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CONSUMER ATTITUDES AND EXPECTATIONS OF GINSENG FOOD PRODUCTS ASSESSED BY FOCUS GROUPS AND CONJOINT ANALYSIS |
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| Authors: | HEE SOOK CHUNG HEE‐DO HONG KYUNGTACK KIM CHANG‐WON CHO HOWARD R MOSKOWITZ SOO‐YEUN LEE |
| Institution: | 1. Department of Food Science and Human Nutrition, University of Illinois at Urbana‐Champaign, Urbana, IL;2. Korea Food Research Institute, Sungnam‐Si, Gyeonggi‐Do, Korea;3. Moskowitz Jacobs Inc., White Plains, NY |
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