The gap in technology for visitor experience in a zoo: A case study in Indonesia

Technology has routinely been used in zoos to enhance the visitor experience, for public education and for conservation awareness. However, studies into technology-aided exhibits in zoos have thus far been limited to zoos in western society. This article reports on an Indonesian zoo deploying new technology in its exhibits and how visitors interacted with these exhibits. A case study guided both an investigation of the visitors' technology usage of zoo exhibits and zoo implementation of technological processes. Interviews with visitors, zoo staff, and managers were conducted and analyzed and these were supplemented with on-site observations. The results indicated that the majority of zoo visitors did not use the technological applications provided by the zoo. In addition, there was found to be a significant lack of staff engagement in the consultation, design, implementation, and maintenance of the technology. Correlations were found between visitors' level of technology usage, their reading of signage, their day-to-day technology usage, and their conservation knowledge. The findings suggest that an understanding of visitor' behavior, active staff engagement in the development and implementation of new technology, in addition to emotion-inducing interpretation, and purposefully guided interactions, could increase the use of technology at a zoo and thus enhance positive visitor engagement, ultimately resulting in heightened educational as well as conservational outcomes.     

Visitor interest in zoo animals and the implications for collection planning and zoo education programmes

As zoos have sought to further their conservation missions, they have become powerful providers of environmental education. Outside of “formal” education initiatives, such as those designed for school and other organized groups, or structured public talks programmes, much of the learning potential that the zoo has to offer is around the viewing of animals and the response of visitors to them. In this, zoo learning is a very personal construct, develops from the previous knowledge, and experiences and motivations of each individual. In this article, we make the assertion that learning potential, although difficult to quantify, is very much related to the attractiveness of animal species and the interest that visitors show in them. Using standard behaviorist measures of attraction and interest (the proportion of visitors that stop and for how long), we analyzed the relative interest in 40 zoo species held in a modern UK zoo and the variables that are significant in predicting that popularity. Further to this, the suggestion is made that the zoo collection planning process could use such information to make more informed decisions about which species should be housed for their educational value. Taxonomic grouping was found to be the most significant predictor of visitor interest—that is, visitors were far more interested in mammals than any other group—although body size (length), increasing animal activity and whether the species was the primary or “flagship” species in an exhibit or not, were all found to have a significant bearing on visitor interest. Zoo Biol 29:715–731, 2010. © 2010 Wiley‐Liss, Inc.     

Reactions of zoo visitors to free-ranging monkeys

This study assessed the potential of two types of primate exhibit both for enhancing zoo visitors' interest, knowledge, and enjoyment and for promoting conservation education. Visitors' reactions to a free-ranging group of cotton-top tamarins were compared with their responses to caged tamarins in three ways: 1) timing how long visitors spent at each exhibit, 2) recording the comments made by visitors about the exhibits, and 3) asking visitors to respond to questionnaires about the two exhibits. The results showed that the free-ranging group of tamarins provoked wider comment from members of the public than caged groups and that visitors were willing to spend much more time looking for and watching monkeys in trees than monkeys in cages. Visitors felt that improvements in the animals' welfare were obtained from allowing them to live free in the trees, thought that they could learn more from such groups than from caged animals, and enjoyed seeing the free-ranging tamarins more than the monkeys in cages. These results suggest that developing more naturalistic zoo exhibits can have considerable benefits not only for the animals involved, but also for public education in conservation issues. © 1994 Wiley-Liss, Inc.     

Assessing public engagement with science in a university primate research centre in a national zoo

Recent years have seen increasing encouragement by research institutions and funding bodies for scientists to actively engage with the public, who ultimately finance their work. Animal behaviour as a discipline possesses several features, including its inherent accessibility and appeal to the public, that may help it occupy a particularly successful niche within these developments. It has also established a repertoire of quantitative behavioural methodologies that can be used to document the public's responses to engagement initiatives. This kind of assessment is becoming increasingly important considering the enormous effort now being put into public engagement projects, whose effects are more often assumed than demonstrated. Here we report our first attempts to quantify relevant aspects of the behaviour of a sample of the hundreds of thousands of visitors who pass through the 'Living Links to Human Evolution Research Centre' in Edinburgh Zoo. This University research centre actively encourages the public to view ongoing primate research and associated science engagement activities. Focal follows of visitors and scan sampling showed substantial 'dwell times' in the Centre by common zoo standards and the addition of new engagement elements in a second year was accompanied by significantly increased overall dwell times, tripling for the most committed two thirds of visitors. Larger groups of visitors were found to spend more time in the Centre than smaller ones. Viewing live, active science was the most effective activity, shown to be enhanced by novel presentations of carefully constructed explanatory materials. The findings emphasise the importance and potential of zoos as public engagement centres for the biological sciences.     

The Educational Claims of Zoos: Where Do We Go from Here?

Zoos exude a certain self‐confidence regarding their roles as education providers. Indeed, the education outputs of zoos are, at face value, pretty impressive, with most investing in learning opportunities for leisure visitors, education groups and in some cases, as part of their in situ programs. However, these outputs are not necessarily reliable indicators of the educational achievements of zoos. Quantity does not necessarily equate to quality, just as outputs do not necessarily lead to outcomes. Zoo‐accreditation organizations such as the AZA and EAZA offer us clear insight into the strategic vision underpinning the education goals for zoo visitors; a heightened appreciation of the value of biodiversity and a connectedness with the natural world. Unsurprisingly, most zoos have educational goals that ally neatly with the vision of their respective accreditation body. Consequently, we are left with fairly narrow, top‐down educational goals. This does not necessarily sit well with what we know about the unpredictability of “free choice” learning in environments such as zoos and aquariums, or what is known about public science communication. Research that seeks to explore the impacts of zoo visits often focuses on evaluating performance based on educational goals and the findings are used as a means of providing evidence of institutional achievement. However, any visitor outcome that falls outside of this narrow range could well be missed by the research. In this article, we propose that research that takes unpredictable and unexpected outcomes into account is necessary and overdue. Zoo Biol. 32:13‐18, 2013. © 2012 Wiley Periodicals, Inc.     

Technology at the Zoo: The Influence of a Touchscreen Computer on Orangutans and Zoo Visitors

A computer‐controlled touchscreen apparatus (hereafter referred to as “touchscreen”) in the orangutan exhibit at Zoo Atlanta provides enrichment to the animals and allows cognitive research to take place on exhibit. This study investigated the impact of the touchscreen on orangutan behavior and visibility, as well as its impact on zoo visitors. Despite previous research suggesting that providing a single computer system may negatively affect orangutan behavior, there was not a significant increase in aggression, stereotypic, or distress‐related behaviors following the activation of the on‐exhibit touchscreen. We also investigated the possibility that zoo visitors may be negatively affected by technology because it deviates from naturalism. However, we did not find a change in stay time or overall experience rating when the computer was turned on. This research was the first to assess visitor attitudes toward technology at the zoo, and we found that visitors report highly positive attitudes about technology for both animals and visitors. If subjects visited the exhibit when the computer was turned on, they more strongly agreed that orangutans benefit from interacting with computerized enrichment. This study is the first investigation of an on‐exhibit touchscreen in group‐housed apes; our findings of no negative effects on the animals or zoo visitors and positive attitudes toward technology suggest a significant value of this practice. Zoo Biol 31:27;–39, 2012. © 2011 Wiley Periodicals, Inc.     

Siamangs (Hylobates syndactylus) and White-Cheeked Gibbons (Hylobates leucogenys) Show Few Behavioral Differences Related to Zoo Attendance

The effect of visitors on behavior and welfare of nonhuman animals in the zoo has been an active research topic during the last few decades. Although research has variously shown negative or positive impacts of zoo visitors on animals in captivity, previous primate research at Disney's Animal Kingdom® suggests the importance of visual barriers in allowing animals to cope with large crowds. Examining this further, this study monitored the behavior of white-cheeked gibbons (Hylobates leucogenys) and siamangs (Hylobates syndactylus) in large, open exhibits. Behavioral data showed rates of social behavior and percentage of time engaged in solitary behavior did not differ between low and high visitor-attendance days. Both gibbons and siamangs spent more time in areas away from the public on high attendance days. Supporting previous findings, results imply visual barriers and ability to retreat from crowds may have provided these animals with choice and minimized potential negative visitor impact. Future research should focus on the relationship between attendance and actual crowds at exhibits; it should utilize multi-institutional methodologies to control for variance and look for individual and demographic differences between individuals.     

Using Interactive Family Science Shows to Improve Public Knowledge on Antibiotic Resistance: Does It Work?

The public plays an important role in controlling the emergence and spread of antibiotic resistance. A large British survey showed that there is still public misunderstanding about microbes and antibiotics. e-Bug, a European DG Sanco sponsored project, aims to disseminate a school antibiotic and hygiene educational pack and website across Europe. Interactive science shows based on the e-Bug educational packs were developed to take the key health and hygiene messages from the e-Bug school resources to families. The science show was evaluated to assess public knowledge and understanding of antibiotics and antibiotic resistance pre and post intervention. An interactive stall comprised of a 3×2 m backing stand with background information, an interactive activity and discussions with a trained demonstrator was on display at a family holiday resort. Pre-piloted knowledge questionnaires were completed by parents and children pre and post intervention. Adult (≥19 years) baseline knowledge regarding antibiotics and antibiotic resistance was high although significant knowledge improvement was observed where baseline knowledge was low. Children''s (5–11 years) knowledge around antibiotics and antibiotic resistance was significantly improved for all questions. The science show can be viewed as a success in improving parents'' and children''s knowledge of antibiotic use thereby highlighting the importance of educating the public through interaction.     

Activity budget and spatial distribution of Bennett's wallabies (Macropus rufogriseus) in open versus closed exhibit designs

Although many studies investigating the impacts of zoo exhibit designs on captive animals exist, none have been performed on how they influence the behavior and welfare of captive Bennett's wallabies (Macropus rufogriseus). Here, we assess the impact of exhibit design on the activity budget and spatial distribution of Bennett's wallabies. We compared animal behavior in two open exhibits (i.e. physical interaction between animals and visitors permitted) to two closed exhibits (i.e. physical interaction between animals and visitors prohibited). Behavioral data were collected using focal sampling, and spatial distribution was recorded on exhibit maps at regular time intervals. We found a significant increase in feeding and interactive behaviors in closed exhibits in comparison to open exhibits. However, other behaviors such as resting, locomotion, and vigilance did not vary with design. Functional use of space was similar between both designs; however, the effect of habituation may be relevant to consider in future studies. Although some support for visitor effects were present, our study provided no evidence for strong impacts of exhibit design on Bennett's wallaby welfare. Our study emphasizes the need for additional research into the impacts of how zoo environments affect Bennett's wallaby behavior and welfare.     

The Role of Zoos in Modern Society—A Comparison of Zoos' Reported Priorities and What Visitors Believe They Should Be

Modern zoos are required to fulfill a growing number of responsibilities including scientific research, wildlife conservation, public recreation, and education. With so many roles and responsibilities and limited funds, zoos have to prioritize their activities in relation to their own specified goals, objectives, and mission statements. Given their desire to nurture community relations and educational opportunities, it is important to determine the extent to which zoos are prioritizing their activities, according to visitors' expectations. This paper presents empirical research of a two staged mixed-methods investigation into zoo priorities from both zoos' and visitors' perspectives. The first stage involved an online questionnaire to which more than 190 zoos across 52 countries reported their priorities and activities. We then undertook in-depth case studies in nine institutions, enabling direct observation of each site within its context, including face-to-face visitor interviews. Our research contrasts the priority given to zoo activities from each perspective and indicates that educating visitors, including school children, is the highest priority activity from the zoos' perspective and that of their visitors. The findings also show that visitors place high value on learning about actions they can take to help conservation efforts. Some inconsistencies between zoos' and visitors' priorities were also evident, such as the different emphasis placed on viewing endemic species, and zoos being a place for people to relax and socialize. The implications of these findings are discussed.     

Evidence of Public Engagement with Science: Visitor Learning at a Zoo-Housed Primate Research Centre

Primate behavioural and cognitive research is increasingly conducted on direct public view in zoo settings. The potential of such facilities for public engagement with science is often heralded, but evidence of tangible, positive effects on public understanding is rare. Here, the effect of a new zoo-based primate research centre on visitor behaviour, learning and attitudes was assessed using a quasi-experimental design. Zoo visitors approached the primate research centre more often when a scientist was present and working with the primates, and reported greater awareness of primates (including conservation) compared to when the scientist was not present. Visitors also reported greater perceived learning when the scientist was present. Installation of information signage had no main effect on visitor attitudes or learning. Visitors who interacted with the signage, however, demonstrated increased knowledge and understanding when asked about the specific information present on the signs (which was related to the ongoing facial expression research at the research centre). The findings show that primate behaviour research centres on public view can have a demonstrable and beneficial effect on public understanding of science.     

Measuring the effectiveness of using rangers to deliver a behavior change campaign on sustainable palm oil in a UK zoo

A fundamental objective of modern zoos is promoting pro-environmental behaviors. This study experimentally assessed the contribution of zoo rangers (staff employed to engage visitors) in delivering a behavior change campaign promoting sustainable palm oil use. The campaign was delivered in a dedicated area in a walk-through animal exhibit, with rangers either “present” or “absent” in the campaign space. Questionnaires assessing awareness, knowledge, and purchasing intentions were completed by 1032 visitors. Two analyses were conducted: (1) comparing the impact of ranger presence versus absence (to assess the overall impact of having rangers present regardless of whether they talked to visitors) and (2) comparing the impact of talking to a ranger against demographically matched individuals visiting when rangers were absent (to assess the specific impact of talking to a ranger). Visitors who talked to rangers were more aware of palm oil, had more knowledge, and greater intentions of purchasing sustainable palm oil. However, as only one-quarter of visitors talked to a ranger, fewer differences were found comparing ranger presence versus absence. These findings suggest that rangers can be instrumental in communicating complex conservation issues and delivering zoo-based behavior change campaigns, but their impact is limited by low engagement rates.     

Assessing the Effects of New Primate Exhibits on Zoo Visitors' Attitudes and Perceptions by Using Three Different Assessment Methods

ABSTRACT

Using three different methods, this study investigated how zoo visitors behaved in response to both old and new exhibits of four nonhuman primate species and how they perceived these primates. On-site observations showed that zoo visitors were more likely to stop in front of new exhibits and spend more time viewing new exhibits compared with old exhibits. Response to an on-site questionnaire also showed that zoo visitors perceived primates in the new exhibits more positively than the same animals in the old exhibits. The results from these two types of local assessment indicate that the attractiveness and holding power of the new exhibits was greater than that of the old. However, the results of a questionnaire given to zoo visitors on leaving the zoo showed that the preference ranks of the visitors for the four primate species did not increase after the new exhibits were established, indicating that the new exhibits did not change the zoo visitors' perception of primates relative to other zoo animals. Using all three assessment methods appears to be of considerable value for the assessment of visitors' perceptions towards new exhibits in terms of both the immediate locality and the zoo as a whole.     

What Is the Future for Zoos and Aquariums?

ABSTRACT

Animal welfare concerns have plagued the professional zoo and aquarium field for decades. Societal differences remain concerning the well-being of animals, but it appears a shift is emerging. Scientific studies of animal welfare have dramatically increased, establishing that many previous concerns were not misguided public empathy or anthropomorphism. As a result, both zoo and aquarium animal welfare policy and science are now at the center of attention within the world’s professional zoos and aquariums. It is now possible to view a future that embraces the well-being of individual captive exotic animals, as well as that of their species, and one in which professional zoos and aquariums are dedicated equally to advancing both. Though the ethics of keeping exotic animals and animals from the wild in captivity are still a contentious subject both outside and even within the profession, this study argues. We argue that this path forward will substantially improve most zoo and aquarium animals' welfare and could significantly reduce societal concerns. If animal welfare science and policy are strongly rooted in compassion and embedded in robust accreditation systems, the basic zoo/aquarium paradigm will move toward a more thoughtful approach to the interface between visitors and animals. It starts with a fundamental commitment to the welfare of individual animals.     

Public perceptions of behavioral enrichment: Assumptions gone awry

More and more, zoos are integrating behavioral enrichment programs into their management routines. Given the newness of such programs on an official level, however, there are an increasing number of enrichment decisions based on assumption. Enrichment is typically not provided on exhibit, especially for exhibits considered to be more naturalistic, because it is assumed to affect visitors' experience negatively. To test that assumption, visitors were interviewed in front of four exhibits—an outdoor barren grotto, an outdoor vegetated grotto, an indoor immersion exhibit, and an outdoor traditional cage—each with either natural, nonnatural or no enrichment objects present. Specifically, we wanted to know whether (1) the exhibit's perceived educational message, (2) the animal's perceived “happiness,” and (3) the visitor perceptions of enrichment, the naturalism of animal's behavior, and zoo animal well-being changed as a function of object type. Overall, the type of enrichment object had little impact on visitor perceptions. In the outdoor barren grotto, only visitor perceptions of exhibit naturalism were affected by object type. In the outdoor vegetated grotto, object type influenced visitors perceptions of enrichment and exhibit naturalism. For the indoor immersion exhibit, general perceptions of enrichment and the perceived naturalism of the animal's behavior were affected. Finally, in the outdoor traditional cage, perceived educational message and general perceptions of enrichment changed as a function of object type. Zoo Biol 17:525–534, 1998. © 1998 Wiley-Liss, Inc.     

Design and perception: Making the zoo experience real

The purpose of this paper is to encourage the application of theories of human behavior to zoo design so that zoo visitors are environmentally predisposed to learn from and enjoy what they experience. The ultimate goal is to increase public awareness and appreciation of the importance of habitat and its protection to wildlife conservation and to present zoo animals in such a way that their reason for being and rights to existence are intuitively self-evident to viewers. Many of the concepts and guidelines presented appear to be suitable subjects of behavioral research, whose findings would assist designers and other zoo professionals in continued improvement of the zoo visitor's experience.     

Visitor behavior in the National Zoo's reptile house

Visitor behavior was evaluated in the National Zoo's reptile house. Nearly 600 visitors were tracked; time spent in the house and time spent looking at exhibits were noted. These parameters were investigated by sex, age, and type of visitor grouping. The most looked-at exhibits were determined. For 573 visitors, the mean time in the reptile house was 14.7 minutes. Only about 8 minutes was spent looking at exhibits, and this time was strikingly similar for age, sex, and group type. Time spent looking at exhibits was negatively correlated with visitor density. Amphibians and lizards were looked at for less time than snakes and turtles. Crocodilians were looked at longer than the other taxonomic groups, while larger animals in all groups were looked at longer than smaller ones. This study and other similar studies imply that the public does not respond to exhibits with the expected interest and enthusiasm. It is hoped that with a better understanding of the public through research, zoo staff can improve visitor interest in the exhibits.     

Impact of Zoo Visitors on the Fecal Cortisol Levels and Behavior of an Endangered Species: Indian Blackbuck (Antelope cervicapra L.)

This study investigated behavioral activities (resting, moving, aggressive, social, and reproductive behavior) and fecal cortisol levels in 8 individually identified adult male blackbucks during periods of varying levels of zoo visitors (zero, low, high, and extremely high zoo visitor density). This study also elucidated whether zoo visitor density could disturb nonhuman animal welfare. This study analyzed fecal cortisol from the samples of blackbuck by radioimmunoassay and found significant differences (p < .05) for time the animals devoted to moving, resting, aggressive, reproductive, and social behavior on days with high and extremely high levels of zoo visitors. The ANOVA with Duncan's Multiple Range Test test showed that the fecal cortisol concentration was higher (p < .05) during the extremely high (137.30 ± 5.88 ng/g dry feces) and high (113.51 ± 3.70 ng/g dry feces) levels of zoo visitor density. The results of the study suggest that zoo visitor density affected behavior and adrenocortical secretion in Indian Blackbuck, and this may indicate an animal welfare problem.     

Zoo Playgrounds: A Source of Enrichment or Stress for a Group of Nearby Cockatoos? A Case Study

There is increasing evidence that in some circumstances, zoo visitors may be aversive stimuli to nonhuman animals housed in zoos. Yet, most previous research has focused on primates with little attention given to numerous other species who are housed in zoos. The focus animal of this project was the cockatoo, a species who has received minimal attention in zoo-based research. Furthermore, although the influence of the zoo setting has become increasingly important in visitor effect studies, this is the 1st study to quantify the effect of activity at a children's playground on zoo animals. There was an investigation on the effect of a zoo playground on the behavior of citron-crested and Moluccan cockatoos (Cacatua sulphurea citrinocristata and Cacatua moluccensis), as well as the effect of children standing in front of the birds' aviaries. The results showed that in some circumstances, the Moluccan cockatoos retreated from visitors, while the citron-crested cockatoos did not retreat from visitors and became more social in the presence of visitors. These findings highlight the importance of careful selection of species and individual animals to be housed near zoo playgrounds.     

Variation in visitor perceptions of a polar bear enclosure based on the presence of natural vs. un-natural enrichment items

A debate exists among modern zoo staff as to whether or not the addition of un-naturalistic enrichment takes away from, or even defeats, the educational messages designers are trying to incorporate in naturalistic exhibits. A visitor study was conducted at the Central Park Zoo's polar bear exhibit in order to determine whether or not the type of enrichment in an enclosure actually alters guest perceptions. Visitors were exposed to one of two enrichment treatments in the bear enclosure: Naturalistic or Un-naturalistic. The results of this study suggest that enrichment type did not alter the perceptions of visitors. However, it did identify some of the different ways adults and youths perceive animals and zoos. Additionally, the study highlighted the varying perceptions individuals have of the concept of polar bears vs. their perceptions of the captive individuals at the Central Park Zoo. Implications for enrichment usage and exhibit design are discussed. Zoo Biol 28:292–306, 2009. © 2008 Wiley-Liss, Inc.