A Mutual Interest? Ethnography in Anthropology and Cultural Studies

Anthropology and cultural studies share a concern with ethnographic method. Cultural studies increasingly uses ethnography in its analyses of popular culture as it seeks to balance earlier preoccupations with text. Where cultural studies diverges from anthropology is in its encompassment within an oppositional paradigm which embeds a political agenda deep in its ethnographic work. This paper uses the area of media to explore the ways in which ethnography has been adopted and developed in cultural studies. Ethnographic focus has shifted interest in media from the text to the reception of media products. At the same time, the oppositional legacy from cultural studies' earliest days has tended to produce rather romanticised findings of a subaltern audience using media products to resist dominant cultural and political structures. It is suggested that anthropology should pay attention to cultural studies use of ethnographic method, first taking seriously the ground of popular culture as a challenge for anthropologists' more extended use of ethnography. But second, we should pay attention to the problem silences in cultural studies' ethnographies—silences like racism in audiences—since these may well have at least part of their basis in the method itself.     

Beyond Malinowski and After Writing Culture: On the Future of Cultural Anthropology and the Predicament of Ethnography

Following out certain implications of the 1980s Writing Culture critique, this paper envisions a future for anthropology that remains focused on innovations in the ethnographic research process. A sense of change in the world, conceived in the 1980s as postmodernity and now widely discussed as globalisation, suggests the need for an alternative paradigm of ethnographic practice, different in significant ways from that which shaped social‐cultural anthropology over the previous eighty years. Based on working through the implications for the norms and forms of both fieldwork and ethnographic writing of the multi‐sited design of many current research projects, this paper outlines such an alternative paradigm. Further, the paper argues that the explicit disciplinary dynamic driving such innovation in ethnography is, in contrast to the so‐called crisis of representation of the 1980s, a more urgent crisis of reception for anthropology.     

"Galton's Asset" and "Flower's Problem Cultural Networks and Cultural Units in Cross-Cultural Research Ml (Or, Male Genital Mutilations and Polygyny in Cross-Cultural Perspective)

Edward Tylor had envisioned anthropology to be comprised of ethnology and ethnography in equal parts, but today ethnography dominates the field. In this paper, we examine two reasons for the refugee status of ethnology. First, we look at the notorious "Galton effect." Second, we examine the problem of defining and using cultural units, particularly when positivistic and static theories and methods of culture have been largely discredited by anthropology. We argue against any formulaic solutions to these problems and show that for each research question one needs to reconsider the criteria for how to construct cultural units and how to ensure that the cultures under study are not merely replicas of one another. We show that previous solutions to these issues are limited because they fail to appreciate the contingent and multidimensional nature of culture. We also argue that, instead of a "Galton problem," there is actually a "Galton asset," which can be used to study historical and emergent communicative networks. [Keywords: cross–cultural research, Galton problem, cultural units, methods and theory]     

Archaeology, anthropology and subsistence

Wherever and whenever one may wish to place the roots of the disciplines of archaeology and anthropology, the subsistence-based categories of savage hunters and civilized farmers still lie at the heart of the division of much contemporary intellectual labour. The sources of these categories can be traced back into the seventeenth century, although they were first systematically related to (pre)history and cultural difference in the mid-eighteenth century. The subsequent relations between these categories and the changing disciplines of ethnology, ethnography, and archaeology have not remained constant over time or space. However, the underlying assumption that subsistence practices are meaningful and useful societal categories has persisted for the past 250 years. The relationship between such concepts, the closely associated idea of social evolution, and anthropology and archaeology, in particular from the mid-nineteenth century to the present, is examined. It is suggested that finding ways of writing across such categories is a necessary step for the future of both disciplines.     

Materialising Oceania: New ethnographies of things in Melanesia and Polynesia

Oceania occupies an intriguing place within anthropology’s genealogy. In the introduction to this collection of essays, we examine the role of the ethnography of Oceania in the development of our anthropological perspectives on materialisation, the dynamic process by which persons and things are inter‐related. Building upon the recent resurgence of theoretical interests in things we use the term materialisation (rather than material culture or materiality) to capture the vitality of the lived processes by which ideas of objectivity and subjectivity, persons and things, minds and bodies are entangled. Taking a processual view, we advocate for an Oceanic anthropology that continues to engage with things on the ground; that asks what strategies communities use to materialise their social relations, desires and values; and that recognises how these processes remain important tools for understanding historical and contemporary Oceanic societies. Examining these locally articulated processes and forms contributes to a material (re)turn for anthropology that clarifies how we, as scholars, think about things more widely.     

Thinking Temporally or Modernizing Anthropology

Recent changes within social and cultural anthropology have made history a key issue, but in this essay I argue that the field has yet to develop the resources that are required to deal with temporality. This point is made through an extended examination of Jean and John Comaroffs work on Christianity and colonialism in southern Africa. Arguably, the Comaroffs read history backward and then present its unfolding as a kind of inexorable logic. In doing so, they homogenize missionary and Tswana "cultures" and attribute agency to abstractions rather than to people acting in particular material contexts. In contrast, I argue for a narrative approach to historical anthropological explanation. The emergent qualities of events—and the variable ways in which capitalism, hegemony, Protestantism, and vernacular modernisms relate—require narrative for explanation, narrative that encompasses within itself the narratives of social actors themselves, [historical anthropology, narrative, the modern, South Africa]     

The Magyar moustache: the faces of Hungarian state formation, 1867-1918

This paper outlines the history of Hungarian ethnography and anthropology and their role in the construction of the nation and Hungarian liberalism in the Dualist period (1867-1918). Affected by the specific socio-political conditions of this ethnically most diverse country of contemporary Europe, the disciplinary trajectories of Hungarian ethnography and anthropology diverge considerably from the models offered by the historiography in the British, French and German contexts. The paper argues that the pluralistic, cultural and strongly integrative ethnographic tradition that prevailed in Hungary in the last decades of the nineteenth century did not notably wane and shift towards a biological, hierarchical and racialist thinking by the end of the First World War. Furthermore, Hungarian liberalism did not simply provide the milieu for these disciplines to flourish, but was itself partly the result of these disciplines' attempts to formulate the very concepts of ethnicity and race.     

Emotion (or Life,the Universe,Everything)

Emotions are fundamental to human life; they define its quality and motivate action. In the past, social scientists who have studied emotions have treated them as biological, cultural or social phenomena. These approaches have tended to fall on either side of the culturally recognised division between nature and culture, and so have failed to recognise that emotions bridge this division, that they are thought of as both biological and cultural, as consisting of both physical feeling and cultural meaning. In this article, an alternative approach is presented in which emotions are treated as ecological mechanisms that operate in the relationship between an individual human being and their environment. In this approach, which draws on models of emotion proposed by William James and Antonio Damasio, emotions connect individual human beings to their surroundings and play an important role in learning. A focus on the individual as the centre of analytical attention—often referred to as ‘methodological individualism’—is a logical consequence of the ecological approach to emotion, which also has significant implications for the relationships between ecological anthropology and other branches of the discipline, and between anthropology and other disciplines. In the face of an ecological understanding of emotion, all relations, including social relations, become ecological and social anthropology melts into and is subsumed by ecological anthropology. At the same time, anthropology tends to lose its distinctiveness from biology, psychology and other disciplines by focusing on a phenomenon that is of common interest to all the human sciences.     

God,Fatherland, Home: revealing the dark side of our anthropological virtue

The article uses ethnographic research on right-wing anti-government movements in Bolivia conducted at the height of social conflict and cultural violence in 2008 and 2009 to reflect more generally on the relationship between anthropological research, ethical commitment, and the politics of knowledge. The article first describes the relevant epistemological and political contexts in which engaged anthropology emerged as an important disciplinary current. It then goes on to consider how and why the author's research on right-wing political practice in Bolivia diverged from the disciplinary expectations of engaged anthropology. After reflecting on the implications of this shift, the article concludes by arguing for a methodological recalibration that allows anthropologists to take seriously the ideologies and cultural logics of contemporary right-wing mobilization, particularly social and political movements that are animated by what Edmund Burke described as ‘just prejudice’.     

Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy

ABSTRACT   In this article, I aim to contribute to the ongoing discussion on the changing public role of anthropology by exploring the rise of branded ethnographic practices in consumer research. I argue that a juncture in the "New Economy"—the conjoining of corporate interest in branding, technology, and consumers, with vast social changes—may explain the rapid growth of ethnography for consumer research and predict its future direction. An analysis of branded propaganda from ethnographic vendors that claim their technology-enhanced methods innovate "classic" anthropological practices discloses the way corporations employ technologically mediated means to focus on the reflexive self in consumer research. In this analysis, I reveal that technological methodologies are central to the production of branded ethnographic practices, as forms of branding and technology legitimate consumer–corporate flows of interaction. The conclusion raises awareness to the ways in which modern branding practices reconstruct anthropology in public discourse. [Keywords: branding, consumer research, ethnography, reflexivity, technology]     

What is the matter with transcendence? On the place of religion in the new anthropology of ethics★

A focus on ordinary or everyday ethics has become perhaps the dominant concern in the rapidly developing anthropology of ethics. In this article, I argue that this focus tends to marginalize the study of the ways in which religion contributes to people's moral lives. After defining religion and transcendence in terms that make them less uncongenial to the study of ethics than many proponents of ordinary ethics suggest, I examine values as one sometimes transcendent cultural form that often informs ethical life. I draw on Victor Turner (along with Durkheim) to develop an account of how rituals often both present people with and allow them to perform transcendent versions of values. These encounters, in turn, shape people's ethical sensibilities, including those they bring to bear in everyday life, in ways we cannot understand unless we accord religion a more central role in the anthropology of ethics than it has played to this point. I illustrate my arguments with material drawn both from Turner's Ndembu ethnography and from my own research on Christianity in Papua New Guinea.     

Hacking anthropology

This essay outlines how the ‘hack’ might offer a model for anthropological research in the face of the distributed relations evidenced by digital data. The argument builds on fieldwork with citizens and activists and looks at their attempts to understand and make use of the data produced by energy sensors and monitors. Drawing on their experiences, I suggest that ‘the hack’ emerges as an important form of practice that helps people navigate the place of data in social relations. Taking the hack not just as ethnographic observation but also as a methodological proposition, I use my ethnographic material on the practice of the hack to reconsider the anthropological challenge of doing ethnography of processes that are only perceptible through numerical or digital data. To explore the value of the hack for anthropology, I introduce an example of an attempt to do ethnography in the mode of the hack. The essay ends with reflections on how the hack might provide us with new ways of getting to grips with the anthropological implications of systemic and emergent relations that are both brought to light and remade through data.     

Art and anthropology for a sustainable world

Both art and anthropology, this article proposes, are future-oriented disciplines, united in the common task of fashioning a world fit for coming generations to inhabit. The first step in establishing this proposition is to show how the objectives of anthropology differ from those of ethnography. Anthropology, it is argued, establishes a relation with the world that is correspondent rather than tangential, that prioritizes difference over alterity, and that places presence before interpretative contextualization. The second step is to rethink the idea of research – to show how, as an open-ended search for truth and a practice of correspondence, research necessarily overflows the bounds of objectivity. Art and anthropology, then, and not natural science, are exemplary in the pursuit of truth as a way of knowing-in-being. The third step is to show that only if it is conceived in this way can research be conducive to the processes of renewal on which our collective futures depend. Thus research as correspondence is a condition for sustainability. But sustainability is nothing if it is not of everything. We have to begin, therefore, with the idea of everything as a plenum, in which each apparent addition is really a reworking. The article concludes with some reflections on the proposed synergy of art and anthropology for education, democracy, and citizenship.     

Ethnography and the Meta-Narratives of Modernity

Current attempts to increase the relevance of sociocultural anthropology encourage anthropologists to engage in the study of modernity. In this discourse dominated by sociologists, the contribution of anthropology is often to reveal cultural diversity in globalization, leading to the notion of multiple modernities. Yet such ethnographic accounts draw upon familiar sociological abstractions such as time-space compression, commodification, individualization, disenchantment, and reenchantment. This article shows how an underlying meta-narrative preempts social scientific argument by making shifts in analytical scales look natural, as in the alleged need to "situate" the particular in "wider" contexts. This analytical procedure undermines what is unique in the ethnographic method-its reflexivity, which gives subjects authority in determining the contexts of their beliefs and practices. Two ethnographic case studies are presented to support this argument, one from Melanesia on current interests in white people, money, and consumption and the other from Africa on born-again Christianity and individuality. The article ends by reflecting not only on the limits of metropolitan meta-narratives in returning relevance to anthropology but also on the contemporary conditions of academic work that undermine the knowledge practices of ethnography and render such meta-narratives plausible.     

Australian Anthropologists and Public Anthropology

In 2004, the authors convened a session entitled ‘Public Anthropology’ at the Australian Anthropology Society's annual conference. The session examined the development of a specific stream of public anthropology in the USA and Britain and its articulation by writers such as Robert Borofsky in the aftermath of the Yanomami controversy and Richard Werbner in the African context. In pursuing this discussion, we identify three key characteristics that distinguish public anthropology: the broader application of ethnography to urgent and political social issues in a way that shows the profoundly relational nature of current crises to historical, political and local events and forces; a focus on this approach as a central aspect of training, particularly at the postgraduate level; and an active and accessible engagement in public discussion and debate. We present a short case study from Skidmore's research on disease, suffering and the health system in Burma to illustrate ways in which a public anthropology approach could represent the current health crisis in Burma in an effective manner. Drawing also on the work of our fellow panellists, we argue for the timeliness of the development of a public anthropology stream in Australia and for the deliberate inclusion of public anthropology in the Australian Anthropology Society's mandate.     

The Cultural Organizing of Youth Ethnographers: Formalizing a Praxis-Based Pedagogy

This article illustrates how elements of praxis within George Spindler's cultural therapy and Paul Willis's cultural production are useful precedents for a praxis-based pedagogy. I argue that combining the praxis elements within cultural therapy and cultural production engenders a third mode of ethnographic praxis that I call "cultural organizing." The article provides an example of cultural organizing among Latina/o high school students in Tucson, Arizona.  [cultural organizing, ethnography, Latina/o students, praxis, pedagogy]     

Epigenetics: localizing biology through co-laboration

This paper reports on a co-laborative laboratory ethnography in a molecular biology laboratory conducting research on environmental epigenetics. It focuses on a single study concerned with the material implications of social differentiation. The analysis briefly raises biopolitical concerns. Its main concern lies with an understanding of the human body as local in its working infrastructure or “inner laboratory”, an understanding that emerges from the co-laborative inquiry between biologists and anthropologist. This co-laborative mode of inquiry raises productive tensions within biology as to the universal or local nature of human nature and within anthropology as to the status of human biology within social theory. The paper cannot resolve this tension. Rather it explores it as an epistemic object in the context of interdisciplinarity, ontography and co-laboration. In concluding, it specifies co-laboration as temporary, non-teleological joint epistemic work aimed at producing new kinds of reflexivity.