EFFECTS OF A SLIGHT COLOR VARIATION ON CONSUMER ACCEPTANCE OF ORANGE JUICE

Three hundred and forty-two consumers participated in a study examining slight color variation in orange juice. Panelists evaluated two orange juice samples; unadulterd juice and the same juice with a slight green off-color. The color manipulation reduced consumer acceptance of the color of the adulterated sample but had little influence on ratings of flavor, sweetness or overall liking. Older panelists were more strongly influenced by the color manipulation and showed a clear preference for the flavor of the control sample as compared to the adulterated sample. These data suggest that color was important for the visual appeal of orange juice, but the color change alone was not sufficient to alter consumer acceptance of this product.     

INFLUENCE OF EDUCATION/PROFESSION OF MEXICAN CONSUMERS ON ACCEPTANCE AND PURCHASE INTENT OF CORN TORTILLA

Influence of education/profession of Mexican consumers on acceptance and purchase intent of corn tortillas was evaluated. Two groups of 150 Mexican consumers each (faculty/graduate students [A] versus field laborers [B]) rated sensory acceptability of corn tortillas. Acceptance and purchase intent were rated using a binomial scale. Group B had higher expectations towards corn tortillas as indicated by lower acceptability ratings. Both groups used rollability, resistance-to-tearing, and chewiness to differentiate tortilla samples, but group B paid more attention to these attributes as indicated by higher canonical correlation values. Acceptance was influenced by overall liking for both groups; chewiness and taste were also significant for group B. Purchase intent was influenced by overall liking and taste for both groups, but color for group A, and appearance and chewiness for group B were also critical. This study demonstrated that education/profession of Mexican consumers affected their acceptance and purchase intent of corn tortillas.

PRACTICAL APPLICATIONS

This study revealed that education/profession of Mexican consumers affected acceptance and purchase intent of corn tortillas. Two groups of consumers with different levels of education had different expectation toward tortillas when making purchase decision. Understanding how each consumer segment differently perceives about the tortilla product will give marketers and manufacturers a better direction for developing tortilla products with expected sensory qualities.     

CONSUMER'S COLOR ACCEPTANCE OF STRAWBERRY NECTARS FROM PUREE

In two surveys (600 consumers) (1) the importance of color on a consumer's decision to buy strawberry nectar and jam, (2) the consumer's color acceptance of strawberry nectars from puree and adequate products containing colorants from the market as well as specially prepared samples and (3) the associated attributes to these samples were studied. In addition, a test was carried out in order to (4) characterize strawberry color and its changes during storage sufficiently with one value.
Color has a big impact on a consumer's decision to buy strawberry nectars as well as strawberry jam. Neither gender nor age or consumption habits of consumers had a significant impact on color acceptance. For color assessment, an "acceptance factor" (AF) was calculated from colorimetric data that provides processors the prediction of color quality of nectars from puree. Nectars with an AF lower than 0.4 were not accepted, whereas nectars with an AF higher than about 0.7 were described as excellent.

PRACTICAL APPLICATIONS

The results of this study show the first time that it is possible to characterize the color of strawberry products by means of the calculation of an "acceptance factor" (AF =  a */h), and to predict whether the color will be accepted from the consumers or not (excellent [AF > 0.7], acceptable [AF > 0.4] or not acceptable [AF < 0.4]). This data could be used as basis for the production of new strawberry nectars (containing colorants) and the assessment for the stability and shelf life of strawberry products from puree.     

Untrained consumer assessment of the eating quality of beef: 1. A single composite score can predict beef quality grades

Quantifying consumer responses to beef across a broad range of demographics, nationalities and cooking methods is vitally important for any system evaluating beef eating quality. On the basis of previous work, it was expected that consumer scores would be highly accurate in determining quality grades for beef, thereby providing evidence that such a technique could be used to form the basis of and eating quality grading system for beef. Following the Australian MSA (Meat Standards Australia) testing protocols, over 19 000 consumers from Northern Ireland, Poland, Ireland, France and Australia tasted cooked beef samples, then allocated them to a quality grade; unsatisfactory, good-every-day, better-than-every-day and premium. The consumers also scored beef samples for tenderness, juiciness, flavour-liking and overall-liking. The beef was sourced from all countries involved in the study and cooked by four different cooking methods and to three different degrees of doneness, with each experimental group in the study consisting of a single cooking doneness within a cooking method for each country. For each experimental group, and for the data set as a whole, a linear discriminant function was calculated, using the four sensory scores which were used to predict the quality grade. This process was repeated using two conglomerate scores which are derived from weighting and combining the consumer sensory scores for tenderness, juiciness, flavour-liking and overall-liking, the original meat quality 4 score (oMQ4) (0.4, 0.1, 0.2, 0.3) and current meat quality 4 score (cMQ4) (0.3, 0.1, 0.3, 0.3). From the results of these analyses, the optimal weightings of the sensory scores to generate an ‘ideal meat quality 4 score (MQ4)’ for each country were calculated, and the MQ4 values that reflected the boundaries between the four quality grades were determined. The oMQ4 weightings were far more accurate in categorising European meat samples than the cMQ4 weightings, highlighting that tenderness is more important than flavour to the consumer when determining quality. The accuracy of the discriminant analysis to predict the consumer scored quality grades was similar across all consumer groups, 68%, and similar to previously reported values. These results demonstrate that this technique, as used in the MSA system, could be used to predict consumer assessment of beef eating quality and therefore to underpin a commercial eating quality guarantee for all European consumers.     

THE ROLE OF THE KNOWLEDGE OF COLOR AND BRAND NAME ON THE CONSUMER'S HEDONIC RATINGS OF TOMATO PUREES

The objective of study was to assess the influence of the knowledge of color and brand name on consumer response to tomato purees. From focus group interviews it was found that taste and odor of fresh tomato were the most important drivers of consumer choice. To quantify that information a questionnaire was developed and it was submitted to fifty consumers of tomato puree. The questionnaires answers confirmed those coming from the focus group, although same discrepancies were found with those derived from the consumer test. Results showed that color and brand name seemed to be more important than taste and odor of fresh tomato, in fact those attributes, when consumers were tasting samples, affected not only hedonic judgments but sensory perception as well. Finally physico-chemical parameters derived from instrumental measurements have been compared to sensory data by means of PCA in order to validate the consumers'assessment of sensory attributes of tomato puree.     

SHELF-LIFE ESTIMATION OF APPLE-BABY FOOD

The aim of the present work was to study the evolution of the color of an apple‐baby food and to estimate its sensory shelf life. Samples of apple‐baby food stored at 25C were analyzed using trained assessors and a consumer panel. A zero‐order reaction kinetics was found for the evolution of sensory color with storage time. Color was highly correlated with consumers' rejection percentage and overall acceptability, which indicates that consumers consider this attribute when deciding to accept or reject this product and in assigning their acceptability scores. Using this correlation, the sensory cutoff point for color, corresponding to a 25% consumer rejection, was calculated. Sensory shelf life was estimated using consumer data. Sensory shelf life estimated by survival analysis was in agreement with that calculated considering an acceptability limit of 6.0 in a 9‐point hedonic scale.     

USE OF TACTILE AND VISUAL CUES IN CONSUMER JUDGMENTS OF APPLE RIPENESS

The relative importance of visual and tactile cues in consumer assessments of'Royal Gala'apple ripeness were studied in relation to commercial maturity indices which included background color, blush, weight and skin greasiness. Apples were evaluated by consumers under 3 sensory conditions to isolate their use of visual and tactile cues. Individual fruit were harvested to provide apples which independently varied in background color, blush and weight. Visual cues of skin color were found to be greater drivers of perceived apple ripeness than tactile cues of skin greasiness and apple firmness. Amongst the visual cues tested, the hue of the background color had the greatest impact on consumer judgments of'Royal Gala'apple ripeness. Consumer's ideal'Royal Gala'apple ripeness was achieved with a background color between chip levels 5 and 8, blush coverage between 33-66% and weighing between 130-142 g.     

A Comparative Study of Several Samples of Neutral Rep and Their Effects on Paramoecium Caudatum

Several samples of neutral red have been studied; first, for the determination of their relative color intensities, and second, to determine their toxic effects on Paramoecium caudatum.

It was found that each of these dyes varied in physical characters both in dry form and in solution. The duration of life of groups of Paramoecia varied in each dye solution. These differences are probably due, at least in part, to differences in the chemical composition of each dye. This suggests that the varying results obtained by experimenters, in staining living material when using the same kind of dye under uniform conditions, may probably be attributed to these differences of chemical constitution of the dyes.

In the comparison of the toxic effects of the several samples most uniform results were obtained at concentrations of 1:5,000 and 1:10-000. At a concentration of 1:100,000 neutral red was found toxic but the results obtained were not in agreement with those obtained at lower concentrations.     

CONSUMER PREFERENCES OF BEEF TENDERNESS AND MECHANICAL MEASUREMENTS

The tenderness of carcasses of ten bulls of Norwegian Red breed was analyzed by sensory and mechanical analyses. Four samples representing the range of tenderness in the material were served to 118 consumers in an in-house test. The consumers rated the samples for the degree of tenderness. High correlation was found between sensory analyses and the consumer ratings of tenderness, r = 0.96 (P<0.0005), and between Warner Bratzler Shear force values and the consumer ratings, r =− 0.87 (P<0.005).
The consumers found it easier to evaluate the very tender and very tough samples, while the moderately tough samples were more difficult to evaluate, and were mixed up in both the sensory and consumer analyses.
A lower percent of women than men considered each sample as acceptably tender and women in general used a lower grade to describe the degree of tenderness of the samples. Indications of high variety of consumer acceptability at different levels of tenderness, suggests a need for a larger study of tenderness levels in the areas where large changes in acceptability are found, and of responses from different consumer groups.     

CONSUMER ATTITUDES AND OPINIONS TOWARD FUNCTIONAL FOODS: A FOCUS GROUP STUDY

Acceptance of foods with specific health characteristics depends largely on the consumers' opinion. The objective of this work was to investigate Spanish consumers' opinions, attitudes and beliefs regarding functional foods in general, and one of the most popular foods, yogurt, in particular. Six consumer focus group interviews were conducted, involving a total of 59 participants. Each group profile was chosen to either complement or contrast the other groups according to previously established criteria (gender, age and educational level). The youngest consumers (18–30 years old) proved, in general, to have a fairly negative attitude toward these types of products, although this attitude varied according to the type of food. For the consumers participating in this study, the most acceptable functional foods were low-fat foods and some fermented dairy products. Purchase and consumption of yogurt were more dependent on its sensorial qualities and its price than on the nutritional information printed on the label.

PRACTICAL APPLICATIONS

The influence of attitudes, beliefs and opinions on food choice and purchase is specially important in the acceptance of some types of foods (organic or ecological, genetically modified or functional) that are presented to the consumer as a possible alternative to the conventional foods. The application of focus groups can help not only in explaining consumer behavior, but also in designing more effective nutritional education rules and products that satisfy consumer needs and expectations.     

Genetics of salmonid skin pigmentation: clues and prospects for improving the external appearance of farmed salmonids

Skin color is an important commercial trait in fish farming, given that this phenotype influences consumer acceptance, thereby determining the commercial value that fish can reach. This character is genetically determined, either by monogenetic or polygenetic control. Over the past few years, progress has been made in studies of quantitative genetic parameters for commercially important traits related to skin pigmentation and, in the molecular field, the mapping and cloning of some genes involved in fish color determination. This study reviews information regarding the genetic determination of salmonid skin color, along with different strategies to improve this character. Data collected in model fish (medaka and zebrafish) are also considered since this information contributes considerably towards improving understanding of the genes that may participate, and of the mechanisms involved in establishing skin coloration in salmonids.     

Color changes in modern and fossil teeth induced by synchrotron microtomography

Studies using synchrotron microtomography have shown that this radiographic imaging technique provides highly informative microanatomical data from modern and fossil bones and teeth without the need for physical sectioning. The method is considered to be nondestructive; however, researchers using the European Synchrotron Radiation Facility have reported that color changes sometimes occur in teeth during submicron scanning. Using the Advanced Light Source, we tested for color changes during micron‐level scanning and for postexposure effects of ultraviolet light. We exposed a 2.0‐mm wide strip (band) to synchrotron light in 32 specimens, using multiple energy levels and scan durations. The sample included modern and fossilized teeth and bone. After scanning, the specimens were exposed to fluorescent and direct ultraviolet light. All teeth showed color changes caused by exposure to synchrotron radiation. The resulting color bands varied in intensity but were present even at the lowest energy and shortest duration of exposure. Color bands faded during subsequent exposure to fluorescent and ultraviolet light, but even after extensive ultraviolet exposure, 67% (8/12) of UV‐exposed teeth retained some degree of induced color. We found that the hydroxyapatite crystals, rather than the organic component, are the targets of change, and that diagenesis appears to impact color retention. Color changes have significance beyond aesthetics. They are visible indicators of ionization (chemical change) and, therefore, of potential physical damage. It is important for researchers to recognize that synchrotron microtomography may damage specimens, but adopting suitable safeguards and procedures may moderate or eliminate this damage. Am J Phys Anthropol 149:172–180, 2012. © Wiley Periodicals, Inc.     

PREFERENCES FOR SOUTHWESTERN SALTED SNACK FLAVORS: INDIVIDUAL DIFFERENCES AT THE CONCEPTUAL LEVEL AND THE CONSTRUCTION OF A PRODUCT LINE

Individuals differ in what they like, both from a sensory basis, but also from a conceptual basis. For a product to be purchased, the concept (or even the flavor name) must be acceptable just as the physical product itself must be acceptable. This paper presents the results of a study in which the panelists rated degree of interest in 12 different new flavors for a snack chip positioned at the start of the study to have a "taste of the southwest." The results show the substantial variation in acceptance for the different flavors presented as names only (viz., concepts, rather than actual products). Segmentation by attitude of consumers on the basis of the pattern of liking revealed differences among consumers, but did not show the typical opposing patterns found when sensory segmentation is done using actual products having different flavors. These individual differences require that a line of different flavors be developed. There is no simple organizing principle, however, underlying the individual differences. Thus to create the line of flavors requires a different approach. The approach selects various combinations of flavors, identifies the proportion of consumers who would accept at least one flavor of the line (so-called "satisfied consumer"), and then maximizes the number of such "satisfied consumers" for a line comprising a given number of flavors.     

Bacterial Communities Associated with Host-Adapted Populations of Pea Aphids Revealed by Deep Sequencing of 16S Ribosomal DNA

Associations between microbes and animals are ubiquitous and hosts may benefit from harbouring microbial communities through improved resource exploitation or resistance to environmental stress. The pea aphid, Acyrthosiphon pisum, is the host of heritable bacterial symbionts, including the obligate endosymbiont Buchnera aphidicola and several facultative symbionts. While obligate symbionts supply aphids with key nutrients, facultative symbionts influence their hosts in many ways such as protection against natural enemies, heat tolerance, color change and reproduction alteration. The pea aphid also encompasses multiple plant-specialized biotypes, each adapted to one or a few legume species. Facultative symbiont communities differ strongly between biotypes, although bacterial involvement in plant specialization is uncertain. Here, we analyse the diversity of bacterial communities associated with nine biotypes of the pea aphid complex using amplicon pyrosequencing of 16S rRNA genes. Combined clustering and phylogenetic analyses of 16S sequences allowed identifying 21 bacterial OTUs (Operational Taxonomic Unit). More than 98% of the sequencing reads were assigned to known pea aphid symbionts. The presence of Wolbachia was confirmed in A. pisum while Erwinia and Pantoea, two gut associates, were detected in multiple samples. The diversity of bacterial communities harboured by pea aphid biotypes was very low, ranging from 3 to 11 OTUs across samples. Bacterial communities differed more between than within biotypes but this difference did not correlate with the genetic divergence between biotypes. Altogether, these results confirm that the aphid microbiota is dominated by a few heritable symbionts and that plant specialization is an important structuring factor of bacterial communities associated with the pea aphid complex. However, since we examined the microbiota of aphid samples kept a few generations in controlled conditions, it may be that bacterial diversity was underestimated due to the possible loss of environmental or transient taxa.     

Aflatoxin formation and varietal difference of cow pea (Vigna unguiculata (L.) Walp.) and garden pea (Pisum sativum L.) cultivars

Different cultivars of cow pea and garden pea seeds were surveyed for susceptibility or resistance towards the toxigenic and aflatoxin-producing mould (Aspergillus flavus IMI 102135). The results show that aflatoxin production varied among the different cultivars of both cow pea and garden pea. Morphological and histological characters of the different cultivars tested did not show any relation between colour, shape and size of seeds and the amount of aflatoxin produced. The chemical analysis of the different constituents obtained from both seed coats and seed kernels with susceptible, partially resistant and resistant cow pea and garden pea cultivars revealed that the resistant cultivars of cow pea (namely: Balady cultivar) and garden pea (namely: Melting Sugar cultivar) contained lower levels of sodium and higher levels of phosphate and potassium.     

THREE SCALING METHODS FOR CONSUMER RATING OF SALT INTENSITY

This study aimed to identify a scaling technique, which would offer the greatest degree of discrimination and accuracy in an evaluation of soup samples, varying in salt concentration (0.3, 0.8 and 1.3% salt). A Seven Point Category Scale, a 100 mm Line scale and non-modulus Magnitude Estimation were used to evaluate samples by consumers (n = 36).
A Friedman Two-Way ANOVA and a Wilcoxon Signed Ranks test were applied to the data to compare discriminatory ability and accuracy of the scaling techniques. Results revealed that each of the techniques could be used to discriminate between samples (P<0.001). However, none of the three techniques were significantly more accurate than one another. In view of the results and consumer preference/comments for using the Seven Point Category Scale, this technique is proposed as an effective method for consumer rating of salt intensity.