THE PSYCHOPHYSICAL RELATIONSHIP BETWEEN COLOR AND SALT CONCENTRATIONS IN CHICKEN FLAVORED BROTHS

Taste panelists evaluated the effect of color on salt perception in chicken flavored samples using magnitude estimation. Samples were colored to simulate commercial chicken broth. Five color intensities were added to 5 NaCl concentrations ranging from 0.34 to 0.66% (w/v). Color had no influence on salt perception. Panelists were able to perceive color differences among samples (P <0.001) and these were correlated with the objective color function cot⁻¹ (a/b) calculated from the L,a,b values obtained from the Gardner XL-23. Overall flavor preference was evaluated by a taste panel using the technique of magnitude estimation. NaCl concentrations ranged from 0.52 to 0.80% (w/v). Overall flavor preference was unaffected by color. A reduction in NaCl concentration from 0.80% (w/v) to 0.52% (a 35% reduction) did not alter flavor preference. A 50 member consumer panel using a paired comparison test found no difference in flavor preference between an uncolored sample containing 0.80% (w/v) NaCl and a colored sample containing 0.72% (w/v) NaCl.