Rethinking of risk communication: lessons from the decision sciences

Risk communication involves three primary elements: process, content and intent. Much has been written about the first two. Much is known, for example, about the guiding principles that should be considered during the design of a risk communication. Likewise, many studies have been conducted about how best to establish the technical and informational content of a risk communication. Very little attention, by contrast, has been devoted to the intent of risk communication, which is to inform decision making for risk management. While appropriate information upon which to base risk management decisions is important, so to is an understanding of how people instinctively approach decision making under conditions of risk. Work in the decision sciences provides this often-missing perspective for many risk communication efforts and is, therefore, the focus of this paper.

Joseph L. ArvaiEmail: