The Ethnographic Use of Facebook in Everyday Life

New social media have become indispensable to people all over the world as platforms for communication, with Facebook being the most popular. Hence, platforms such as Facebook are also becoming crucial tools for ethnographers because much social life now exists ‘online’. What types of field relations stem from such social media-driven ethnography? And what kinds of data do these relations present to the ethnographer? These questions must be considered in order to understand the challenges Facebook and other social media pose to ethnographic methodology. This article focuses on how Facebook may play an important role even in ethnographic work concerned with questions other than how Facebook works as a social medium. Most importantly it allows the ethnographer to keep up-to-date with the field. I argue that ethnography is already in possession of the methodological tools critically to assess the validity and value of data gathered or produced via Facebook including issues such as authenticity which are also pertinent to digital ethnography.     

Ethnographic Studies of Childhood: A Historical Overview

In this article, I briefly survey the ethnographic research literature on childhood in the 20th century, beginning with the social and intellectual contexts for discussions of childhood at the turn of the 20th century. The observations of Bronislaw Malinowski and Margaret Mead in the 1920s were followed by later ethnographers, also describing childhood, some of whom criticized developmental theories; still others were influenced initially by Freudian and other psychoanalytic theories and later by the suggestions of Edward Sapir for research on the child's acquisition of culture. The Six Cultures Study led by John Whiting at midcentury was followed by diverse trends of the period after 1960—including field studies of infancy, the social and cultural ecology of children's activities, and language socialization. Ethnographic evidence on hunting and gathering and agricultural peoples was interpreted in evolutionary as well as cultural and psychological terms. The relationship between ethnography and developmental psychology remained problematic.     

Working-Poor Mothers and Middle-Class Others: Psychosocial Considerations in Home-School Relations and Research

This article draws from a three-year ethnographic study of girls and their mothers in a high-poverty, predominantly white community. Informed by critical and feminist theories of social class, I present four cases that highlight psychosocial tensions within the mother-daughterteacher-researcher triangle and argue that white, middle-class female teachers and ethnographers need to be particularly reflexive when working with children across the social class divide.     

Wild-ing the Ethnography of Conservation: Writing Nature’s Value and Agency In

When reading ethnographic literature on nature conservation, one may wonder: where has nature gone? Social anthropologists have written nuanced ethnographies of how the environmental projects of governments and transnational NGOs encounter, dispossess, clash culturally with, and try to govern native people across the world. Yet, these diverse ethnographies often say little about what motivates those encounters firstly: local and global nature, especially wildlife, plants, and the planet’s ecological crisis. Thus, this paper seeks ways how ethnographic writing on conservation practice could better reflect that the planet’s many self-willed, struggling, and valued non-humans, too, enter conservation’s encounters. To find paths toward such a ‘wild-ing’ of ethnography, the paper locates and reviews disparate materials from across the social-anthropological literature on biodiversity conservation. The review is structured through three questions: How does and could the ethnography of conservation represent nature’s value? How can it show that animals, plants, and other nature make and meet worlds? How can it incorporate natural science data about non-human worlds and ecological crisis? Altogether, we understand nature conservation clearer through the interdisciplinary and more-than-human ethnography of world-making encounters. Such wilder ethnography may also better connect people’s suffering and nature’s vanishing – as problems both for anthropology and conservation science.     

Harmonic Dissonance: Reflections on Dwelling in the Field

Focusing on the idea of dwelling in the field, this paper explores the moral grammar of living with others in field settings, including the texture of membership in one's own family and host families. Through a comparative analysis of two ethnographic research contexts – one on transnational Christian non-governmental organizations in the US and Zimbabwe in 1996 –97, and the other on orphans and philanthropy in India in 2004–05 – I interrogate what it means to inhabit the field. In the world of multi-sited ethnography all research sites are not created equal; both in terms of the kinds of data one can collect and the types of observations one can make. How ethnographers are situated in a web of affliations affects their experience in the field, what they observe, and their research practice. I propose renewed attention to how anthropologists live in the field, including how relationships are interpreted in the field by ethnographers and their informants.     

Biosocial Conservation: Integrating Biological and Ethnographic Methods to Study Human–Primate Interactions

Biodiversity conservation is one of the grand challenges facing society. Many people interested in biodiversity conservation have a background in wildlife biology. However, the diverse social, cultural, political, and historical factors that influence the lives of people and wildlife can be investigated fully only by incorporating social science methods, ideally within an interdisciplinary framework. Cultural hierarchies of knowledge and the hegemony of the natural sciences create a barrier to interdisciplinary understandings. Here, we review three different projects that confront this difficulty, integrating biological and ethnographic methods to study conservation problems. The first project involved wildlife foraging on crops around a newly established national park in Gabon. Biological methods revealed the extent of crop loss, the species responsible, and an effect of field isolation, while ethnography revealed institutional and social vulnerability to foraging wildlife. The second project concerned great ape tourism in the Central African Republic. Biological methods revealed that gorilla tourism poses risks to gorillas, while ethnography revealed why people seek close proximity to gorillas. The third project focused on humans and other primates living alongside one another in Morocco. Incorporating shepherds in the coproduction of ecological knowledge about primates built trust and altered attitudes to the primates. These three case studies demonstrate how the integration of biological and social methods can help us to understand the sustainability of human–wildlife interactions, and thus promote coexistence. In each case, an integrated biosocial approach incorporating ethnographic data produced results that would not otherwise have come to light. Research that transcends conventional academic boundaries requires the openness and flexibility to move beyond one’s comfort zone to understand and acknowledge the legitimacy of “other” kinds of knowledge. It is challenging but crucial if we are to address conservation problems effectively.     

Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy

ABSTRACT   In this article, I aim to contribute to the ongoing discussion on the changing public role of anthropology by exploring the rise of branded ethnographic practices in consumer research. I argue that a juncture in the "New Economy"—the conjoining of corporate interest in branding, technology, and consumers, with vast social changes—may explain the rapid growth of ethnography for consumer research and predict its future direction. An analysis of branded propaganda from ethnographic vendors that claim their technology-enhanced methods innovate "classic" anthropological practices discloses the way corporations employ technologically mediated means to focus on the reflexive self in consumer research. In this analysis, I reveal that technological methodologies are central to the production of branded ethnographic practices, as forms of branding and technology legitimate consumer–corporate flows of interaction. The conclusion raises awareness to the ways in which modern branding practices reconstruct anthropology in public discourse. [Keywords: branding, consumer research, ethnography, reflexivity, technology]     

Being En Route

Through an ethnography of unauthorized migration from El Salvador to the United States, I explore "clandestinity" as a hidden, yet known, dimension of social reality. Unauthorized migrants who are en route to the United States have to make themselves absent from the spaces they occupy. When they become clandestine, such migrants embody illegality; in some cases, they literally "go underground" should they die and be buried en route. Because their presence is prohibited, unauthorized migrants do not fully arrive even when they reach their destinations. There are parallels between the ways that migrants are present in yet absent from nations, and the ways that ethnographers are present in yet absent from the field. This ethnography of migrants en route therefore suggests how anthropological knowledge practices also produce realities that are hidden, yet known.     

Animal Magnetism: Perceiving Environmental Objects as Social Subjects among Balinese Looking at Roosters

One of the most common themes in ethnography is the symbolic incorporation of animals as quasi-social subjects, as well as the interpreting of animal behavior as motivated by intentionality, and having social relationships similar to those of humans. The question arises, does this distinction between the social and natural world also diverge at the level of perception? If so, why? To investigate these issues a test of holistic perception—a form of visual perception almost exclusively used when looking at human faces—of roosters was conducted among Balinese with different levels of interest in and exposure to roosters. The findings suggest that holistic perception does emerge for environmental objects under certain conditions.     

Language and Place-knowledge on Norfolk Island

Using the place-naming practices in the small settler society of Norfolk Island, the home of Anglo-Polynesian descendants of the Bounty mutineers, we advance a linguistic argument against Saussure's claims concerning the arbitrariness of signs. When extended to place names, Saussure's claims about language in general imply place names in themselves hold no significance for how people interact with places. In contrast, we use ethnographic examples to show that people of Norfolk Island interact with the significance of the names themselves. Arguments for an integrated approach to toponymy in which place names are considered alongside other relational (cultural, economic and historical) factors that influence their use and meaning are put forward. We propose ‘toponymic ethnography’ as a useful methodology for understanding the connectedness of toponyms to people, place, and social networks.     

Engaging Holism: Exploring Multispecies Approaches in Ethnoprimatology

Studying the human–alloprimate interface requires researchers to simultaneously examine multiple axes in the lives of organisms across zones of interaction. Such a multiscalar interface creates challenges for ethnoprimatological researchers who must situate their work within ecological, social, or anthropological paradigms. We argue that more explicit incorporation of multispecies ethnography and attention to the distinct practices of Japanese primatology help to realize and promote the potential of ethnoprimatology among a broader peer group of primatologists. Despite the utility of multispecies ethnography, the challenge is not in making multispecies theory applicable to our studies; it is in operationalizing it and making it more accessible by reframing how we view human–alloprimate entanglements. Current examinations of human–alloprimate inter-actions are limited in their ability to bring to bear the relational histories and futures of organisms in shared landscapes. Inter-actions draw attention to momentary encounters rather than to the extended entanglements and holistic properties that emerge from intra-actions within a multispecies assemblage. Using primate hunting in the Central African Republic as a locus of intra-action, we advocate for the expanded promise and future of an ethnoprimatology that can better address human–alloprimate entanglements, improve conservation efforts, and further anthropology’s growing attention to more than human worlds. This is a future that draws heavily from the complexity of the ethnographic moment to more broadly examine the nuanced, intersubjective relationships among those present at the human–alloprimate interface.     

The Ethnographer Who Never Was: Eulalia de Abaitua as a Lens on Fin-de-Siècle Basque Society

Nineteenth-century Basque culture became a kind of ethnographic museum for anthropology, yet the nativism of its discourse ignored the industrial dimension of Basque society. This duality was captured, however, by the amateur photographer Eulalia Abaitua. She has been ignored by the canon due to her “amateur” status, her gender, and perhaps even her own transnational identity. However, her work fits into a long photographic tradition of “vernacular” ethnographers and her contribution is to be found in her “performance” or production. She should, then, be reclaimed as a significant actor in the history of Basque ethnography.     

The flight of the self: Exploring more‐than‐human companionship in rural Pakistan

The construct of multispecies anthropology has helped explain some of the ways through which humans develop sensory and embodied connectedness with the more‐than‐human. Yet there is a need to fully comprehend how such connectedness leads to the discovery of the inner self. Through an ethnographic study carried out with rural South Punjabi pigeon flyers in Pakistan between 2008 and 2018, this paper argues that companionship with pigeons allows people to generate a meaningful relationship with their animals, explore their inner emotions and achieve a deeper understanding of the self. This paper takes inspiration from Donna Haraway's critique of Jacques Derrida's cat encounter, and philosophical thoughts of a 12th‐century Muslim mystic poet, Farid ud‐Din Attar, to examine how becoming‐with pigeons enables the flyers to structure their lifeworlds, develop entrenched companionship and shape their social choices to achieve wellbeing despite everyday social troubles and emotional anxieties.     

A failing anthropology of colonial failure: following a driver's uniform found at Amani research station,Tanzania

The remains of Amani, a century-old scientific laboratory in Tanzania, are quintessential modern relics. When anthropologists turn to such infrastructures of, originally colonial, knowledge-making, their own implication with the object of their study – and with its epistemological and political-economic origins and order – becomes part of the ethnographic pursuit. This entanglement between researcher and research material should challenge familiar realist modes of ethnographic writing ‘about’ such places that elude the anthropologists’ own, compromised position within them. Matters are complicated further when the studied knowledge-making sites already are broken, having failed their purpose – as in the case of the vestiges of an abandoned colonial institution. In this essay, I wonder how such ruins of knowledge-making might transform the knowledge made by anthropologists working within them. Instead of just adding ‘reflexive’ confessions to realist accounts, could writing take part in the defeat that the scientific station's remains seem to embody – writing not ‘after/beyond’ but ‘going along with’ failure? Drawing on non-representational ethnography, and poet-anthropologist Hubert Fichte's embrace of epistemic defeat as anticolonial method, I trace my engagements with just one fragment of the scientific station – a driver's uniform. In doing so, I experiment with an object ethnography that ‘fails’ to detach author and object, or settle the question of failure, and instead foregrounds performativity, ambiguity, and mirth as starting points for an ethnography of, and in, our modern ruins.     

Working for the Forest: The Ambivalent Intimacies of Human–Elephant Collaboration in South Indian Wildlife Conservation

This paper explores the collaboration of humans and elephants in South Indian wildlife conservation. Drawing on ethnography within the Indian forest department and among elephant handlers in Wayanad, Kerala, it highlights the largely invisible work relationship between indigenous forest labourers and captive elephants, and their essential contribution to wildlife management. Extending ethnographic attention beyond an exclusively human realm, I show that human and elephant relations have been co-constituted while working together for the forest department. Their working partnership, situated in the historical nature-cultures of logging, teak extraction, and conservation, has created ambivalent intimacies between humans and elephants, containing both mutual violence and affect. By highlighting the importance of work relationships, history, and questions of power for multi-species studies, this article argues that human–animal relations are not only shaped by individual intimacies, but also by danger, risk, and aggression, situated within a region's larger political ecology.     

Wild justice and fair play: cooperation,forgiveness, and morality in animals

In this paper I argue that we can learn much about ‘wild justice’ and the evolutionary origins of social morality – behaving fairly – by studying social play behavior in group-living animals, and that interdisciplinary cooperation will help immensely. In our efforts to learn more about the evolution of morality we need to broaden our comparative research to include animals other than non-human primates. If one is a good Darwinian, it is premature to claim that only humans can be empathic and moral beings. By asking the question ‘What is it like to be another animal?’ we can discover rules of engagement that guide animals in their social encounters. When I study dogs, for example, I try to be a ‘dogocentrist’ and practice ‘dogomorphism.’ My major arguments center on the following ‘big’ questions: Can animals be moral beings or do they merely act as if they are? What are the evolutionary roots of cooperation, fairness, trust, forgiveness, and morality? What do animals do when they engage in social play? How do animals negotiate agreements to cooperate, to forgive, to behave fairly, to develop trust? Can animals forgive? Why cooperate and play fairly? Why did play evolve as it has? Does ‘being fair’ mean being more fit – do individual variations in play influence an individual's reproductive fitness, are more virtuous individuals more fit than less virtuous individuals? What is the taxonomic distribution of cognitive skills and emotional capacities necessary for individuals to be able to behave fairly, to empathize, to behave morally? Can we use information about moral behavior in animals to help us understand ourselves? I conclude that there is strong selection for cooperative fair play in which individuals establish and maintain a social contract to play because there are mutual benefits when individuals adopt this strategy and group stability may be also be fostered. Numerous mechanisms have evolved to facilitate the initiation and maintenance of social play to keep others engaged, so that agreeing to play fairly and the resulting benefits of doing so can be readily achieved. I also claim that the ability to make accurate predictions about what an individual is likely to do in a given social situation is a useful litmus test for explaining what might be happening in an individual's brain during social encounters, and that intentional or representational explanations are often important for making these predictions.     

Candi(e)d action: biosocialities of Turkish Berliners living with diabetes

In this article, I explore Turkish migrants' responses to diabetes in Germany. Anthropological studies on health inequalities tend to theorize "social suffering" as passive experiences; those that analyze active social engagement by patient groups as "biosociality" do so solely in the realm of biotechnologies and suggest that social disadvantage prevent active engagement. This article draws on 12 months of ethnographic fieldwork in Berlin from 2006 to 2007. Although Turkish Berliners seem burdened by diabetes, informal diabetes care, for example through a self-help group, is nonetheless collectively negotiated. Increasing incidence and awareness of diabetes in Berlin's Turkish population and their growing political organization and economic entrepreneurship, against the backdrop of experiences of marginality, gives rise to biosociality unanticipated in previous accounts. Addressing the limitations of previous uses of biosociality, this ethnography suggests that social interaction and belonging that formed around altered biologies, here diabetes, are complex and fragmented.     

Evangelism,Ethnography and Linguistics: Carl Strehlow and J. R. B. Love

ABSTRACT

This article considers the intersection of evangelism, ethnography and linguistics in the work of two missionaries living among Aboriginal communities in the late nineteenth and early twentieth centuries. Carl Strehlow was one of several German missionaries working in central Australia in the 1890s and into the twentieth century. J. R. B. Love met Strehlow briefly in 1913, but did not become a fully committed missionary himself until the 1920s. This paper first considers Strehlow’s evangelical, linguistic and ethnographic interests in relation to some of his German contemporaries, before comparing his approach to that of the younger, Presbyterian, Love to elucidate the inter-relationships between evangelism, linguistics and ethnography in the 1890s and early twentieth century in Australia.     

A Mutual Interest? Ethnography in Anthropology and Cultural Studies

Anthropology and cultural studies share a concern with ethnographic method. Cultural studies increasingly uses ethnography in its analyses of popular culture as it seeks to balance earlier preoccupations with text. Where cultural studies diverges from anthropology is in its encompassment within an oppositional paradigm which embeds a political agenda deep in its ethnographic work. This paper uses the area of media to explore the ways in which ethnography has been adopted and developed in cultural studies. Ethnographic focus has shifted interest in media from the text to the reception of media products. At the same time, the oppositional legacy from cultural studies' earliest days has tended to produce rather romanticised findings of a subaltern audience using media products to resist dominant cultural and political structures. It is suggested that anthropology should pay attention to cultural studies use of ethnographic method, first taking seriously the ground of popular culture as a challenge for anthropologists' more extended use of ethnography. But second, we should pay attention to the problem silences in cultural studies' ethnographies—silences like racism in audiences—since these may well have at least part of their basis in the method itself.