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Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical‐Rich Juice Product
Authors:L.J.R. Lawless  A.C. Drichoutis  R.M. Nayga Jr  R.T. Threlfall  J.F. Meullenet
Affiliation:1. Department of Food Science, University of Arkansas, Fayetteville, AR;2. The Hershey Company, Hershey, PA;3. Department of Agricultural Economics & Rural Development, Agricultural University of Athens, Athens, Greece;4. Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR;5. Norwegian Agricultural Economics Research Institute, Oslo, Norway;6. Department of Food and Resource Economics, Korea University, Seoul, South Korea;7. Institute of Food Science and Engineering, University of Arkansas, Fayetteville, AR
Abstract:
Keywords:
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