Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults

Ethologist Konrad Lorenz proposed that baby schema ('Kindchenschema') is a set of infantile physical features such as the large head, round face and big eyes that is perceived as cute and motivates caretaking behavior in other individuals, with the evolutionary function of enhancing offspring survival. Previous work on this fundamental concept was restricted to schematic baby representations or correlative approaches. Here, we experimentally tested the effects of baby schema on the perception of cuteness and the motivation for caretaking using photographs of infant faces. Employing quantitative techniques, we parametrically manipulated the baby schema content to produce infant faces with high (e.g. round face and high forehead), and low (e. g. narrow face and low forehead) baby schema features that retained all the characteristics of a photographic portrait. Undergraduate students (n = 122) rated these infants' cuteness and their motivation to take care of them. The high baby schema infants were rated as more cute and elicited stronger motivation for caretaking than the unmanipulated and the low baby schema infants. This is the first experimental proof of the baby schema effects in actual infant faces. Our findings indicate that the baby schema response is a critical function of human social cognition that may be the basis of caregiving and have implications for infant–caretaker interactions.     

Children aged 7–9 prefer cuteness in baby faces,and femininity in women's faces

Infant facial features are typically perceived as “cute,” provoking caretaking behaviours. Previous research has focused on adults' perceptions of baby cuteness, and examined how these perceptions are influenced by events of the adult reproductive lifespan, such as ovulation and menopause. However, globally, individuals of all ages, including pre-pubertal children, provide notable proportions of infant care. In this study, we recruited participants in and around northern England, and tested 330 adults and 65 children aged 7–9 using a forced-choice paradigm to assess preferences for infant facial cuteness in two stimulus sets and (as a control task) preferences for femininity in women's faces. We analysed the data with Hierarchical Bayesian Regression Models. The adults and children successfully identified infants who had been manipulated to appear cuter, although children's performance was poorer than adults' performance, and children reliably identified infant cuteness in only one of the two infant stimuli sets. Children chose the feminised over masculinised women's faces as more attractive, although again their performance was poorer than adults' performance. There was evidence for a female advantage in the tasks: girls performed better than boys when assessing the woman stimuli and one of the infant stimulus sets, and women performed better than men when assessing one of the infant stimulus sets. There was no evidence that cuteness judgements differed depending upon exposure to infants (children with siblings aged 0–2; adults with a baby caregiving role), or depending upon being just younger or older than the average age of menopause. Children and grandparents provide notable portions of infant caretaking globally, and cuteness perceptions could direct appropriate caregiving behaviour in these age groups, as well as in adults of reproductive age.     

Preference for Cute Infants Does Not Depend on Their Ethnicity or Species: Evidence from Hypothetical Adoption and Donation Paradigms

Results of previous work suggest a preference of adult observers for cute compared to less cute infants. In Study 1 we investigated whether the preference for cute infants depends on the ethnicity and species of the infant. We simultaneously presented two faces (one cute and one less cute) and asked Caucasian participants to choose the infant to whom they would rather give a toy (Task 1) and which infant they would rather adopt (Task 2). The infants were Caucasian or African human babies or dog puppies. For all face categories and in both tasks we found a strong preference for cute infants. A possible reason for preferring cute infants may be that cute infants look healthier than less cute infants. To investigate whether cuteness is associated with the assessment of health we conducted Study 2. Faces of Caucasian and African infants and dog puppies were rated for cuteness and health. The findings revealed a significant relationship between health and cuteness evaluation across all stimuli. We suggest that one reason why cute infants are preferred might be because they are perceived as being healthier.     

Menstrual cycle phase affects discrimination of infant cuteness

Recent studies have shown that women are more sensitive than men to subtle cuteness differences in infant faces. It has been suggested that raised levels in estradiol and progesterone may be responsible for this advantage. We compared young women's sensitivity to computer-manipulated baby faces varying in cuteness. Thirty-six women were tested once during ovulation and once during the luteal phase of their menstrual cycle. In a two alternative forced-choice experiment, participants chose the baby which they thought was cuter (Task 1), younger (Task 2), or the baby that they would prefer to babysit (Task 3). Saliva samples to assess levels of estradiol, progesterone and testosterone were collected at each test session. During ovulation, women were more likely to choose the cuter baby than during the luteal phase, in all three tasks. These results suggest that cuteness discrimination may be driven by cyclic hormonal shifts. However none of the measured hormones were related to increased cuteness sensitivity. We speculate that other hormones than the ones measured here might be responsible for the increased sensitivity to subtle cuteness differences during ovulation.     

Development of preference for baby faces across species in humans (<Emphasis Type="Italic">Homo sapiens</Emphasis>)

Previous studies have revealed that there is a close relationship between the strength of an infant’s baby schema and the degree of its perceived cuteness. The present study investigated the development of preference for baby schema in humans by examining the recognition of the cuteness of baby faces; two studies were conducted to examine whether children’s evaluation of cuteness differed from that of adults. Facial photographs not only of humans (Homo sapiens), but a chimpanzee (Pan troglodytes), rabbits (Oryctolagus cuniculus), dogs (Canis familiaris) and cats (Felis sylvestris catus) at different ages were used as stimuli. The volunteers were requested to rank these photographs in order of cuteness. Study 1 suggested that there was a range of period during which adults perceived the faces of these five species to be the cutest. Study 2 indicated that children’s judgment of cuteness closely corresponded to that of the adults. In conclusion, the preference for baby schema is observed in humans even before they get to be sexually mature enough to reproduce. Childhood preference for baby schema might be the basis of social learning, including caretaking behaviors.     

Attentional Prioritization of Infant Faces Is Limited to Own-Race Infants

Background

Recent evidence indicates that infant faces capture attention automatically, presumably to elicit caregiving behavior from adults and leading to greater probability of progeny survival. Elsewhere, evidence demonstrates that people show deficiencies in the processing of other-race relative to own-race faces. We ask whether this other-race effect impacts on attentional attraction to infant faces. Using a dot-probe task to reveal the spatial allocation of attention, we investigate whether other-race infants capture attention.

Principal Findings

South Asian and White participants (young adults aged 18–23 years) responded to a probe shape appearing in a location previously occupied by either an infant face or an adult face; across trials, the race (South Asian/White) of the faces was manipulated. Results indicated that participants were faster to respond to probes that appeared in the same location as infant faces than adult faces, but only on own-race trials.

Conclusions/Significance

Own-race infant faces attract attention, but other-race infant faces do not. Sensitivity to face-specific care-seeking cues in other-race kindenschema may be constrained by interracial contact and experience.     

Visual recognition of age class and preference for infantile features: implications for species-specific vs universal cognitive traits in primates

Despite not knowing the exact age of individuals, humans can estimate their rough age using age-related physical features. Nonhuman primates show some age-related physical features; however, the cognitive traits underlying their recognition of age class have not been revealed. Here, we tested the ability of two species of Old World monkey, Japanese macaques (JM) and Campbell's monkeys (CM), to spontaneously discriminate age classes using visual paired comparison (VPC) tasks based on the two distinct categories of infant and adult images. First, VPCs were conducted in JM subjects using conspecific JM stimuli. When analyzing the side of the first look, JM subjects significantly looked more often at novel images. Based on analyses of total looking durations, JM subjects looked at a novel infant image longer than they looked at a familiar adult image, suggesting the ability to spontaneously discriminate between the two age classes and a preference for infant over adult images. Next, VPCs were tested in CM subjects using heterospecific JM stimuli. CM subjects showed no difference in the side of their first look, but looked at infant JM images longer than they looked at adult images; the fact that CMs were totally na?ve to JMs suggested that the attractiveness of infant images transcends species differences. This is the first report of visual age class recognition and a preference for infant over adult images in nonhuman primates. Our results suggest not only species-specific processing for age class recognition but also the evolutionary origins of the instinctive human perception of baby cuteness schema, proposed by the ethologist Konrad Lorenz.     

The motivational salience of infant faces is similar for men and women

Infant facial features are thought to be powerful elicitors of caregiving behaviour. It has been widely assumed that men and women respond in different ways to those features, such as a large forehead and eyes and round protruding cheeks, colloquially described as 'cute'. We investigated experimentally potential differences using measures of both conscious appraisal ('liking') and behavioural responsivity ('wanting') to real world infant and adult faces in 71 non-parents. Overall, women gave significantly higher 'liking' ratings for infant faces (but not adult faces) compared to men. However, this difference was not seen in the 'wanting' task, where we measured the willingness of men and women to key-press to increase or decrease viewing duration of an infant face. Further analysis of sensitivity to cuteness, categorising infants by degree of infantile features, revealed that both men and women showed a graded significant increase in both positive attractiveness ratings and viewing times to the 'cutest' infants. We suggest that infant faces may have similar motivational salience to men and women, despite gender idiosyncrasies in their conscious appraisal.     

Female and male responses to cuteness,age and emotion in infant faces

Neonatal features in the newborn are thought to trigger parental care, the most fundamental prosocial behaviour. The underlying mechanisms that release parental care have not yet been resolved. Here we report sex differences in the ability to discriminate cues to cuteness despite equivalence in the capability to discriminate age and facial expression. These differences become apparent in a task where adults were asked to choose the cuter of two babies. While women could reliably choose the cuter infant, men had more difficulty in doing so. When showing the exact same face pairs but asking to choose the younger or the happier baby, there was no sex difference. These results suggest that the sex difference in the ability to discriminate cues to cuteness in infants underlies female-specific emotive responses. We argue that this reactivity expressed by women evolved to ensure that a female allocates her caretaking resources to her youngest offspring while it needs mothering care.     

Natural Experience Modulates the Processing of Older Adult Faces in Young Adults and 3-Year-Old Children

Just like other face dimensions, age influences the way faces are processed by adults as well as by children. However, it remains unclear under what conditions exactly such influence occurs at both ages, in that there is some mixed evidence concerning the presence of a systematic processing advantage for peer faces (own-age bias) across the lifespan. Inconsistency in the results may stem from the fact that the individual’s face representation adapts to represent the most predominant age traits of the faces present in the environment, which is reflective of the individual’s specific living conditions and social experience. In the current study we investigated the processing of younger and older adult faces in two groups of adults (Experiment 1) and two groups of 3-year-old children (Experiment 2) who accumulated different amounts of experience with elderly people. Contact with elderly adults influenced the extent to which both adult and child participants showed greater discrimination abilities and stronger sensitivity to configural/featural cues in younger versus older adult faces, as measured by the size of the inversion effect. In children, the size of the inversion effect for older adult faces was also significantly correlated with the amount of contact with elderly people. These results show that, in both adults and children, visual experience with older adult faces can tune perceptual processing strategies to the point of abolishing the discrimination disadvantage that participants typically manifest for those faces in comparison to younger adult faces.     

Reported maternal tendencies predict the reward value of infant facial cuteness,but not cuteness detection

The factors that contribute to individual differences in the reward value of cute infant facial characteristics are poorly understood. Here we show that the effect of cuteness on a behavioural measure of the reward value of infant faces is greater among women reporting strong maternal tendencies. By contrast, maternal tendencies did not predict women''s subjective ratings of the cuteness of these infant faces. These results show, for the first time, that the reward value of infant facial cuteness is greater among women who report being more interested in interacting with infants, implicating maternal tendencies in individual differences in the reward value of infant cuteness. Moreover, our results indicate that the relationship between maternal tendencies and the reward value of infant facial cuteness is not due to individual differences in women''s ability to detect infant cuteness. This latter result suggests that individual differences in the reward value of infant cuteness are not simply a by-product of low-cost, functionless biases in the visual system.     

Preferential attention to same-and other-ethnicity infant faces does not fully overcome the other-race effect

Given the attentional and motivational saliency of infant faces, triggered by a set of perceptual baby schema features, other-ethnicity infant faces may overcome the processing differences associated with the other-race effect (ORE). Using an attentional bias paradigm, we found that while there was a same-ethnicity attentional bias for adult faces, there was no difference in attention to same- and other-ethnicity infant faces, suggesting that other-ethnicity infant faces are equally salient and not subject to the same bias as other-ethnicity adult faces. To directly measure the ORE, we used a recognition memory test to measure differences between same- and other-ethnicity infant and adult faces. Regardless of age, same-ethnicity faces were better remembered than other-ethnicity faces. Further, regardless of ethnicity, adult faces were better remembered than infant faces, a finding consistent with an Other Age Effect. Taken together, these experiments suggest that the saliency of baby schema does not fully overcome the social or perceptual factors leading to the ORE.     

A specific and rapid neural signature for parental instinct

Darwin originally pointed out that there is something about infants which prompts adults to respond to and care for them, in order to increase individual fitness, i.e. reproductive success, via increased survivorship of one's own offspring. Lorenz proposed that it is the specific structure of the infant face that serves to elicit these parental responses, but the biological basis for this remains elusive. Here, we investigated whether adults show specific brain responses to unfamiliar infant faces compared to adult faces, where the infant and adult faces had been carefully matched across the two groups for emotional valence and arousal, as well as size and luminosity. The faces also matched closely in terms of attractiveness. Using magnetoencephalography (MEG) in adults, we found that highly specific brain activity occurred within a seventh of a second in response to unfamiliar infant faces but not to adult faces. This activity occurred in the medial orbitofrontal cortex (mOFC), an area implicated in reward behaviour, suggesting for the first time a neural basis for this vital evolutionary process. We found a peak in activity first in mOFC and then in the right fusiform face area (FFA). In mOFC the first significant peak (p<0.001) in differences in power between infant and adult faces was found at around 130 ms in the 10-15 Hz band. These early differences were not found in the FFA. In contrast, differences in power were found later, at around 165 ms, in a different band (20-25 Hz) in the right FFA, suggesting a feedback effect from mOFC. These findings provide evidence in humans of a potential brain basis for the "innate releasing mechanisms" described by Lorenz for affection and nurturing of young infants. This has potentially important clinical applications in relation to postnatal depression, and could provide opportunities for early identification of families at risk.     

The reward value of infant facial cuteness tracks within-subject changes in women's salivary testosterone

“Baby schema” refers to infant characteristics, such as facial cues, that positively influence cuteness perceptions and trigger caregiving and protective behaviors in adults. Current models of hormonal regulation of parenting behaviors address how hormones may modulate protective behaviors and nurturance, but not how hormones may modulate responses to infant cuteness. To explore this issue, we investigated possible relationships between the reward value of infant facial cuteness and within-woman changes in testosterone, estradiol, and progesterone levels. Multilevel modeling of these data showed that infant cuteness was more rewarding when women's salivary testosterone levels were high. Moreover, this within-woman effect of testosterone was independent of the possible effects of estradiol and progesterone and was not simply a consequence of changes in women's cuteness perceptions. These results suggest that testosterone may modulate differential responses to infant facial cuteness, potentially revealing a new route through which testosterone shapes selective allocation of parental resources.     

Investigating the Early Stages of Person Perception: The Asymmetry of Social Categorization by Sex vs. Age

Early perceptual operations are central components of the dynamics of social categorization. The wealth of information provided by facial cues presents challenges to our understanding of these early stages of person perception. The current study aimed to uncover the dynamics of processing multiply categorizable faces, notably as a function of their gender and age. Using a modified four-choice version of a mouse-tracking paradigm (which assesses the relative dominance of two categorical dimensions), the relative influence that sex and age have on each other during categorization of infant, younger adult, and older adult faces was investigated. Results of these experiments demonstrate that when sex and age dimensions are simultaneously categorized, only for infant faces does age influence sex categorization. In contrast, the sex of both young and older adults was shown to influence age categorization. The functional implications of these findings are discussed in light of previous person perception research.     

The many faces of research on face perception

Face perception is fundamental to human social interaction. Many different types of important information are visible in faces and the processes and mechanisms involved in extracting this information are complex and can be highly specialized. The importance of faces has long been recognized by a wide range of scientists. Importantly, the range of perspectives and techniques that this breadth has brought to face perception research has, in recent years, led to many important advances in our understanding of face processing. The articles in this issue on face perception each review a particular arena of interest in face perception, variously focusing on (i) the social aspects of face perception (attraction, recognition and emotion), (ii) the neural mechanisms underlying face perception (using brain scanning, patient data, direct stimulation of the brain, visual adaptation and single-cell recording), and (iii) comparative aspects of face perception (comparing adult human abilities with those of chimpanzees and children). Here, we introduce the central themes of the issue and present an overview of the articles.     

Prolonged visual experience in adulthood modulates holistic face perception

Background

Using the well-known composite illusion as a marker of the holistic perception of faces, we tested how prolonged visual experience with a specific population of faces (4- to 6-year-old children) modulates the face perception system in adulthood.

Methodology/Principal Findings

We report a face composite effect that is larger for adult than children faces in a group of adults without experience with children faces (“children-face novices”), while it is of equal magnitude for adults and children faces in a population of preschool teachers (“children-face experts”). When considering preschool teachers only, we observed a significant correlation between the number of years of experience with children faces and the differential face composite effect between children and adults faces. Participants with at least 10 years of qualitative experience with children faces had a larger composite face effect for children than adult faces.

Conclusions/Significance

Overall, these observations indicate that even in adulthood face processes can be reshaped qualitatively, presumably to facilitate efficient processing of the differential morphological features of the frequently encountered population of faces.     

Vocal and Facial Attractiveness Judgments of Children, Adolescents and Adults: the Ontogeny of Mate Choice

Physical traits are thought to be used as indicators of mate quality, allowing individuals to select mates most likely to help them bear the fittest offspring. As the capacity for human sexual behaviour emerges at puberty, we investigated whether adult‐like judgments of the relative attractiveness of opposite‐sex individuals also arise at puberty. Following previous research, we focussed on facial and vocal attractiveness, which are known to be used in human mate choice and to carry concordant information regarding mate quality. Here we show that males with more attractive faces have more attractive voices as judged by female adults and adolescents, but not by female children. This suggests that cues of facial and vocal attractiveness provide similar information, but that awareness of these cues does not develop fully until reproductive capability, when mate choice judgments become relevant. Adolescents’ judgments also mirrored those of adults in that, like adults, they preferred lower‐pitched male voices, and as a group made concordant judgments about facial attractiveness. However, they did not make similarly concordant judgments about vocal attractiveness, suggesting that a further period of maturation and learning is required to fully develop optimal judgments for mate choice.     

Sex differences in visual attention toward infant faces

Parental care and alloparental care are major evolutionary dimensions of the biobehavioral repertoire of many species, including human beings. Despite their importance in the course of human evolution and the likelihood that they have significantly shaped human cognition, the nature of the cognitive mechanisms underlying alloparental care is still largely unexplored. In this study, we examined whether one such cognitive mechanism is a visual attentional bias toward infant features, and if so, whether and how it is related to the sex of the adult and the adult’s self-reported interest in infants. We used eye-tracking to measure the eye movements of nulliparous undergraduates while they viewed pairs of faces consisting of one adult face (a man or woman) and one infant face (a boy or girl). Subjects then completed two questionnaires designed to measure their interest in infants. Results showed, consistent with the significance of alloparental care in human evolution, that nulliparous adults have an attentional bias toward infants. Results also showed that women’s interest in and attentional bias towards infants were stronger and more stable than men’s. These findings are consistent with the hypothesis that, due to their central role in infant care, women have evolved a greater and more stable sensitivity to infants. The results also show that eye movements can be successfully used to assess individual differences in interest in infants.     

Adults' responses to infants varying in perceived cuteness

The effects of perceived cuteness of infant photographs on the behaviour of young adults was investigated. Looking, facial muscle activity, and skin conductance were measured during individual presentations of the photographs, whereas only looking was measured during paired presentations. Both measures of looking time were significantly affected by the perceived cuteness of infant photographs, with infants ranked as most cute looked at longest and those ranked least cute looked at for the shortest length of time. Increased facial muscle activity previously associated with pleasant or happy facial expressions was associated with presentations of infant photographs but was not related to perceived cuteness. A second experiment indicated that increased facial muscle activity was specific to infant photographs. Adult responses to infant physical appearance appear to be regulated by two mechanisms: an initial positive response to “babyishness”, reflected by increased facial zygomaticus muscle activity, and an individual cognitive preference response to “cuteness”, reflected by differential looking times.