre-rated masculine and feminine stimuli of the opposite sex in a standalone-rating design. The environmental threats and the control-priming conditions were shown in a random sequence. We found that the environmental threat and the mating strategies had no systematic effect on preferences for faces, voices and behavior, suggesting that different modalities can cue to different individual qualities and can be used differently according to the environmental context and relationship strategy. The environmental threat only had a weak effect on preferences for facial femininity-masculinity: women found feminine male faces more attractive under pathogen threat, while men found feminine female faces more attractive under resource threat. This is in contrast to some previous studies, and shows that effect of ecological factors on human psychology should be submitted to a more rigorous scrutiny. The mating strategies only interacted with voice attractiveness: women rated male voices as more attractive after being primed with any type of environmental threat when considering long-term relationship context, while in men this was true when considering short-term relationship. Finally, feminine dance videos were perceived as attractive under environmental threat, irrespective of sex, type of environmental threat or mating strategy.     

Female Preferences for Male Vocal and Facial Masculinity in Videos

Vocal and facial masculinity are cues to underlying testosterone in men and influence women’s mate preferences. Consistent with the proposal that facial and vocal masculinity signal common information about men, prior work has revealed correlated female preferences for male facial and vocal masculinity. Previous studies have assessed women’s preferences for male facial and vocal masculinity by presenting faces and voices independently and using static face stimuli. By contrast, here we presented women with short video clips in which male faces and voices were simultaneously manipulated in masculinity. We found that women who preferred masculine faces also preferred masculine voices. Furthermore, women whose faces were rated as relatively more attractive preferred both facial and vocal masculinity more than did women whose faces were rated as less attractive. These findings complement other evidence for cross‐modal masculinity preferences among women and demonstrate that preferences observed in studies using still images and/or independently presented vocal stimuli are also observed when dynamic faces and voices are displayed simultaneously in video format.     

Mate preferences and choices for facial and body hair in heterosexual women and homosexual men: influence of sex,population, homogamy,and imprinting-like effect

Recent research has reported that male body and facial hair influence women's mate preferences. However, it is not clear whether such preferences are typical for women or for individuals who prefer males as sexual partners. Here we explored body and facial hair in preferred and actual partners among men and women who prefer men as sexual partners. Including homosexual individuals provides a unique opportunity to investigate whether evolved mating psychologies are specific to the sex of the individual or sex of the partner. Based on an online survey of 1577 participants from Brazil and the Czech Republic, we found that, on average, homosexual men preferred hairier stimuli than heterosexual women, supporting past findings that homosexual men have strong preferences for masculine traits. Preferences for facial and body hair appear to be influenced less by sex of the preferred partner than sex of the individual, pointing to a possible sex-specific mating psychology. Further, Brazilians preferred bigger beards than Czechs, which was positively associated with the self-reported amount of beardedness in Brazil, suggesting that familiarity effects underpin cross-cultural differences in preferences for facial hair. Moreover, homosexual men preferred a self-similar degree of beardedness, and Czech women preferred a similar degree of beardedness as their fathers had during their childhood. However, these effects were not associated with the level of facial hair in their actual partners; in general, mate preferences and actual mate choices for facial and body hair differed. Thus, individual differences in some self-reported characteristics, cultural factors, and aspects of personal experience may modulate differences in preferences for masculine traits.     

Does sexual dimorphism in human faces signal health?

Evolutionary psychologists suggest that a preference for sexually dimorphic traits in human faces is an adaptation for mate choice, because such traits reflect health during development. For male faces, this claim rests on the immunocompetence-handicap hypothesis, which states that the increased testosterone levels needed to develop large masculine traits stress the immune system. We examined whether masculine traits in adolescent male faces are associated with health during development, and also whether feminine traits in adolescent female faces signal health. Feminine traits are attractive, but it is less clear whether they should signal health. Rated masculinity in adolescent male faces correlated modestly with actual health, and was perceived as healthy, but not as attractive. Rated femininity in adolescent female faces did not correlate with actual health, although it was perceived as healthy and attractive. These results support the immunocompetence-handicap hypothesis for male faces in that masculine traits signalled health during adolescence. However, they suggest that any health-related evolutionary benefits obtained from preferences for attractive facial traits may be weak.     

Male facial attractiveness,perceived personality,and child-directed speech

This study investigated associations between men's facial attractiveness, perceived personality, attitudes towards children, and the quality of their child-directed (CD) speech. Sixty-three males were photographed and completed a brief questionnaire concerning their family background and attitudes towards children. They then performed a task in which they gave directions to (imaginary) adults and children. Analyses of the acoustic properties of speech produced under each condition were performed in order to determine the extent to which individual men changed their speech to accommodate a child listener (i.e., exhibited CD speech). The men's faces were rated by 59 female participants, who assessed perceived prosociality, masculinity, health, and short- and long-term attractiveness. Although women's ratings of attractiveness and prosociality were related to men's self-reported liking for children, they were negatively correlated to men's use of CD speech (i.e., less attractive men used more features of CD speech when addressing an imaginary child). These findings are discussed in the context of halo effects and strategic pluralism in male mating behaviors.     

Exposure to visual cues of pathogen contagion changes preferences for masculinity and symmetry in opposite-sex faces

Evolutionary approaches to human attractiveness have documented several traits that are proposed to be attractive across individuals and cultures, although both cross-individual and cross-cultural variations are also often found. Previous studies show that parasite prevalence and mortality/health are related to cultural variation in preferences for attractive traits. Visual experience of pathogen cues may mediate such variable preferences. Here we showed individuals slideshows of images with cues to low and high pathogen prevalence and measured their visual preferences for face traits. We found that both men and women moderated their preferences for facial masculinity and symmetry according to recent experience of visual cues to environmental pathogens. Change in preferences was seen mainly for opposite-sex faces, with women preferring more masculine and more symmetric male faces and men preferring more feminine and more symmetric female faces after exposure to pathogen cues than when not exposed to such cues. Cues to environmental pathogens had no significant effects on preferences for same-sex faces. These data complement studies of cross-cultural differences in preferences by suggesting a mechanism for variation in mate preferences. Similar visual experience could lead to within-cultural agreement and differing visual experience could lead to cross-cultural variation. Overall, our data demonstrate that preferences can be strategically flexible according to recent visual experience with pathogen cues. Given that cues to pathogens may signal an increase in contagion/mortality risk, it may be adaptive to shift visual preferences in favour of proposed good-gene markers in environments where such cues are more evident.     

Q-cgi: new techniques to assess variation in perception applied to facial attractiveness

We present novel methods for assessing variation in the perception of subjective cues based on a fusion of Q-methodology with computer graphics techniques. Participants first Q-sort face stimuli based upon a subjective quality; a randomization-based statistic is then calculated to test whether groups of participants differ in their perception. Computer graphics are then used to extract and illustrate the differences in the manner which participants sorted so that the differences can be quantified. As a demonstration, the technique is applied to investigate the effects of prospective relationship duration and of sexual restrictiveness on the characteristics which participants find attractive in photographs of opposite-sex faces. Results show that in a naturally varying set of faces, female participants prefer facial cues related to masculinity for short-term relationships, whereas characteristics related to positive personality attributes are preferred for long-term relationships. For short-term relationships, male participants appear to prefer more feminine, youthful faces. Preferences of individuals with less restricted sexual strategy paralleled short-term preferences in that more feminine female faces and more masculine male faces were preferred.