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The Rumor of Globalization: Globalism,Counterworksand the Location of Commodity
Authors:Bhaskar?Mukhopadhyay  author-information"  >  author-information__contact u-icon-before"  >  mailto:b.mukhopadhyay@vsnl.com,privatemiaaow@rediffmail.com"   title="  b.mukhopadhyay@vsnl.com,privatemiaaow@rediffmail.com"   itemprop="  email"   data-track="  click"   data-track-action="  Email author"   data-track-label="  "  >Email author
Affiliation:(1) Department of Sociology, Jadavpur University, Jadavpur, Calcutta, 70032, West Bengal, India
Abstract:This article seeks to document the vernacular perceptions of ‘globalization’ in rural Bengal (India) and, in that connection, seeks to rethink some long-held western notions concerning commodity, consumption, representation, the nature of sociality and the politics of democratic empowerment in the third-world. In the subaltern imaginary, images seem to play a crucial role conductive to empowerment. Also, far from resisting globalization and consumption, the rural poor seems to have assimilated these into their vernacular cosmology. In memoriam: Gourkishore Ghosh (1923–2001) Vernacular intellectual, publicist, crusader for free speech and democracy
Keywords:Globalization  local/global    commodity fetishism’    consumption  spectacle  simulacrum  gift  democracy  governance    Subaltern Studies’    community  personhood
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