SOURCES OF ERROR AND THE NO-PREFERENCE OPTION IN DAIRY PRODUCT TESTING

When products are physically identical, consumers will choose a no‐preference option in a paired preference test only about 30% of the time, giving a nonintuitive result. We evaluated the no‐preference false alarm rate in dairy products and the potential sources of error in panelist behavior, including discrimination problems and poor repeatability of judgments. Paired preference tests were conducted with milk (2% versus nonfat or skim), with cottage cheese (4% versus nonfat) and with identical samples. Triangle, dual standard and same/different discrimination tests were also conducted. The no‐preference option was chosen by about 30% of the consumers when samples were identical, and less frequently when samples were different. Discrimination performance, although statistically significant, was poorer than expected with about 30% discriminators (d′ of 1.7) in most tests. Even in the dual standard tests on milk (visually obvious and with references present), performance was only 88% correct (76% discriminators). Repeatability in preference tests was also poorer than expected, with only 56% choosing the same preference option for different samples on repeat trials although the group preferences were stable. Same/different tests indicated that over 50% of the consumers called identical samples different, although this fell short of explaining the 70% average false alarm rate in preferences. Even with apparently discriminable consumer products, accurate discrimination of the samples and repeatability of preferences should not be assumed. Random responding may contribute to error variance and produce nonsensical results such as the expression of choice between identical samples.     

CONSUMERS REPORT PREFERENCES WHEN THEY SHOULD NOT: A CROSS-CULTURAL STUDY

If a chi‐squared analysis were to be performed to determine whether preferences were significant in a paired preference test, the appropriate expected frequencies in the analysis would represent those that would occur should the consumers have no preference. One way of determining these ‘no preference’frequencies, for a particular test situation, would be to note the preference responses obtained when the stimuli were putatively identical. Over 2000 consumers were given paired preference tests in which the stimuli were putatively identical. Response conditions and consumer groups were varied and the proportions of preference and no preference responses were noted. In a preliminary experiment, further research was seen to be justified when for putatively identical stimuli, judges did not exclusively express lack of preference; many expressed a preference for one or other of the stimuli. Further experiments were conducted using a written response condition and putatively identical potato chips (potato crisps) as stimuli. Using a single ‘no preference’option, variation in the placement of this option at either first, second or third place on the response sheet had no significant effect on the response frequencies. The proportion of ‘no preference’responses was approximately 30% in all cases. A previously reported 40‐20‐40 distribution was not always confirmed. The experiment was repeated with Korean consumers; these had fewer ‘no preference’responses. Deriving preferences from hedonic scales, rather than having judges respond to preference options, increased the proportion of ‘no preference’responses, with American judges still having more than Korean judges. Yet there are logical objections to extracting preference data from hedonic scales. Increasing the number of ‘no preference’options to two or three, had the effect of increasing the number of ‘no preference’responses up to as much as approximately 60%. Extending the results to Koreans, using two ‘no preference’options, it was seen that only the judges in an anonymous response condition had significantly fewer ‘no preference’responses than Americans. The use of these response frequencies as expected frequencies in chi squared analyses was illustrated, after adjustments for counterbalancing.     

USE OF PURCHASE PREFERENCE OPTIONS TO INCREASE "NO PREFERENCE" FREQUENCIES IN PLACEBO PREFERENCE TESTS

Besides responses to the different stimuli being tested in a paired preference test, responses to identical "placebo" stimuli can be used as a screening tool to identify biased consumers. Those consumers who give preference responses to identical stimuli can be assumed to be biased. Accordingly, only the data from unbiased consumers need to be considered for the different stimuli. The problem with this procedure is that the sample size is reduced. The goal of the present research was to see whether using options associated with purchase intent, elicited a greater number of "No Preference" responses to identical "placebo" stimuli. It was found that they did. The increase was large when the preference options implied exclusivity. In conditions where the preference strength options were not so strong, the frequency of "No Preference" responses dropped accordingly.

PRACTICAL APPLICATIONS

A problem with paired preference testing is the tendency of consumers to give false preferences, which produces the seriously misleading overestimation of the proportion of consumers who have preferences for one or other of the products being assessed. The "placebo" condition is an important control for alleviating this problem. The statistical analysis can be improved by finding a protocol that maximizes the proportion of "No Preference" responses in the placebo condition. The key finding here is that using purchase intent questions rather than preference questions may possibly provide a way of achieving this aim.     

PAIRED PREFERENCE TESTS: d' VALUES FROM MEXICAN CONSUMERS WITH VARIOUS RESPONSE OPTIONS

Three groups, each comprising 200 consumers, performed paired preference tests between two flavors of potato chips. For one group, a “No Preference” option was allowed, while for the second group, it was not. For a third group, a “No Preference” option was allowed while the preference responses were differentiated as “Strong Preference” and “Weak Preference.” For all three groups, d′ values representing overall strength of preference did not differ significantly.     

Mating Preferences of the Gynogenetic Amazon Molly Differ Between Populations Sympatric with Different Host Species

Gynogenetic species rely on sperm from heterospecifics for reproduction but do not receive genetic benefits from mating because none of the paternal genome is incorporated into offspring. The gynogenetic Amazon molly (Poecilia formosa) is a species of hybrid origins that are sympatric with one of the two parent species that provide sperm for reproduction, P. latipinna or P. mexicana. Amazons should not prefer to mate with one species over the other because sperm from both species will trigger embryogenesis, but mating preferences may be present in Amazons through other mechanisms. Amazons may prefer the more familiar species (males found in sympatry), or Amazons may prefer males with the greatest lateral projection area (LPA), a preference that is present in the parent species and may be retained within the Amazon hybrid genome. We tested association preferences of two populations of Amazons sympatric with either P. mexicana or P. latipinna. We first performed live trials to test whether Amazons preferred one host species over the other and found that neither population of Amazons showed a preference. We then tested whether Amazons preferred sympatric male (familiar) host or the male with the greatest lateral projection area (LPA) using four animated male models that varied in host species and manipulation of LPA. We found Amazons from a population sympatric with P. latipinna showed no variation in their association preference across the different models. In contrast, Amazons from a population sympatric with P. mexicana (naturally small LPA) spent more time associating with the male models that had smaller LPA, which is more familiar to this population of Amazons. We suggest that Amazons may have population differences in mating preferences, where Amazons sympatric with P. latipinna may not show mating preference for host species, but Amazons sympatric with P. mexicana may show preferences for more familiar‐shaped males.     

PREFERENCE HIERARCHIES AND THE ORIGIN OF GEOGRAPHIC SPECIALIZATION IN HOST USE IN SWALLOWTAIL BUTTERFLIES

Four allopatric populations of the widely distributed western anise swallowtail butterfly, Papilio zelicaon, use different plant genera as hosts, but simultaneous choice experiments showed that these populations have diverged only slightly in oviposition preference. Of the four populations—two from southeastern Washington State, one from coastal southwestern Washington State, and one from central California—three use hosts that are not available to any of the others. Although variation for the degree of preference for particular plant species occurred within and among populations, all four populations ranked hosts in the same overall order. Monophagy on a local, low-ranking host outside the range of high-ranking hosts did not necessarily lead to the loss of preference for those high-ranking hosts, thereby indicating that the high-ranking hosts would still be accepted, and in some cases even preferred, if a population encountered them again. Hence, the overall preference hierarchy among P. zelicaon populations appears to be evolutionarily conservative. Analyses of differences among families within the California population indicated that increased preference for some hosts is inversely correlated, whereas preference for other hosts may be uncorrelated. Positive correlations may also occur but were not observed among the plant species tested. Overall, the results indicate local monophagy on different plant species in P. zelicaon has not involved major reorganizations in the preference hierarchy of ovipositing females, even in populations that may have fed on a low-ranking host for many generations. Instead, small increases in preference for local hosts have occurred within an evolutionarily conservative preference hierarchy.     

Variation in dietary patterns among and within polyphagous grasshopper species (Orthoptera: Acrididae)

Individuals of two polyphagous grasshopper species,Melanoplus differentialis andSchistocerca albolineata, were reared under standardized conditions to eliminate prior experience as an influence on feeding behavior. Individuals were offered four plants in simultaneous choice tests from 8 to 14 times during development to adulthood. Individual insects varied in the preferred plant and the strength of preference, in the strength of the preference hierarchy among the four plants, and in breadth of feeding in choice tests. Average feeding diversity in choice tests increased significantly in later instars, but the sexes did not differ in feeding pattern. In both species a significant preference for one plant was generally but not invariably associated with a consistent preference hierarchy. Breadth of feeding in all tests was inversely related to the strength of preference and of the preference hierarchy. Although the two species differed in feeding diversity and in the relationship between preference and strength of preference hierarchy, evidence suggests that these differences were due to the specific plants used rather than to true interspecific differences. The existence of such variation under highly standardized rearing conditions suggests that genetic variation for these characteristics may exist in natural populations of polyphagous grasshoppers.     

Oviposition responses of Queensland fruit fly (Bactrocera tryoni) to mineral oil deposits on tomato fruit

Behavioural responses of wild and laboratory‐culture females of Queensland fruit fly, Bactrocera tryoni (Froggatt) (Diptera: Tephritidae), to mineral oil deposits on tomato fruit dipped in aqueous oil emulsions were assessed in a no‐choice test and three choice tests. The oils were two commercial products used to manage plant pests and diseases, Ampol D‐C‐Tron NR and SK EnSpray 99, one distillation fraction of the base oil of the former, and four distillation fractions of the base oil of the latter. The initial and final boiling points of the fractions were equivalent to those of n‐alkanes with chain lengths of C20–22 (Ampol), and C21–C23, C22–23.5, C22–24, and C22–24.5 (SK). For both fly types in the no‐choice test, numbers of punctures and eggs per fruit declined strongly as concentrations of the nC20–22 Ampol fraction in emulsions rose from 0.25 to 2% (vol/vol). Fly type affected the extent of responses but there was no significant interaction for fly type*oil concentration. Responses of laboratory‐culture females in the choice tests also declined as concentrations of SK and the four fractions of its base oil in emulsions rose from 0 to 0.25%. The SK nC22–24 and nC22–24.5 fractions had least impact. Responses of laboratory‐culture flies to 0.5% emulsions of the nC20–22 Ampol fraction and the nC21–23 SK fraction in choice tests were not significantly different. Likewise, responses of laboratory‐culture flies to 0.5% emulsions of the two commercial products were not significantly different. Emulsifier type did not affect numbers of punctures or eggs per fruit in choice responses of laboratory‐culture flies to 0.5% emulsions of the Ampol nC20–22 fraction or 0.5% emulsions of the SK nC21–23 fraction. If the equivalence of no‐choice and choice responses in the laboratory were to hold in the field, then unsprayed ‘sacrificial’ plants would not be necessary and oil emulsions could be used as cover sprays.     

Visits to Manipulated Flowers by Episyrphus balteatus (Diptera: Syrphidae): Partitioning the Signals of Petals and Anthers

In a number of previous studies attention has been directed to the selection on corolla dimensions by pollinator preference, but anthers may also be a signal. This experiment examined the relative importance of petals and anthers in the attraction of male Episyrphus balteatus (Diptera, Syrphidae) to individual oil-seed rape flowers (Bracus rapae oleifera). Rape flowers have four petals and six anthers. Nine treatments were created, of flowers with four, two, or zero petals and six, three, or zero anthers. Twenty males were tested for preference among the experimental flowers by recording the sequence and duration of their visits (which were all for feeding) to the flowers. The number of first visits and the duration of visits on each flower were significantly related to the number of anthers but not the number of petals. There was no correlation between petal area and pollen load of control flowers. It is suggested that Syrphidae may not always attend to petals, and variation in preference of different pollinator taxa should be taken into account when discussing the evolution of floral characters.     

The chemosensory basis for behavioral divergence involved in sympatric host shifts. I. Characterizing olfactory receptor neuron classes responding to key host volatiles

The recent shift of Rhagoletis pomonella from its native host hawthorn to introduced, domestic apple has been implicated as an example of sympatric speciation. Recent studies suggest that host volatile preference might play a fundamental role in host shifts and subsequent speciation in this group. Single sensillum electrophysiology was used to test a proposed hypothesis that differences in R. pomonella olfactory preference are due to changes in the number or odor specificity of olfactory receptor neurons. Individuals were analyzed from apple, hawthorn, and flowering dogwood-origin populations, as well as from the blueberry maggot, Rhagoletis mendax Curran (an outgroup). Eleven compounds were selected as biologically relevant stimuli from previous electroantennographic/behavioral studies of the three R. pomonella populations to host fruit volatiles. Cluster analysis of 99 neuron responses showed that cells from all tested populations could be grouped into the same five classes, ranging from those responding to one or two volatiles to those responding to several host volatiles. Topographical mapping also indicated that antennal neuron locations did not differ by class or fly taxa. Our results do not support the hypothesis that differences in host preference among Rhagoletis populations are a result of alterations in the number or class of receptor neurons responding to host volatiles.     

PREFERENCE MAPPING OF TEXTURE OF DULCE DE LECHE

The texture of 12 commercial samples of dulce de leche was characterized by means of texture profile analysis. Two sensory manual texture attributes (hardness and ropiness) were evaluated by a panel of 11 trained assessors. A panel of 50 consumers evaluated the texture acceptability of the samples using a 9‐point structured scale. Consumers showed highly significant different degrees of liking for the texture of the evaluated samples of dulce de leche. Clusters identified with Pearson's correlation coefficient showed opposite preference patterns and provided more useful information regarding market segmentation than clusters identified with Euclidean distances. External preference mapping and partial least squares regression showed that hardness was a driver of liking for one segment of consumers, whereas for the other one it was a driver of disliking. When all the consumers were considered, external preference mapping indicated that the ideal texture of dulce de leche would be intermediate, showing the importance of identifying preference patterns and suggesting that data averaging in consumer preferences might affect information recovery, and may lead to wrong conclusions. Different preference mapping techniques were compared; it was found out that when the relationship between acceptability and texture attributes was not linear, external preference mapping showed the best results.     

Behavioral responses to host foodplants of two populations of the insect parasitoid Cotesia congregata (Say)

To test the hypothesis that natural enemy populations differ in their behavioral responses to plants or to plant allelochemicals, we compared two populations of the gregarious larval endoparasitoid, Cotesia congregata (Say) (Hymenoptera: Braconidae) that differed in their historical and present exposure to tobacco. The major hosts for both populations were Manduca sexta L. and M. quinquemaculata (Haworth) (Lepidoptera: Sphingidae), but these hosts were typically encountered on tobacco by parasitoids in one population (Upper Marlboro) and on tomato by parasitoids in another population (Wye). Early in the season, Wye parasitoids preferred to oviposit in M. sexta on tomato rather than on tobacco and Upper Marlboro parasitoids showed no preference; neither population showed any preference later in the season. Neither of the strains originating from the two populations showed a landing preference for tobacco or tomato in flight chamber trials, but Upper Marlboro parasitoids searched longer on tobacco than on tomato, and Wye parasitoids searched longer on tomato. When nicotine solutions were applied to tobacco leaf, searching responses of Upper Marlboro parasitoids were enhanced by 0.001–1.0% nicotine, and searching responses of Wye parasitoids were decreased by 0.01–1.0% nicotine. We speculate that population differences in searching responses to tobacco and nicotine may explain the differential parasitism responses found early in the season.     

Consumption rates and food preferences of slugs in a calcareous grassland under current and future CO<Subscript>2</Subscript> conditions

This study explored consumption of a generalist herbivore feeding on leaf tissue of various plant species of a calcareous grassland, and tested whether consumption levels and preferences changed when plants were exposed to 5 years of in situ CO₂ enrichment. The first part of this experiment tested whether the consumption patterns of slugs (Deroceras reticulatum) observed in single-species feeding tests were altered when slugs were given a choice of food sources. Overall consumption increased 270% when slugs were given a choice, and they preferred having a choice of food sources more than they preferred having any one food source. Surprisingly, slugs consumed fewer legumes and grasses and more non-leguminous forbs when given a choice. In the second part of this experiment, feeding behaviors of slugs in response to elevated CO₂ were investigated by feeding them leaves of two legumes, one grass, and a non-leguminous forb (Trifolium medium, Lotus corniculatus, Bromus erectus, and Sanguisorba minor, respectively) in two or four species combinations. In the leguminous species mix, the non-leguminous species mix, and the combined mix (legumes and non-legumes), neither overall consumption by herbivores nor species preference was significantly altered by long-term CO₂ enrichment. In the combined species mix, slugs preferred legumes to non-legumes (P=0.012) and exhibited a weak functional group preference shift from non-legumes to legumes (P=0.089) in response to CO₂ enrichment. This is the first time such a shift has been observed, and provides evidence that there may be multiple herbivore responses to rising atmospheric CO₂ concentrations. Numerous single-species feeding tests using insects have shown that consumption by herbivores may increase when herbivores are fed plants grown in enriched CO₂ atmospheres. This study clearly demonstrates the limited applicability of non-choice feeding trials to generalist herbivores in species-rich communities. Received: 19 August 1999 / Accepted: 20 April 2000     

Oviposition and chemosensory stimulation of the root flies Delia radicum and D. floralis in response to plants and leaf surface extracts from resistant and susceptible Brassica genotypes

In Brassica crops differences in susceptibility to root fly attack can be largely attributed to antixenotic resistance. Plants of four genotypes (two swedes and two kales) with widely differing resistance in field trials, were compared in laboratory choice assays for their susceptibility to oviposition by the root flies Delia radicum (L.) and D. floralis (Fallen) (Diptera, Anthomyiidae). For both species the preference among the genotypes corresponded to the susceptibility of the genotypes in the field. The preference ranking in response to surrogate leaves treated with methanolic surface extracts of the four genotypes was identical to the preference among potted plants, demonstrating that chemical factors on the leaf surface mediate host preference for oviposition in these species.For both species of fly, glucosinolates are major oviposition stimulants and for D. radicum an additional, nonglucosinolate oviposition stimulant, presently called CIF, is known. We describe a procedure for chromatographic separation of glucosinolates from CIF in leaf surface extracts. In oviposition-choice assays with D. radicum, the CIF-fractions of the two swede genotypes applied to surrogate leaves received a 1.8 and 4.6 times higher proportion of eggs than the respective glucosinolate-fractions, confirming the major importance of CIF as an oviposition stimulant. The genotype of swede that was preferred by both fly species in tests with plants and methanolic leaf surface extracts, also stimulated oviposition more in tests with the glucosinolate-fractions or the CIF-fractions derived from the surface extracts, respectively. Thus, glucosinolates and CIF together account for the observed preference among the genotypes and may also be responsible for their susceptibility under field conditions. In the two kale genotypes the preference for plants or surface extracts differed from the preference among the corresponding glucosinolate- and CIF-fractions, indicating that additional, as yet unknown chemical factors may also be involved.For both groups of stimulants tarsal chemoreceptors allow electrophysiological monitoring of glucosinolate- and CIF-activity in fractionated surface extracts. For D. radicum the chemosensory activity of both glucosinolate- and CIF-fractions corresponded to the respective behavioural activity in the oviposition preference tests, suggesting that preference for oviposition among genotypes can be predicted from the electrophysiological activity of their fractions. The chemosensory response of D. floralis, in particular to the CIF-fractions, was less pronounced than the response of D. radicum, indicating interspecific differences in the perception of the major oviposition stimulants. We discuss the potential application of electrophysiological techniques in support of other screening methods used in breeding for root fly resistance in Brassica crops.     

Until death do us part? In-depth insights into Dutch consumers’ considerations about product lifetimes and lifetime extension

Long-lasting electronic products contribute to a sustainable society; however, both expected and actual lifetimes are in decline. This research provides in-depth insights into consumers’ considerations about product lifetimes, barriers to extending lifetimes, and responses to a product lifetime label. Results of interviews (n = 22) with Dutch consumers suggest a positive view on long-lasting products. Nevertheless, their products’ value depreciated during their lifetimes. Consumers consider themselves unable to estimate how long products should last, which can be detrimental as low expectations tend to negatively influence actual lifetimes. Also, use intensity and consumers’ care(less) behavior influence the lifetime. To extend product lifetimes, consumers often disregard the option of repairing malfunctioning products. They have limited knowledge and ability, and believe repair provides poor value for money. Lifetime extension can also be hindered by market-related factors, such as convenient replacement services, new technological developments, and (attractive) deals. We suggest a product lifetime label should contain relevant and reliable information; furthermore, we recommend including (extended) warranty information. When information about repairability is included, potential negative responses should be considered. Finally, raising awareness about the environmental impact of short-lived products via a label may have a positive effect but requires more research attention.     

Mixing barley cultivars affects aphid host plant acceptance in field experiments

Four barley varieties with no significant difference in aphid acceptance were sown in pure stands and in pairwise combinations with varieties side by side in separate rows. Settling tests were done in situ in the field plots with apterae of Rhopalosiphum padi (L.) (Homoptera:Aphididae) and showed that aphid acceptance was changed in some combinations of cultivars. In a laboratory test, in which plants of one cultivar were exposed to air from the other cultivars, aphid acceptance was significantly reduced in three of the four cultivars when treated with air from certain other cultivars. Two of these three cultivars showed the same reduction under field conditions. This supports the hypothesis that plant/plant communication may release responses in neighbouring plants that change aphid host plant acceptance. The results also show that this mechanism is not restricted to optimal growing conditions in the laboratory, although it may be modified under field conditions depending on plant genotype.     

Effects of pre-adult and adult experience on host acceptance in choice and non-choice tests in two strains ofTrichogramma

The effect of adult learning through an oviposition experience, and pre-adult learning through development inside a host was investigated in two strains of an Australian egg parasitoid,Trichogramma nrivelae (Hymenoptera: Trichogrammatidae). Host response was measured in two types of laboratory preference tests. In single host tests, females reared on three lepidopteran hosts (Heliothis punctigera (Noctuidae),Papilio aegeus (Papilionidae), andHypolimnas bolina (Nymphalinae)) were presented host eggs individually, and allowed two ovipositions. Pre-adult experience affected host preference in only one strain, while acceptance of a host was increased in both strains when they had previously oviposited in this host species. An oviposition experience had a stronger effect on host preference than pre-adult experience. In choice tests, pairwise combinations of hosts were arranged in an alternating grid. The ratio of host acceptances to host contacts was computed for the whole test and up to the first oviposition. These indicated that effects of rearing host were weak or absent, but the host chosen initially had a strong effect on host preference. Relative size of the hosts had a strong effect on choice of the first host. The implications of learning inTrichogramma are discussed in relation to host preference testing procedures and the selection of candidate strains for mass rearing and inundative release.     

Handedness in the common marmoset (Callithrix jacchus)

For about 20 months the development of hand preferences in 21 experimentally naive common marmosets (Callithrix jacchus) was examined in 15 different tests. Test preferences were compared with their spontaneous behavior preferences in such contexts as feeding, grooming, play, and others. In the spontaneous use of the hands, only eight animals showed a significant lateral preference (2 left-handed, 6 right-handed). During the test period, however, the number of handed marmosets increased to 19 (5 left-handed, 14 right-handed). Most of the animals fluctuated considerably in their preference levels, a situation which led to a remarkable test response inconsistency of handedness. When the test situation was changed, complete reversals of handedness were more frequent than weakening or strengthening of a particular preference. The animals' emotions during the test session and environmental variables affected handedness significantly. None of the tested marmosets showed an increase of hand preference from the first to the last test. Our results indicate that Callithrix is ambidextrous rather than handed.     

Evidence for host plant preference by Iphiseiodes quadripilis (Acari: Phytoseiidae) on Citrus

In this study, we present field and laboratory evidence on the preference of Iphiseiodes quadripilis (Banks) for grapefruit (Citrus paradisi Macfadyen) leaves compared with sweet orange (Citrus sinensis (L.) Osbeck) leaves. This preference was confirmed in four orchards whether leaf samples were taken from either border trees of contiguous grapefruit or sweet orange or interior row trees with both citrus species in adjacent rows. Iphiseiodes quadripilis was most abundant in grapefruit trees in spite of the greater abundance of the Texas citrus mite, Eutetranychus banksi (McGregor) (Acari: Tetranychidae) in sweet orange trees. Similar preference responses were observed in laboratory tests using a Y-tube olfactometer whether I. quadripilis were collected from sweet orange or grapefruit. Iphiseiodes quadripilis collected from grapefruit trees showed significant preference for grapefruit over sweet orange leaves in contact choice tests using an arena of alternating leaf strips (12 mm long × 2 mm wide) of sweet orange and grapefruit. However, I.␣quadripilis collected from sweet orange trees did not show preference for either grapefruit or sweet orange leaves. Based on these results, grapefruit leaves foster some unknown factor or factors that retain I. quadripilis in greater numbers compared with sweet orange leaves.     

SENSORY PROPERTIES AFFECTING ACCEPTABILITY OF "BRESAOLA" FROM PODOLIAN YOUNG BULLS

Three muscles ( Semimembranosus, Quadriceps femoris, Adductor ) from Podolian young bulls (aged 18 months) were processed into bresaolas, which were compared with commercial products, in terms of sensory profile and preference expressed by consumers. Slope analysis was conducted to study the preference drivers. The preference of homogeneous groups of consumers and the relationships with sensory properties of bresaola were investigated using partial least squares (PLS) regression analysis. The products differed for several sensory properties, such as sweetness, flavor intensity ( P <  0.001), saltiness ( P <  0.01), peppered, seasoned and tenderness ( P <  0.05). The slope analysis showed that taste/flavor ( k =  0.86) and appearance ( k =  0.76) play an important role in orienting consumer preference, while texture ( k =  0.54) is less important. No general trend was found for product liking. Conversely, PLS regression clustered the consumers in homogeneous groups: one preferred the commercial products characterized by sensory properties such as peppered, saltiness, seasoned and marbling, another one was more oriented toward properties such as sweetness, odor and chewiness, which characterized Podolian bresaolas.

PRACTICAL APPLICATION

Partial least squares regression analysis clustered the consumers in homogeneous groups according to their liking: those preferring peppered, salty, seasoned and marbling bresaolas versus those oriented toward sweet and odorous products. In addition, the relationship between overall liking and attribute liking (appearance, taste/flavor and texture) was analyzed by linear regression analysis. This may be helpful in order to establish meaningful criteria for grading bresaolas and identify the particular attributes that move its acceptance (i.e., taste/flavor and appearance rather than texture).