新媒体时代医院危机事件的应对策略 |
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引用本文: | 王懿辉,倪洪珍. 新媒体时代医院危机事件的应对策略[J]. 西北植物学报, 2012, 0(8): 36-37 |
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作者姓名: | 王懿辉 倪洪珍 |
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摘 要: | 微博、博客、SNS的兴起,预示着新媒体时代的全面到来。信息的传播方式也发生了颠覆性的改变。就医院而言,个体的矛盾和冲突事件,如果不能及时得到正确的处理,在新媒体的广泛介入后,极易在短时间内变成一个公共卫生事件。文章拟结合具体案例,对实践操作中的难点问题进行分析,并就应对策略进行讨论。
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关 键 词: | 新媒体 医院 危机事件 应对策略 |
Coping Strategies of Hospital Crisis Events in the New Media Age |
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Abstract: | The rise of micro-blog, blog, SNS, the rise indicates that the full arrival of the new media era. The mode of transmission of information has also undergone a disruptive change. Hospitals, the individual contradictions and conflicts, if not timely get the right treatment, the extensive involvement of the new media, easily become a public health event in a short time. This paper intends to specific cases, to analyze difficult problems in practical operation, and the correct response strateg es are discussed. |
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