Further Than the Eye Can See: Psychological Distance and Perception of Environmental Threats

The deteriorating state of the environment and global warming pose a serious and unprecedented threat to humanity. Yet, public response and personal behavior do not reflect the proportions of such a threat. In the present research we explored possible reasons for this discrepancy. Past research has shown that people perceive events as more threatening based on their immediacy, certainty, or personal implications. Liberman and Trope (2008) developed the concept of “psychological distance” (PD), according to which more immediate events are seen as “closer in time,” more certain events as “closer in probability,” and events with greater potential for personal harm as “socially closer.” Adopting this concept, we examined how distant, in terms of PD, people perceive environmental threats to be. Using a structural equations model, we measured how PD influences environmental threat perception. In a sample of 305 Israeli students who completed a computerized questionnaire, we found that environmental threats were perceived as psychologically distant in all of the PD dimensions, and that PD strongly affected perceived severity of environmental threats and willingness to engage in pro-environmental behavior. The reasons for the psychological remoteness of environmental threats and possible approaches to cope with its implications are discussed.