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Explaining end‐users' intentions to use innovative medical and food biotechnology products |
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| Authors: | Bob C. Mulder P. Marijn Poortvliet Peter Lugtig Marijn de Bruin |
| Affiliation: | 1. Strategic Communication, Wageningen University, The Netherlands;2. Methodology and Statistics, Faculty of Social and Behavioural Sciences, Utrecht University, The Netherlands;3. Amsterdam School of Communication Research (ASCoR), Faculty of Social and Behavioural sciences, University of Amsterdam, The Netherlands;4. Health Psychology Group, Institute of Applied Health Sciences, University of Aberdeen, Scotland |
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