The political gender gap: gender bias in facial inferences that predict voting behavior

Background

Throughout human history, a disproportionate degree of political power around the world has been held by men. Even in democracies where the opportunity to serve in top political positions is available to any individual elected by the majority of their constituents, most of the highest political offices are occupied by male leaders. What psychological factors underlie this political gender gap? Contrary to the notion that people use deliberate, rational strategies when deciding whom to vote for in major political elections, research indicates that people use shallow decision heuristics, such as impressions of competence solely from a candidate''s facial appearance, when deciding whom to vote for. Because gender has previously been shown to affect a number of inferences made from the face, here we investigated the hypothesis that gender of both voter and candidate affects the kinds of facial impressions that predict voting behavior.

Methodology/Principal Finding

Male and female voters judged a series of male and female political candidates on how competent, dominant, attractive and approachable they seemed based on their facial appearance. Then they saw a series of pairs of political candidates and decided which politician they would vote for in a hypothetical election for President of the United States. Results indicate that both gender of voter and candidate affect the kinds of facial impressions that predict voting behavior. All voters are likely to vote for candidates who appear more competent. However, male candidates that appear more approachable and female candidates who appear more attractive are more likely to win votes. In particular, men are more likely to vote for attractive female candidates whereas women are more likely to vote for approachable male candidates.

Conclusions/Significance

Here we reveal gender biases in the intuitive heuristics that voters use when deciding whom to vote for in major political elections. Our findings underscore the impact of gender and physical appearance on shaping voter decision-making and provide novel insight into the psychological foundations underlying the political gender gap.     

Warriors and peacekeepers: testing a biosocial implicit leadership hypothesis of intergroup relations using masculine and feminine faces

This paper examines the impact of facial cues on leadership emergence. Using evolutionary social psychology, we expand upon implicit and contingent theories of leadership and propose that different types of intergroup relations elicit different implicit cognitive leadership prototypes. It is argued that a biologically based hormonal connection between behavior and corresponding facial characteristics interacts with evolutionarily consistent social dynamics to influence leadership emergence. We predict that masculine-looking leaders are selected during intergroup conflict (war) and feminine-looking leaders during intergroup cooperation (peace). Across two experiments we show that a general categorization of leader versus nonleader is an initial implicit requirement for emergence, and at a context-specific level facial cues of masculinity and femininity contingently affect war versus peace leadership emergence in the predicted direction. In addition, we replicate our findings in Experiment 1 across culture using Western and East Asian samples. In Experiment 2, we also show that masculine-feminine facial cues are better predictors of leadership than male-female cues. Collectively, our results indicate a multi-level classification of context-specific leadership based on visual cues imbedded in the human face and challenge traditional distinctions of male and female leadership.     

Between Order and Disorder: A ‘Weak Law’ on Recent Electoral Behavior among Urban Voters?

A new viewpoint on electoral involvement is proposed from the study of the statistics of the proportions of abstentionists, blank and null, and votes according to list of choices, in a large number of national elections in different countries. Considering 11 countries without compulsory voting (Austria, Canada, Czech Republic, France, Germany, Italy, Mexico, Poland, Romania, Spain, and Switzerland), a stylized fact emerges for the most populated cities when one computes the entropy associated to the three ratios, which we call the entropy of civic involvement of the electorate. The distribution of this entropy (over all elections and countries) appears to be sharply peaked near a common value. This almost common value is typically shared since the 1970s by electorates of the most populated municipalities, and this despite the wide disparities between voting systems and types of elections. Performing different statistical analyses, we notably show that this stylized fact reveals particular correlations between the blank/null votes and abstentionists ratios. We suggest that the existence of this hidden regularity, which we propose to coin as a 'weak law on recent electoral behavior among urban voters', reveals an emerging collective behavioral norm characteristic of urban citizen voting behavior in modern democracies. Analyzing exceptions to the rule provides insights into the conditions under which this normative behavior can be expected to occur.     

Sexual dimorphism in the baboon facial skeleton

Baboons exhibit marked sexual dimorphism in many aspects of their morphology. Dimorphism is especially pronounced in the face. We use finite-element analysis to investigate the ontogeny of sexual dimorphism in a cross-sectional sample of baboon (Papio sp.) faces. This method provides detailed quantitative information about size and shape changes at anatomical landmarks in the face during growth. Allometric results suggest that sexual dimorphism in facial size and shape is produced by ontogenetic scaling: males and females share a common ontogenetic trajectory. Analyses of growth in time, which complement allometric analyses, show that female growth slows much earlier than male growth, accounting for the differences between sexes. Local size and local shape follow similar patterns of growth, but changes in these variables are slower in females. Local and global facial size are much more dimorphic than local and global facial shape.     

Voice pitch influences voting behavior

It may be adaptive for voters to recognize good leadership qualities among politicians. Men with lower-pitched voices are found to be more dominant and attractive than are men with higher-pitched voices. Candidate attractiveness and vocal quality relate to voting behavior, but no study has tested the influence of voice pitch on voting-related perceptions. We tested whether voice pitch influenced perceptions of politicians and how these perceptions related to voting behavior. In Study 1, we manipulated voice pitch of recordings of US presidents and asked participants to attribute personality traits to the voices and to choose the voice they preferred to vote for. We found that lower-pitched voices were associated with favorable personality traits more often than were higher-pitched voices and that people preferred to vote for politicians with lower-pitched rather than higher-pitched voices. Furthermore, lower voice pitch was more strongly associated with physical prowess than with integrity in a wartime voting scenario. Thus, sensitivity to vocal cues to dominance was heightened during wartime. In Study 2, we found that participants preferred to vote for the candidate with the lower-pitched voice when given the choice between two unfamiliar men's voices speaking a neutral sentence. Taken together, our results suggest that candidates' voice pitch has an important influence on voting behavior and that men with lower-pitched voices may have an advantage in political elections.     

The Morphometrics of “Masculinity” in Human Faces

In studies of social inference and human mate preference, a wide but inconsistent array of tools for computing facial masculinity has been devised. Several of these approaches implicitly assumed that the individual expression of sexually dimorphic shape features, which we refer to as maleness, resembles facial shape features perceived as masculine. We outline a morphometric strategy for estimating separately the face shape patterns that underlie perceived masculinity and maleness, and for computing individual scores for these shape patterns. We further show how faces with different degrees of masculinity or maleness can be constructed in a geometric morphometric framework. In an application of these methods to a set of human facial photographs, we found that shape features typically perceived as masculine are wide faces with a wide inter-orbital distance, a wide nose, thin lips, and a large and massive lower face. The individual expressions of this combination of shape features—the masculinity shape scores—were the best predictor of rated masculinity among the compared methods (r = 0.5). The shape features perceived as masculine only partly resembled the average face shape difference between males and females (sexual dimorphism). Discriminant functions and Procrustes distances to the female mean shape were poor predictors of perceived masculinity.     

Unfakeable facial configurations affect strategic choices in trust games with or without information about past behavior

Background

Many human interactions are built on trust, so widespread confidence in first impressions generally favors individuals with trustworthy-looking appearances. However, few studies have explicitly examined: 1) the contribution of unfakeable facial features to trust-based decisions, and 2) how these cues are integrated with information about past behavior.

Methodology/Principal Findings

Using highly controlled stimuli and an improved experimental procedure, we show that unfakeable facial features associated with the appearance of trustworthiness attract higher investments in trust games. The facial trustworthiness premium is large for decisions based solely on faces, with trustworthy identities attracting 42% more money (Study 1), and remains significant though reduced to 6% when reputational information is also available (Study 2). The face trustworthiness premium persists with real (rather than virtual) currency and when higher payoffs are at stake (Study 3).

Conclusions/Significance

Our results demonstrate that cooperation may be affected not only by controllable appearance cues (e.g., clothing, facial expressions) as shown previously, but also by features that are impossible to mimic (e.g., individual facial structure). This unfakeable face trustworthiness effect is not limited to the rare situations where people lack any information about their partners, but survives in richer environments where relevant details about partner past behavior are available.     

Fourier Power Spectrum Characteristics of Face Photographs: Attractiveness Perception Depends on Low-Level Image Properties

We investigated whether low-level processed image properties that are shared by natural scenes and artworks – but not veridical face photographs – affect the perception of facial attractiveness and age. Specifically, we considered the slope of the radially averaged Fourier power spectrum in a log-log plot. This slope is a measure of the distribution of special frequency power in an image. Images of natural scenes and artworks possess – compared to face images – a relatively shallow slope (i.e., increased high spatial frequency power). Since aesthetic perception might be based on the efficient processing of images with natural scene statistics, we assumed that the perception of facial attractiveness might also be affected by these properties. We calculated Fourier slope and other beauty-associated measurements in face images and correlated them with ratings of attractiveness and age of the depicted persons (Study 1). We found that Fourier slope – in contrast to the other tested image properties – did not predict attractiveness ratings when we controlled for age. In Study 2A, we overlaid face images with random-phase patterns with different statistics. Patterns with a slope similar to those in natural scenes and artworks resulted in lower attractiveness and higher age ratings. In Studies 2B and 2C, we directly manipulated the Fourier slope of face images and found that images with shallower slopes were rated as more attractive. Additionally, attractiveness of unaltered faces was affected by the Fourier slope of a random-phase background (Study 3). Faces in front of backgrounds with statistics similar to natural scenes and faces were rated as more attractive. We conclude that facial attractiveness ratings are affected by specific image properties. An explanation might be the efficient coding hypothesis.     

Testing for links between face color and age,dominance status,parity, weight,and intestinal nematode infection in a sample of female Japanese macaques

Studies of the role of secondary sexual ornaments in mate choice tend to focus on colorful traits in males, but females of many animal species express colorful ornamentation too. Among non-human primates, investigations into the role of female secondary sexual traits as indicators of life history characteristics, reproductive success, and health status have mostly focused on sexual swellings, whereas only few studies have been conducted on the role of facial color. Recent studies on rhesus macaques and mandrills suggested that female ornamentation might provide information about female life history characteristics, but not on disease resistance factors and parasite infection, which have been shown to affect male ornamentation in some non-primate species. In Japanese macaques (Macaca fuscata), females have brightly colored faces that are indicative of their reproductive status. Here, we aimed to determine whether female facial color might also convey information about age, dominance rank, parity, weight, and intestinal nematode infection in free-ranging individuals. We analyzed whether female facial parameters (luminance and redness) were linked to these individual characteristics, using digital photography and data on intestinal parasite infection collected systematically during 1 month for each of seven free-ranging females. We found no evidence to suggest that female facial color is an indicator of any of these measures in Japanese macaques. Considering our small data set, it is still preliminary to draft any clear conclusions. Future studies combining digital, hormonal, parasitological and behavioral data are needed to assess the possible role of female face color on male preferences and mating choice in Japanese macaques.     

Concordant preferences for opposite-sex signals? Human pheromones and facial characteristics.

We have investigated whether preferences for masculine and feminine characteristics are correlated across two modalities, olfaction and vision. In study 1, subjects rated the pleasantness of putative male (4,16-androstadien-3-one; 5alpha-androst-16-en-3-one) and female (1,3,5 (10),16-estratetraen-3-ol) pheromones, and chose the most attractive face shape from a masculine-feminine continuum for a long- and a short-term relationship. Study 2 replicated study 1 and further explored the effects of relationship context on pheromone ratings. For long-term relationships, women's preferences for masculine face shapes correlated with ratings of 4,16-androstadien-3-one and men's preferences for feminine face shapes correlated with ratings of 1,3,5(10),16-estratetraen-3-ol. These studies link sex-specific preferences for putative human sex pheromones and sexually dimorphic facial characteristics. Our findings suggest that putative sex pheromones and sexually dimorphic facial characteristics convey common information about the quality of potential mates.     

Visualizing facial shape regression upon 2nd to 4th digit ratio and testosterone

Sex steroids are supposed to moderate the differences between male and female facial characteristics. Studies on women's preferences for male faces reported increased preferences for facial architecture developed under the influence of testosterone as this may indicate masculinity, dominance and social status. Recent research demonstrates that facial sexual dimorphism does not only develop at puberty but may be organized much earlier in ontogeny. However, the actual cause and timing of variation in facial shape due to sex-steroids remains speculative. This study uses data from Neave and colleagues who measured digit ratio (2D:4D) as a proxy to prenatal testosterone and also salivary testosterone samples in order to study differential effects of androgens on perceived male facial shape. Male facial shape was regressed upon 2D:4D ratio and circulating levels of testosterone by means of geometric morphometric methods. We found some evidence for opposite effects of early androgen action (via 2D:4D ratio) on the upper and the lower face respectively (i.e. low 2D:4D ratio results in a relatively robust and prominent lower face), whereas circulating testosterone seems to cause a rather uniform elongation of the face. Local deformations primarily show pronounced and medially tailed eyebrows for the shapes associated with increasing salivary testosterone. These preliminary results suggest that prenatal and pubertal testosterone have differential effects on male facial shape that should be considered in future studies on women's preferences towards male facial appearance.     

The influence of shape and colour cue classes on facial health perception

Facial appearance signals information about an individual, and one trait in particular is vitally important for social interaction and mate choice decisions: physical health. Facial cues to health can be divided into two broad classes - facial shape, which is linked to previous health and is relatively fixed; and facial colouration, which changes over the short-term, reflecting current health. These cue classes in themselves give insight into the kinds of health condition valued by human observers when making social inferences. Here, using novel and generalizable methods, the influence of these cue classes on health perception and their link to a measure of general health are examined. Study One employs a Brunswik lens model approach, finding that observers utilise exclusively shape cues to judge health, and that of these shape cues, only averageness is related to a measure of self-reported general health. Study Two shows that when averageness and carotenoid colouration are varied together, both make separable contributions to perceived health, but that averageness explains a larger proportion of variance. Taken together, these results indicate that humans may have evolved to favour cues to previous condition when judging health, because they are more valid. However, the findings also suggest that the role of facial appearance in perceiving health is more complex than previously thought, with different cues potentially reflecting specific aspects of physiological health.     

A Voting-Based Sequential Pattern Recognition Method

We propose a novel method for recognizing sequential patterns such as motion trajectory of biological objects (i.e., cells, organelle, protein molecules, etc.), human behavior motion, and meteorological data. In the proposed method, a local classifier is prepared for every point (or timing or frame) and then the whole pattern is recognized by majority voting of the recognition results of the local classifiers. The voting strategy has a strong benefit that even if an input pattern has a very large deviation from a prototype locally at several points, they do not severely influence the recognition result; they are treated just as several incorrect votes and thus will be neglected successfully through the majority voting. For regularizing the recognition result, we introduce partial-dependency to local classifiers. An important point is that this dependency is introduced to not only local classifiers at neighboring point pairs but also to those at distant point pairs. Although, the dependency makes the problem non-Markovian (i.e., higher-order Markovian), it can still be solved efficiently by using a graph cut algorithm with polynomial-order computations. The experimental results revealed that the proposed method can achieve better recognition accuracy while utilizing the above characteristics of the proposed method.     

Women and men integrate facial information differently in appraising the beauty of a face

Facial beauty plays a crucial role in social interactions, particularly in mating and reproduction. Therefore, the perceptual and cognitive mechanisms used for facial beauty assessment should be susceptible to different evolutionary and cultural pressures across genders and thus shape different observational appraising strategies. Using a novel approach, I evaluated the observers' subjective and unique importance given to specific facial attributes: eyes, nose, lips, and hair, and their spatial organization in the process of appraising the beauty of the whole face. These importance measures reveal the modulation of the integration of attributes strategy across the gender of observers and the sex of face. The degree of agreement about the beauty of the studied facial attributes was modulated across gender of observers and, for women observers, also across sex of face. Finally, I show that beauty appraisal can be mainly explained by a simple additive manner of isolated facial attributes appraisals.     

Facial metrics generated from manually and automatically placed image landmarks are highly correlated

Research on social judgments of faces often investigates relationships between measures of face shape taken from images (facial metrics), and either perceptual ratings of the faces on various traits (e.g., attractiveness) or characteristics of the photographed individual (e.g., their health). A barrier to carrying out this research using large numbers of face images is the time it takes to manually position the landmarks from which these facial metrics are derived. Although research in face recognition has led to the development of algorithms that can automatically position landmarks on face images, the utility of such methods for deriving facial metrics commonly used in research on social judgments of faces has not yet been established. Thus, across two studies, we investigated the correlations between four facial metrics commonly used in social perception research (sexual dimorphism, distinctiveness, bilateral asymmetry, and facial width to height ratio) when measured from manually and automatically placed landmarks. In the first study, in two independent sets of open access face images, we found that facial metrics derived from manually and automatically placed landmarks were typically highly correlated, in both raw and Procrustes-fitted representations. In study two, we investigated the potential for automatic landmark placement to differ between White and East Asian faces. We found that two metrics, facial width to height ratio and sexual dimorphism, were better approximated by automatic landmarks in East Asian faces. However, this difference was small, and easily corrected with outlier detection. These data validate the use of automatically placed landmarks for calculating facial metrics to use in research on social judgments of faces, but we urge caution in their use. We also provide a tutorial for the automatic placement of landmarks on face images.     

Seeing fearful body expressions activates the fusiform cortex and amygdala

Darwin's evolutionary approach to organisms' emotional states attributes a prominent role to expressions of emotion in whole-body actions. Researchers in social psychology [1,2] and human development [3] have long emphasized the fact that emotional states are expressed through body movement, but cognitive neuroscientists have almost exclusively considered isolated facial expressions (for review, see [4]). Here we used high-field fMRI to determine the underlying neural mechanisms of perception of body expression of emotion. Subjects were presented with short blocks of body expressions of fear alternating with short blocks of emotionally neutral meaningful body gestures. All images had internal facial features blurred out to avoid confounds due to a face or facial expression. We show that exposure to body expressions of fear, as opposed to neutral body postures, activates the fusiform gyrus and the amygdala. The fact that these two areas have previously been associated with the processing of faces and facial expressions [5-8] suggests synergies between facial and body-action expressions of emotion. Our findings open a new area of investigation of the role of body expressions of emotion in adaptive behavior as well as the relation between processes of emotion recognition in the face and in the body.     

Restoring facial shape in face lifting: the role of skeletal support in facial analysis and midface soft-tissue repositioning

Aesthetic analysis in facial rejuvenation has traditionally been subordinate to technical solutions. While concerns regarding correction of facial laxity, a reduction in the depth of the nasolabial fold, and improvement of both the jowl and the jawline are worthy goals in rhytidectomy, the aesthetic concept of restoring facial shape to a more youthful appearance is equally important. Restoring facial shape in face lifting requires an understanding of how the face ages and then the formulation of a treatment plan that is individualized for the patient. Re-establishment of facial contour is significantly influenced by the re-elevation of descended facial fat through superficial musculoaponeurotic system manipulation; it can be approached through a variety of technical solutions. Underlying skeletal support affects not only the appearance of the face in youth but also how the face ages and influences the operative plan in terms of the requirements for fat repositioning. Formulating a treatment plan that is patient specific and based on the artistic goals as influenced by skeletal support is the key element for consistency in restoring facial shape in face lifting.     

Hot or not? Thermal reactions to social contact

Previous studies using thermal imaging have suggested that face and body temperature increase during periods of sexual arousal. Additionally, facial skin temperature changes are associated with other forms of emotional arousal, including fear and stress. This study investigated whether interpersonal social contact can elicit facial temperature changes. Study 1: infrared images were taken during a standardized interaction with a same- and opposite-sex experimenter using skin contact in a number of potentially high-intimate (face and chest) and low-intimate (arm and palm) locations. Facial skin temperatures significantly increased from baseline during the face and chest contact, and these temperature shifts were larger when contact was made by an opposite-sex experimenter. Study 2: the topography of facial temperature change was investigated in five regions: forehead, periorbital, nose, mouth and cheeks. Increased temperature in the periorbital, nose and mouth regions predicted overall facial temperature shifts to social contact. Our findings demonstrate skin temperature changes are a sensitive index of arousal during interpersonal interactions.     

Manipulating Shape Cues in Dynamic Human Faces: Sexual Dimorphism is Preferred in Female but not Male Faces

Sexual dimorphism in the human face has been linked to attractiveness, and computer‐graphic techniques have been useful in this field by allowing experimental manipulation of dimorphism. However, a limitation of much research is its reliance on static pictorial stimuli, whereas real faces are dynamic, as is much courtship behaviour throughout nature. Furthermore, little is known about possible interactions between static and dynamic facial cues and attractiveness. We adapted well‐established face‐morphing technology to manipulate sexual dimorphism in male and female dynamic facial displays depicting prosocial and antisocial behaviour. Masculinised and feminised versions of these videos were presented as a two‐alternative forced choice task to measure preferences. Feminised female videos were preferred in both movement contexts, as expected. More surprisingly, no directional preference for masculinity or femininity was evident for the male videos in either context. Further analysis showed that the movement of the faces (prosocial vs. antisocial) had no effect on attractiveness ratings. Results were the same with static stimuli and did not conflict with findings from the wider literature using static faces. These findings suggest that the new technique we describe is a valid way to manipulate facial shape in videos and can now be widely applied to future studies of facial morphing.     

Higher-level mechanisms detect facial symmetry

The role of symmetry detection in early visual processing and the sensitivity of biological visual systems to symmetry across a wide range of organisms suggest that symmetry can be detected by low-level visual mechanisms. However, computational and functional considerations suggest that higher-level mechanisms may also play a role in facial symmetry detection. We tested this hypothesis by examining whether symmetry detection is better for faces than comparable patterns, which share low-level properties with faces. Symmetry detection was better for upright faces than for inverted faces (experiment 1) and contrast-reversed faces (experiment 2), implicating high-level mechanisms in facial symmetry detection. In addition, facial symmetry detection was sensitive to spatial scale, unlike low-level symmetry detection mechanisms (experiment 3), and showed greater sensitivity to a 45 degrees deviation from vertical than is found for other aspects of face perception (experiment 4). These results implicate specialized, higher-level mechanisms in the detection of facial symmetry. This specialization may reflect perceptual learning resulting from extensive experience detecting symmetry in faces or evolutionary selection pressures associated with the important role of facial symmetry in mate choice and 'mind-reading' or both.