Naloxone-provoked vaso-vagal response to head-up tilt in men

A double-blind paired protocol was used to evaluate, in eight male volunteers, the effects of the endogenous opiate antagonist naloxone (NAL; 0.05 mg· kg^–1) on cardiovascular responses to 50° head-up tilt-induced central hypovolaemia. Progressive central hypovolaemia was characterized by a phase of normotensive-tachycardia followed by an episode of hypotensive-bradycardia. The NAL shortened the former from 20 (8–40) to 5 (3–10) min (median and range; (P < 0.02). Control head-up tilt increased the means of thoracic electrical impedance [from 35.8 (SEM 2.1) to 40.0 (SEM 1.8) ; P < 0.01 of heart rate [HR; from 67 (SEM 5) to 96 (SEM 8) beats · min^–1, P < 0.02], of total peripheral resistance [TPR; from 25.5 (SEM 3.2) to 50.4 (SEM 10.5)mmHg min 1^–1,P < 0.05] and of mean arterial pressure [MAP; from 96 (SEM 2) to 101 (SEM 2)mmHg, P < 0.02]. Decreases were observed in stroke volume [from 65 (SEM 12) to 38 (SEM 9) ml, P < 0.01], in cardiac output [from 3.7 (SEM 0.7) to 2.5 (SEM 0.5) 1 · mint, P < 0.01], in pulse pressure [from 55 (SEM 4) to 37 (SEM 3)mmHg, P < 0.01] and in central venous oxygen saturation [from 73 (SEM 2) to 59 (SEM 4)%, P < 0.01]. During NAL, mean HR increased from 70 (SEM 3); n.s. compared to control) to only 86 (SEM 9) beats · min^–1 (P < 0.02 compared to control) and MAP remained stable. The episode of hypotensive-bradycardia appeared as mean control HR decreased to 77 (SEM 7)beats · min^–1, TPR to 31.4(SEM 7.7)mmHg · min · 1^–1 and MAP to 60 (SEM 5)mmHg (P < 0.01), and the volunteers were tilted supine. Cardiovascular effects of naloxone on central hypovolaemia included a reduced elevation of HR and blood pressures and provocation of the episode of hypotensive-bradycardia.     

CUTICLES OF TWO SPECIES OF ALETHOPTERIS

Specimens of Alethopteris sullivanti (Lesquereux) Schimper and Alethopteris lesqueieuxi Wagner were found in Middle Pennsylvanian coal balls from the Lovilia, Iowa and West Mineral, Kansas localities. Light microscopy and scanning electron microscopy (SEM) were used to study macerated cuticles of these two foliage types of the pteridosperm, Medullosa. The lower epidermises of both species of Alethopteris possess sunken stomata, papillae, and evidence of multicellular hairs. The upper epidermises are devoid of these features. Critical point drying and subsequent observation with SEM were used to document the structure of the multicellular hairs of A. lesquereuxi. Replicas of the lower epidermal features of an impression-compression specimen of A. sullivanti were observed with SEM and compared with the petrified specimens.     

Out-migration of Tagged Fishes from Marine Reef National Parks to Fisheries in Coastal Kenya

We evaluated movements of 25 species of coral reef fishes from Malindi and Watamu Marine National Parks (created 1968) in coastal Kenya from February 2001 to March 2002. Only three species, the commercially important whitespotted rabbitfish, Siganus sutor, the sky emperor (SEM), Lethrinus mahsena and the trumpet emperor, L. miniatus, exhibited consistent movements from the parks. At Malindi Park, more fishes were recaptured by fishermen off a fringing reef than off a patch reef. The rabbitfish had a higher monthly spillover rate from the fringing reef than from the patch reef. In contrast, the SEM had low monthly spillover rates from both reefs. The rabbitfish moved greater distances off the fringing reef than off the patch reef. At Watamu Park, the SEM, L. miniatus and the gold-spotted sweetlips, Gaterin flavomaculatus, had equal monthly spillover rates. In contrast, the rabbitfish had a lower monthly rate. The emperors showed no difference in net distance moved from the park boundary, however, L. miniatus traveled significantly longer distances than did the SEM. Distances between release and capture sites were either random (SEM), increasing (L. miniatus), or decreasing (rabbitfish) with respect to time at liberty.     

Electromyogram and mechanomyogram changes in fresh and fatigued muscle during sustained contraction in men

In surface electromyogram (EMG) and mechanomyogram (MMG) the electrical and mechanical activities of recruited motor units (MU) are summated. Muscle fatigue influences the electrical and mechanical properties of the active MU. The aim of this study was to evaluate fatigue-induced changes in the electrical and mechanical properties of MU after a short recovery period, using an analysis of force, surface EMG and MMG. In seven subjects the EMG and MMG were recorded from the biceps brachii muscle during sustained isometric effort at 80% of the maximal voluntary contraction (MVC), before (test 1) and 10 min after (test 2) a fatiguing exercise. From the time and frequency domain analysis of the signals, the root mean square (rms) and the mean frequency (fˉ) of the power spectrum were calculated. The results were that the mean MVC was 412 (SEM 90) N and 304 (SEM 85) N in fresh and fatigued muscle, respectively; during tests 1 and 2 the mean EMG rms increased from 0.403 (SEM 0.07) mV to 0.566 (SEM 0.09) mV and from 0.476 (SEM 0.07) mV to 0.63 (SEM 0.09) mV, respectively; during test 1 the mean MMG rms decreased from 9.4 (SEM 0.8) mV to 5.7 (SEM 0.9) mV; in contrast, during test 2 constantly lower values were observed throughout contraction; during tests 1 and 2 the EMG fˉ declined from 122 (SEM 7) Hz to 74 (SEM 7) Hz and from 106 (SEM 8) Hz to 60 (SEM 7) Hz, respectively; during test 1 the MMG fˉ increased in the first 6 s from 19.3 (SEM 1.4) Hz to 23.9 (SEM 2.9) Hz, falling to 13.9 (SEM 1.3) Hz at the end of contraction; in contrast, during test 2 the MMG fˉ declined continuously from 18.7 (SEM 1) Hz to 12.4 (SEM 0.8) Hz. The lower MVC after the fatiguing exercise and the changes in the EMG parameters confirmed that 10 min after the fatiguing exercise, the mechanical and electrical activities of MU were altered. In addition, the MMG results suggested that after a 10-min recovery, some highly fatigable MU might not be recruitable. Accepted: 9 June 1998     

ULTRASTRUCTURE OF CHAETOCEROS MUELLERI (BACILLARIOPHYCEAE): AUXOSPORE,RESTING SPORE AND VEGETATIVE CELL MORPHOLOGY1

The structure of the frustule of auxospores, resting spores and vegetative cells of Chaetoceros muelleri Lemm. are described with LM and SEM. Vegetative frustules are relatively small and lightly silicified, are not united into filaments, and appear unornamented under LM and SEM. The setae are circular to subcircular in transverse section with spines and puncta arranged in a spiral pattern. The resting spore and auxospore frustules are more silicified than the vegetative frustules and appear unornamented under LM and SEM. The auxospores of C. muelleri were previously unknown.     

Structural diversity of nuptial pads in Phyllomedusinae (Amphibia: Anura: Hylidae)

We studied the morphological variation of the nuptial pads using light microscopy and scanning electron microscopy (SEM) in 26 species of phyllomedusines (Anura: Hylidae), representing the five currently recognized genera. All phyllomedusines have single nuptial pads with dark colored epidermal projections (EPs). Spine‐shaped EPs occur in Cruziohyla calcarifer, Phrynomedusa appendiculata and in one species of Phasmahyla. The other species have roundish EPs. The density of the EPs on the pad is variable. Species in the Phyllomedusa hypochondrialis Group have EPs with a density that varies between 764 ± 58/mm² and 923 ± 160/mm². In all other studied species (including the Phyllomedusa burmeisteri and Phyllomedusa perinesos groups, Phyllomedusa camba, Phyllomedusa boliviana, Phyllomedusa sauvagii, Phyllomedusa bicolor, and Phyllomedusa tomopterna) the density of EPs varies between 108 ± 20/mm² and 552 ± 97/mm². Pores were observed with SEM in C. calcarifer, Agalychnis lemur, Agalychnis moreletii, but its presence is confirmed through histological sections on several other species. Its visibility using SEM seems to be related with the level of separation between adjacent EPs. The pores in the four studied species of Agalychnis are shown with SEM and histological sections to have a characteristic epidermal rim, that is absent in the otherphyllomedusines. Unlike most previous reports on breeding glands, those of phyllomedusines are alcian blue positive, indicating the presence of acidic mucosubstances on its secretions. J. Morphol. 2012. © 2012 Wiley Periodicals, Inc.     

Energy and substrate metabolism during a 42-day bed-rest in a head-down tilt position in humans

Microgravity-induced changes in body composition (decrease in muscle mass and increase in fat mass) and energy metabolism were studied in seven healthy male subjects during a 42-day bed-rest in a head-down tilt (HDT) position. Resting energy expenditure (REE), fat and glucose oxidation were estimated by indirect calorimetry on days 0, +8 and +40 of the HDT period. Assessments were performed both in post-absorptive conditions and following two identical test meals given at 3-h intervals. Body composition (dual x-ray absorptiometry) was measured on days 0, +27, +42. Mean post-absorptive lipid oxidation decreased from 53 (SEM 8) mg · min⁻¹ (day 0) to 32 (SEM 10) mg · min⁻¹ (day 8, P=0.04) and 36 (SEM 8) mg · min⁻¹ (day 40, P=0.06). Mean post-absorptive glucose oxidation rose from 126 (SEM 15) mg · min⁻¹ (day 0) to 164 (SEM 14) mg · min⁻¹ (day 8, P=0.04) and 160 (SEM 20) mg · min⁻¹ (day 40, P=0.07). Mean fat-free mass (FFM) decreased between days 0 and 42 [58.0 (SEM 1.8) kg and 55.3 (SEM 1.7) kg, P<0.01] while fat mass increased without reaching statistical significance. The mean REE decreased from 1688 (SEM 50) kcal · day⁻¹ to 1589 (SEM 42) kcal · day⁻¹ (P=0.056). Changes in REE were accounted for by changes in FFM. Mean energy intake decreased from 2532 (SEM 43) kcal · day⁻¹ to 2237 (SEM 50) kcal · day⁻¹ (day 40, P<0.01) with only a minor decrease in the proportion of fat. We concluded that changes in fat oxidation at the whole body level can be found during HDT experiments. These changes were related to the decrease in FFM and could have promoted positive fat balance hence an increase in fat mass. Accepted: 26 March 1998     

Effects of in vivo-like activation frequency on the length-dependent force generation of skeletal muscle fibre bundles

It is known that a range of firing frequencies can be observed during in vivo muscle activity, yet information is lacking as to how different in vivo-like frequencies may affect force generation of skeletal muscle. This study examined the effects of constant (CSF, constant within one contraction) and decreasing stimulation frequencies (DSF) on mean sarcomere length-force characteristics of rat gastrocnemius medialis fibre bundles. The CSF resulted in an optimal mean sarcomere length (l _SO) of 2.30 (SEM 0.02), 2.46 (SEM 0.03), 2.76 (SEM 0.03) and more than 2.99 (SEM 0.07) μm, for 100, 50, 30 and 15 Hz, respectively. Compared to 100-Hz stimulation, both l _SO and the ascending limb of the relationship significantly shifted to higher lengths with lower frequencies. No shift was encountered for the initial part of the descending limb. The DSF reduced the frequency-induced shift to higher mean lengths [l _SO 2.33 (SEM 0.02), 2.52 (SEM 0.08) and more than 2.92 (SEM 0.10) μm, respectively, for 50, 30 and 15 Hz]. No effect of activation time on length-force characteristics was observed. It was concluded from these studies that the frequency and history of stimulation is a major determinant of the length-force characteristics of muscle fibre bundles, and should be taken into account when analysing animal and human locomotion. The previously observed frequency-induced shift in whole muscle length-force relationship resides mainly at the level of fibre bundles. Accepted: 3 November 1997     

Enhanced endurance in trained cyclists during moderate intensity exercise following 2 weeks adaptation to a high fat diet

These studies investigated the effects of 2 weeks of either a high-fat (HIGH-FAT: 70% fat, 7% CHO) or a high-carbohydrate (HIGH-CHO: 74% CHO, 12% fat) diet on exercise performance in trained cyclists (n = 5) during consecutive periods of cycle exercise including a Wingate test of muscle power, cycle exercise to exhaustion at 85% of peak power output [90% maximal oxygen uptake ( O_2max), high-intensity exercise (HIE)] and 50% of peak power output [60% O_2max, moderate intensity exercise (MIE)]. Exercise time to exhaustion during HIE was not significantly different between trials: nor were the rates of muscle glycogen utilization during HIE different between trials, although starting muscle glycogen content was lower [68.1 (SEM 3.9) vs 120.6 (SEM 3.8) mmol · kg ^–1 wet mass, P < 0.01] after the HIGH-FAT diet. Despite a lower muscle glycogen content at the onset of MIE [32 (SEM 7) vs 73 (SEM 6) mmol · kg ^–1 wet mass, HIGH-FAT vs HIGH-CHO, P < 0.01], exercise time to exhaustion during subsequent MIE was significantly longer after the HIGH-FAT diet [79.7 (SEM 7.6) vs 42.5 (SEM 6.8) min, HIGH-FAT vs HIGH-CHO, P<0.01]. Enhanced endurance during MIE after the HIGH-FAT diet was associated with a lower respiratory exchange ratio [0.87 (SEM 0.03) vs 0.92 (SEM 0.02), P<0.05], and a decreased rate of carbohydrate oxidation [1.41 (SEM 0.70) vs 2.23 (SEM 0.40) g CHO · min^–1, P<0.05]. These results would suggest that 2 weeks of adaptation to a high-fat diet would result in an enhanced resistance to fatigue and a significant sparing of endogenous carbohydrate during low to moderate intensity exercise in a relatively glycogen-depleted state and unimpaired performance during high intensity exercise.     

Toward a Practical Ontology for Socioeconomic Metabolism

The complexity of data and methods in industrial ecology (IE) keeps growing, and the demand for comprehensive and interdisciplinary assessments increases. To keep up with this development, the field needs a data infrastructure that allows researchers to annotate, store, retrieve, combine, and exchange data at low cost, without loss of information, and across disciplines and model frameworks. A consensus‐building debate about how to describe the common object of study, socioeconomic metabolism (SEM), is necessary for the development of practical data structures and databases. We review the definitions of basic concepts to describe SEM in IE and related fields such as integrated assessment modeling. We find that many definitions are not compatible, are implicit, and are sometimes lacking. To resolve the conflicts and inconsistencies within the current definitions, we propose a hierarchical system of terms and definitions, a practical ontology, for describing objects, their properties, and events in SEM. We propose a typology of object properties and use sets to group objects into a hierarchical, mutually exclusive, and collectively exhaustive (H‐MECE) classification. This grouping leads to a general definition of stocks. We show that a MECE representation of events necessarily requires two complementary concepts: processes and flows, for which we propose general definitions based on sets. Using these definitions, we show that the system structure of any interdisciplinary model of SEM can be formulated as a directed graph. We propose guidelines for semantic data annotation and database design, which can help to turn the vision of a powerful data infrastructure for SEM research into reality.     

Ultra-sculpturing of seed morphotypes in selected species of genus Salvia L. and their taxonomic significance

• The taxonomic importance of macromorphological and micromorphological seed characteristics was investigated using SEM of ten species of the Salvia genus from Pakistan. The aim was to identify diagnostic seed ultrastructural features that could aid in species delimitation, correct identification and phylogenetic position. The ultrastructure of Salvia varies greatly, and a wide range of unique micromorphological features have been observed.
• Seed micromorphological features were explored by SEM, including seed shape, colour, texture, cell outline, surface sculpturing, epidermal cell arrangement, anticlinal, and periclinal wall pattern.
• Seed shapes were categorized as obovate, spherical, spheroid, broadly elliptic, elliptic and oblong, mostly with a terminal hilum. Seed colours were black, light brown, dark brown, brown and yellow. Exo-morphological characters, i.e. epidermal cell arrangements, included irregular, wavy pentagonal-hexagonal, regular pentagonal-hexagonal. Cluster analysis was used to assess similar and distinct species within Salvia with a feasible explanation. Taxonomic keys were made based on micromorphological qualitative features that help to delimit species and identify them quickly within the Salvia genus.
• Seed morphology of ten Salvia species was described and investigated, and the diagnostic significance of features evaluated using SEM. This study analysed seed features, especially at the species level, which might provide much new taxonomic information. The results revealed that, in seed morphology, using SEM can help with taxon identification, especially at the genus and species levels.

     

Microstructural characteristics of thin biofilms through optical and scanning electron microscopy

The combination of a conventional optical microscope with a specially designed glass flow cell was used to visualize in situ biofilms formed on opaque thin biomaterials through a simple non-invasive way (optical microscopy of thin biofilms, OMTB). Comparisons of OMTB with scanning electron microscopy (SEM) images were made. Thin metallic dental biomaterials were used as substrata. They were immersed in a synthetic saliva and in a modified Mitis–Salivarius medium inoculated with a consortium of oral microorganisms. To study the effect of bacterial motility, Pseudomonas fluorescens cultures were also used. The processes which give rise to the formation of the biofilm were monitored through OMTB. Biofilm microstructures like pores, water channels, streamers and chains of Streptococci, attached to the surface or floating in the viscous interfacial environment, could be distinguished. Thickness and roughness of the biofilms formed on thin substrata could also be evaluated. Distortions introduced by pretreatments carried out to prepare biological materials for SEM observations could be detected by comparing OMTB and SEM images. SEM images (obtained at high magnification but ex situ, not in real time and with pretreatment of the samples) and OMTB images (obtained in situ, without pretreatments, in real time but at low magnification) in combination provided complementary information to study biofilm processes on thin substrata.     

SEM investigations of the larval development of Imnadia yeyetta and Leptestheria dahalacensis (Crustacea: Branchiopoda: Spinicaudata)

This paper presents a SEM documentation of the larval development of the two most abundant Austrian conchostracan species, Imnadia yeyetta (Limnadiidae) and Leptestheria dahalacensis (Leptestheriidae). As in several previously examined spinicaudatan species, five larval stages were documented: Nauplius 1, Nauplius 2, Metanauplius, Peltatulus, and Heilophore. Additionally, three postlarval stages of L. dahalacensis and the first larval instars of Eoleptestheria ticinensis and Limnadia lenticularis are shown and compared with the examined stages. Species identification of conchostracan larval stages is possible by using surface structures, and using SEM methods, except for L. lenticularis which can be identified more easily on the characteristic shape of the labrum.     

TAXONOMIC REEXAMINATION OF 17 SPECIES OF NITELLA SUBGENUS TIEFFALLENIA (CHARALES,CHAROPHYCEAE) BASED ON INTERNAL MORPHOLOGY OF THE OOSPORE WALL AND MULTIPLE DNA MARKER SEQUENCES1

In an attempt to reconstruct the natural taxonomic system for Nitella, 17 species of Nitella subgenus Tieffallenia were reexamined using SEM observations of the internal morphology of the oospore wall (IMOW) and phylogenetic analyses of 4553 base pairs from multiple DNA markers (atpB, rbcL, psaB, and ITS‐5.8S rRNA genes). Our SEM observations identified three types of IMOW: homogeneous (HG), weakly spongy (W‐SG), and strongly spongy (S‐SG) types. Based on differences in the IMOW, species with reticulate or tuberculate oospore wall ornamentation in the external morphology of the oospore wall (EMOW) were subdivided into two distinct groups (characterized by the HG or S‐SG types of IMOW, respectively), which were robustly separated from each other in our molecular phylogenetic analyses. In our molecular phylogeny, the subgenus Tieffallenia consisted of four robust monophyletic groups—three clades of the HG type and a spongy (S‐SG and W‐SG) type clade—that were characterized by differences in the IMOW and EMOW. In addition, our SEM observations and sequence data verified the distinct status of five species (N. japonica Allen, N. oligospira A. Braun, N. vieillardii stat. nov., N. imperialis stat. nov., and N. morongii Allen) that R. D. Wood had assigned as infraspecific taxa. Moreover, our SEM observations of the IMOW also suggested that N. megaspora (J. Groves) Sakayama originally identified by LM includes at least two distinct species, characterized by W‐SG and S‐SG types of IMOW, respectively.     

SEM morphological observations on Artemiopsis stefanssoni Johansen, 1921 (Crustacea, Anostraca)

The morphology of the female ovisac of the fairy shrimp Artemiopsis stefanssoni Johansen, 1921, is analysed by SEM. SEM observations reveal the existence of a genital opening located ventrally, but anterior to the area where the genital pore is normally situated. Ornamented frontal knobs resembling those on the second antennae of males of Artemia were also found in Artemiopsismales, and account for its particular mating behaviour.     

Light and Scanning Electron Microscopy of Greenbug Aphid Damage in Wheat Using the Same Section

A method has been developed to enable correlative light microscopy (LM) and scanning electron microscopy (SEM) on the same section of wheat (Triticum aestivum L.) leaves infested by greenbug aphids (Schizaphis gra-minum Rondani). Segments of infested leaf tissue were fixed, embedded in paraffin, sectioned, and affixed to slides by standard histological techniques. Serial sections were viewed by LM as temporary mounts in xylene. Sections of interest were identified and re-embedded in fingernail polish, affixed to aluminum stubs, freed of polish with ethyl acetate or acetone, and sputter-coated for SEM. SEM of re-embedded leaf sections showed excellent preservation of leaf anatomy. The same aphid tracks and regions of cell damage identified by LM were visible. SEM increased resolution and provided a much clearer sense of the three-dimensional relations involved in the interaction between plant and insect.     

Taxonomy and morphology of dematiaceous fungi isolated from nature

The Hughes system of classification was applied to the identification of dematiaceous fungi isolated from nature. The majority of the isolates encountered could be identified with this system using brightfield microscopy. However, phase contrast microscopy was needed to determine the mode of conidial ontogeny with some species of Phialophora, Exophiala and Wangiella. The identifications based upon phase contrast microscopy were confirmed using the scanning electron microscope (SEM). Scanning electron photomicrographs are presented for Bispora betulina, Cladosporium trichoides, Exophiala jeanselmei, Phialophora revens, P. verrucosa and Wangiella dermatitidis. SEM observations of W. dermatitidis support the present classification of this organism as proposed by other workers. It is suggested that the Hughes system of classification and phase contrast microscopy be used to facilitate identification of isolates of dematiaceous fungi encountered in the clinical laboratory.     

Comparative morphology of uredinia and urediniospores of six Puccinia species parasitic on Poaceae in Saudi Arabia

Uredinia and urediniospores of six Puccinia species growing on Poaceae in southwestern Saudi Arabia were morphologically compared by light and scanning electron microscopy (SEM). Puccinia cenchri, P. fragosoana and P. isiacae were recorded for the first time in Saudi Arabia. Many differences between uredinia and urediniospores of studied Puccinia species were recorded. These differences are not related to host plant but may be due to the species of Puccinia itself. Observations by SEM led to more information in distinguishing between these Puccinia species particularly the presence of paraphyses and density and length of spines.     

Cuticular structures of the priapulid Halicryptus spinulosus: A scanning electron microscopical study

Summary The surface anatomy and the structures lining the pharynx of Halicryptus spinulosus were examined by scanning electron microscopy (SEM). The structures were compared and contrasted with those reported for other priapulids, particularly those features previously studied with SEM. Buccal papillae and pharyngeal teeth of two types were described. Surface structures observed with SEM were: scalids, abdominal setae, anal papillae, posterior warts and ring papillae. The latter three structures are unique among described priapulids. The anal papillae are composed of several rounded, perhaps pedunculate, structures; the posterior warts are composed of mitriform structures in close association with columnar structures. Both are located in separate depressions in the posterior integument. The ring papillae occur on the annuli close to the posterior end. Halicryptus spinulosus was previously thought to lack these structures.     

Creating Public Awareness of How Goats Are Reared and Milk Produced May Affect Consumer Acceptability

This study evaluated whether showing a video of the different ways of raising goats for milk affected consumer acceptability. Four combinations, 2 Videos (intensive [INT] and semiextensive [SEM] system) × 2 Milk Types (semiskimmed [S] and whole [W] milk), were evaluated by 70 habitual consumers of goat milk, who scored their liking and purchase intention during blind (B), expected (E), and informed (I) acceptability sessions. In the B session, consumers tasted both milk types without information. S samples were preferred over W samples. In the E session, SEM video created high expectations in terms of milk liking and purchase intent, whereas the opposite happened when showing INT video. In the I session, consumers showed a clear preference for combinations created using SEM video, regardless of milk type. W-SEM and S-INT were worse (negative disconfirmation) and better (positive disconfirmation) than expected, respectively. A complete assimilation toward expectations occurred only for S-INT. INT video adversely affected the acceptability of S samples. Concerning purchase intent, W-SEM and S-SEM were worse than expected, but the assimilation was complete only for S-SEM: SEM video increased purchase intent for S samples.