From mass customization to mass personalization: a strategic transformation

Business and operations strategists have long sought to formulate strategies that would serve profitably for a market of one. Two decades after its conception, there is growing evidence that mass customization strategy is transforming into a mass personalization strategy, making the market of one a reality, at least in select industries. The degree of transformation of a company depends on the extent to which its product is soft, i.e., can be produced electronically. Thus, at the lower end of the personalization spectrum are manufacturing companies engaged in producing hard, configurable products, while on the high end of the spectrum are service companies whose product can be totally configured and delivered electronically. The underlying factors that are enabling this transformation, in our view, are: (1) development of information technologies such as peer to peer (P2P), business to consumer (B2C), and Web 2.0, (2) near-universal availability of the Internet, (3) customer willingness and preparedness to be integrated into the process of product co-design and co-creation, (4) modern manufacturing systems, such as flexible manufacturing and, of course, (5) mass customization tools such as modularity and delayed differentiation, which help reduce manufacturing cost and cycle times and (6) deployment of customer-satisfaction-specific software called customer relationship management (CRM) to engender customer retention. Due to the importance and strategic success of affordable personalization, this issue is dedicated to that theme. The articles included in this issue would, I believe, serve as significant decision support mechanisms for companies pursuing a mass customization and personalization strategy. In addition to providing a brief perspective on articles included in this issue, we also summarize the state of the art of mass customization research.     

Process flexibility: design, evaluation, and applications

One of the most effective ways of minimizing supply/demand mismatch costs, with little increase in operational costs, is to deploy valuable resources in a flexible and timely manner to meet the realized demand. This notion of flexible processes has significantly changed operations in many manufacturing and service companies. For example, a flexible production system is now commonly used by automobile manufacturers, and a workforce cross-training system is now a common practice in many service industries. However, there is a trade-off between the level of flexibility available in the system and the associated complexity and operating costs. The challenge is to have the “right” level of flexibility to capture the bulk of the benefits from a fully flexible system, while controlling the increase in implementation costs. This paper reviews developments in process flexibility over the past decade. In particular, we focus on the phenomenon, often observed in practice, that a slight increase in process flexibility can lead to a significant improvement in system performance. This review explores the issues from three perspectives: design, evaluation, and applications. We also discuss how the concept of process flexibility has been deployed in several manufacturing and service systems.     

Defects tracking matrix for mass customization production based on house of quality

The vision of mass customization has driven a movement toward low volume, high variety mass customization production (MCP) at low price. However, defect identification and defect tracking in such systems are extremely difficult because of the frequent reconfiguration needed by the number of different part types and the interruption of the information flow about quality with each reconfiguration of the system. It is important to quickly rebuild quality information flow with MCP system’s reconfiguration synchronously. This paper introduces a defect tracking method based on Quality Function Deployment for every MCP system module. A defects tracking matrix (DTM) based on the House of Quality directly connects manufacturing technologies with quality defects inside a MCP module. Each MCP reconfiguration requires the DTMs’ rearrangement and DTM-chain is proposed. A dynamic reconstructing algorithm synchronizes the DTM-chain with each MCP reconfiguration. A case study demonstrates the usefulness of the DTM and DTM-chain.     

Duplication of the bacteriophage lambda cohesive end site: genetic studies

A derivative of bacteriophage λ has been isolated that contains a duplication of the cohesive end site. To support this conclusion, the duplicated region has bean recovered by segregation from a lysogen of the duplication strain, and a derivative of the duplication strain was constructed that is heterozygous for the λ genes R and A, which bracket the cohesive end site. Duplication strains show no instability during lysogenization, suggesting that the virus particles each contain a single DNA molecule. During lytic growth, however, the strain is unstable and the duplication is frequently lost, even in the absence of all known recombination systems. Loss of the duplication is ascribed to cleavage of both cohesive end sites by the chromosome maturation system. Thus both cohesive end sites are functional, i.e. capable of being cleaved. No transfer of the duplicated region occurs in the absence of the known recombination systems. Thus, during λ chromosome maturation, cleavage of DNA molecules occurs but rejoining of cleaved molecules does not.     

Mass Customization: Metrics and Modularity

Mass customization as a competitive strategy is getting progressively increasing attention in business and academic arenas due to its high potential to provide sustained strategic advantage in a unique fashion. It is well documented that a manufacturing company competes with others in its industry on five dimensions: Price, quality, flexibility, delivery, and service. According to the existing literature, mass customization provides significant strategic advantage in two of these dimensions—price and customization. We, however, argue that when properly implemented, the cellular manufacturing structure associated with the appropriate implementation of mass customization strategy, provides additional competitive value in quality and delivery. Furthermore by virtue of the customer co-design as an integral aspect of mass customization, customer satisfaction also improves under this strategy. Mass customization strategy, therefore, provides competitive advantage in all five competitive dimensions simultaneously—a truly unique strategic accomplishment. We also propose, in this paper, new metrics for mass customization strategy that measure the “mass” as well as the “customization” aspects of this strategy. Finally, we describe in the clearest terms the modus operandi of modularity in product design and the role it plays in bringing about high levels of customization on one hand and economies of scale at component level, on the other. We conclude with remarks that underscore the need for conducting research in the areas at the interface of mass customization and supply chain management.     

A Mammalian In Vitro Centriole Duplication System: Evidence for Involvement of CDK2/Cyclin E and Nucleophosmin/B23 in Centrosome Duplication

Centrosome duplication in mammalian cells is a highly regulated process, occurs in coordination of other cell cycle events. However, molecular exploration of this important cellular process had been difficult due to unavailability of a simple assay system. Here, using centrosomes loosely associated with nuclei isolated from cultured cells, we developed a cell-free centriole (duplication unit of the centrosome) duplication system: unduplicated centrosomes bound to the nuclei are able to undergo duplication in the presence of G1/S extracts. We show that the ability of G1/S extracts to induce centriole duplication in vitro depends on the presence of active CDK2/cyclin E. It has been shown that dissociation of centrosomal nucleophosmin (NPM)/B23 triggered by CDK2/cyclin E-mediated phosphorylation is required for initiation of centrosome duplication. We show that centriole duplication is blocked when nuclei were preincubated with the anti-NPM/B23 antibody that prevents phosphorylation of NPM/B23 by CDK2/cyclin E. These studies provide not only direct evidence for the requirement of CDK2/cyclin E and phosphorylation of NPM/B23 for centrosomes to initiate duplication, but a valuable experimental system for further exploration of the molecular regulation of centrosome duplication in somatic cells of higher animals.     

Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index

The research of Kumar (Int J Flex Manuf Syst 16(4):287–312, 2004) is expanded to develop a methodology that measures the effectiveness of a mass customization and personalization strategy using a mass customization and personalization effectiveness index. This index extends Kumar (2004) in three significant ways: (1) it encompasses both service and manufacturing companies, (2) the assessment of product customization considers that customers assign different weights to different product features, and (3) the index captures the impact of both market perception and system capabilities. Three different measures are proposed. Which is appropriate should be a function of a particular company’s parameters. The circumstances under which each measure is best is a subject for future research. The validation and reliability of this index and these measures are also issues that should be addressed by future research.     

Investigating flexible feeding effects on the biogas quality in full‐scale anaerobic digestion by high resolution,photoacoustic‐based NDIR sensing

In future energy systems based on renewable energies, biogas plants can make a significant contribution to stabilizing the electricity grids. However, this requires load‐flexible and demand‐oriented electricity production by means of flexible feed management. However, these flexible feeding strategies using greatly oscillating, temporally varying high mass loads may lead to critical process failures of the anaerobic digestion process. Currently there is no online, high resolution gas quality measurement technique to detect and prevent biological process failures available. In this contribution, we present a miniaturized, low‐cost biogas quality measurement system providing data with high precision and high temporal resolution to overcome this technology gap. To highlight the capabilities of the system we have installed it using a bypass to the main biogas duct after hydrogen sulfide removal at a full‐scale research biogas plant. During a three‐month field trial, the effect of flexible feeding on the biogas quality has been monitored. The results demonstrate long‐term stability of the sensor solution and reveal the effects of changing feeding frequency and composition on gas quantity and quality, which cannot be detected with commercially available state‐of‐the‐art sensing systems.     

Aligning demand and supply flexibility in custom product co-design

Flexibility of supply and demand is essential for successful implementation of a mass customization strategy that delivers sustained competitive advantage. Supply flexibility, i.e., a choice of alternative products designed to perform the same basic function, is made possible by the range of capabilities available in flexible and agile manufacturing systems and in supply chains. Demand flexibility is derived from the degree to which a customer is willing to compromise on product features or performance levels in order to meet budgetary (reflected in price) or schedule (reflected in delivery) constraints. Flexibility of both supply and demand can have significant strategic and financial value if they are properly aligned. However, customers are mostly unaware of mapping of demand flexibility on to supply flexibility and its impact on production cost and time. Recent advances in information technology have made it possible to co-design a product that involves customer on one end and the manufacturer on the other. This creates an aura and an opportunity where a middle ground between the supply and demand flexibility can be explored and a “deal” can be struck where both parties settle for a product that is beneficial to both through a negotiated settlement. In this paper, we develop a framework for such negotiations. The customer requirements are treated as a range of negotiable options instead of a set of fixed inputs. Demand and supply for customization is then matched by aligning the flexibility of manufacturing systems with customers’ requirement options. Based on this framework, a negotiation scheme is developed to assist customers and manufacturers in exploring and utilizing demand and supply flexibility information in co-design. The negotiation scheme is formulated using goal programming. Finally, an interactive problem-solving procedure is developed and implemented with an illustrative example.     

A dynamic heuristic-based algorithm to part input sequencing in flexible manufacturing systems for mass customization capability

In the increasingly competitive global markets, enterprises face challenges in responding to customer orders quickly, as well as producing customized products cost-effectively. This paper proposes a dynamic heuristic-based algorithm for the part input sequencing problem of flexible manufacturing systems (FMSs) in a mass customization (MC) environment. The FMS manufactures a variety of parts, and customer orders arrive dynamically with order size as small as one. Segmental set functions are established in the proposed algorithm to apply the strategy of dynamic workload balancing, and the shortest processing time (SPT) scheduling rule. Theoretical analysis is performed and the effectiveness of the algorithm in dynamic workload balancing under the complex and dynamic environment is proven. The application of the algorithm is illustrated by an example. The potential of its practical applications to the FMSs in make-to-order (MTO) supply chains is also discussed. Further research is provided.     

MADS-box 基因家族基因重复及其功能的多样性

基因的重复(duplication)及其功能的多样性(diversification)为生物体新的形态进化提供了原材料。MADS-box基因在植物(特别是被子植物)的进化过程中发生了大规模的基因重复事件而形成一个多基因家族。MADS-box基因家族的不同成员在植物生长发育过程中起着非常重要的作用, 在调控开花时间、决定花分生组织和花器官特征以及调控根、叶、胚珠及果实的发育中起着广泛的作用。探讨MADS-box基因家族的进化历史有助于深入了解基因重复及随后其功能分化的过程和机制。本文综述了MADS-box基因家族基因重复及其功能分化式样的研究进展。     

Multiple-Objective Scheduling for the Hierarchical Control of Flexible Manufacturing Systems

This paper presents a hierarchical approach to scheduling flexible manufacturing systems (FMSs) that pursues multiple performance objectives and considers the process flexibility of incorporating alternative process plans and resources for the required operations. The scheduling problem is solved at two levels: the shop level and the manufacturing system level. The shop level controller employs a combined priority index developed in this research to rank shop production orders in meeting multiple scheduling objectives. To overcome dimensional complexity and keep a low level of work-in-process inventory, the shop controller first selects up to three production orders with the highest ranking as candidates and generates all possible release sequences for them, with or without multitasking. These sequences are conveyed to the manufacturing system controller, who then performs detailed scheduling of the machines in the FMS using a fixed priority heuristic for routing parts of multiple types while considering alternative process plans and resources for the operations. The FMS controller provides feedback to the shop controller with a set of suggested detailed schedules and projected order completion times. On receiving these results, the shop controller further evaluates each candidate schedule using a multiple-objective function and selects the best schedule for execution. This allows multiple performance objectives of an FMS to be achieved by the integrated hierarchical scheduling approach.     

Duplication processes in Saccharomyces cerevisiae haploid strains

Duplication is thought to be one of the main processes providing a substrate on which the effects of evolution are visible. The mechanisms underlying this chromosomal rearrangement were investigated here in the yeast Saccharomyces cerevisiae. Spontaneous revertants containing a duplication event were selected and analyzed. In addition to the single gene duplication described in a previous study, we demonstrated here that direct tandem duplicated regions ranging from 5 to 90 kb in size can also occur spontaneously. To further investigate the mechanisms in the duplication events, we examined whether homologous recombination contributes to these processes. The results obtained show that the mechanisms involved in segmental duplication are RAD52-independent, contrary to those involved in single gene duplication. Moreover, this study shows that the duplication of a given gene can occur in S.cerevisiae haploid strains via at least two ways: single gene or segmental duplication.     

Phylogenomics: Gene Duplication,Unrecognized Paralogy and Outgroup Choice

Comparative genomics has revealed the ubiquity of gene and genome duplication and subsequent gene loss. In the case of gene duplication and subsequent loss, gene trees can differ from species trees, thus frequent gene duplication poses a challenge for reconstruction of species relationships. Here I address the case of multi-gene sets of putative orthologs that include some unrecognized paralogs due to ancestral gene duplication, and ask how outgroups should best be chosen to reduce the degree of non-species tree (NST) signal. Consideration of expected internal branch lengths supports several conclusions: (i) when a single outgroup is used, the degree of NST signal arising from gene duplication is either independent of outgroup choice, or is minimized by use of a maximally closely related post-duplication (MCRPD) outgroup; (ii) when two outgroups are used, NST signal is minimized by using one MCRPD outgroup, while the position of the second outgroup is of lesser importance; and (iii) when two outgroups are used, the ability to detect gene trees that are inconsistent with known aspects of the species tree is maximized by use of one MCRPD, and is either independent of the position of the second outgroup, or is maximized for a more distantly related second outgroup. Overall, these results generalize the utility of closely-related outgroups for phylogenetic analysis.     

Observations on the present and future of mass customization

A demanding task for many companies today is that of learning to regard customers as individuals, of proactively developing products and services according to the individual customer preferences, and of subsequently producing and distributing these offerings. Over the last decade, mass customization has emerged as an effective approach for tackling precisely this task. In this paper, I discuss the background of mass customization and the elements of this strategy. I will then comment on the implementation of mass customization in practice. I will end with a brief discussion of alternative strategies in this domain, namely personalization and matching services.     

Recent Progress in Flexible Electrochemical Capacitors: Electrode Materials,Device Configuration,and Functions

With increasing demand for portable, flexible, and even wearable electronic devices, flexible energy storage systems have received increasing attention as a key component in this emerging field. Among the options, supercapacitors, commonly referred to as ultracapacitors or electrochemical capacitors, are widely recognized as a potential energy storage system due to their high power, fast charge/discharge rate, long cycling life‐time, and low cost. To date, considerable effort has been dedicated to developing high‐performance flexible supercapacitors based on various electrode materials; including carbon nanomaterials (e.g., carbon nanotubes, graphene, porous carbon materials, carbon paper, and textile), conducting polymers (e.g., polyaniline, polypyrrole, polythiophene), and hybrid materials. A brief introduction to the field is provided and the state‐of‐the‐art is reviewed with special emphasis on electrode materials and device configurations.     

MADS-box基因家族基因重复及其功能的多样性

基因的重复(duplication)及其功能的多样性(diversification)为生物体新的形态进化提供了原材料。MADS-box基因在植物(特别是被子植物)的进化过程中发生了大规模的基因重复事件而形成一个多基因家族。MADS-box基因家族的不同成员在植物生长发育过程中起着非常重要的作用,在调控开花时间、决定花分生组织和花器官特征以及调控根、叶、胚珠及果实的发育中起着广泛的作用。探讨MADS-box基因家族的进化历史有助于深入了解基因重复及随后其功能分化的过程和机制。本文综述了MADS-box基因家族基因重复及其功能分化式样的研究进展。     

tRNA Creation by Hairpin Duplication

Many studies have suggested that the modern cloverleaf structure of tRNA may have arisen through duplication of a primordial hairpin, but the timing of this duplication event has been unclear. Here we measure the level of sequence identity between the two halves of each of a large sample of tRNAs and compare this level to that of chimeric tRNAs constructed either within or between groups defined by phylogeny and/or specificity. We find that actual tRNAs have significantly more matches between the two halves than do random sequences that can form the tRNA structure, but there is no difference in the average level of matching between the two halves of an individual tRNA and the average level of matching between the two halves of the chimeric tRNAs in any of the sets we constructed. These results support the hypothesis that the modern tRNA cloverleaf arose from a single hairpin duplication prior to the divergence of modern tRNA specificities and the three domains of life. [Reviewing Editor: Dr. Niles Lehman]     

Mass customization: manufacturing issues and taxonomic analyses

As the field of mass customization (MC) attains the status of a mature discipline, two significant research deficits stand out. First, a through metareview of the entire body of MC research that looks at the application value and rigorousness of research is overdue. Second, manufacturing issues, especially those pertaining to quality and the supply chain have been largely ignored. This issue is dedicated to both of these important areas of research. The conclusion with regards to the status of the MC field is that it is currently vibrant, with growing research volume and applications. The manufacturing issues dealt with in this issue are strategically important, dealing with quality and customization issues. The work on quality is the first of its kind: it seeks to generate a defect-tracking matrix consistent with product configurations, enabling agile identification of defects in a mass customization environment. The use of discrete event simulation to deal with the dynamically evolving customized demand so as to minimize cost and schedule disruption is innovative, timely, and profound.