Resources,attractiveness, family commitment; reproductive decisions in human mate choice

This study of reproductive decisions in human mate selection used data from "lonely hearts" advertisements to examine a series of predictions based on the mate preferences of male and females relating to age; physical appearance; financial condition and socioeconomic status; family commitment and personal traits; short- and long-term mating; and marital status and preexisting children. The sample consisted of 1000 personal advertisements (500 male) placed in two daily, national papers between February and October 1994 in Hungary. The research procedure included a pilot study of 150 advertisers (75 male) to refine the categories examined. Analysis was performed using 1) a matrix with one axis referring to offers and the other to demands of males and females separately; 2) a matrix of offers only to derive correlated traits of claims by males and females; and 3) a matrix with columns describing sex, offers, demands, advertiser's age, and required age and a row for each of the 1000 samples. It was found that men preferred younger mates, while women preferred older ones. Men were more likely to seek physical attractiveness, while women were more likely to seek financial resources (ranked 7th) and high status (ranked 6th). Women strongly preferred male domestic virtue and family commitment, and twice as many women as men demanded long-term relationships. Women more frequently declared preexisting children, and men exhibited a reluctance to accept these children. Both males and females employed "trade-off" strategies, making greater demands if they felt they had attractive offers.     

Evolved gender differences in mate preferences: Evidence from personal advertisements

Evolutionary theorists have posited that contemporary men and women may differ in their specific psychological mechanisms having to do with mate selection because different strategies would have benefitted men versus women in our distant ancestral past. From these theorized gender differences in mating strategies, several hypotheses were generated and subsequently tested in the current study using a large sample of personal advertisements (N = 1111). The results were generally supportive of evolutionary predictions: men were more likely than women to offer financial resources and honesty/ sincerity, and to seek attractiveness, appealing body shape, and a photograph in selecting a potential mate; women were more likely than men to offer an appealing body shape and to seek financial resources, qualities likely to lead to resource acquisition, and honesty/sincerity in potential mates. Women were also more likely than men to seek male friendship and/or companionship and to offer greater involvement only after the establishment of such friendship, whereas men more frequently than women made explicit requests for a sexual relationship. In general, men sought potential mates who were younger than themselves, a trend which became more pronounced among older advertisers. Women generally sought mates who were older than themselves, a trend which decreased slightly with the age of the advertiser. Results are discussed with regard to implications for hypothesized gender differences in evolved psychological mechanisms.     

Mate choice trade-offs and women’s preference for physically attractive men

Researchers studying human sexuality have repeatedly concluded that men place more emphasis on the physical attractiveness of potential mates than women do, particularly in long-term sexual relationships. Evolutionary theorists have suggested that this is the case because male mate value (the total value of the characteristics that an individual possesses in terms of the potential contribution to his or her mate’s reproductive success) is better predicted by social status and economic resources, whereas women’s mate value hinges on signals conveyed by their physical appearance. This pattern may imply that women trade off attractiveness for resources in mate choice. Here I test whether a trade-off between resources and attractiveness seems to be occurring in the mate choice decisions of women in the United States. In addition, the possibility that the risk of mate desertion drives women to choose less attractive men as long-term mates is tested. The results were that women rated physically attractive men as more likely to cheat or desert a long-term relationship, whereas men did not consider attractive women to be more likely to cheat. However, women showed no aversion to the idea of forming long-term relationships with attractive men. Evidence for a trade-off between resources and attractiveness was found for women, who traded off attractiveness, but not other traits, for resources. The potential meaning of these findings, as well as how they relate to broader issues in the study of sex differences in the evolution of human mate choice for physical traits, is discussed.     

The impact of traits offered in personal advertisements on response rates

The number of responses to personal advertisements can be a good source of information about preferences within the human mate market. From an analysis of responses to 551 advertisements placed by males in a local Lower Silesian (Poland) newspaper and 617 placed by females, we assessed which particular traits influenced the “hit rate” (the number of responses), using the Generalized Linear Model (GLM) with the number of responses as the dependent variable and traits offered by advertisers such as age, education level, place of residence, marital status, height, weight, offered resources, and attractiveness as the independent variables. The traits that appeared to influence the hit rate for advertisements placed by males were, in order of importance, education level, age, height, and resources offered, all of which were positively correlated with the hit rate. In contrast, certain traits advertised by females such as weight, height, education, and stated age were all negatively correlated with the hit rate. Resources offered by men had only a small positive effect and the advertising of general attractiveness by women had no effect at all on the hit rate, suggesting that respondents to personal advertisements rely much more on relatively objective traits, such as achieved education, male height, and female weight, than on those traits which are more open to subjective error or manipulation.     

Sexual selection and physical attractiveness

Sexual selection processes have received much attention in recent years, attention reflected in interest in human mate preferences. Among these mate preferences are preferences for physical attractiveness. Preferences in and of themselves, however, do not fully explain the nature of the relationships that individuals attain. A tacit negotiation process underlies relationship formation and maintenance. The notion that preferences for physical attractiveness evolved under parasite-driven “good genes” sexual selection leads to predictions about the nature of trade-offs that individuals make between mates’ physical attractiveness and investment potential. These predictions and relevant data are explored, with a primary emphasis on women’s preferences for men’s qualities. In addition, further implications of trade-offs are examined, most notably (a) the impact of environmental variations on the nature of mating and (b) some effects of trade-offs on infidelity and male attempts to control women. The ideas in this paper were substantially influenced by discussions with Kim Hill and Hilly Kaplan following a preliminary presentation of work contained herein at a UNM Human Evolutionary Ecology Program colloquium. Steven W. Gangestad is an associate professor of psychology at the University of New Mexico. His recent research includes work focused on sexual selection in humans and its implications for general relationship phenomena. His other recent research concerns the impact of developmental instability on functional asymmetries, interpersonal orientations, and individual differences in the control of emotional expression.     

Physical attractiveness influences reproductive success of modern men

Theory suggests that reproductive success is positively associated with an individual’s genetic quality. However, the association between physical attractiveness and reproductive success (i.e., number of offspring) in modern humans remains less clear. Here we examined associations between men’s reproductive success and physical attractiveness from retrospective data obtained from married, divorced, and single samples of Slovakian men. As predicted, facially more attractive and taller men were more likely to engage in marriage. In turn, married men had higher reproductive success than single men. Even when men’s marital status was considered, facially more attractive men had higher reproductive success than their less attractive counterparts. This supports the importance of physical attractiveness in sexual selection in modern humans.     

Social dialect and men's voice pitch influence women's mate preferences

Low male voice pitch may communicate potential benefits for offspring in the form of heritable health and/or dominance, whereas access to resources may be indicated by correlates of socioeconomic status, such as sociolinguistic features. Here, we examine if voice pitch and social dialect influence women's perceptions of men's socioeconomic status and attractiveness. In Study 1, women perceived lower pitched male voices as higher in socioeconomic status than higher pitched male voices. In Study 2, women independently perceived lower pitched voices and higher status sociolinguistic dialects as higher in socioeconomic status and attractiveness. We also found a significant interaction wherein women preferred lower pitched men's voices more often when dialects were lower in sociolinguistic status than when they were higher in sociolinguistic status. Women also perceived lower pitched voices as higher in socioeconomic status more often when dialects were higher in sociolinguistic status than when lower in sociolinguistic status. Finally, women's own self-rated socioeconomic status was positively related to their preferences for voices with higher status sociolinguistic dialects, but not to their preferences for voice pitch. Hence, women's preferences for traits associated with potentially biologically heritable benefits, such as low voice pitch, are moderated by the presence of traits associated with resource accrual, such as social dialect markers. However, women's preferences for language markers of resource accrual may be functionally independent from preferences for potential biological indicators of heritable benefits, such as voice pitch.     

How Willing Are You to Accept Sexual Requests from Slightly Unattractive to Exceptionally Attractive Imagined Requestors?

In their classic study of differences in mating strategies, Clark and Hatfield (1989, Journal of Psychology and Human Sexuality, 2, 39–54) found that men and women demonstrated a striking difference in interest in casual sex. The current study examined the role of an imagined requestor’s physical attractiveness (slightly unattractive, moderately attractive, and exceptionally attractive) on men’s and women’s willingness to accept three different requests (go out, come to apartment, go to bed) as reflected in answers to a questionnaire. We tested two hypotheses with a sample of 427 men and 443 women from three countries. Hypothesis 1 states that men, relative to women, will demonstrate a greater willingness to accept the “come to apartment” and “go to bed” requests but not the “go out” request for all three levels of requestor attractiveness. This hypothesis reflects Clark and Hatfield’s main findings. Hypothesis 2 states that the physical attractiveness of a potential partner will have a greater effect on women’s than on men’s willingness to accept all three requests, and particularly for the explicit request for casual sex. The results partially supported Hypothesis 1 and fully supported Hypothesis 2. The discussion highlights limitations of the current research and presents directions for future research.     

Sex and age differences in preferences and tactics of mate attraction: Analysis of published advertisements

Using the theoretical perspective of evolutionary biology, 13 hypotheses were generated concerning sex and age differences in human mate preferences and tactics of mate attraction. Classified “lonely hearts” advertisements (N = 1,000) from a nationally circulated, fortnightly magazine were content-analyzed. Men, more than women, sought cues to reproductive value (i.e., physical appearance and youth), whereas women, more than men, sought cues revealing an ability to acquire resources (i.e., actual and potential financial security and older men). Women also sought to ascertain a man's willingness to provide resources (in the form of time, emotions, money, and status) in a relationship. Both sexes offered those traits sought by the opposite sex. Men were more promiscuously inclined than women, favoring casual relationships and being more likely to be married, whereas women sought long-term monogamous relationships. These differences support evolutionary predictions based on concepts of sexual selection, parental investment, and reproductive capacities and confirm the use of personal advertisements as a valuable method of research.     

Facial attractiveness judgements reflect learning of parental age characteristics

Mate preferences are shaped by infant experience of parental characteristics in a wide variety of species. Similar processes in humans may lead to physical similarity between parents and mates, yet this possibility has received little attention. The age of parents is one salient physical characteristic that offspring may attend to. The current study used computer-graphic faces to examine how preferences for age in faces were influenced by parental age. We found that women born to 'old' parents (over 30) were less impressed by youth, and more attracted to age cues in male faces than women with 'young' parents (under 30). For men, preferences for female faces were influenced by their mother's age and not their father's age, but only for long-term relationships. These data indicate that judgements of facial attractiveness in humans reflect the learning of parental characteristics.     

Different impacts of resources on opposite sex ratings of physical attractiveness by males and females

Parental investment hypotheses regarding mate selection suggest that human males should seek partners featured by youth and high fertility. However, females should be more sensitive to resources that can be invested on themselves and their offspring. Previous studies indicate that economic status is indeed important in male attractiveness. However, no previous study has quantified and compared the impact of equivalent resources on male and female attractiveness. Annual salary is a direct way to evaluate economic status. Here, we combined images of male and female body shape with information on annual salary to elucidate the influence of economic status on the attractiveness ratings by opposite sex raters in American, Chinese and European populations. We found that ratings of attractiveness were around 1000 times more sensitive to salary for females rating males, compared to males rating females. These results indicate that higher economic status can offset lower physical attractiveness in men much more easily than in women. Neither raters' BMI nor age influenced this effect for females rating male attractiveness. This difference explains many features of human mating behavior and may pose a barrier for male engagement in low-consumption lifestyles.     

Sexually dimorphic mate preference in Japan

Lonely hearts advertisements (LHA) published in Japan were examined in a comparative study on sexually dimorphic mate preference. I analyzed 944 LHA written by Japanese (730 by males and 214 by females) seeking short-term relationships and 780 LHA (577 by males and 203 by females) seeking long-term relationships. Some universal patterns of mate preference were confirmed and others were not. Female advertisers in both categories sought more traits than they offered; they also sought more traits than male advertisers. Males tended to offer their financial and social status, and females tended to seek those traits. More females requested family commitment than males. While there was no sex difference in offering and seeking physical appearance and health, females tended to request photographs of their potential mates. Males were more likely than females to be willing to accept children from previous relationships, although there was no significant difference in refusing such children. More females seeking long-term mates requested family commitment than females seeking short-term mates. In both males and females, more advertisers seeking long-term mates offered family commitment than advertisers seeking short-term mates. Some predictions for contingent preference were also examined. One prediction confirmed was that females offering physical appearance and health sought more traits than those not doing so. However, males offering financial and social status did not make higher demands than those who did not, which does not support one prediction. This paper was presented in a meeting of a team research project on "Mating systems, mate choice, and evolution by sexual selection in humans" by the International Research Center for Japanese Studies. I appreciate Professor Takeru Akazawa and other members inviting me to the project. Ryo Oda obtained his Ph.D. from the University of Tokyo for the study of lemur vocal communication. He is a lecturer at Nagoya Institute of Technology, and his current work focuses on the evolution of human behavior and language.     

Do more attractive women show stronger preferences for male facial masculinity?

Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women's own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women's preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (third-party ratings of facial attractiveness). This pattern of results is consistent with the proposal that women's beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.     

Results of an explorative empirical study on human mating in Germany: handsome men, not high-status men, succeed in courtship

Recent research on human mating depicts men as searching for physical attractiveness (PA) and women as searching for status. To identify the mechanisms which lead to universal, biologically interpretable structures in social processes, we focused on the proximate causes for inter- and intrasexual differences in human mating preferences, attraction, and tactics. We collected data on 180 young singles (mean age 26.9 years) without a steady relationship. A questionnaire and a video sequence (20-30 seconds) of each subject was taken. Next, each video sequence was rated by approximately 20 individuals of the opposite sex, who also participated in this study. Surprisingly, the answers given by male and female subjects regarding sociosexual behaviour and mating preferences are predominantly congruent. Sex differences among preferences for good looking and high-status partners were small or even insignificant. Lower educated subjects had considerably higher status preferences than higher educated individuals. In both sexes, PA was much more preferred in a potential partner than status. For both sexes, physical appearance was decisive for the subject's dating attractiveness. Male, but not female dating attractiveness also correlates with a kind and charismatic appearance. Furthermore, there was a positive linear relationship between men's PA and their number of sexual partners within the last year. Men with more than four sexual partners were all above-average in PA, while the most attractive women had a medium number of sexual partners. However, in this respect, status had no influence. The results show that sex differences in mating are more complex than hitherto assumed.     

Mate Choice Copying in Humans

There is substantial evidence that in human mate choice, females directly select males based on male display of both physical and behavioral traits. In non-humans, there is additionally a growing literature on indirect mate choice, such as choice through observing and subsequently copying the mating preferences of conspecifics (mate choice copying). Given that humans are a social species with a high degree of sharing information, long-term pair bonds, and high parental care, it is likely that human females could avoid substantial costs associated with directly searching for information about potential males by mate choice copying. The present study was a test of whether women perceived men to be more attractive when men were presented with a female date or consort than when they were presented alone, and whether the physical attractiveness of the female consort affected women’s copying decisions. The results suggested that women’s mate choice decision rule is to copy only if a man’s female consort is physically attractive. Further analyses implied that copying may be a conditional female mating tactic aimed at solving the problem of informational constraints on assessing male suitability for long-term sexual relationships, and that lack of mate choice experience, measured as reported lifetime number of sex partners, is also an important determinant of copying.     

Physical attractiveness and cooperation in a prisoner's dilemma game

The modulating role of age on the relationship between physical attractiveness and cooperativeness in a prisoner's dilemma game (PDG) was investigated. Previous studies have shown that physical attractiveness is negatively related to cooperative choices among young men but not young women. Following the argument that the negative relationship between physical attractiveness and cooperation is a product of short-term mating strategies among attractive men, we predicted that this relationship is unique to young men and absent among women and older men. We tested this hypothesis with 175 participants (aged 22–69 years). The results showed that physical attractiveness was negatively related to cooperative behavior among young men but not among women or older men. We further observed that the negative relationship between physical attractiveness and cooperation among young men was particularly strong when attractiveness was judged by women.     

Integrating cues of social interest and voice pitch in men's preferences for women's voices

Most previous studies of vocal attractiveness have focused on preferences for physical characteristics of voices such as pitch. Here we examine the content of vocalizations in interaction with such physical traits, finding that vocal cues of social interest modulate the strength of men's preferences for raised pitch in women's voices. Men showed stronger preferences for raised pitch when judging the voices of women who appeared interested in the listener than when judging the voices of women who appeared relatively disinterested in the listener. These findings show that voice preferences are not determined solely by physical properties of voices and that men integrate information about voice pitch and the degree of social interest expressed by women when forming voice preferences. Women's preferences for raised pitch in women's voices were not modulated by cues of social interest, suggesting that the integration of cues of social interest and voice pitch when men judge the attractiveness of women's voices may reflect adaptations that promote efficient allocation of men's mating effort.     

Sexual Conflict and Gender Gap Effects: Associations between Social Context and Sex on Rated Attractiveness and Economic Status

Human mate choice research often concerns sex differences in the importance of traits such as physical attractiveness and social status. A growing number of studies indicate that cues to social context, including other people who appear in stimulus photographs, can alter that individual’s attractiveness. Fewer studies, however, consider judgements of traits other than physical attractiveness, such as wealth. Here we manipulate the presence/absence of other people in photographs of target models, and test the effects on judgments of both attractiveness and earnings (a proxy for status). Participants (N = 2044) rated either male or female models for either physical attractiveness or social/economic status when presented alone, with same sex others or with opposite sex others. We collectively refer to this manipulation as ‘social context’. Male and female models received similar responses for physical attractiveness, but social context affected ratings of status differently for women and men. Males presented alongside other men received the highest status ratings while females presented alone were given the highest status ratings. Further, the status of females presented alongside a male was constrained by the rated status of that male. Our results suggests that high status may not directly lead to high attractiveness in men, but that status is more readily attributed to men than to women. This divide in status between the sexes is very clear when men and women are presented together, possibly reflecting one underlying mechanism of the modern day gender gap and sexist attitudes to women’s economic participation. This adds complexity to our understanding of the relationship between attractiveness, status, and sex in the light of parental investment theory, sexual conflict and economic theory.     

Mate selection criteria: A pilot study

Open-ended questions were used to investigate mate selection criteria among male and female medical students (n = 40). Striking sex differences emerged in this sample's preferences concerning spouses' relative earning power and occupational status, partners' physical attractiveness, and the marital division of labor. The results supported the hypotheses: Increasing socioeconomic status (SES) of women does not eliminate and may not even reduce traditional sex differences in mate selection criteria and marital goals. Increasing the SES of women tends to increase their socioeconomic standards for mates, thereby reducing their pool of acceptable partners; increasing men's SES tends to enlarge their pool of available acceptable partners. Based on these interviews and pertinent literature, closed-ended questions were developed and administered to female (n = 212) and male (n = 170) undergraduates. Highly significant sex differences emerged in this sample; these sex differences mirrored those found among the medical students. The methodological implications of these results are discussed.     

Willingness to engage in casual sex

Sexually dimorphic mate selection strategies were examined in 200 university students reporting their willingness to engage in casual sexual encounters with hypothetical individuals of the opposite sex. Using a questionnaire format, the possibility of forming a long-term relationship was manipulated, while risk of disease, pregnancy, and detection was eliminated across all conditions. In addition, potential partners varied in level of attractiveness, and in personality and behavioral characteristics. As expected, men reported a greater anticipated willingness to engage in sexual intercourse across all conditions compared with women. The possibility of forming a long-term relationship elevated women’s, but not men’s, willingness for sexual intercourse. While a potential partner’s attractiveness had a significant positive overall effect on responses, reducing their relative attractiveness had a greater negative impact on men’s responses. Reference to the parental qualities of a potential partner significantly increased women’s, but not men’s, anticipated willingness for sexual intercourse. Describing a hypothetical partner as non-aggressive (safe) marginally increased women’s willingness (p<.09) and did not affect men’s responses. The wording of items relevant to this condition may have resulted in the potential partner sounding "wimpy" rather than nonaggressive, and this may have reduced the expected effect of this manipulation. The possibility that women may trade off personality and behavioral characteristics with attractiveness to a greater degree than men when assessing potential mates is considered.