多学科视角下的野生动物消费需求和消费行为研究进展

全球持续扩张的野生动物消费需求和相关非法贸易是生物多样性保护的重要威胁之一。近期新冠肺炎疫情暴发, 野生动物贸易和食用的公共卫生安全风险也引起了社会各界的关注。本文从社会学、心理学、行为科学等多学科的视角分析和理解我国野生动物消费的需求动因, 提出科学的行为改变对策。从我国野生动物消费现状来看, 功能性、社会性和体验性等非生活必需性需求凸显, 并受复杂因素影响。基于对需求动因的理解, 运用合适的行为改变框架, 以及宣传教育、社会影响、法律规范和行为助推等多种行为改变方法, 通过科学系统的阶段和步骤, 可有效地影响和改变野生动物消费行为。行为改变对策的实施需在具体情境下加强合作, 重视多学科运用、多主体合作和多尺度考虑。

Understanding and changing wildlife consumption behavior from a multidisciplinary perspective

Escalating global demand for wildlife products and consequential illegal wildlife trade has become one of the major threats to biodiversity conservation. In the recent COVID-19 pandemic, growing public health risks of wildlife trade and consumption have triggered widespread public concern. In this review, we adopt a multidisciplinary perspective, including sociology, psychology, behavioral science and other disciplines, to understand the motivations for wildlife consumption in China, and to propose scientifically guided behavioral change countermeasures. The current state of wildlife consumption in China reveals certain functional, social, experiential and other non-essential needs of wildlife as major drivers of consumption, which are affected by a host of complex factors. Based on our understanding of the drivers of demand, we suggest using behavioral change frameworks, and a variety of behavioral change methods, including education, social influence, regulation and nudging, to effectively influence and change wildlife consumption behavior. For effective implementation of behavioral change strategies, collaboration needs to be strengthened, both among and across diverse disciplines, actors and scales of interest.