SENSORY ANALYSIS IN MARKETING PRACTICE: COMPARISON AND INTEGRATION

Sensory analysis has traditionally played a prominent role in quality control for food products. More and more principles from sensory analysis are also applied in the area of food product development, bringing sensory analysis more closely into the domain of marketing. Unfortunately, in practice integration between sensory and marketing practices is far from optimal. Differences in basic orientations between sensory and marketing are a major source contributing to this defective cooperation.
Sensory analysis has traditionally been product oriented with an emphasis on internal validity of the test results. Implicitly or explicitly this approach emphasizes the relationships between sensory evaluation and characteristics of the product. Marketing, on the other hand, stresses the external validity of test results: the extent to which test results can be generalized to market behavior. Emphasis on external validity requires an approach to sensory analysis that is fundamentally different from current sensory practice in terms of type of respondents, type of stimuli, scaling procedures adopted and test circumstances.
Closer integration between the product and consumer oriented approach to sensory analysis may contribute to the success of product development in the food industry. The literature suggests several factors that may contribute to a more fruitful cooperation between the two approaches to sensory analysis. The company's senior management plays a central role in the achievement of this integration by providing an infrastructure (in terms of personnel, organizational structure and financial resources) that paves the way for closer cooperation.     

Sterilization by Means of Hydrochloric Acid Vapour

As heat sterilization of glass bottles often results in breakage and of most plastic containers in deformation, we investigated a rapid low-temperature sterilization method as an alternative. Vapour evolving from hydrochloric acid was chosen because it does not leave toxic residues which might contaminate food packed in treated containers. Vapour evolving from 0.25 ml of 31% (w/w) hydrochloric acid reduced the number of viable spores of aerobic and anaerobic bacteria in bottles (300 ml) by a factor of at least 2500 and that from 0.01 ml of 37% (w/w) hydrochloric acid reduced the number of mould spores by a factor of over 40 000 within 5 min at 20°C.     

The crustacean lacinia mobilis: a reconsideration of its origin, function and phylogenetic implications

The lacinia mobilis of the Crustacea Malacostraca is a more or less spine-like movable appendage of the medial mandibular edge, inserted near the base of the incisor process. It occurs in two or possibly three eumalacostracan superorders but is retained in the adult stage only in the Peracarida. The lacinia has been interpreted as the distal member of the spine-row found in many adult Malacostraca and/or their larvae, or alternatively as a derivative of a certain cusp ('cusp b') of the biting edge of the primitive lophogastrids. The distribution, ontogeny and function of the lacinia were studied in a variety of Eumalacostraca. There is great variability in the guiding and locking mechanisms involved in biting, within the subclass and even within single orders. A lacinia-based guiding and locking system is likely to function only in weak mandibles. New evidence is produced in favour of derivation of the lacinia from the spine-row, and the 'cusp b' derivation hypothesis is rejected, 'cusp b' being only a highly specialized lacinia. Doubt is cast upon the unity of the superorder Peracarida mainly because the place of the order Amphipoda within it is regarded as insecure.     

Importance of Time Constants in an Open Flow System: Mathematical Correction of Fast Ethylene Kinetics in Physiological Studies

A mathematical analysis for fast changes of ethylene concentration in an open flow system (non-steady-state conditions) is presented and experimentally tested. In this way it becomes possible to determine true values of ethylene production in the minute range following physiological and environmental changes which influence ethylene evolution. By this procedure ethylene kinetics can also be compared in absolute values independent of flow rate and plant chamber volume.     

Isoperoxidases in Epidermal Layers of Tobacco and Changes during Organ Formation in vitro

The content and pattern of soluble isoperoxidases were determined in epidermal explants taken from different internodes of tobacco plants in the vegetative and floral states. There were qualitative and quantitative differences in the isoperoxidases, with a decrease in content and fewer bands being observed acropetally, i.e., in going from the base of the stem towards the apex. Epidermal explants from floral branches were grown in in vitro culture, with various media moditications, to form de novo floral or vegetative buds, roots or callus. Changes in soluble isoperoxidases were followed electrophoretically in relation to these varying morphogenetic pathways. In each of them, the number of bands increased on both the anodic and cathodic sides with time in culture. Compared to each other these four morphogenetic programmes were different in their peroxidase zymograms, mainly through varying kinetics in the development of activity of the isoenzymes. The changes observed during root and vegetative bud formation agree with previously published data, and the changes during floral bud formation agree with those observed in vivo.     

Translocation and Metabolism of Leaf Applied Hexachlorophene in Peanuts

Translocation, distribution, metabolism and photolysis of hexachlorophene (HCP) were investigated in peanut plants (Arachis hypogea L., Spanish type) grown under standardized conditions and treated with ^l4C-ring-labeled HCP. Treatment time ranged from 0–114 days. Autoradiographic analyses were performed on all plants. Selected plant tissues were extracted and chromatographed, using both thin layer and gas liquid chromatography. No translocation of HCP was detected in the plant tissue. No HCP metabolites were found. Some HCP was lost from the leaves and inert controls at a specific rate per unit time. The rates were slightly different, being slower on the leaves than on the controls. At the end of the 114-day treatment and based on regression analysis of thin layer chromatographic plates, an average of 68% of the applied HCP remained unaltered on the treated plants and an average of 77% remained on the controls. This indicated that, respectively, 32 and 23% of the original HCP had been altered. This 9% difference was statistically significant. Upon further analyses of the above data, using gas chromatographic methods, as many as 14 peaks were found in the treated samples and the controls, including some parent material. Ultraviolet photolysis seems to be the mechanism responsible for alteration of the HCP on the treated plants and controls. Two photolysis products have been identified by gas liquid chromatography-mass spectral analysis. Twelve other electrophylic compounds have been found in various treated plant or control extracts. Further analyses will be necessary to verify the identification and quantification of the other degradation products.     

An airflow olfactometer for measuring olfactory responses of hymenopterous parasitoids and other small insects

ABSTRACT. A new type of airflow olfactometer is described, and results given of experiments using it to measure behavioural olfactory responses of hymenopterous parasitoids. Compared with Y-tube olfactometers it shows several advantages. In its exposure chamber four separate abutting odour fields are presented so that the test insect can readily enter and re-enter them. More than one odour (or different concentrations of one odour) can be tested at the same time, thereby providing complex preference test situations. The various behavioural measures that can be assessed in the apparatus are examined and discussed.     

Endogenous Cytokinins in Flower Bud Forming Explants of Tobacco

The accumulation of endogenous cytokinins was studied in pedicelexplants of tobacco (Nicotiana tabacumL.) during regenerationof flower buds in vitro. Maximal bud formation was induced onmedia containing 1.0 mmol m^–3 of benzyladenine or dihydrozeatin.No buds were formed in the absence of cytokinin. The levelsof dihydrozeatin, zeatin, and the corresponding ribosides weredetermined in explants cultured in the presence or absence ofcytokinin by means of a competitive ELISA technique. In explantsincubated without a cytokinin, only the dihydrozeatin concentrationincreased significantly during the first day of incubation anddecreased during the second day. No increase was observed inexplants incubated in the presence of benzyladenine. The concentrationof dihydrozeatin in these bud-forming explants was only 10 to15% of the concentration built up in explants cultured on dihydrozeatininstead of benzyladenine. This suggests that the endogenouscytokinins only play a minor role in the regeneration of flowerbuds in vitro. Key words: cytokinin, flower bud development, tissue culture, tobacco