Evolved gender differences in mate preferences: Evidence from personal advertisements

Evolutionary theorists have posited that contemporary men and women may differ in their specific psychological mechanisms having to do with mate selection because different strategies would have benefitted men versus women in our distant ancestral past. From these theorized gender differences in mating strategies, several hypotheses were generated and subsequently tested in the current study using a large sample of personal advertisements (N = 1111). The results were generally supportive of evolutionary predictions: men were more likely than women to offer financial resources and honesty/ sincerity, and to seek attractiveness, appealing body shape, and a photograph in selecting a potential mate; women were more likely than men to offer an appealing body shape and to seek financial resources, qualities likely to lead to resource acquisition, and honesty/sincerity in potential mates. Women were also more likely than men to seek male friendship and/or companionship and to offer greater involvement only after the establishment of such friendship, whereas men more frequently than women made explicit requests for a sexual relationship. In general, men sought potential mates who were younger than themselves, a trend which became more pronounced among older advertisers. Women generally sought mates who were older than themselves, a trend which decreased slightly with the age of the advertiser. Results are discussed with regard to implications for hypothesized gender differences in evolved psychological mechanisms.