What are the primary covariates of environmental attitudes and behaviours in Canada? A national-scale analysis of socioeconomic,political, and demographic factors

There is considerable ambiguity around the importance of demographic and socio-economic characteristics that catalyze pro-environmental behaviours. These factors are typically deemed responsible for environmental skepticism, such as the degree of trust in social institutions, fundamental views of the individuals (e.g., religiosity and political ideology), and competing priorities. In this context, the present study analyzed a comprehensive dataset of survey responses to discern the most reliable predictors of environmental attitudes of Canadians related to activism, lifestyle, household practices on air quality, waste disposal, energy and water conservation. To achieve this objective, we capitalize upon the wealth of publicly available data from surveys conducted by Statistics Canada's Households and the Environment Survey. Our analysis suggests that individuals with university-level education and higher income or families with children generally display pro-environmental behaviours. Political conservatism, as expressed by the percentage vote for the Progressive Conservative Party of Canada in a given area, appears to covary with some facets of the documented reluctance to embrace environmentally aligned behaviours (i.e., climate change issues), although we did not find a major “conservative-versus-liberal” divide about the broader spectrum of environmental issues. Our assessment of environmental attitudes in different Canadian provinces suggests an aptitude for more sustainable living in Ontario and British Columbia. Our analysis also provides evidence that the intent to support efforts that reduce emissions from burning fossil fuels or promote clean energy and technology – which has been overwhelmingly communicated in recent national polls – is not necessarily actualized. This established trend of Canadians failing to “walk the talk” and materialize their stated commitment with tangible participation into environmentally supportive behaviours could stem from barriers imposed at the household and societal levels. Notwithstanding the uncertainty regarding the importance of different socio-demographic factors in shaping our predisposition and behaviour towards environmental issues, the findings of our study offer a working model that could allow addressing the roots of environmental skepticism, promote societal trust, and revisit the role of ecopolitics in the social agenda.