EVALUATION OF RANGE-GRAZED AND CONCENTRATE-FEDBEEF BY A TRAINED SENSORY PANEL, A HOUSEHOLD PANEL AND A LABORATORY TEST MARKET GROUP

A trained sensory panel and a household panel evaluated leaner range-grazed and higher grading concentrate-fed beef for sensory characteristics. The findings were compared to those from a laboratory test market study designed to determine the consumer appeal of branded range-grazed beef when compared to concentrate-fed beef. Broiled steaks from concentrate-fed steers were scored more flavorful, more tender, more juicy and more desirable overall than those from range-grazed steers by the trained sensory panel and by the household panel. In the laboratory test market study steaks from range-grazed steers were nearly equal in acceptance to those from concentrate-fed steers because consumers, although accustomed to concentrate-fed beef in their marketplace, compromised palatability for meat they perceived to be leaner and more healthful.