中国驰名商标上的生物多样性保护问题探讨

保护商标上的生物多样性问题将成为社会关注的焦点。用生物的形象或图形作为标识的商标定义为生物商标,同时将用于商标的生物称之为商标生物。商标作为一种商品,一种无形资产,一种知识产权,特别是驰名商标,商标生物的文化、美学、传播价值为商标带来超额的"虚劳动"价值。2002—2011的十年间,中国经济总量上升到第二位,中国驰名商标认定最多的沿海5省驰名商标累积数量增长随着GDP年际呈指数增长趋势。十年间中国认定的驰名商标共2766个,其中生物商标共274个,约占驰名商标总数的10%;所包括的商标生物可以按生物类群进行分类的生物商标共201个,其中植物类生物商标为83个(包含概念型植物),动物类生物商标为118个(包含概念型动物);在商标生物中实际的动植物为93个,文化概念类动植物为108个;在商标生物中,实际的植物为42个,实际的动物为51个;文化概念类植物为41个,文化概念类动物为67个。中国驰名商标生物中国家重点保护野生植物占2.03%;驰名商标生物中国家重点保护野生动物占4.99%。如果生物商标企业树立起保护商标上的生物多样性的意识与社会责任,同时付诸实际的保护行动,这将为推动全社会关注与保护生物多样性、建设生态文明起到积极贡献。

Analysis on biodiversity conservation issues involved in chinese reputed trademarks

Biodiversity issues involved in trademark protection will become the focus of the public.biological trademark is delineated as trademark using biological images or biological graphics. The relevant species are called trademark species. As trademark is often regarded as a commodity, an intangible asset, an intellectual property, the cultural value, aesthetic value and communication value of trademark species, especially for famous trademarks, can bring excess fictitious labor value. During 2002 to 2011, China's GDP has rose to the second in the world, at the same time, the quantity of famous trademarks in five coastal provinces whose reputed trademarks rank top five in China, has grown increases exponentially. During the ten years, China has recognized 2766 well-known trademarks, including 274 biological trademarks, about 10% of the total number. About 201 trademark involved in can be classified according to biological groups, in which plant biological trademarks are 83, including conceptual plant, animal biological trademarks are 118, including conceptual animals, cultural conceptual species are108; in trademark species, there are 42 plants, 51 animals; cultural conceptual plants are 41, and cultural conceptual animals are 67. In Chinese well-known trademark species, the national key protected wild plants account for 2.03%; the national key protected wild animals account for 4.99%. Supposing that biological brand enterprises realized the biodiversity conciseness and social deputes in trademark protection, and took actions, they would make a great contribution to strengthening society's attention, promoting biodiversity conservation and construction of ecological civilization.