Naturalistic Exhibits May be More Effective Than Traditional Exhibits at Improving Zoo-Visitor Attitudes toward African Apes

Zoos play a unique role in wildlife conservation, particularly in the area of conservation education. Because of their popularity and flagship status for broader conservation issues, great apes may prove to be one of the most important educational conduits in zoos. In 2002, we surveyed knowledge of and attitudes toward African apes in visitors to the Lester E. Fisher Great Ape House (GAH) at Lincoln Park Zoo in Chicago, IL, USA. In the current study, we replicated the survey to document attitudes to and knowledge of the newly renovated and naturalistic Regenstein Center for African Apes (RCAA) and compared results. We found RCAA was no more effective than GAH in increasing visitor knowledge about apes, although visitors answered more questions correctly upon exit than on entrance in both buildings. We did find, however, that RCAA was more effective than GAH at improving visitor attitudes toward chimpanzees. Specifically, upon exiting, RCAA visitors showed increased naturalistic attitudes and reduced utilitarian attitudes toward chimpanzees. Exhibiting apes in naturalistic settings may therefore be an effective way to increase visitor concern for apes in nature and in zoos. Zoos and aquariums investing in new, naturalistic ape exhibits with the aim to educate about, provide emotional connections to, improve attitudes toward, and ultimately increase conservation of apes, need to then critically evaluate whether the actual effect of the designed environment on visitors—above and beyond intended benefits for the animals—is commensurate with the investment. The broader impacts of even small shifts in visitor attitude in the right direction could be significant. These findings may vary across species and settings, however, and should be assessed accordingly.     

Measuring Animal Personality for Use in Population Management in Zoos: Suggested Methods and Rationale

The concept that animals have personalities is gaining traction in the scientific community and is well established in zoos and aquariums. Applying knowledge of animal personalities has occurred more slowly and is most often only considered informally. However, animal personalities are likely to affect the welfare animals experience in captivity and thus should be of primary concern to zoo managers. In addition, animal personality likely affects the outcomes of zoo guest experiences and potentially guests' conservation‐related behavior. With over 1,000,000 animals in the care of zoos internationally and hundreds of millions of visitors annually, it would be prudent and beneficial to maximize our use of animal personality data in zoos to effect positive conservation outcomes. Understanding how to broaden population planning techniques to include measures of animal personality and the important outcomes of welfare and education value is of prime importance to the zoo industry. In order to succeed, it is necessary to employ techniques that reliably assess animal personalities and provide measures that can easily be used in population planning models. We discuss the outcomes of recent workshops designed to determine the best techniques for measuring animal personalities in the zoo setting with the goal of incorporating personality into population planning. Zoo Biol 31:1;–12, 2012. © 2011 Wiley Periodicals, Inc.     

Visitor reaction to pacing behavior: influence on the perception of animal care and interest in supporting zoological institutions

Many publications within the field of zoo animal welfare have stated the importance of decreasing stereotypic behavior (e.g., pacing) to help ensure a positive visitor experience. The idea behind these statements is that visitors want to see animals engaged in natural behavior. Additionally, it is thought that watching an animal exhibit species-appropriate behavior could help increase a visitor's connection to wildlife and ultimately their interest in conservation. However, until recently, no information was available to validate such statements. The purpose of this research was to examine people's reaction to viewing an animal engaged in pacing behavior. Participants were randomly selected to fill out a survey after watching a short video of either a tiger pacing or resting (control). Results indicate that having viewed a tiger pacing significantly decreases people's perception of the level of care animals receive at that facility. In addition, people's interest in supporting zoos decreased as a result of viewing this behavior. Results are discussed from an animal welfare, business, and conservation perspective.     

Visitor Perceptions of Nature Conservation at Helsinki Zoo

These days zoos often claim that their main objective is the promotion of nature conservation and that they strive to educate their visitors about animals and nature conservation. But how do zoo visitors themselves perceive this emphasis on conservation education? In order to determine how Helsinki Zoo visitors perceive nature conservation during their visit, we undertook a qualitative analysis of 75 structured situational interviews and five autoethnographical visits. Our results show that there was only a limited understanding of nature conservation among the zoo visitors. Their perception follows the typical framing of nature conservation in zoos: conservation projects that embrace captive breeding, in-situ conservation collaboration, and the reintroduction of those species. Moreover, in the Helsinki Zoo case these perceptions may have been influenced by the fact that the zoo did not give concrete advice on how the visitors themselves can contribute to conservation, except in terms of donating money. Framing nature conservation in such ways distances it from visitors’ everyday lives.     

Visitor Behaviors and Perceptions of Jaguar Activities

ABSTRACT

Zoo animals serve an important function in helping educate the public about their conservation needs. Despite this important function, little is understood about how visitors perceive different zoo exhibits and the animals that reside within them. In the present study, the behaviors displayed by two jaguars located at the Woodland Park Zoo were correlated with visitor behaviors and perceptions. Overall, visitors perceived their enjoyment to be lower when a jaguar was out of sight and rated the behavioral welfare of the jaguar to be lower when it was engaged in stereotypic behaviors. In addition, visitors who described a jaguar's behavior as stereotypic were significantly more likely to give lower ratings than those who perceived the jaguar to be active. It is suggested that by understanding how visitors perceive exhibited animals, zoos can address these perceptions in order to create more positive experiences for their visitors.     

The influence of environmental enrichment on Chinese visitor behavior

Welfare improvements for nonhuman animals should aim to satisfy the needs of visitors as well as those of the animals. Little research has been conducted, however, and existing work is confined to zoos in developed countries. This article reports the behavioral responses of Chinese visitors to environmental enrichment improvements in a zoo enclosure. Visit, viewing, and stopping behaviors significantly increased at the transformed exhibit, indicating that it provoked greater visitor interest. Furthermore, increased intragroup behaviors suggested that the exhibit probably motivated visitors to interact socially. The positive impact of the exhibit changes supports the enrichment efforts taking place in zoos around the world. The changes also provide encouragement for zoos in developing countries such as China because greater visitor interest provides a strong argument and an incentive for improving welfare standards.     

Food for Thought: Assessing Visitor Comfort and Attitudes toward Carcass Feeding at the ABQ BioPark Zoo

Enrichment is a key to keeping animals in zoos healthy and stimulated. For carnivores, the practice of feeding vertebrate animal carcasses, like those of goats or deer, or whole body prey animals like chickens or rabbits, can be an effective form of enrichment. While it is beneficial for animal care, carcass feeding may also be off-putting to some visitors. This research aimed to address this concern by describing the attitudes and comfort levels of visitors who viewed carcass feeding in three exhibits at the ABQ BioPark Zoo in Albuquerque, New Mexico: spotted hyena (Crocuta crocuta), Tasmanian devil (Sarcophilus harrisii), and African painted dog (Lycaon pictus). Results showed that visitors stayed at exhibits longer when a carcass was introduced and reported feeling generally comfortable and at ease while viewing carcass feeding. Findings also showed that visitors felt carcass feeding was beneficial to animal care and welfare.     

The Role of Zoos in Modern Society—A Comparison of Zoos' Reported Priorities and What Visitors Believe They Should Be

Modern zoos are required to fulfill a growing number of responsibilities including scientific research, wildlife conservation, public recreation, and education. With so many roles and responsibilities and limited funds, zoos have to prioritize their activities in relation to their own specified goals, objectives, and mission statements. Given their desire to nurture community relations and educational opportunities, it is important to determine the extent to which zoos are prioritizing their activities, according to visitors' expectations. This paper presents empirical research of a two staged mixed-methods investigation into zoo priorities from both zoos' and visitors' perspectives. The first stage involved an online questionnaire to which more than 190 zoos across 52 countries reported their priorities and activities. We then undertook in-depth case studies in nine institutions, enabling direct observation of each site within its context, including face-to-face visitor interviews. Our research contrasts the priority given to zoo activities from each perspective and indicates that educating visitors, including school children, is the highest priority activity from the zoos' perspective and that of their visitors. The findings also show that visitors place high value on learning about actions they can take to help conservation efforts. Some inconsistencies between zoos' and visitors' priorities were also evident, such as the different emphasis placed on viewing endemic species, and zoos being a place for people to relax and socialize. The implications of these findings are discussed.     

Life Sciences Learning: An Approach That Promotes Progress and Respects Life

Welfare improvements for nonhuman animals should aim to satisfy the needs of visitors as well as those of the animals. Little research has been conducted, however, and existing work is confined to zoos in developed countries. This article reports the behavioral responses of Chinese visitors to environmental enrichment improvements in a zoo enclosure. Visit, viewing, and stopping behaviors significantly increased at the transformed exhibit, indicating that it provoked greater visitor interest. Furthermore, increased intragroup behaviors suggested that the exhibit probably motivated visitors to interact socially. The positive impact of the exhibit changes supports the enrichment efforts taking place in zoos around the world. The changes also provide encouragement for zoos in developing countries such as China because greater visitor interest provides a strong argument and an incentive for improving welfare standards.     

Biology of Animal Stress: Implications for Animal Well-Being

What is environmental enrichment? During the last several decades, zoos and aquariums have come to realize (perhaps belatedly) that animals kept in captivity need environmental enrichment for their well-being (Seidensticher &; Forthman, 1998). Early zoos and aquariums tried to show as many animals as possible; hence, their exhibits were frequently small and bare to permit easy viewing, cleaning, and sterilization. Now, all have come to realize that captive animals need environmental enrichment for their health and for the education and increased expectations of visitors to zoos and aquariums.     

When zoo visitors “connect” with a zoo animal,what does that mean?

Connection with a zoo animal may increase conservation‐mindedness in zoo visitors, potentially resulting in conservation‐oriented behavior change. No research has attempted to establish what this “connection” actually means. Visitors (N = 85) to Melbourne Zoo were asked to name the animal with which they most connected, the extent to which they connected with it, and to qualitatively describe what it meant to connect with that animal. Many (but not all) participants connected with charismatic megafauna: primate, great ape, large carnivore, or large herbivore. Qualitative analysis revealed five common themes in the meaning of connection: Appreciation, Attribution, Inspires Emotions, Interaction, and Proximity. Overall connection level was significantly correlated with perceptions of conservation caring for the chosen species. Future research should aim to determine what factors affect a zoo visitor's connection level, which could impact attitudes and behaviors toward conservation.     

Visitor interest in zoo animals and the implications for collection planning and zoo education programmes

As zoos have sought to further their conservation missions, they have become powerful providers of environmental education. Outside of “formal” education initiatives, such as those designed for school and other organized groups, or structured public talks programmes, much of the learning potential that the zoo has to offer is around the viewing of animals and the response of visitors to them. In this, zoo learning is a very personal construct, develops from the previous knowledge, and experiences and motivations of each individual. In this article, we make the assertion that learning potential, although difficult to quantify, is very much related to the attractiveness of animal species and the interest that visitors show in them. Using standard behaviorist measures of attraction and interest (the proportion of visitors that stop and for how long), we analyzed the relative interest in 40 zoo species held in a modern UK zoo and the variables that are significant in predicting that popularity. Further to this, the suggestion is made that the zoo collection planning process could use such information to make more informed decisions about which species should be housed for their educational value. Taxonomic grouping was found to be the most significant predictor of visitor interest—that is, visitors were far more interested in mammals than any other group—although body size (length), increasing animal activity and whether the species was the primary or “flagship” species in an exhibit or not, were all found to have a significant bearing on visitor interest. Zoo Biol 29:715–731, 2010. © 2010 Wiley‐Liss, Inc.     

Where Are Zoos Going—or Are They Gone?

ABSTRACT

To some, zoos are prisons exploiting animals. In reality zoos range from bad to better. I make this distinction: A bad zoo makes animals work for it; a good zoo works for animals. Good zoos do effective conservation work and continually strive to improve exhibits, relevance to conservation, and inspiring public engagement for wildlife. Many zoos have improved enormously; the better ones being crucial in saving species that would have otherwise gone extinct. Nonetheless, for some people the mere word “zoo” carries impressions of old zoos, bad zoos, circuses, and theme-park shows that many find distasteful. Good zoos know they must innovate forward. As society grows increasingly estranged from nature and continues driving broad declines of wildlife, wild lands, and natural systems, the goal of zoos and every organization concerned with animal welfare should not be to separate humans from other animals, but to entangle all humans in nonhuman lives. Zoos of the next decades must become the first stage in bringing young people into life-long, engaged caring about animals. They could carry on that mission in their communities, in schools, in wild lands, as well as inside their gates. Without a strong public constituency, wild animals will not withstand continued human proliferation. Zoos and aquariums must innovate toward being a crucial force abetting the continued existence of wildness on Earth. Zoos of the future must become uplifting places of respect, rescue, enhancement, conservation, and public engagement.     

Effect of Enclosure Quality on Reactivity and Welfare of Captive Soemmerring's Gazelle (Gazella soemmerringii)

The welfare of nonhuman animals in zoos is a great challenge to the zookeeper. Changes in the behavioral response of captive animals to their immediate environment can be used as a method for evaluating their welfare status. This study evaluates reactive responses of 3 groups of captive Soemmerring's gazelle (Gazella soemmerringii) kept in enclosures of different quality at Giza Zoo, Egypt. The study ascribes variations in observed behaviors to the differences in the living standards of the 3 groups. The group most concealed from visitors' disturbance (Group 3) was the least reactive. With the morning onset of human-nonhuman animal interaction, reactivity reached significantly higher levels. The study noted no difference in reactivity between male and female animals. The main sign of the animals' alertness was their attention to sources of disturbances; vocalization was minimal. Animals in Groups 1 and 2, those most accessible to visitors, had higher agonistic reactions than animals in Group 3.     

Enrichment for Giant Pacific Octopuses: Happy as a Clam?

What is environmental enrichment? During the last several decades, zoos and aquariums have come to realize (perhaps belatedly) that animals kept in captivity need environmental enrichment for their well-being (Seidensticher & Forthman, 1998). Early zoos and aquariums tried to show as many animals as possible; hence, their exhibits were frequently small and bare to permit easy viewing, cleaning, and sterilization. Now, all have come to realize that captive animals need environmental enrichment for their health and for the education and increased expectations of visitors to zoos and aquariums.     

What Is the Future for Zoos and Aquariums?

ABSTRACT

Animal welfare concerns have plagued the professional zoo and aquarium field for decades. Societal differences remain concerning the well-being of animals, but it appears a shift is emerging. Scientific studies of animal welfare have dramatically increased, establishing that many previous concerns were not misguided public empathy or anthropomorphism. As a result, both zoo and aquarium animal welfare policy and science are now at the center of attention within the world’s professional zoos and aquariums. It is now possible to view a future that embraces the well-being of individual captive exotic animals, as well as that of their species, and one in which professional zoos and aquariums are dedicated equally to advancing both. Though the ethics of keeping exotic animals and animals from the wild in captivity are still a contentious subject both outside and even within the profession, this study argues. We argue that this path forward will substantially improve most zoo and aquarium animals' welfare and could significantly reduce societal concerns. If animal welfare science and policy are strongly rooted in compassion and embedded in robust accreditation systems, the basic zoo/aquarium paradigm will move toward a more thoughtful approach to the interface between visitors and animals. It starts with a fundamental commitment to the welfare of individual animals.     

The gap in technology for visitor experience in a zoo: A case study in Indonesia

Technology has routinely been used in zoos to enhance the visitor experience, for public education and for conservation awareness. However, studies into technology-aided exhibits in zoos have thus far been limited to zoos in western society. This article reports on an Indonesian zoo deploying new technology in its exhibits and how visitors interacted with these exhibits. A case study guided both an investigation of the visitors' technology usage of zoo exhibits and zoo implementation of technological processes. Interviews with visitors, zoo staff, and managers were conducted and analyzed and these were supplemented with on-site observations. The results indicated that the majority of zoo visitors did not use the technological applications provided by the zoo. In addition, there was found to be a significant lack of staff engagement in the consultation, design, implementation, and maintenance of the technology. Correlations were found between visitors' level of technology usage, their reading of signage, their day-to-day technology usage, and their conservation knowledge. The findings suggest that an understanding of visitor' behavior, active staff engagement in the development and implementation of new technology, in addition to emotion-inducing interpretation, and purposefully guided interactions, could increase the use of technology at a zoo and thus enhance positive visitor engagement, ultimately resulting in heightened educational as well as conservational outcomes.     

Wild Animal Training: A Glance at Circuses and Hediger's Viewpoint

Historically, zoos have shared common features with circuses despite recent animosity toward them: Exhibition of wild animals in captivity. Experienced circus professionals can provide insight into the nature of wild animals from their sensitivity to man-made environmental components, potentially dangerous human errors, to animal escapes. These are told in numerous behind-the-scenes episodes. Zoos and circuses also have common needs such as improved animal husbandry and breeding. Moreover, both institutions face the public's naivete about animal life, and accusation about alleged cruelty to animals, often focusing on animal training. Professor Heini Hediger explained animal training from a scientific viewpoint. We can learn from his wisdom, for instance, the theoretical basis on training. Although traditional animal training has received adverse responses in recent years, accomplishments by trainers from the earlier era must be given a proper historical recognition.     

The impact of in-person and video-recorded animal experiences on zoo visitors' cognition,affect, empathic concern,and conservation intent

Currently there are mixed results regarding the ability for media or more specifically video to increase a person's interest in conservation. However, there is a growing amount of evidence that in-person experiences at a zoo or aquarium can increase a person's interest in conservation. The goal of the current study was to examine the difference between an in-person experience viewing a polar bear training session and watching a video of the same experience on cognition, emotion, empathic concern, and conservation intent. A total of 124 Brookfield Zoo members were randomly assigned to one of three conditions. Condition 1 was an in-person 10 min (Live Animal) experience viewing a training session with a polar bear. Condition 2 participants (Video Animal) watched a video of the same experience from Condition 1 and Condition 3 (Control) listened to the audio from Condition 1 but only viewed an image of one of our animal care specialists. Results suggest that the live condition is associated with higher probability of answering questions correctly, having a positive emotional experience, having greater empathic concern for wild bears, and wanting to get involved in conservation when compared to the control. These impacts were not observed for the video condition suggesting that for this study, watching a video of a training session was not an effective tool for getting people involved in conservation. Future research is needed to better understand this important topic, but we now have further evidence of the importance of in-person zoo experiences.