The primacy of trust within romantic relationships: Evidence from conjoint analysis of HEXACO-derived personality profiles

Mate preference research often focuses on traits that indicate a romantic partner's personal worth (e.g., their physical attractiveness, resource potential) rather than their tendency to leverage that worth for mutual vs. zero-sum benefit (i.e., their trustworthiness). No one has assessed the contribution of trustworthiness to perceived mate value relative to other personality dimensions. Here we examined the desirability of a partner's trustworthiness relative to five other personality indicators of mate quality during initial partner selection. Participants (n = 918) ranked multivariate partner profiles constructed from the HEXACO model of personality (i.e., honesty-humility, emotionality, extraversion, agreeableness, conscientiousness, and openness to experience) and provided partner ratings for each trait. Using conjoint analysis, we found that honesty-humility influenced participants' ranking decisions substantially more than each other characteristic (all Cohen's ds > 0.62). This was true for both long- (i.e., committed) and short-term (i.e., purely sexual) partner evaluations, though honesty-humility was relatively more important for long- vs. short-term contexts. There were no sex differences. A different pattern, including sex differences, emerged for partner ratings. Based on these findings, we hypothesize that the challenge of avoiding romantic interpersonal predation may have been a relatively stronger selection pressure during the evolution of human mate preference than has the challenge of identifying other valuable partner traits.