湖南中医药旅游资源开发策略研究

湖南具有很好的中医药旅游资源,并且在开发利用方面具有很好的优势,但目前湖南中医药旅游资源的开发缺乏品牌效应,管理混乱、人员素质不高、中医特色不凸显、对外宣传不足.为了加速湖南中医药文化旅游的发展,应该加强基础设施建设,培养专业人才,加大宣传力度,形成品牌,打造特色旅游产业链、开发中医药旅游多种模式,进一步提升中医药旅游在湖南旅游产业中的地位,促进湖南旅游业的发展.

Studies on Exploiting Strategy of Chinese Medicine Tourism Resource in Hunan Province

Hunan has good tourism resources of Chinese medicine,and she has the many advantages in the development and uti-lization.But now the development of tourism resources of Chinese medicine in Hunan still has many problems,such as lack of brand ef-fect,disorderly management,low quality personnel,no highlight Chinese characteristics,insufficient foreign propaganda,and so on.In order to accelerate the development of traditional Chinese medicine in Hunan cultural tourism,the construction of infrastructure should be strengthened.Professional talents should be cultivated.Propaganda and forming brand are also necessary.Special tourism industry chain and tourism development modes of Chinese medicine should be made.It’s necessary to further promote Hunan tourism industry of Chinese medicine in the tourism position and development of Traditional Chinese Medicine tourism in Hunan Province.