Voice pitch influences voting behavior

It may be adaptive for voters to recognize good leadership qualities among politicians. Men with lower-pitched voices are found to be more dominant and attractive than are men with higher-pitched voices. Candidate attractiveness and vocal quality relate to voting behavior, but no study has tested the influence of voice pitch on voting-related perceptions. We tested whether voice pitch influenced perceptions of politicians and how these perceptions related to voting behavior. In Study 1, we manipulated voice pitch of recordings of US presidents and asked participants to attribute personality traits to the voices and to choose the voice they preferred to vote for. We found that lower-pitched voices were associated with favorable personality traits more often than were higher-pitched voices and that people preferred to vote for politicians with lower-pitched rather than higher-pitched voices. Furthermore, lower voice pitch was more strongly associated with physical prowess than with integrity in a wartime voting scenario. Thus, sensitivity to vocal cues to dominance was heightened during wartime. In Study 2, we found that participants preferred to vote for the candidate with the lower-pitched voice when given the choice between two unfamiliar men's voices speaking a neutral sentence. Taken together, our results suggest that candidates' voice pitch has an important influence on voting behavior and that men with lower-pitched voices may have an advantage in political elections.     

Vocal characteristics of presidential candidates can predict the outcome of actual elections

During political elections, voters rely on various cues that signal good social leadership, such as indicators of physical strength and masculinity. In adult men, masculine traits are related to testosterone levels, and one of those traits is low-pitched voice. Hence, lower pitch in a presidential candidate may be related to the election's outcome. This prediction is supported by experimental evidence showing that people prefer to vote for a candidate with a low-pitched voice. The aim of this study was to investigate the relationship between presidential candidates' vocal characteristics and actual election outcomes in 51 presidential elections held across the world. After analysis of the voices of opposing candidates, results showed that winners had lower-pitched voices with less pitch variability. Moreover, regression analysis revealed an interaction effect of voice pitch and voice pitch variability on the election outcome. Candidates with lower-pitched voices had greater likelihood of winning the election if they had higher pitch variability. This study extends previous findings, shows the importance of assessing vocal characteristics other than voice pitch, and offers external validity for the experimental evidence that candidates' vocal characteristics are related to the election outcome.     

Sounds like a winner: voice pitch influences perception of leadership capacity in both men and women

It is well known that non-human animals respond to information encoded in vocal signals, and the same can be said of humans. Specifically, human voice pitch affects how speakers are perceived. As such, does voice pitch affect how we perceive and select our leaders? To answer this question, we recorded men and women saying ‘I urge you to vote for me this November’. Each recording was manipulated digitally to yield a higher- and lower-pitched version of the original. We then asked men and women to vote for either the lower- or higher-pitched version of each voice. Our results show that both men and women select male and female leaders with lower voices. These findings suggest that men and women with lower-pitched voices may be more successful in obtaining positions of leadership. This might also suggest that because women, on average, have higher-pitched voices than men, voice pitch could be a factor that contributes to fewer women holding leadership roles than men. Additionally, while people are free to choose their leaders, these results clearly demonstrate that these choices cannot be understood in isolation from biological influences.     

Voice pitch predicts electability,but does not signal leadership ability

Voice pitch, the perceived “highness” or “lowness” of a voice, influences how humans perceive and treat each other in various ways. One example is the selection of leaders. A growing number of studies, both experimental and observational, show that individuals with lower-pitched voices are more likely to win elected office. This leads to the yet untested question of whether individuals with lower voices are actually better leaders. That is, is voice pitch a reliable signal of leadership ability? Here we address this question with an observational study of the vocal pitch and leadership ability of elected officials, and an experiment where subjects were asked to respond to persuasive political policy statements made by speakers with different pitched voices. Both studies lead to the same conclusion: voice pitch does not correlate with leadership ability.     

Preference for Leaders with Masculine Voices Holds in the Case of Feminine Leadership Roles

Human voice pitch research has focused on perceptions of attractiveness, strength, and social dominance. Here we examine the influence of pitch on selection of leaders, and whether this influence varies by leadership role. Male and female leaders with lower-pitched (i.e., masculine) voices are generally preferred by both men and women. We asked whether this preference shifts to favor higher-pitch (i.e., feminine) voices within the specific context of leadership positions that are typically held by women (i.e., feminine leadership roles). In hypothetical elections for two such positions, men and women listened to pairs of male and female voices that differed only in pitch, and were asked which of each pair they would vote for. As in previous studies, men and women preferred female candidates with masculine voices. Likewise, men preferred men with masculine voices. Women, however, did not discriminate between male voices. Overall, contrary to research showing that perceptions of voice pitch can be influenced by social context, these results suggest that the influence of voice pitch on perceptions of leadership capacity is largely consistent across different domains of leadership.     

The influence of voice pitch on perceptions of trustworthiness across social contexts

Perceptions of trustworthiness are an important predictor of social outcomes, such as monetary exchanges, criminal sentencing, and the attainment of leadership roles. Higher testosterone levels predict both lower voice pitch and untrustworthy behavior, across economic and mating contexts. Here, we tested the influence of voice pitch on perceptions of trustworthiness across general, economic, and mating-related (mate poaching, infidelity) contexts. We found that the context of trust and the sex of the speaker both changed how voice pitch affected perceived trustworthiness. Listeners were more trusting of higher-pitched female voices in economic and mate poaching contexts, but trusted lower-pitched female voices more in general. Listeners were more trusting of higher-pitched male voices in economic and mating-related contexts, and also tended to perceive higher-pitched male voices as more trustworthy in general. Listeners' attributions of trustworthiness were generally unrelated to perceptions of attractiveness from similarly-pitched voices, indicating that trust-related attributions were independent of preferences for higher- or lower-pitched voices. Furthermore, perceptions of general trustworthiness were associated with perceptions of economic trust, but were not consistently associated with perceptions of mating-related trust. These findings provide evidence that voice pitch alone is sufficient to influence trust-related perceptions, and demonstrates that listeners use voice pitch as a cue to trustworthy behavior.     

Aggression in young men high in threat potential increases after hearing low-pitched male voices: two tests of the retaliation-cost model

Research suggests that male voice pitch is an honest dominance signal because it indexes men's physicality and because lower-pitched voices are more costly to develop and maintain. Rather than considering these signaler-dependent mechanisms, we tested a receiver-dependent mechanism hypothesized by M. Enquist's (1985) retaliation-cost model of aggressive signaling. The model predicts that, given a competitive scenario, low-pitched male voices will elicit aggression from male listeners (i.e., signal receivers) who are relatively high in threat potential. We confirmed this hypothesis in two experiments. Under a sexual but not control prime and after listening to low- but not average-pitched male voices, increases in heterosexual male participants' trait dominance predicted stronger aggressive cognitions (Experiment 1), and increases in male participants' handgrip strength predicted stronger aggressive intent (Experiment 2). These findings provide the first direct support for the retaliation-cost model in humans, extend research on the effects of male voice pitch on receiver psychology, and demonstrate an additional cost mechanism that explains why voice pitch is an honest signal of dominance in men.     

Social dialect and men's voice pitch influence women's mate preferences

Low male voice pitch may communicate potential benefits for offspring in the form of heritable health and/or dominance, whereas access to resources may be indicated by correlates of socioeconomic status, such as sociolinguistic features. Here, we examine if voice pitch and social dialect influence women's perceptions of men's socioeconomic status and attractiveness. In Study 1, women perceived lower pitched male voices as higher in socioeconomic status than higher pitched male voices. In Study 2, women independently perceived lower pitched voices and higher status sociolinguistic dialects as higher in socioeconomic status and attractiveness. We also found a significant interaction wherein women preferred lower pitched men's voices more often when dialects were lower in sociolinguistic status than when they were higher in sociolinguistic status. Women also perceived lower pitched voices as higher in socioeconomic status more often when dialects were higher in sociolinguistic status than when lower in sociolinguistic status. Finally, women's own self-rated socioeconomic status was positively related to their preferences for voices with higher status sociolinguistic dialects, but not to their preferences for voice pitch. Hence, women's preferences for traits associated with potentially biologically heritable benefits, such as low voice pitch, are moderated by the presence of traits associated with resource accrual, such as social dialect markers. However, women's preferences for language markers of resource accrual may be functionally independent from preferences for potential biological indicators of heritable benefits, such as voice pitch.     

Face and voice attractiveness judgments change during adolescence

Attractiveness judgments are thought to underpin adaptive mate choice decisions. We investigated how these judgments change during adolescence when mate choice is becoming relevant. Adolescents aged 11–15 evaluated faces and voices manipulated along dimensions that affect adults' judgments of attractiveness and that are thought to cue mate value. Facial stimuli consisted of pairs of faces that were more or less average, more or less feminine, or more or less symmetric. The adolescents selected the more average, symmetric, and feminine faces as more attractive more often than chance, but judgments of some facial traits differed significantly with rater age and sex, indicating a role of development in judgments of facial cues. Vocal stimuli consisted of pairs of voices manipulated to raise or lower perceived pitch. The older but not younger girls selected the lower-pitched male voices as more attractive at rates above chance, while the younger but not older boys selected the higher-pitched female voices as more attractive. Controlling for rater age, increased pubertal development was associated with increased selection of lower-pitched boys' voices by girls and decreased selection of feminized male faces by boys. Our results are the first to demonstrate that adolescents show somewhat similar attractiveness judgments to adults in age-matched stimuli and that age, sex, and pubertal development have measurable effects on adolescents' attractiveness judgments. They suggest that attractiveness judgments in humans, at least for some traits, are facultatively calibrated to the individual's life stage, only reaching adult values upon sexual maturity when mate choice decisions become relevant.     

Auditory adaptation in voice perception

Perceptual aftereffects following adaptation to simple stimulus attributes (e.g., motion, color) have been studied for hundreds of years. A striking recent discovery was that adaptation also elicits contrastive aftereffects in visual perception of complex stimuli and faces [1-6]. Here, we show for the first time that adaptation to nonlinguistic information in voices elicits systematic auditory aftereffects. Prior adaptation to male voices causes a voice to be perceived as more female (and vice versa), and these auditory aftereffects were measurable even minutes after adaptation. By contrast, crossmodal adaptation effects were absent, both when male or female first names and when silently articulating male or female faces were used as adaptors. When sinusoidal tones (with frequencies matched to male and female voice fundamental frequencies) were used as adaptors, no aftereffects on voice perception were observed. This excludes explanations for the voice aftereffect in terms of both pitch adaptation and postperceptual adaptation to gender concepts and suggests that contrastive voice-coding mechanisms may routinely influence voice perception. The role of adaptation in calibrating properties of high-level voice representations indicates that adaptation is not confined to vision but is a ubiquitous mechanism in the perception of nonlinguistic social information from both faces and voices.     

Men's voice pitch influences women's trusting behavior

Women tend to trust men with low-pitched voices as political leaders but trust men with high-pitched voices in mating scenarios. To elucidate the role of pitch in perceptions of trust, we used a one-decision variant of the trust game in which female participants were given the choice to trust males to divide the money, or to end the game, taking a smaller than equal sum. Male receivers were simulated using pitch-manipulated voice recordings. Women trusted raised pitch voices more than lowered pitch voices. These results suggest that although people with masculine voices are entrusted to lead our governments, people with masculine voices are not trusted to divide up financial resources equitably on a personal level.     

Vocal attractiveness and voluntarily pitch-shifted voices

Previous studies have found that using software to pitch shift people's voices can boost their perceived attractiveness to opposite-sex adults: men prefer women's voices when pitch-shifted up, and women prefer men's voices when pitch-shifted down. In this study, we sought to determine whether speakers could affect their perceived vocal attractiveness by voluntarily shifting their own voices to reach specific target pitches (+20 Hz or −20 Hz, a pitch increment that is based on prior research). Two sets of Chinese college students participated in the research: 115 who served as speakers whose voices were recorded, and 167 who served as raters who evaluated the speakers' voices. We found that when female speakers increased their pitch they were judged as more attractive to both opposite-sex and same-sex raters. An additional unexpected finding was that male speakers tended to rate other males who shifted their voice up in pitch as more attractive. These findings suggest that voluntary pitch shifts can affect attractiveness, but that they do not fully match the patterns observed when pitch shifting is done digitally.     

Women's voice pitch lowers after pregnancy

Women's voice pitch (the perceptual correlate of fundamental frequency, F0) varies across the menstrual cycle and lowers after menopause, and may represent a putative signal of women's fertility and reproductive age. Yet, despite dramatic changes in women's sex hormone levels and bodies during and after pregnancy, previous between-subject and case studies have not found systematic changes in F0 due to pregnancy. Here, we tracked within-individual variation in 20 mothers' voices during their first pregnancy, as well as up to 5?years before conception and 5?years postpartum. Voice recordings from 20 age-matched nulliparous women were measured as a control. Linear Mixed Models indicated that F0 mean, range and variation changed significantly following pregnancy in mothers, controlling for age at time of recording, whereas we did not observe any F0 changes across corresponding timeframes in our sample of nulliparous controls. Mothers' voices became significantly lower-pitched and more monotonous during the first year postpartum compared to during pregnancy or before. These F0 parameters did not decrease within-individuals over a 5-year period prior to conception above and beyond the effects of ageing. Although voice pitch decreased following pregnancy, mothers' F0 parameters reverted after the first year postpartum, approaching pre-pregnancy levels. Our results demonstrate that pregnancy has a transient and perceptually salient masculinizing effect on women's voices.     

Voice pitch alters mate-choice-relevant perception in hunter–gatherers

In humans, voice pitch is thought to be a cue of underlying quality and an important criterion for mate choice, but data from non-Western cultures have not been provided. Here we test attributions to and preferences for voices with raised and lowered pitch in hunter–gatherers. Using a forced-choice playback experiment, we found that both men and women viewed lower pitched voices in the opposite sex as being better at acquiring resources (e.g. hunting and gathering). While men preferred higher pitched women''s voices as marriage partners, women showed no overall preference for voice pitch in men. However, women who were currently breastfeeding had stronger preferences for higher pitched male voices whereas women not currently breastfeeding preferred lower pitched voices. As testosterone is considered a costly signal associated with dominance, heritable immunity to infection and low paternal investment, women''s preferences potentially reflect a trade-off between securing good genes and paternal investment. Men''s preferences for higher pitched female voices are probably due to an evolved preference for markers of fecundity, reflected in voice pitch.     

Pitch lowering enhances men's perceived aggressive intent,not fighting ability

Voice pitch is the primary perceptual correlate of fundamental frequency (f_o) and describes how low or high a voice is perceived by listeners. Prior research showed that men whose habitual voice pitch is lower are perceived to have stronger fighting ability. However, voice pitch is also flexible and can thus be used facultatively to signal states that change situationally, such as current aggressive intent (i.e., readiness to use aggression). Drawing on motivation-structural-rules theory, this research tests the hypothesis that male speakers will be perceived as more likely to attack when they lower (compared to raise) their pitch to address an adversary in a conflict situation. Three experiments using male speakers and listeners supported this hypothesis, both with and without controlling for the perception of the speakers' fighting ability. In contrast, the same experiments found no evidence that pitch lowering enhanced the speakers' perceived fighting ability after controlling for their perceived aggressive intent. Moreover, we found mixed evidence that the speakers' perceived physical strength interacted with pitch modulation to influence their perceived aggressive intent. On balance, these findings show that, at least for men, pitch modulation is primarily an aggressive-intent signal assessed independently of signalers' fighting ability. Future research should distinguish between perceptions of aggressive-intent and fighting-ability when examining the perceptual effects of male voice-pitch modulation in intrasexual competition.     

Integrating cues of social interest and voice pitch in men's preferences for women's voices

Most previous studies of vocal attractiveness have focused on preferences for physical characteristics of voices such as pitch. Here we examine the content of vocalizations in interaction with such physical traits, finding that vocal cues of social interest modulate the strength of men's preferences for raised pitch in women's voices. Men showed stronger preferences for raised pitch when judging the voices of women who appeared interested in the listener than when judging the voices of women who appeared relatively disinterested in the listener. These findings show that voice preferences are not determined solely by physical properties of voices and that men integrate information about voice pitch and the degree of social interest expressed by women when forming voice preferences. Women's preferences for raised pitch in women's voices were not modulated by cues of social interest, suggesting that the integration of cues of social interest and voice pitch when men judge the attractiveness of women's voices may reflect adaptations that promote efficient allocation of men's mating effort.     

Vocal Fry May Undermine the Success of Young Women in the Labor Market

Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.     

Voice pitch predicts reproductive success in male hunter-gatherers

The validity of evolutionary explanations of vocal sexual dimorphism hinges upon whether or not individuals with more sexually dimorphic voices have higher reproductive success than individuals with less dimorphic voices. However, due to modern birth control methods, these data are rarely described, and mating success is often used as a second-rate proxy. Here, we test whether voice pitch predicts reproductive success, number of children born and child mortality in an evolutionarily relevant population of hunter-gatherers. While we find that voice pitch is not related to reproductive outcomes in women, we find that men with low voice pitch have higher reproductive success and more children born to them. However, voice pitch in men does not predict child mortality. These findings suggest that the association between voice pitch and reproductive success in men is mediated by differential access to fecund women. Furthermore, they show that there is currently selection pressure for low-pitch voices in men.     

Mares Prefer the Voices of Highly Fertile Stallions

We investigated the possibility that stallion whinnies, known to encode caller size, also encoded information about caller arousal and fertility, and the reactions of mares in relation to type of voice. Voice acoustic features are correlated with arousal and reproduction success, the lower-pitched the stallion’s voice, the slower his heart beat and the higher his fertility. Females from three study groups preferred playbacks of low-pitched voices. Hence, females are attracted by frequencies encoding for large male size, calmness and high fertility. More work is needed to explore the relative importance of morpho-physiological features. Assortative mating may be involved as large females preferred voices of larger stallions. Our study contributes to basic and applied ongoing research on mammal reproduction, and questions the mechanisms used by females to detect males’ fertility.     

Menstrual cycle, trait estrogen level, and masculinity preferences in the human voice

Men with low testosterone (feminine men) invest in relationships and offspring more than men with high testosterone (masculine men). Women's attraction to testosterone dependent traits (e.g. masculine face shape) is enhanced during the late-follicular, fertile phase of the menstrual cycle. Attractive, feminine women have stronger preferences for masculine men as possible long-term partners than less attractive, masculine women. We manipulated 2 testosterone related vocal traits (voice pitch and apparent vocal-tract length) in voices to test if women prefer masculinized men's voices to feminized men's voices; masculinity preferences are enhanced at the fertile (late-follicular) menstrual cycle phase; the amount that masculinity preferences shift cyclically relates to average estrone-3-glucuronide concentration (the primary urinary metabolite of estrone, E3G). We found women displayed general masculinity preferences for men's voices; masculinity preferences were greater in the fertile (late-follicular) phase of the cycle than the non-fertile (early-follicular and luteal) phase; and this effect was most pronounced for women with low average E3G concentration. As feminine women (i.e. those with high average E3G levels) are most able to obtain investment even from masculine men, these women may not need to change their mating preference or strategy during the menstrual cycle as much as masculine women.