Mate preferences and choices for facial and body hair in heterosexual women and homosexual men: influence of sex,population, homogamy,and imprinting-like effect

Recent research has reported that male body and facial hair influence women's mate preferences. However, it is not clear whether such preferences are typical for women or for individuals who prefer males as sexual partners. Here we explored body and facial hair in preferred and actual partners among men and women who prefer men as sexual partners. Including homosexual individuals provides a unique opportunity to investigate whether evolved mating psychologies are specific to the sex of the individual or sex of the partner. Based on an online survey of 1577 participants from Brazil and the Czech Republic, we found that, on average, homosexual men preferred hairier stimuli than heterosexual women, supporting past findings that homosexual men have strong preferences for masculine traits. Preferences for facial and body hair appear to be influenced less by sex of the preferred partner than sex of the individual, pointing to a possible sex-specific mating psychology. Further, Brazilians preferred bigger beards than Czechs, which was positively associated with the self-reported amount of beardedness in Brazil, suggesting that familiarity effects underpin cross-cultural differences in preferences for facial hair. Moreover, homosexual men preferred a self-similar degree of beardedness, and Czech women preferred a similar degree of beardedness as their fathers had during their childhood. However, these effects were not associated with the level of facial hair in their actual partners; in general, mate preferences and actual mate choices for facial and body hair differed. Thus, individual differences in some self-reported characteristics, cultural factors, and aspects of personal experience may modulate differences in preferences for masculine traits.     

Father's physique influences mate preferences but not the actual choice of male somatotype in heterosexual women and homosexual men

Body constitution plays an important role in human mate choice. Cross-cultural research reports that women on average prefer men with muscular physique. It is still unclear, however, what mechanisms influence the inter-individual variation in mate preferences and choices of partner's physique. In this study, we tested the mechanisms of an imprinting-like effect (similarity between father and an ideal and actual partner) and of homogamy (similarity between self and an ideal and actual partner) for male physique in heterosexual women and homosexual men. To assess the variation in male physique, we employed somatotype paradigm which characterizes body constitution using three components: endomorphic (heavy-set), mesomorphic (muscular), and ectomorphic (lean). In total, 149 homosexual men and 769 heterosexual women from the Czech Republic indicated the somatotype of their father, ideal and actual partner, and in homosexual men also their own somatotype. In line with previous research, the somatotype most preferred by both men and women was the mesomorphic, followed by the ectomorphic and the endomorphic one. Women's preferences for an ideal partner somatotype weakly correlated with their fathers' somatotype, especially in women who reported a positive relationship with their fathers during childhood. Among homosexual men, we found imprinting-like preferences only for the ectomorphic somatotype component and no significant association with the quality of their relationships with their fathers. We also found no significant relationship between the fathers' and actual partners' somatotype in either heterosexual women or homosexual men. Our research indicates that fathers have a rather weak influence on mate preference for somatotypes and no influence on actual mate choice.     

Sex and Age Differences in Mate-Selection Preferences

For nearly 70?years, studies have shown large sex differences in human mate selection preferences. However, most of the studies were restricted to a limited set of mate selection criteria and to college students, and neglecting relationship status. In this study, 21,245 heterosexual participants between 18 and 65?years of age (mean age 41) who at the time were not involved in a close relationship rated the importance of 82 mate selection criteria adapted from previous studies, reported age ranges for the oldest and youngest partner that they would find acceptable, and responded to 10 yes/no questions about a potential marriage partner. For nearly all mate selection criteria, women were found to be the more demanding sex, although men placed consistently more value on the physical attractiveness of a potential partner than women. Also, the effects of the participants?? age and level of education were nearly negligible. These results demonstrate the robustness of sex differences in mate selection criteria across a substantial age range.     

Conditional expression of women's desires and men's mate guarding across the ovulatory cycle

Thirty-eight normally cycling women provided daily reports of sexual interests and feelings for 35 days. Near ovulation, both pair-bonded and single women reported feeling more physically attractive and having greater interest in attending social gatherings where they might meet men. Pair-bonded women who were near ovulation reported greater extra-pair flirtation and greater mate guarding by their primary partner. As predicted, however, these effects were exhibited primarily by women who perceived their partners to be low on hypothesized good genes indicators (low in sexual attractiveness relative to investment attractiveness). Ovulation-contingent increases in partner mate guarding were also moderated by female physical attractiveness; midcycle increases in mate guarding were experienced primarily by less attractive women, whereas more attractive women experienced relatively high levels of mate guarding throughout their cycle. These findings demonstrate ovulation-contingent shifts in desires and behaviors that are sensitive to varying fitness payoffs, and they provide support for the good genes hypothesis of human female extra-pair mating. The daily assessment method provides an important supplement to existing studies using scheduled laboratory visits as the purpose of the study (examining cycle-related variation) is not known by participants.     

Results of an explorative empirical study on human mating in Germany: handsome men, not high-status men, succeed in courtship

Recent research on human mating depicts men as searching for physical attractiveness (PA) and women as searching for status. To identify the mechanisms which lead to universal, biologically interpretable structures in social processes, we focused on the proximate causes for inter- and intrasexual differences in human mating preferences, attraction, and tactics. We collected data on 180 young singles (mean age 26.9 years) without a steady relationship. A questionnaire and a video sequence (20-30 seconds) of each subject was taken. Next, each video sequence was rated by approximately 20 individuals of the opposite sex, who also participated in this study. Surprisingly, the answers given by male and female subjects regarding sociosexual behaviour and mating preferences are predominantly congruent. Sex differences among preferences for good looking and high-status partners were small or even insignificant. Lower educated subjects had considerably higher status preferences than higher educated individuals. In both sexes, PA was much more preferred in a potential partner than status. For both sexes, physical appearance was decisive for the subject's dating attractiveness. Male, but not female dating attractiveness also correlates with a kind and charismatic appearance. Furthermore, there was a positive linear relationship between men's PA and their number of sexual partners within the last year. Men with more than four sexual partners were all above-average in PA, while the most attractive women had a medium number of sexual partners. However, in this respect, status had no influence. The results show that sex differences in mating are more complex than hitherto assumed.     

Sexual selection and physical attractiveness

Sexual selection processes have received much attention in recent years, attention reflected in interest in human mate preferences. Among these mate preferences are preferences for physical attractiveness. Preferences in and of themselves, however, do not fully explain the nature of the relationships that individuals attain. A tacit negotiation process underlies relationship formation and maintenance. The notion that preferences for physical attractiveness evolved under parasite-driven “good genes” sexual selection leads to predictions about the nature of trade-offs that individuals make between mates’ physical attractiveness and investment potential. These predictions and relevant data are explored, with a primary emphasis on women’s preferences for men’s qualities. In addition, further implications of trade-offs are examined, most notably (a) the impact of environmental variations on the nature of mating and (b) some effects of trade-offs on infidelity and male attempts to control women. The ideas in this paper were substantially influenced by discussions with Kim Hill and Hilly Kaplan following a preliminary presentation of work contained herein at a UNM Human Evolutionary Ecology Program colloquium. Steven W. Gangestad is an associate professor of psychology at the University of New Mexico. His recent research includes work focused on sexual selection in humans and its implications for general relationship phenomena. His other recent research concerns the impact of developmental instability on functional asymmetries, interpersonal orientations, and individual differences in the control of emotional expression.     

Willingness to engage in casual sex

Sexually dimorphic mate selection strategies were examined in 200 university students reporting their willingness to engage in casual sexual encounters with hypothetical individuals of the opposite sex. Using a questionnaire format, the possibility of forming a long-term relationship was manipulated, while risk of disease, pregnancy, and detection was eliminated across all conditions. In addition, potential partners varied in level of attractiveness, and in personality and behavioral characteristics. As expected, men reported a greater anticipated willingness to engage in sexual intercourse across all conditions compared with women. The possibility of forming a long-term relationship elevated women’s, but not men’s, willingness for sexual intercourse. While a potential partner’s attractiveness had a significant positive overall effect on responses, reducing their relative attractiveness had a greater negative impact on men’s responses. Reference to the parental qualities of a potential partner significantly increased women’s, but not men’s, anticipated willingness for sexual intercourse. Describing a hypothetical partner as non-aggressive (safe) marginally increased women’s willingness (p<.09) and did not affect men’s responses. The wording of items relevant to this condition may have resulted in the potential partner sounding "wimpy" rather than nonaggressive, and this may have reduced the expected effect of this manipulation. The possibility that women may trade off personality and behavioral characteristics with attractiveness to a greater degree than men when assessing potential mates is considered.     

Heritability of preferences for multiple cues of mate quality in humans

Human mate preferences have received a great deal of attention in recent decades because of their centrality to sexual selection, which is thought to play a substantial role in human evolution. Most of this attention has been on universal aspects of mate preferences, but variation between individuals is less understood. In particular, the relative contribution of genetic and environmental influences to variation in mate preferences is key to sexual selection models but has barely been investigated in humans, and results have been mixed in other species. Here, we used data from over 4000 mostly female twins who ranked the importance of 13 key traits in a potential partner. We used the classical twin design to partition variation in these preferences into that due to genes, family environment, and residual factors. In women, there was significant variability in the broad-sense heritability of individual trait preferences, with physical attractiveness the most heritable (29%) and housekeeping ability the least (5%). Over all the trait preferences combined, broad-sense heritabilities were highly significant in women and marginally significant in men, accounting for 20% and 19% of the variation, respectively; family environmental influences were much smaller. Heritability was a little higher in reproductive aged than in nonreproductive aged women, but the difference was not significant.     

Mate Choice Copying in Humans

There is substantial evidence that in human mate choice, females directly select males based on male display of both physical and behavioral traits. In non-humans, there is additionally a growing literature on indirect mate choice, such as choice through observing and subsequently copying the mating preferences of conspecifics (mate choice copying). Given that humans are a social species with a high degree of sharing information, long-term pair bonds, and high parental care, it is likely that human females could avoid substantial costs associated with directly searching for information about potential males by mate choice copying. The present study was a test of whether women perceived men to be more attractive when men were presented with a female date or consort than when they were presented alone, and whether the physical attractiveness of the female consort affected women’s copying decisions. The results suggested that women’s mate choice decision rule is to copy only if a man’s female consort is physically attractive. Further analyses implied that copying may be a conditional female mating tactic aimed at solving the problem of informational constraints on assessing male suitability for long-term sexual relationships, and that lack of mate choice experience, measured as reported lifetime number of sex partners, is also an important determinant of copying.     

Face perception is modulated by sexual preference

Face perception is mediated by a distributed neural system in the human brain . The response to faces is modulated by cognitive factors such as attention, visual imagery, and emotion ; however, the effects of gender and sexual orientation are currently unknown. We used fMRI to test whether subjects would respond more to their sexually preferred faces and predicted such modulation in the reward circuitry. Forty heterosexual and homosexual men and women viewed photographs of male and female faces and assessed facial attractiveness. Regardless of their gender and sexual orientation, all subjects similarly rated the attractiveness of both male and female faces. Within multiple, bilateral face-selective regions in the visual cortex, limbic system, and prefrontal cortex, similar patterns of activation were found in all subjects in response to both male and female faces. Consistent with our hypothesis, we found a significant interaction between stimulus gender and the sexual preference of the subject in the thalamus and medial orbitofrontal cortex, where heterosexual men and homosexual women responded more to female faces and heterosexual women and homosexual men responded more to male faces. Our findings suggest that sexual preference modulates face-evoked activation in the reward circuitry.     

Self-control and honesty depend on exposure to pictures of the opposite sex in men but not women

Research has shown that viewing stimuli that induce mating or sex motivation can push men towards greater impulsivity, a manifestation of lower self-control. Recent advances in research on the connection between self-control and moral behavior indicate that low self-control is associated with increased dishonesty. From an evolutionary perspective, when mating motivation is activated, men may behave in dishonest ways by projecting characteristics in line with women's mate preferences to enhance their sexual attractiveness. We tested the possibility that exposure to pictures of sexually appealing women would engender lower self-control, leading men to behave dishonestly. The results showed that a state of lower self-control was observed in males who viewed women rated high on sexual attractiveness but not in males who viewed women rated low on sexual attractiveness or in females who viewed men (Experiment 1). Compared with control participants, male participants exposed to pictures of sexy women were less likely to return excess money received for participating (Experiment 2) and more likely to cheat in a matrix task (Experiments 3 and 4). State self-control mediated the link between exposure to sexual stimuli and dishonest behavior in men (Experiments 2 and 4). For men whose mating motivation is heightened by exposure to sexual stimuli, dishonesty appears to be a tactic for projecting characteristics preferred by women (e.g., large economic resources).     

Mate choice differences according to sex and age

We used 7,415 advertisements published in Spain to analyze traits sought/offered by men and women from different age groups. Findings regarding age, socioeconomic status, and physical attractiveness requirements support evolutionary predictions about mate preferences. However, changes in trait preferences among women under 40 appear to be contingent on Spain’s socioeconomic transformation. Women under 40 seek mainly physical attractiveness in men, whereas those over 40 seek mainly socioeconomic status. The trait most sought by men in all age groups is physical attractiveness. Traits sought and offered by advertisers may be conditioned by the personal situation of the advertiser. Mean age of advertisers (around their forties) and Spain’s social indicators suggest that the majority of advertisers have been unsuccessful in the mating arena at the conventional age.     

Partner preferences in the context of concurrency: What Himba want in formal and informal partners

Research on human mate preferences that distinguishes between short- and long-term partners has been conducted mainly in industrialized societies, where multiple mating and concurrent partnerships are stigmatized. However, cross-culturally, there is significant variation in the frequency and the level of acceptance of such relationships. Furthermore, the dichotomy between short- and long-term partnerships does not fully describe the diversity in actual extra-pair behavior, which ranges from single sexual encounters to multi-year love affairs. Here we present another comparison, between formal (marital) and informal (non-marital) partners, which we feel better captures this diversity. We assess the traits that men and women prefer in each type of partner among Himba pastoralists, where concurrent partnerships are common and accepted for both sexes. We situate our findings in relation to three main explanations for concurrent partnerships: dual-mating, trading-up and multiple investors. We find some similarities with the existing literature in the traits that are listed as important, including physical attractiveness, wealth and intelligence. Our evidence suggest that Himba men follow a dual strategy, preferring hard-working wives and attractive girlfriends. Women's preferences align most strongly with a multiple investors explanation, most clearly articulated through their preferences for wealthy husbands and generous boyfriends. Limited support is also found for a dual-mating strategy in women. These findings suggest that local cultural norms and ecologies modulate mate preferences in important ways.     

Reproductive strategy, sexual development and attraction to facial characteristics

Sexual reproduction strategies vary both between and within species in the level of investment in offspring. Life-history theories suggest that the rate of sexual maturation is critically linked to reproductive strategy, with high investment being associated with few offspring and delayed maturation. For humans, age of puberty and age of first sex are two developmental milestones that have been associated with reproductive strategies. Stress during early development can retard or accelerate sexual maturation and reproduction. Early age of menarche is associated with absence of younger siblings, absence of a father figure during early life and increased weight. Father absence during early life is also associated with early marriage, pregnancy and divorce. Choice of partner characteristics is critical to successful implementation of sexual strategies. It has been suggested that sexually dimorphic traits (including those evident in the face) signal high-quality immune function and reproductive status. Masculinity in males has also been associated with low investment in mate and offspring. Thus, women's reproductive strategy should be matched to the probability of male investment, hence to male masculinity. Our review leads us to predict associations between the rate of sexual maturation and adult preferences for facial characteristics (enhanced sexual dimorphism and attractiveness). We find for men, engaging in sex at an early age is related to an increased preference for feminized female faces. Similarly, for women, the earlier the age of first sex the greater the preference for masculinity in opposite-sex faces. When we controlled sexual dimorphism in male faces, the speed of sexual development in women was not associated with differences in preference for male facial attractiveness. These developmental influences on partner choice were not mediated by self-rated attractiveness or parental relationships. We conclude that individuals assort in preferences based on the rapidity of their sexual development. Fast developing individuals prefer opposite-sex partners with an increased level of sexually dimorphic facial characteristics.     

Mate choice trade-offs and women’s preference for physically attractive men

Researchers studying human sexuality have repeatedly concluded that men place more emphasis on the physical attractiveness of potential mates than women do, particularly in long-term sexual relationships. Evolutionary theorists have suggested that this is the case because male mate value (the total value of the characteristics that an individual possesses in terms of the potential contribution to his or her mate’s reproductive success) is better predicted by social status and economic resources, whereas women’s mate value hinges on signals conveyed by their physical appearance. This pattern may imply that women trade off attractiveness for resources in mate choice. Here I test whether a trade-off between resources and attractiveness seems to be occurring in the mate choice decisions of women in the United States. In addition, the possibility that the risk of mate desertion drives women to choose less attractive men as long-term mates is tested. The results were that women rated physically attractive men as more likely to cheat or desert a long-term relationship, whereas men did not consider attractive women to be more likely to cheat. However, women showed no aversion to the idea of forming long-term relationships with attractive men. Evidence for a trade-off between resources and attractiveness was found for women, who traded off attractiveness, but not other traits, for resources. The potential meaning of these findings, as well as how they relate to broader issues in the study of sex differences in the evolution of human mate choice for physical traits, is discussed.     

Environmental Predictors of Geographic Variation in Human Mating Preferences

Sexual selection theory classically posits consistent and directional mate-preferences for male traits that provide benefits to females. However, flexible mate-choice tactics may persist within a species when males display multiple desirable features that confer different benefits to females under variable environmental conditions. Ecological factors such as population density, resource demand, and sex ratio can influence the value that female animals place on certain male characteristics across mating environments. In this study, I used human mate-preference data from `lonely hearts' advertisements in the newspapers of 23 cities in the USA to assess geographic differences in female preferences for male traits (e.g. physical attributes, resource-holding potential, emotional characteristics, personal interests) in relation to these ecological parameters. I found that females placed more emphasis on the resource-accruing ability of prospective mates in densely populated cities and cities having greater resource demands (higher cost of living). In contrast, women from densely populated or resource-demanding cities placed less emphasis on the emotional aspects or personal interests of males. Preferences for physical features were not environmentally linked, but instead were a function of the degree to which females advertised their own physical attractiveness. Collectively, these results suggest that certain mate-choice criteria employed by women are sensitive to variation in local environmental conditions and that variable levels of resource or mate availability may favor different mating tactics across human populations.     

Same-Sex Gaze Attraction Influences Mate-Choice Copying in Humans

Mate-choice copying occurs when animals rely on the mating choices of others to inform their own mating decisions. The proximate mechanisms underlying mate-choice copying remain unknown. To address this question, we tracked the gaze of men and women as they viewed a series of photographs in which a potential mate was pictured beside an opposite-sex partner; the participants then indicated their willingness to engage in a long-term relationship with each potential mate. We found that both men and women expressed more interest in engaging in a relationship with a potential mate if that mate was paired with an attractive partner. Men and women''s attention to partners varied with partner attractiveness and this gaze attraction influenced their subsequent mate choices. These results highlight the prevalence of non-independent mate choice in humans and implicate social attention and reward circuitry in these decisions.     

Adaptive mating strategies and the problem of mate retention

"Adaptations" are evolved solutions to the problems posed by survival and reproduction. The evolutionary psychologists believe that as well as the physical adaptations so the adaptations in human mind evolved, called "strategies". The "mating strategies" are adaptive solutions to successful mating. The mating strategies, designed to preserve access to a mate by preventing encroachment of intrasexual rivals and by preventing a mate from defecting from the mateship for a prospective better partner, are called "mate guarding strategies". The previous research found that humans do use a wide variety of behavioural tactics of mate guarding, ranging from vigilance to violence. Our research group explores the type and the intensity of behavioural tactics of mate guarding used in several contexts. Presently, the link between the woman's fertility status across her menstrual cycle and the man's mate guarding is examined. Discussing the preliminary results, a more intensive man's mate guarding of his partner around the ovulation when her fertility peaks may be assumed. These outcomes could be explained as an adaptive prevention to shift in woman's preferences to increase her extra-pair sexual attempts and following to a possible genetic cuckoldry at that most fertile time.     

Handsome wants as handsome does: physical attractiveness and gender differences in revealed sexual preferences

In this article I evaluate the effect of physical attractiveness on young adults' sexual and romantic outcomes to reveal gender differences in acted preferences. Using data from the National Longitudinal Study of Adolescent Health (Add Health), a probability sample of young adults (n = 14,276), I investigate gender differences in desired sexual partner accumulation, relationship status, and timing of sexual intercourse. I find gender differences in sexual and romantic strategies consistent with those predicted by the double standard of sexuality and evolutionary theory. Specifically, compared to men, women pursue more committed relationships, fewer sexual partners, and delayed sexual intercourse.     

Do more attractive women show stronger preferences for male facial masculinity?

Researchers have suggested that more attractive women will show stronger preferences for masculine men because such women are better placed to offset the potential costs of choosing a masculine mate. However, evidence for correlations between measures of women's own attractiveness and preferences for masculine men is mixed. Moreover, the samples used to test this hypothesis are typically relatively small. Consequently, we conducted two large-scale studies that investigated possible associations between women's preferences for facial masculinity and their own attractiveness as assessed from third-party ratings of their facial attractiveness (Study 1, N = 454, laboratory study) and self-rated attractiveness (Study 2, N = 8972, online study). Own attractiveness was positively correlated with preferences for masculine men in Study 2 (self-rated attractiveness), but not Study 1 (third-party ratings of facial attractiveness). This pattern of results is consistent with the proposal that women's beliefs about their own attractiveness, rather than their physical condition per se, underpins attractiveness-contingent masculinity preferences.