Ladies Are Seen, Not Heard: Language Socialization in a Southern, African American Cosmetology School

This article examines language socialization among African American cosmetology students. To constitute themselves as hair experts, freshman and senior students learn to distinguish between specialized and lay hair terminology, avoid loud talking, and ask clients' diagnostic questions. Students also reframe textbook metacommunicative theories using personal narrative, role-play, and "mother wit." Findings from this ethnographic and discourse analytic study highlight the actual processes through which students learn to speak as and hence, become "hair experts." Data further reveal how language learning is shaped by students' cultural and communal contexts.