新媒体时代医院危机事件的应对策略

微博、博客、SNS的兴起,预示着新媒体时代的全面到来。信息的传播方式也发生了颠覆性的改变。就医院而言,个体的矛盾和冲突事件,如果不能及时得到正确的处理,在新媒体的广泛介入后,极易在短时间内变成一个公共卫生事件。文章拟结合具体案例,对实践操作中的难点问题进行分析,并就应对策略进行讨论。

Coping Strategies of Hospital Crisis Events in the New Media Age

The rise of micro-blog, blog, SNS, the rise indicates that the full arrival of the new media era. The mode of transmission of information has also undergone a disruptive change. Hospitals, the individual contradictions and conflicts, if not timely get the right treatment, the extensive involvement of the new media, easily become a public health event in a short time. This paper intends to specific cases, to analyze difficult problems in practical operation, and the correct response strateg es are discussed.