Animal Suffering: Representations and the Act of Looking

Animal advocacy uses images of nonhuman suffering as a form of normative rhetoric and a method of persuasion. Although much attention has been given to various facets of the depiction of human suffering, images of animal suffering have, to a large extent, escaped closer scrutiny. This paper seeks to remedy the situation by investigating four issues—the risk of aesthetics, the risk of perpetuating moral wrongs, the problem of privacy, and compassion fatigue—as they relate to images of farmed animal suffering. The paper will argue that images of nonhuman suffering are in danger of being interpreted as a form of visual intrigue, and that they invite seldom-asked questions concerning the justification of the act of looking, together with the privacy of nonhuman animals. Moreover, it will be maintained that compassion fatigue commonly affects how these images are perceived. Making use of the views of Susan Sontag, J. M. Coetzee, and Stanley Cohen (among others), it will be argued that, in order to escape the problematic connotations and consequences of the aforementioned issues, a normative dimension pointing toward action must be explicated.