Basking in reflected glory: the election of president Obama and naming behaviour

The influence of the 2008 election of President Barack Obama on the naming of children born to African American mothers was investigated. Results indicated that children born after the election were given names that sounded more ‘African American’ than were children born before the election. In addition, African American mother’s Collective Self-Esteem scores were positively correlated with the ethnic sound of a child’s name. It was concluded that this difference in naming behaviour could be viewed through a social identity theory approach and might indicate a desire to ‘bask in the reflected glory’ of President Obama’s election.