Public perception of the cultural value of Satoyama landscape types in Japan

Using the public survey “The Top 100 Japanese Rural Landscapes” conducted by Asahi Shimbun Newspaper Company in 2008, this study attempted to analyze public perception of rural landscapes and their cultural value. A total of 3,024 nominated sites were given coordinates and combined with land use and topographic datasets using a GIS, and classified into several landscape types using cluster analysis. Keywords that appeared frequently in the nominations were extracted using a text-mining tool and used to interpret the cultural value of each type. As a result, the nominated sites were divided into six types. The majority of nominated sites were classified as Forest Type (forest 88%) and associated with the keywords traditional rural lifestyle, and sites to visit. Mixed Type (forest 50%, paddy field 20%, and other agricultural fields 10%) were associated with biodiversity and conservation activities, and Paddy Field Type (paddy field 60%) was significantly associated with Furusato (Home). Urban and Suburban Type sites (built-up land 50%) were concentrated in the Kanto Region and nominated mainly by local citizens for their nature activities. There was also the Other Agricultural Type, which made up 10% each of the nominations, and the Coastal Type, which was mostly nominated by ocean-related organizations and rarely nominated by the general public. Additionally, the concept of biodiversity seemed to be difficult for the public to understand. The results indicated that future studies should consider public perception of the variety of Satoyama landscapes and how it should be incorporated into future Satoyama management strategy.