Exploring the use and impact of LCA-based information in corporate communications

Background, aim, and scope  The effective communication of corporate environmental messages has a history of mixed results and concerns remain around the quality and accurateness of these messages. Life cycle assessment (LCA) information is often presented as a promising informational tool, by which improved communication effectiveness of environmental/sustainable claims may materialize; however, the possibility of information overload has limited its application in marketing communication settings. The overall purpose of this research is to better understand how LCA-based environmental performance information might be effectively communicated in an advertising setting, the impact of such messages on individuals’ attitudes and behavioral intentions, and the mediating roles of informational complexity and credibility. Methods  Fictitious, but realistic, advertisements employing LCA-based information were created and tested empirically in two experimental settings. The first, in a business-to-consumer (B2C) setting, examines the influence of several environmental information contents, formats, and disclosures on attitudinal factors toward the ad, brand, and company, as well as behavioral intentions. Using hair shampoo as the product category, and the biodegradability capacity of its bottle as the environmental attribute, regression analyses were developed based on a sample of 3,292 subjects evaluating one of 12 different advertisements. The second experiment presented in this paper expands upon these ideas by focusing on a business-to-business (B2B) environment where the need for cognition, and thus the complexity threshold, is thought to be quite high and where environmental performance is expected to be of importance to the purchaser. This experimental setting includes responses from 1,062 architects and engineers—all of whom are members of the U.S. Green Building Council who evaluated one of eight different advertisements. In this experimental setting, the volume of LCA-based information is varied, while exploring the role of this information in conjunction with functional product performance messages. Results  Results indicate that LCA-based information can be effective within an advertising medium in enhancing message credibility, attitudes toward the brand and company, and positively influencing behavioral intentions toward purchasing, even though this information is viewed as complex and detrimental to attitudes toward the advertisement itself. More specifically, results from the first empirical experiment indicate that LCA-based communications make for more poorly reviewed advertising, but the credibility gained through explicit LCA-based environmental disclosures favorably influences the perceptions toward the company and the brand. These results are confirmed in the business-to-business experiment. Evidence from this study suggests that, within environmentally aware and sensitive recipients, advertisements with environmental messages are more effective than those presenting functional product benefits alone, but only when the messages are substantiated with elaborated LCA-based information. Discussion  Within the B2C respondents, we found that the perceived complexity of the ad in fact generated a significantly positive attitudinal response concerning the company under evaluation, which was not evident in the B2B study. The results suggest that the end-use consumers in the first experiment more often processed the ad through the peripheral route of persuasion, where the downside risk of presenting complex and detailed environmental information is significant (i.e. people won’t pay attention to the ad), but can be balanced (or even surpassed) by positive associations with presenting additional information (i.e. the company must be strong if it is willing to fully disclose all of this information). Conclusions  The influence of perceived complexity of LCA-based advertisements does not appear to negatively influence most measures typically used to assess advertising effectiveness; however, the appeal of the advertisement itself is significantly negatively impacted by increases in complexity. The credibility gained through more elaborated LCA-based environmental messages, to a high extent, compensates the effect of complexity on the attitude toward the appeal of the ad itself. In fact, this credibility strongly influences in a positive manner the attitudes buyers have toward the ad, the brand, the company, and their intention to purchase the product under evaluation. Recommendations and perspectives  Practitioners are to reconsider the position that simple and appealing advertisements are most effective to an overall marketing communication strategy addressing environmental performance. Simple messages are often required to gain market awareness and break through the noisy hypermedia marketplace; however, our results suggest that a firm’s ability to gain credibility in its message can compensate for many of the negative effects of highly complex messages. Researchers and LCA professionals influencing methodologies and implementation of LCA at the product level should recognize the potential use of selected and incomplete LCA-based information by firms in marketing communications. While strategic differentiation benefits associated with effective communication of environmental performance may lead to increased use of LCA techniques by firms, appropriate development of standards and certifications may be required to preserve perceptions of objectivity and transparency associated with LCA methodologies. Electronic supplementary material  The online version of this article (doi:) contains supplementary material, which is available to authorized users.

Audience Design through Social Interaction during Group Discussion

This paper contrasts two accounts of audience design during multiparty communication: audience design as a strategic individual-level message adjustment or as a non-strategic interaction-level message adjustment. Using a non-interactive communication task, Experiment 1 showed that people distinguish between messages designed for oneself and messages designed for another person; consistent with strategic message design, messages designed for another person/s were longer (number of words) than those designed for oneself. However, audience size did not affect message length (messages designed for different sized audiences were similar in length). Using an interactive communication task Experiment 2 showed that as group size increased so too did communicative effort (number of words exchanged between interlocutors). Consistent with a non-strategic account, as group members were added more social interaction was necessary to coordinate the group''s collective situation model. Experiment 3 validates and extends the production measures used in Experiment 1 and 2 using a comprehension task. Taken together, our results indicate that audience design arises as a non-strategic outcome of social interaction during group discussion.     

Understanding risk perceptions to enhance communication about human-wildlife interactions and the impacts of zoonotic disease

Inclusion of wildlife in the concept of One Health is important for two primary reasons: (1) the physical health of humans, domesticated animals, and wildlife is linked inextricably through shared diseases, and (2) humans' emotional well-being can be affected by their perceptions of animal health. Although an explicit premise of the One Health Initiative is that healthy wildlife contribute to human health, and vice versa, the initiative also suggests implicitly that wildlife may pose threats to human health through zoonotic disease transmission. As people learn more about One Health, an important question surfaces: How will they react to communications carrying the message that human health and wildlife health are linked? In the absence of adequate relevant research data, we recommend caution in the production and dissemination of One Health messages because of possible unintended or collateral effects. Understanding how and why individuals perceive risks related to wildlife diseases is essential for determining message content that promotes public support for healthy wildlife populations, on the one hand, and, on the other, for identifying messages that might inadvertently increase concern about human health effects of diseased wildlife. To that end, we review risk perception research and summarize the few empirical studies that exist on perceived risk associated with zoonoses. We conclude with some research questions that need answering to help One Health practitioners better understand how the public will interpret their messages and thus how to communicate positively and without negative collateral consequences for wildlife conservation.     

Public Reactions to Risk Messages Communicating Different Sources of Uncertainty: An Experimental Test

There is an abundant literature on the challenge of integrating uncertainties in experts’ risk assessments, but the evidence on the way they are understood by the public is scarce and mixed. This study aims to better understand the effect of communicating different sources of uncertainty in risk communication. A causal design was employed to test the effect of communicating risk messages varying in type of advisory warning (no risk and suggests no protective measure, or risk and recommends a protective measure) and sources of uncertainty (no uncertainty, divergence between experts, contradictory data, or lack of data) on public reactions. Participants from the general public (N = 434) were randomly assigned to read and react to variants of a fictitious government message discussing the presence of a new micro-organism found in tap water. Multiple analysis of variance showed that to report uncertainty from divergence between experts or from contradictory data reduced the adherence to the message, but not to mention the lack of data. Moreover, the communication of diverse sources of uncertainty did not affect trust in the government when the advisory warning stated there was a risk and recommended a protective measure. These findings have important implications for risk communication.     

Drivers of risk perceptions about the invasive non-native plant Japanese knotweed in domestic gardens

How people perceive risks posed by invasive non-native plants (INNP) can influence attitudes and consequently likely influence behavioural decisions. Although some drivers of risk perception for INNP have been identified, research has not determined those for INNP in domestic gardens. This is concerning as domestic gardens are where people most commonly encounter INNP, and where impacts can be particularly acute. Using a survey approach, this study determined the drivers of perceptions of risk of INNP in domestic gardens and which risks most concern people. Japanese knotweed Fallopia japonica, in Cornwall, UK, where it is a problematic INNP in domestic gardens, was used as a case study. Possible drivers of risk were chosen a priori based on variables previously found to be important for environmental risks. Participants perceived Japanese knotweed to be less frequent on domestic property in Cornwall if their occupation involved the housing market, if they had not had Japanese knotweed in their own garden, if they did not know of Japanese knotweed within 5 km of their home, or if they were educated to degree level. Participants who thought that the consequences of Japanese knotweed being present on domestic property could be more severe had occupations that involved the housing market, knew of Japanese knotweed within 5 km of their home, or were older. Although concern about the damage Japanese knotweed could do to the structure of a property was reported as the second highest motivation to control it by the majority of participants, the perception of threat from this risk was rated as relatively low. The results of this study have implications for policy, risk communication, and garden management decisions. For example, there is a need for policy that provides support and resources for people to manage INNP in their local area. To reduce the impact and spread of INNP we highlight the need for clear and accurate risk communication within discourse about this issue. The drivers identified in this study could be used to target awareness campaigns to limit the development of over- or under-inflated risk perceptions.     

Multidimensional Human Dynamics in Mobile Phone Communications

In today''s technology-assisted society, social interactions may be expressed through a variety of techno-communication channels, including online social networks, email and mobile phones (calls, text messages). Consequently, a clear grasp of human behavior through the diverse communication media is considered a key factor in understanding the formation of the today''s information society. So far, all previous research on user communication behavior has focused on a sole communication activity. In this paper we move forward another step on this research path by performing a multidimensional study of human sociality as an expression of the use of mobile phones. The paper focuses on user temporal communication behavior in the interplay between the two complementary communication media, text messages and phone calls, that represent the bi-dimensional scenario of analysis. Our study provides a theoretical framework for analyzing multidimensional bursts as the most general burst category, that includes one-dimensional bursts as the simplest case, and offers empirical evidence of their nature by following the combined phone call/text message communication patterns of approximately one million people over three-month period. This quantitative approach enables the design of a generative model rooted in the three most significant features of the multidimensional burst - the number of dimensions, prevalence and interleaving degree - able to reproduce the main media usage attitude. The other findings of the paper include a novel multidimensional burst detection algorithm and an insight analysis of the human media selection process.     

Effects of channel bandwidth variation on performance of individual messages in spatially and temporally heterogeneous communication networks

As the domain of communication systems grows, heterogeneity among computers and subnetworks employed for a task also increases. Channel bandwidth available for a message on a communication network varies with time and link. This variation can have a significant effect on performance of an individual message and also that of the network as a whole. Therefore, it is important to understand effects of bandwidth heterogeneity on the network performance in order to optimally utilize a heterogeneous communication network. The ability to use such a network optimally is highly desirable in many applications such as network-based data-intensive high performance computing. The main goal of this paper is to analyze effects of temporal and spatial heterogeneity on performance of individual messages in detail via an extensive simulation, in terms of throughput, end-to-end delay, etc. Also, the problems of path selection and multi-path data transfer are considered to illustrate how the analysis results may be used in the future effort of optimizing the network performance by taking channel bandwidth heterogeneity into account.     

Reflections on the impact of advances in the assessment of genetic risks of exposure to ionizing radiation on international radiation protection recommendations between the mid-1950s and the present

Efforts at protecting people against the harmful effects of radiation had their beginnings in the early 1900s with the intent of protecting individuals in medicine and associated professions. Such efforts remain vital for all of us more than 100 years later as part of our 'learning to live with ionizing radiation.' The field of radiation protection has evolved slowly over time with advances in knowledge on hereditary (i.e., genetic) and carcinogenic effects of radiation continually improving our ability to make informed judgments about how best to balance risks against benefits of radiation exposure. This paper examines just one aspect of these efforts, namely, how advances in knowledge of genetic effects of radiation have impacted on the recommendations of the International Commission on Radiological Protection (ICRP). The focus is on the period from the mid-1950s (when genetic risk estimates were first made) to 2007. This article offers a detailed historical analysis and personal perspective, and concludes with a synopsis of key developments in radiation protection.     

Risk Communication and the Precautionary Principle

The perception of risks for environment and health deriving from globalization processes and an uncontrolled use of modern technologies is growing everywhere. The greater the capacity of controlling living conditions, the larger is the possibility of misusing this power. In environmental and occupational health research we tend to reduce the complexity of the observed phenomena in order to facilitate conclusions. In social and political sciences complexity is an essential element of the context, which needs to be continuously considered. The Precautionary Principle is a tool for facing complexity and uncertainty in health risk management. This paper is aimed at demonstrating that this is not only a problem of technical risk assessment. Great attention should also be paid to improve risk communication. Communication between the stakeholders (experts, decision makers, political and social leaders, media, groups of interest and people involved) is possibly the best condition to be successful in health risk management. Nevertheless, this process usually runs up against severe obstacles. These are not only caused by existing conflicts of interest. Differences in values, languages, perceptions, resources to have access to information, and to express one's own point of view are other key aspects.     

Conservation Values and Risk of Handling Bats: Implications for One Health Communication

Flying-foxes provide critical ecosystem services, but their role as hosts to zoonotic pathogens may undermine conservation support. We surveyed 214 residents of Cairns, Australia, regarding their perceptions about health risks associated with flying-foxes and support for flying-fox conservation. Greater likelihood of handling a flying-fox was associated with lower knowledge about risks, greater conservation support, and environmental organization membership. Respondents less likely to seek medical attention after a minor scratch tended to be younger, unemployed and perceive lower risk. Individuals who support flying-fox conservation should be one group targeted in One Health communication integrating health and conservation messages.     

Sensitivity of germ cells and embryos to ionizing radiation

Experiments performed in laboratory animals suggest that ionizing radiation can induce DNA damage in the germ cells of exposed individuals and lead to various deleterious effects in their progeny, including miscarriage, low birth weight, congenital abnormalities and perhaps cancer. However, no clear evidence for such effects has been found in epidemiological studies of people exposed to radiation. The predicted risks of hereditary effects of any kinds resulting from parental exposure to relatively low doses of ionizing radiation remain very low, compared to the spontaneous risks in the absence of irradiation. Irradiation of the mouse embryo can lead to various effects (lethality, growth retardation, congenital abnormalities), depending on the period of gestation at which irradiation occurs. In humans, prenatal irradiation has only been exceptionally associated with congenital abnormalities, but irradiation between weeks 8-25 has been shown to be able to induce severe mental retardation. Although being not proven, the risk of developing a childhood cancer following prenatal irradiation may also not be excluded. Like for genetic effects, the risk of adverse effects following exposure of the embryo to relatively low doses remains quite low compared to the natural risks.     

Radiation injury: some aspects of the oncogenic effects.

The late effects or irradiation stem from cell killing, mutation, and malignant transformation. Cancer is the major somatic late effect of exposure to low dose levels of radiation, and estimates of risk of cancer in man after irradiation are based entirely on human experience. The data for dose-response relationships for the induction of tumors by external irradiation in man have been obtained from a single exposure or a small number of exposures delivered at high dose rates. In contrast, exposure to environmental irradiation is mainly protracted over a long period of time and is delivered at a low dose rate. As yet no allowance has been made for the effect of protraction of the exposure time in estimating the risk of cancer, although an adjustment has been made in the case of estimates of genetic risk. Incidence of tumors has been the only parameter used for risk estimates, but latent period and degree of malignancy, which are probably both dose and dose-rate dependent, influence the nature of the risk from radiation. As the knowledge about the effects of low-level radiation has been accumulated and assimilated over the last 70 years, so has the concern for reasonable standards of safety. There are still problems in the estimation of radiation risks, but at least many of the relevant questions can now be framed. The problems of estimating risks for chemical carcinogens are clearly greater, but the experience gained from radiation studies should help in the design of the necessary experiments.     

Opportunities for improving risk communication during the permitting process for entomophagous biological control agents: a review of current systems

Concerns about potentially irreversible non-target impacts from the importation and release of entomophagous biological control agents (BCAs) have resulted in increasingly stringent national import requirements by National Plant Protection Organizations worldwide. However, there is a divergence of opinions among regulators, researchers, environmentalists, and the general public on ways to appropriately manage associated risks. Implementation of a comprehensive and effective risk communication process might narrow the opinion gaps. Results from a comprehensive survey conducted in the United States were used to describe communication habits of stakeholders involved in biological control and identify areas that are fundamental in an efficient process. In addition, this study critically reviews risk communication practices and how phytosanitary decisions are communicated in the permitting systems for entomophagous BCAs of several countries to identify risk communication tools used in an effective risk communication framework. The following barriers to efficient risk communication were identified: absence of a formalized risk communication process, undefined risk communication goals and target audiences, lack of credibility and objectivity of information sources, inefficiency of mode of distribution of messages, insufficient public participation, and lack of transparency of decision making processes. This paper suggests the creation and/or enhancement of modes of distribution of risk messages to increase coverage, understanding, and guidance. For instance, messages should be presented in different formats such as internet, brochures, and newspapers. Surveys, public meetings, and trainings/workshops are tools that can be used to characterize stakeholders’ diversity and develop risk messages specific to the targeted audience. Implementation of a participatory decision making process will increase stakeholder involvement and trust in the risk management plan. Development of practical mechanisms, such as public hearings will increase all stakeholders’ involvement in the risk assessment process. A clear framework describing how public comments will be incorporated in the decision making process should be implemented. Finally, to ensure a streamlined risk communication process, there must be consistency in the messages disseminated by federal, state, and local agencies.     

Evaluation of Risk Perception and Risk-Comparison Information Regarding Dietary Radionuclides after the 2011 Fukushima Nuclear Power Plant Accident

In the wake of the 2011 Fukushima Daiichi Nuclear Power Station accident, to facilitate evidence-based risk communication we need to understand radiation risk perception and the effectiveness of risk-comparison information. We measured and characterized perceptions of dread risks and unknown risks regarding dietary radionuclides in residents of Fukushima, Tokyo, and Osaka to identify the primary factors among location, evacuation experience, gender, age, employment status, absence/presence of spouse, children and grandchildren, educational background, humanities/science courses, smoking habits, and various types of trustworthy information sources. We then evaluated the effects of these factors and risk-comparison information on multiple outcomes, including subjective and objective understanding, perceived magnitude of risk, perceived accuracy of information, backlash against information, and risk acceptance. We also assessed how risk-comparison information affected these multiple outcomes for people with high risk perception. Online questionnaires were completed by people (n = 9249) aged from 20 to 69 years in the three prefectures approximately 5 years after the accident. We gave each participant one of 15 combinations of numerical risk data and risk-comparison information, including information on standards, smoking-associated risk, and cancer risk, in accordance with Covello’s guidelines. Dread-risk perception among Fukushima residents with no experience of evacuation was much lower than that in Osaka residents, whereas evacuees had strikingly higher dread-risk perception, irrespective of whether their evacuation had been compulsory or voluntary. We identified location (distance from the nuclear power station), evacuation experience, and trust of central government as primary factors. Location (including evacuation experience) and trust of central government were significantly associated with the multiple outcomes above. Only information on “cancer risk from radiation and smoking risk” enhanced both subjective and objective understanding without diminishing trust in all participants and in the high dread-risk perception group; use of other risk-comparison information could lead the public to overestimate risk.     

Risks of biological control for conservation purposes

Striking successes in classical biological control in agriculture and rangelands engender great interest in using this technology for wildlands conservation and environmental purposes. However, well known unintended consequences of several biological control projects have led to concern that possible environmental benefits do not warrant inherent risks. Four risks demand attention: (1) direct attack on non-targets; (2) indirect effects on non-targets; (3) dispersal of a biocontrol agent to a new area, either autonomously or with deliberate or inadvertent human assistance; (4) changed relationships between a control agent and a native species, particularly as generated by global climate change. Procedures for assessing risk of direct attack on non-targets by phytophagous biological control agents have steadily improved and an expanded centrifugal phylogenetic approach appears to provide adequate insight. Direct non-target impacts by entomophages are more difficult to predict. Myriad possible indirect effects, some subtle but nonetheless important, present a far greater challenge, and techniques of assessing such risks are in their earliest infancy and not as closely regulated. Despite prominent examples in both the general invasion literature and that for biological control, the risk that a species, once introduced, will spread beyond its intended range, and the consequences of such spread, are not routinely treated by risk assessors. This phenomenon deserves far more attention. Global changes—especially climate change—can lead to modified ranges and efficacies of introduced biological control agents and their targets. Although many examples show that climatic niches are often not conserved, an important first routine step would be to combine climatic envelopes with general circulation models for predicted future climates. Finally, actions based on a risk assessment are always implemented in a framework of predicted costs and benefits, which are inevitably asymmetric, so it is critically important that all stakeholders, including conservationists, participate in the decision-making process.     

Genomic instability, bystander effects and radiation risks: implications for development of protection strategies for man and the environment

The last few years has seen what people are now referring to as a "shifting Paradigm" in our way of thinking about radiation effects on biological systems. The concept of the central role of DNA damage due to double strand breaks induced by a radiation "hit" has been itself hit by many studies showing persistent effects in the distant progeny of radiation exposed cells. This phenomenon is known as radiation induced genomic instability. More recently evidence has been accumulating that not even the parent cell need be exposed to radiation (the bystander effect). The new paradigm suggests that cellular stress responses or damage signalling through a range of signal transduction pathways are involved and that cell-cell contact or secretion of damage signalling molecules can induce responses in undamaged and unirradiated cells. Are these new effects relevant to risk assessment, or does it matter HOW radiation affects cells if we have good epidemiological evidence of which to base our risk estimates? The aim of this paper is to introduce the new concepts and to consider reasons why they might alter our methods of risk estimation. The paper also considers the impact of the new concepts on environmental protection and discusses the need for research in the field of comparative radiobiology if we are to develop policies which can adequately protect biodiversity.     

美国、加拿大环境和健康风险管理方法

对目前美国和加拿大多个部门使用的风险评价与风险管理方法进行了全面回顾和综合分析,论述各种不同方法的特征,深入探讨各种管理方法的基础、利弊、使用经验,辨识环境、人类健康和职业健康风险综合方法中应该包含的要素,阐述风险管理目标的确定方法,以期为中国的环境风险管理提供经验。     

Confidence as an expression of commitment: why misplaced expressions of confidence backfire

Because communication can be abused by senders, it is not inherently stable. One way of stabilizing communication is for senders to commit to their messages. If a sender is committed to a message, she is willing to incur a cost (direct or reputational) if the message is found to be unreliable. This cost provides a reason for receivers to accept messages to which senders are committed. We suggest that expressions of confidence can be used as commitment signals: messages expressed more confidently commit their senders more. On this basis, we make three predictions: that confidently expressed messages are more persuasive (H1’, already well established), that senders whose messages were accepted due to the senders' confidence but were then found to be unreliable should incur costs (H2’), and that if a message is accepted for reasons other than confidence, when it is found to be unreliable the sender should incur lower reputational costs than if the message had been accepted on the basis of the sender's confidence (H3’). A review of the literature revealed broadly supportive but still ambiguous evidence for H2’ and no tests of H3’. In experiments 1, 2, and 3 (testing H2’) participants received the same advice from two senders, one being confident and the other unconfident. Participants were more likely to follow the advice of the confident sender, but once the advice was revealed to have been misguided, participants adjusted their trust so that they trusted the initially unconfident sender more than the confident sender. In experiments 3 and 4 (testing H3’) participants chose between either two senders differing in confidence or two senders differing in competence. Participants followed the advice of the confident sender and of the competent sender. When it was revealed that the advice was misguided, the confident sender suffered from a larger drop in trust than the competent sender. These results are relevant for communicative theories of overconfidence.