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IDENTIFICATION OF DRIVERS OF OVERALL LIKING – DETERMINATION OF RELATIVE IMPORTANCES OF REGRESSOR VARIABLES |
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| Authors: | JIAN BI JULIA CHUNG |
| Institution: | 1. Sensometrics Research and Service, 9212 Groomfield Road, Richmond, VA 23236;2. Wrigley, A Subsidiary of Mars Incorporated, Chicago, IL |
| Abstract: | |
| Keywords: | |