Regular rates of popular culture change reflect random copying

Almost by definition, “popular culture” reflects the effects of most people imitating those around them. At the same time, trends and fashions are constantly changing, with future outcomes potentially irrational and nearly impossible to predict. A simple null model, which captures these seemingly conflicting tendencies of conformity and change, involves the random copying of cultural variants between individuals, with occasional innovation. Here, we show that the random-copying model predicts a continual flux of initially obscure new ideas (analogous to mutations) becoming highly popular by chance alone, such that the turnover rate on a list of most popular variants depends on the list size and the amount of innovation but not on population size. We also present evidence for remarkably regular turnover on “pop charts”—including the most popular music, first names, and dog breeds in 20th-century United States—which fits this expectation. By predicting parametric effects on the turnover of popular fashion, the random-copying model provides an additional means of characterizing collective copying behavior in culture evolution.     

Detecting wholesale copying in cultural evolution

A cultural practice can spread because it is transmitted with high fidelity, but also because biased transformation leads to its reinvention. The respective effect of these two mechanisms, however, may only be quantified if we can measure and detect high-fidelity transmission. This paper proposes wholesale copying, the reproduction of a set of elements as a set, as an operational definition. Using two corpus of heraldic designs (total n = 13,453), we apply information-theoretic tools to detect cases of wholesale copying and gauge their incidence. Heraldic designs are composed according to rigorous combinatorial rules. Wholesale copying causes the frequency of a design to increase out of proportion with the frequency of the motif and tinctures that make it up. Comparing the frequency of designs with that of their component motifs and tinctures, we show that the amount of information carried by a design tracks its inheritance along family lines. A model predicting the frequency of heraldic designs based solely on the frequency of their component parts systematically outperforms one that assumes a mix of wholesale copying and random mutation (with realistic mutation rates). These findings are consistent with low but non-null incidences of wholesale copying in the diffusion of heraldic designs.     

Biases in cultural transmission shape the turnover of popular traits

The neutral model of cultural evolution, which assumes that copying is unbiased, provides precise predictions regarding frequency distributions of traits and the turnover within a popularity-ranked list. Here we study turnover in ranked lists and identify where the turnover departs from neutral model predictions to detect transmission biases in three different domains: color terms usage in English language 20th century books, popularity of early (1880–1930) and recent (1960–2010) USA baby names, and musical preferences of users of the Web site Last.fm. To help characterize the type of transmission bias, we modify the neutral model to include a content-based bias and two context-based biases (conformity and anti-conformity). How these modified models match real data helps us to infer, from population scale observations, when cultural transmission is biased, and, to some extent, what kind of biases are operating at individual level.     

The logic of fashion cycles

Many cultural traits exhibit volatile dynamics, commonly dubbed fashions or fads. Here we show that realistic fashion-like dynamics emerge spontaneously if individuals can copy others' preferences for cultural traits as well as traits themselves. We demonstrate this dynamics in simple mathematical models of the diffusion, and subsequent abandonment, of a single cultural trait which individuals may or may not prefer. We then simulate the coevolution between many cultural traits and the associated preferences, reproducing power-law frequency distributions of cultural traits (most traits are adopted by few individuals for a short time, and very few by many for a long time), as well as correlations between the rate of increase and the rate of decrease of traits (traits that increase rapidly in popularity are also abandoned quickly and vice versa). We also establish that alternative theories, that fashions result from individuals signaling their social status, or from individuals randomly copying each other, do not satisfactorily reproduce these empirical observations.     

How copying affects the amount, evenness and persistence of cultural knowledge: insights from the social learning strategies tournament

Darwinian processes should favour those individuals that deploy the most effective strategies for acquiring information about their environment. We organized a computer-based tournament to investigate which learning strategies would perform well in a changing environment. The most successful strategies relied almost exclusively on social learning (here, learning a behaviour performed by another individual) rather than asocial learning, even when environments were changing rapidly; moreover, successful strategies focused learning effort on periods of environmental change. Here, we use data from tournament simulations to examine how these strategies might affect cultural evolution, as reflected in the amount of culture (i.e. number of cultural traits) in the population, the distribution of cultural traits across individuals, and their persistence through time. We found that high levels of social learning are associated with a larger amount of more persistent knowledge, but a smaller amount of less persistent expressed behaviour, as well as more uneven distributions of behaviour, as individuals concentrated on exploiting a smaller subset of behaviour patterns. Increased rates of environmental change generated increases in the amount and evenness of behaviour. These observations suggest that copying confers on cultural populations an adaptive plasticity, allowing them to respond to changing environments rapidly by drawing on a wider knowledge base.     

Reconsidering the significance of genomic word frequencies

By conventional wisdom, a feature that occurs too often or too rarely in a genome can indicate a functional element. To infer functionality from frequency, it is crucial to precisely characterize occurrences in randomly evolving DNA. We find that the frequency of oligonucleotides in a genomic sequence follows primarily a Pareto-lognormal distribution, which encapsulates lognormal and power-law features found across all known genomes. Such a distribution could be the result of completely random evolution by a copying process. Our characterization of the entire frequency distribution of genomic words opens a way to a more accurate reasoning about their over- and underrepresentation in genomic sequences.     

A model for the evolutionary diversification of religions

We address the problem of cultural diversification by studying selection on cultural ideas that colonize human hosts and using diversification of religions as a conceptual example. In analogy to studying the evolution of pathogens or symbionts colonizing animal hosts, we use models for host-pathogen dynamics known from theoretical epidemiology. In these models, religious content colonizes individual humans. Rates of transmission of ideas between humans, i.e., transmission of cultural content, and rates of loss of ideas (loss of belief) are determined by the phenotype of the cultural content, and by interactions between hosts carrying different ideas. In particular, based on the notion that cultural non-conformism can be negative frequency-dependent (for example, religion can lead to oppression of lower classes and emergence of non-conformism and dissent once a religious belief has reached dominance), we assume that the rate of loss of belief increases as the number of humans colonized by a particular religious phenotype increases. This generates frequency-dependent selection on cultural content, and we use evolutionary theory to show that this frequency dependence can lead to the emergence of coexisting clusters of different cultural types. The different clusters correspond to different cultural traditions, and hence our model describes the emergence of distinct descendant cultures from a single ancestral culture in the absence of any geographical isolation.     

The elastic between genes and culture

A society's culture may come to include information tending to lead to fitness-reducing behavior on the part of some or all of its members. This phenomenon results from conflict among factions within each society, from transmitted misinformation (e.g., cupping restores health), from natural and human-caused environmental change so that previously adaptive information becomes maladaptive, and from the long and short-term negative “side effects” of information that may otherwise be fitness enhancing. Because some cultural information may be fitness reducing, we apparently have been selected for individual-level traits that often result in our revising socially transmitted information that might otherwise have maladaptive consequences. Two examples of such traits are adolescent “rebelliousness” and the tendency to learn most readily from those higher than ourselves in status. Such leading-to-culture-revision traits are very imperfect mechanisms, however, so that some likely-to-be maladaptive cultural information, such as medical cupping or denying infants the colostrum, remains part of the culture. It is doubtful, given the structure of modern human populations and the ubiquity of culture change, that such maladaptive socially transmitted information leads to natural selection for genetic “direct biases” against accepting the practices in question.     

Drift as a mechanism for cultural change: an example from baby names

In the social sciences, there is currently no consensus on the mechanism by which cultural elements come and go in human society. For elements that are value-neutral, an appropriate null model may be one of random copying between individuals in the population. We show that the frequency distributions of baby names used in the United States in each decade of the twentieth century, for both males and females, obey a power law that is maintained over 100 years even though the population is growing, names are being introduced and lost every decade and large changes in the frequencies of specific names are common. We show that these distributions are satisfactorily explained by a simple process in which individuals randomly copy names from each other, a process that is analogous to the infinite-allele model of population genetics with random genetic drift. By its simplicity, this model provides a powerful null hypothesis for cultural change. It further explains why a few elements inevitably become highly popular, even if they have no intrinsic superiority over alternatives. Random copying could potentially explain power law distributions in other cultural realms, including the links on the World Wide Web.     

Mate choice copying as public information

We outline a framework that views mate choice copying as public information. In this framework, all individuals assess the quality of potential mates. Individuals can benefit by copying when they cannot discriminate differences in potential mates, as copying can result in better discrimination. This framework predicts that the discrimination ability of individuals will strongly determine the frequency of copying behaviour observed: individuals with poor discrimination ability should often copy, whereas individuals with superior discrimination ability should rarely copy. Copying behaviour may occur in a wide variety of taxa but only be observed when individuals are presented with difficult discrimination tasks.     

Risky cultures to risky genes: The racialised discursive construction of south Asian genetic diabetes risk

Type 2 diabetes within UK South Asian populations has increasingly become the focus of health science discourse. Growing rates across the globe have been a public health concern for a number of decades. Diabetes discourse has focused on lifestyle and a generalized idea of “cultural” factors as contributory factors. These have become part of what I identify as a South Asian diabetes “risk-package.” This risk formulation is extended to an additional genetic discourse which generates new causal explanations for this heightened “risk.” South Asian groups are already the subject of discursive, racialized risk constructions, which positions them as active owners of “risky culture.” The mobilization of genetic arguments repositions them as additionally passive owners of “risky genes.” I argue that the use of racial categories in genetic diabetes science, despite the relative uncertainty and ambiguity of scientific knowledge claims, is problematic and requires critical re-situating.     

Culture and the evolution of obesity

Human predispositions to fatness and obesity are best understood in the context of cultural and biological evolution. Both genes and cultural traits that were adaptive in the context of past food scarcities play a role today in the etiology of maladaptive adult obesity. The etiology of obesity must account for the social distribution of the condition with regard to gender, ethnicity, social class, and economic modernization. This distribution, which has changed throughout history, undoubtedly involves cultural factors. A model of culture is presented that has advantages over an undifferentiated concept of the “environment” for hypothesis generation. Cultural predispositions to obesity are found in the productive economy, the mode of reproduction, social structure, and cultural beliefs about food and ideal body size. Cross-cultural comparison can contribute to an understanding of the prevalence of obesity in some modern affluent societies.     

The evolution of teaching

Teaching, alongside imitation, is widely thought to underlie the success of humanity by allowing high-fidelity transmission of information, skills, and technology between individuals, facilitating both cumulative knowledge gain and normative culture. Yet, it remains a mystery why teaching should be widespread in human societies but extremely rare in other animals. We explore the evolution of teaching using simple genetic models in which a single tutor transmits adaptive information to a related pupil at a cost. Teaching is expected to evolve where its costs are outweighed by the inclusive fitness benefits that result from the tutor's relatives being more likely to acquire the valuable information. We find that teaching is not favored where the pupil can easily acquire the information on its own, or through copying others, or for difficult to learn traits, where teachers typically do not possess the information to pass on to relatives. This leads to a narrow range of traits for which teaching would be efficacious, which helps to explain the rarity of teaching in nature, its unusual distribution, and its highly specific nature. Further models that allow for cumulative cultural knowledge gain suggest that teaching evolved in humans because cumulative culture renders otherwise difficult-to-acquire valuable information available to teach.     

A phase dynamic model of systematic error in simple copying tasks

A crucial insight into handwriting dynamics is embodied in the idea that stable, robust handwriting movements correspond to attractors of an oscillatory dynamical system. We present a phase dynamic model of visuomotor performance involved in copying simple oriented lines. Our studies on human performance in copying oriented lines revealed a systematic error pattern in orientation of drawn lines, i.e., lines at certain orientation are drawn more accurately than at other values. Furthermore, human subjects exhibit “flips” in direction at certain characteristic orientations. It is argued that this flipping behavior has its roots in the fact that copying process is inherently ambiguous—a line of given orientation may be drawn in two different (mutually opposite) directions producing the same end result. The systematic error patterns seen in human copying performance is probably a result of the attempt of our visuomotor system to cope with this ambiguity and still be able to produce accurate copying movements. The proposed nonlinear phase-dynamic model explains the experimentally observed copying error pattern and also the flipping behavior with remarkable accuracy.     

Self domestication and the evolution of language

We set out an account of how self-domestication plays a crucial role in the evolution of language. In doing so, we focus on the growing body of work that treats language structure as emerging from the process of cultural transmission. We argue that a full recognition of the importance of cultural transmission fundamentally changes the kind of questions we should be asking regarding the biological basis of language structure. If we think of language structure as reflecting an accumulated set of changes in our genome, then we might ask something like, “What are the genetic bases of language structure and why were they selected?” However, if cultural evolution can account for language structure, then this question no longer applies. Instead, we face the task of accounting for the origin of the traits that enabled that process of structure-creating cultural evolution to get started in the first place. In light of work on cultural evolution, then, the new question for biological evolution becomes, “How did those precursor traits evolve?” We identify two key precursor traits: (1) the transmission of the communication system through learning; and (2) the ability to infer the communicative intent associated with a signal or action. We then describe two comparative case studies—the Bengalese finch and the domestic dog—in which parallel traits can be seen emerging following domestication. Finally, we turn to the role of domestication in human evolution. We argue that the cultural evolution of language structure has its origin in an earlier process of self-domestication.     

Two success-biased social learning strategies

I compare the evolutionary dynamics of two success-biased social learning strategies, which, by definition, use the success of others to inform one’s social learning decisions. The first, “Compare Means”, causes a learner to adopt cultural variants with highest mean payoff in her sample. The second, “Imitate the Best”, causes a learner to imitate the single most successful individual in her sample. I summarize conditions under which each strategy performs well or poorly, and investigate their evolution via a gene-culture coevolutionary model. Despite the adaptive appeal of these strategies, both encounter conditions under which they systematically perform worse than simply imitating at random. Compare Means performs worst when the optimal cultural variant is usually at high frequency, while Imitate the Best performs worst when suboptimal variants sometimes produce high payoffs. The extent to which it is optimal to use success-biased social learning depends strongly on the payoff distributions and environmental conditions that human social learners face.     

The role of mate‐choice copying in speciation and hybridization

Mate‐choice copying, a social, non‐genetic mechanism of mate choice, occurs when an individual (typically a female) copies the mate choice of other individuals via a process of social learning. Over the past 20 years, mate‐choice copying has consistently been shown to affect mate choice in several species, by altering the genetically based expression of mating preferences. This behaviour has been claimed by several authors to have a significant role in evolution. Because it can cause or increase skews in male mating success, it seems to have the potential to induce a rapid change of the directionality and rate of sexual selection, possibly leading to divergent evolution and speciation. Theoretical work has, however, been challenging this view, showing that copying may decelerate sexual selection and that linkage disequilibrium cannot be established between the copied preference and the male trait, because females copy from unrelated individuals in the population, making an invasion of new and potentially fitter male traits difficult. Given this controversy, it is timely to ask about the real impact of mate‐choice copying in speciation. We propose that a solution to this impasse may be the existence of some degree of habitat selection, which would create a spatial structure, causing scenarios of micro‐allopatry and thus overcoming the problem of the lack of linkage disequilibrium. As far as we are aware, the potential role of mate‐choice copying on fostering speciation in micro‐allopatry has not been tackled. Also important is that the role of mate‐choice copying has generally been discussed as being a barrier to gene flow. However, in our view, mate‐choice copying may actually play a key role in facilitating gene flow, thereby fostering hybridization. Yet, the role of mate‐choice copying in hybridization has so far been overlooked, although the conditions under which it might occur are more likely, or less restricted, than those favouring speciation. Hence, a conceptual framework is needed to identify the exact mechanisms and the conditions under which speciation or hybridization are expected. Here, we develop such a framework to be used as a roadmap for future research at the intersection of these research areas.     

Models of race and cline

Computer models have been constructed to depict in the form of two-dimensional maps the effect of local selection on gene frequencies, particularly where partial barriers to gene flow are present at some points in an area. It was found that small amounts of uniform gene flow between foci of contrasting selection tend to produce evenly spaced isogenes, giving a “clinal” pattern. The interposition of partial barriers causes isogenes to become closer together in the region of the barriers and to become parallel to the barriers. A corollary result is that in the region of the barriers the isogene systems for different genes tend to become parallel to one another even though the exact foci of active selection for the genes do not coincide. This resembles a “racial” rather than “clinal” trait distribution. It was further observed that if a focus of active selection was peripheral in position (i.e., far from a genetic barrier) a clinal pattern extended across the area it affected between it and the barrier. If such a focus lies close to the barrier, the area it affects becomes rather uniform in gene frequency, with the “hinterland” approximating the gene frequency of the focus of active selection. On the basis of these models interpretation of the distribution of cold-adapted Mongoloid traits, and of the distribution of skin color across Europe and Africa, are suggested.     

Imitation as faithful copying of a novel technique in marmoset monkeys

Imitative learning has received great attention due to its supposed role in the development of culture and the cognitive demands it poses on the individual. Evidence for imitation in non-human primate species, therefore, could shed light on the early origins of proto-cultural traits in the primate order. Imitation has been defined as the learning of an act by seeing it done or, more specifically, as the copying of a novel or otherwise improbable act. But despite a century of research and the detection of mirror neurons the empirical basis for this most advanced form of observational learning is weak. Few, if any, studies have shown that the observer has learned the response topography, i.e., the specific action by which the response is made. In an experimental set-up we confronted marmoset monkeys (Callithrix jacchus) with a conspecific model that was previously trained to open a plastic box in a peculiar way. Employing detailed motion analyses we show that the observers precisely copied the movement patterns of the novel action demonstrated by the model. A discriminant analysis classified 13 out of 14 observer movements (92.86%) as model movements and only one as non-observer movement. This evidence of imitation in non-human primates questions the dominant opinion that imitation is a human-specific ability. Furthermore, the high matching degree suggests that marmosets possess the neuronal mechanism to code the actions of others and to map them onto their own motor repertoire, rather than priming existing motor-templates.