Rapid Survey Technique Using Socio-Economic Indicators to Assess the Suitability of Pacific Island Rural Communities for Kappaphycus Seaweed Farming Development

The literature on economic feasibility of farming seaweeds like Kappaphycus alvarezii in tropical locations is mainly based upon Asian case studies, and often does not take into account social factors in seaweed farming success. Pacific island countries are culturally and economically distinct from Asia, and efforts are now being made to establish seaweed industries here. Past experiences have showed that social factors often outweigh technical factors in determining the success of rural development projects. In addition, Pacific island communities are very diverse in their socio-economic make-up. The particular community chosen for location of a development project is therefore critical to success. Project managers need to recognize in advance the best type of community for seaweed farming development. The objective of this study was to identify socio economic factors that can be used as predictors of project success or failure. Using results of social survey techniques carried out in eight communities within the Fiji Group, a rapid survey technique has been developed which can enable decisions about whether a community is suitable for farming seaweed or not. Though developed from Fiji case studies, the technique can be applied in other rural Asia/Pacific situations.