The Ethnographic Use of Facebook in Everyday Life

New social media have become indispensable to people all over the world as platforms for communication, with Facebook being the most popular. Hence, platforms such as Facebook are also becoming crucial tools for ethnographers because much social life now exists ‘online’. What types of field relations stem from such social media-driven ethnography? And what kinds of data do these relations present to the ethnographer? These questions must be considered in order to understand the challenges Facebook and other social media pose to ethnographic methodology. This article focuses on how Facebook may play an important role even in ethnographic work concerned with questions other than how Facebook works as a social medium. Most importantly it allows the ethnographer to keep up-to-date with the field. I argue that ethnography is already in possession of the methodological tools critically to assess the validity and value of data gathered or produced via Facebook including issues such as authenticity which are also pertinent to digital ethnography.     

Personality Profiles of Users Sharing Animal-related Content on Social Media

Animal preferences are thought to be linked with more salient psychological traits of people, and most research examining owner personality as a differentiating factor has obtained mixed results. The rise in usage of social networks offers users a new medium in which they can broadcast their preferences and activities, including about animals. In two studies, the first on Facebook status updates and the second on images shared on Twitter, we revisited the link between Big Five personality traits and animal preference, specifically focusing on cats and dogs. We used automatic content analysis of text and images to unobtrusively measure preference for animals online using large datasets. In study 1, a dataset of Facebook status updates (n?=?72,559) were analyzed and it was found that those who mentioned ownership of a cat (by using the phrase “my cat” (n?=?5,053)) in their status updates were more open to experience, introverted, neurotic, and less conscientious when compared with the general population. Users mentioning ownership of a dog (by using “my dog” (n?=?8,045)) were only less conscientious compared with the rest of the population. In study 2, a dataset of Twitter images was analyzed and revealed that users who featured either cat (n?=?1,036) or dog (n?=?1,499) images in their tweets were more neurotic, less conscientious, and less agreeable than those who did not. In addition, posting images containing cats was specific to users higher in openness, while posting images featuring dogs was associated with users higher in extraversion. These findings taken together align with some previous findings on the relationship between owner personality and animal preference, additionally highlighting some social media-specific behaviors.     

The role of the anthropogenic Allee effect in the exotic pet trade on Facebook in Thailand

The impact of the wildlife trade has been accentuated in the Internet age where social media platforms have offered accessible and consumer-friendly avenues in the way species are legally and illegally traded. We explored the exotic pet trade on a social media platform, Facebook, in Thailand. Over the 18-month period, we recorded 761 posts of primates and carnivores’ species, totalling 1190 individuals from 42 species.Using Generalised Linear Models, we developed hypotheses to explain price dynamics. Variables include, species’ native status (if species are found in Thailand), domestic protection (if species are protected under Thai wildlife laws), international regulation (species CITES listing) and species threatened status (species IUCN Red Listing). Overall, we found evidence of an anthropogenic Allee effect where exotic imports from South America and Africa were significantly more expensive than native species (Wald χ² = 969.72, df = 13, p < 0.05). Trade in these legally imported non-native wildlife species contributed to 11% of posts. Illegal trade of native species contributed to 66% of posts. When considering only native species, trends toward an anthropogenic Allee effect were observed where protected illegal species called for higher prices than legal species.Illegal wildlife trade on Facebook was blatant, easily accessible and unchecked. Discrepancies in current domestic wildlife legislation lead to intentional evasion of laws and a lack of enforcement. Disproportionate desire for rare or protected species encourages a cycle of exploitation that threatens species to extinction.     

The role of social media in compensating for the lack of field studies: Five new fish species for Mediterranean Egypt

In the Mediterranean Sea, where biological invasions constitute a serious threat, the combination of citizen science and social networks amplified the power of proper field studies, recording species that would have otherwise presumably passed unnoticed. Based on data collected on several Facebook groups, we hereby first report the presence of five fish taxa (Kyphosus sp., Heniochus intermedius, Pomacanthus imperator, Pomacanthus maculosus and Abudefduf sp.) new for the Mediterranean Egypt, revise their distribution in the Mediterranean Sea and discuss their possible introduction pathways. Finally, we provide some considerations on the potentiality of social media for citizen science projects.     

Multi-frequency rhythms in activity of mixed human population in social networking sites – a preliminary study

There has been a global surge in the use of social networking sites (SNSs), like Facebook (FB) and WhatsApp (WA). Many studies have been conducted thus far highlighting the effects of use of SNSs on psychosocial behavior, but none on biological rhythms. The main aim of this study was to ascertain rhythms in intensity of FB use and WA chats as a group/population phenomenon. Of the two authors, RA has a FB account consisting of 291 friends, whereas AKP has 1031 friends at the time of this study. RA used Raipur Rockers (RR) group and AKP used BHU-MSc’77 (BHU) group from their respective WA accounts. The findings indicate the presence of multi-frequency rhythms in the intensity of online activity among the FB friends and in the frequency of chat postings among the members of the RR and BHU groups. A difference in the peak timings of activity between RR and BHU groups could be attributed to the factor, ‘age.’ While more intensive research is warranted in this area, for the time being, the difference in the pattern of activity between young and old SNSs users might have a bearing on the success of e-business possibly through appropriate scheduling of e-advertisements.