THE DOLLAR VALUE OF PRODUCT QUALITY: THE EFFECT OF PRICING VERSUS OVERALL LIKING ON CONSUMER STATED PURCHASE INTENT FOR PIZZA

This paper investigates the combined effects of price and product quality (overall liking) on the acceptance of restaurant pizza pies. The results reveal that when a panelist evaluates both liking and purchase intent (with price attached to the purchase intent question), product quality is a significantly stronger determinant of purchase intent than is the stated item price. For instance, a 10% increase in product quality (viz., liking) has the same effect on purchase intent as a 20% reduction in item price. The results are surprising, because for other categories investigated by the same method price is a significantly greater determinant of purchase intent. In terms of predictability, 57% of the variation in purchase intent ratings is accounted for by liking, 24% of the variation is accounted for by price, and the remaining 19% is due to error.     

EFFECT OF LIKING, BRAND NAME AND PRICE ON PURCHASE INTENTION FOR BRANDED, OWN LABEL AND ECONOMY LINE CRISP SNACK FOODS

The effect of liking, brand and price label on purchase intention were studied on crisp snacks in branded, supermarket own label and economy form. Unlabeled assessment segregated the products into differing levels of liking which did not correspond to marketed price and brand location. Level of liking dominated purchase intention under partial label (price or brand alone) and full label (price with brand) conditions. Relative and derived purchase intention measures gave clearer label effects with significance for brand and price. Consumers who professed higher price awareness were more influenced by price, but those professing brand as a main purchase intention reason gave more weight to liking. Results from analysis of purchase intention and degree of liking measures according to private body conscious level were inconclusive.     

The impact of consumer familiarity on edible insect food product purchase and expected liking: The role of media trust and purchase activism

This study aims to investigate the impact of consumer familiarity with edible insect food products on purchase intentions and expected liking. Based on persuasion and information processing theories, this study examines the roles of media trust and purchase activism as underlying psychological mechanisms. The findings of this study indicate that consumer familiarity contributes to the formation of media trust. It adds credibility to the media information and consumers can be more motivated to exercise their purchase activism as the edible insect food movement is closely related to social causes like sustainability. Activist motivation, then, changes consumers' behavioral outcomes such as purchase intention and expected liking of edible insect food products.     

Exploring the population dynamics of waterfowl hunters using a mark-recapture approach

The number of waterfowl hunters in the United States has declined since the 1980s despite relatively abundant waterfowl populations and liberal hunting regulations. Programs focused on recruiting, retaining, and reactivating (R3) waterfowl hunters have become important to avoid further losses in traditional revenue for habitat management and protection and political support for waterfowl conservation and management. We focus on 4 waterfowl hunter population vital rates (i.e., recruitment rate, retention probability, license purchase probability, realized population growth rate), which can be used to improve the effectiveness of waterfowl hunter R3 activities and initiatives by providing a deeper understanding of waterfowl hunter population dynamics to determine who programs should target, where programs should be targeted, and finally the evaluation of programs. To do so, we analyzed Nebraska state electronic license data from 2012–2019 using Pradel survival and recruitment models in a mark-recapture framework. Female waterfowl hunter recruitment was higher than males; however, retention and license purchase probabilities were lower. Recruitment was highest in younger generations and retention highest in older generations. License purchase probabilities were highest among those in the oldest and youngest generations. The availability of hunting opportunity increased license purchase probabilities but had a minimal influence on retention and no association with recruitment. There were weak relationships between rurality and recruitment, and retention and license purchase probabilities. Finally, belonging to Ducks Unlimited was positively associated with higher license purchase and retention probabilities. Targeting an increase in license purchase probability by promoting social support for hunters through conservation organization membership should be a focus of waterfowl hunter R3 efforts to have the greatest influence on increasing waterfowl hunter participation.     

HOW WELL DOES THE 9‐POINT HEDONIC SCALE PREDICT PURCHASE FREQUENCY?

One hundred and one consumers assessed three strawberry‐flavored yogurts, using the 9‐point hedonic scale and a purchase intent scale, both blind and with their appropriate cartons. They were then monitored for a year, to determine whether their ratings had any predictive value for their purchase behavior. It was found that the highest rated yogurts tended to be the ones that were purchased during the year. Any correspondence between rank order of rating and of purchase frequency was negligible. Predictions were better when the yogurts were rated with their cartons. The ratings were a better predictor of purchase frequency than price. Various consistency measures were also made.     

国家公园农户对野生动物肇事保险购买意愿及其影响因素——以大熊猫国家公园为例

国家公园内人与野生动物冲突严重,建立野生动物肇事保险机制是减缓冲突的重要举措。以大熊猫国家公园周边社区为例,分析建立国家公园以及农户风险偏好对野生动物肇事保险购买意愿的影响,并探讨冲突程度和制度信任的中介效应。研究结果表明建立国家公园显著增加了农户野生动物肇事保险购买意愿,而农户风险偏好对保险购买意愿会产生负向显著影响。冲突程度和制度信任是重要的中介变量,冲突程度和制度信任均对农户保险购买意愿产生正向显著影响。建立国家公园显著增加了人与野生动物冲突严重程度,进而对保险购买意愿产生正向影响。此外,建立国家公园显著降低了农户制度信任,进而对保险购买意愿产生负向影响。农户风险偏好对野生动物肇事损失程度产生正向显著影响,进而对保险购买意愿产生正向影响。农户风险偏好对制度信任影响并不显著。基于此,研究提出吸纳社会资本参与,拓宽野生动物肇事保险资金来源,开展社区共管、地役权补偿等措施提升社区信任以及建立基于农户自主防护行为的野生动物肇事保险机制等政策建议。     

Risk knowledge,product knowledge,and brand benefits for purchase intentions: Experiences with air purifiers against city smog in China

The present study is based on the theoretical framework of protective action decision model. This study aims to explain the relationship among the risk knowledge, product knowledge, risk perception, and brand benefits and the consumers’ purchase intentions of a specific air purifier compared with alternative brands. The research context is city smog. Results show that consumers’ risk knowledge and product knowledge significantly affect their purchase of an air purifier brand as well as play a considerable role in predicting their risk perception and in foreseeing their purchase intentions under the influence of the manufacturer's advertising strategies. Furthermore, consumers’ risk perception is a critical psychological factor that has a significantly positive influence on brand's experiential benefits, instead of functional and symbolic benefits. In particular, when comparing with brand's functional and symbolic benefits, the brand's experiential benefits is more attractive to consumers and has a stronger effect on consumers’ air purifier purchase intentions in the context of city smog.     

The Impact of Sustainability Information on Consumer Decision Making

This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000 online purchase interactions on the website GoodGuide.com and find a significant impact of certain types of sustainability information on purchase intentions, varying across different types of consumers, issues, and product categories. Health ratings in particular showed the strongest effects. Direct users—those who intentionally sought out sustainability information—were most strongly influenced by sustainability information, with an average purchase intention rate increase of 1.15 percentage points for each point increase in overall product score, reported on a zero to ten scale. However, sustainability information had, on average, no impact on nondirect users, demonstrating that simply providing more or better information on sustainability issues will likely have limited impact on changing mainstream consumer behavior unless it is designed to connect into existing decision‐making processes.     

INFLUENCE OF EDUCATION/PROFESSION OF MEXICAN CONSUMERS ON ACCEPTANCE AND PURCHASE INTENT OF CORN TORTILLA

Influence of education/profession of Mexican consumers on acceptance and purchase intent of corn tortillas was evaluated. Two groups of 150 Mexican consumers each (faculty/graduate students [A] versus field laborers [B]) rated sensory acceptability of corn tortillas. Acceptance and purchase intent were rated using a binomial scale. Group B had higher expectations towards corn tortillas as indicated by lower acceptability ratings. Both groups used rollability, resistance-to-tearing, and chewiness to differentiate tortilla samples, but group B paid more attention to these attributes as indicated by higher canonical correlation values. Acceptance was influenced by overall liking for both groups; chewiness and taste were also significant for group B. Purchase intent was influenced by overall liking and taste for both groups, but color for group A, and appearance and chewiness for group B were also critical. This study demonstrated that education/profession of Mexican consumers affected their acceptance and purchase intent of corn tortillas.

PRACTICAL APPLICATIONS

This study revealed that education/profession of Mexican consumers affected acceptance and purchase intent of corn tortillas. Two groups of consumers with different levels of education had different expectation toward tortillas when making purchase decision. Understanding how each consumer segment differently perceives about the tortilla product will give marketers and manufacturers a better direction for developing tortilla products with expected sensory qualities.     

INFLUENCE OF SELECTED MARKETING FACTORS ON CONSUMER RESPONSE TO RESTRUCTURED BEEF STEAKS: A CONJOINT ANALYSIS1

Restructured beef steaks, formulated with different beef particle sizes, fat content and binder levels, were evaluated with selected marketing factors by 30 consumers. Conjoint analysis was applied to consumers’hedonic scores and statement of purchase intent for raw and cooked steaks. Product preference, packaging and brand had significant (P < 0.05) impacts on hedonic scores for raw products. Price was an additional important factor in purchase intent. Parcooked products, only product preference was important for both hedonic rating and purchase intent. When products were not present, conjoint measurement indicated that nutritional information, price and brand influenced (P < 0.05) hedonic responses.     

Air pollution and green consumption of consumers in China’s urban areas: a norm activation perspective

Abstract

This study aims to explore how consumers’ psychological factors affect their pro-environment purchasing behavior in a smog-ridden city. Based on the Protective Action Decision Model and Heuristic–Systematic Model, this study proposed a model to investigate consumers’ decision-making process in purchasing green anti-smog products. It also provided new empirical evidence for the role of personal norms on consumers’ green consumption behavior by examining the differences between two groups of consumers (i.e., green and non-green) through a multi-group path analysis. The predictions were tested using a questionnaire survey of 1,124 participants living in the Beijing–Tianjin–Hebei region of China. Results indicated that product knowledge, smog knowledge, risk perception, and systematic processing positively affected consumers’ purchase intention. In addition, the significant differences of consumers with various personal norms in purchase decision-making were found in the current study. In the green group, product knowledge positively affected consumers’ risk perceptions and systematic processing intentions. Information seeking increased their purchase intentions. However, these relationships were not significant in the non-green group. This study contributes to the existing literature by linking consumers’ protective behaviors with green consumption and providing a comprehensive model for predicting consumers’ purchase decisions.     

灰色系统及其在动物资源管理中的应用——甘孜州麝香资源动态及其评价

本文将灰色系统理论及其模型运用到野生动物资源管理及保护利用的研究中。四川省甘孜藏族自治州是我国重要的产香区,我们通过收集该区历年麝香产量分析了该区麝香资源动态规律及其与人为活动的关系。我们利用该区1967—1975年麝香收购量建立的麝香资源状态及预测模型是:X~(1)(t)=-108214.5273e~(-0.0973(t-t_0))+1839.9007e~(-1.1494(t-t_0))+113969.1266关联度S=0.9278,1968—1975 年预测产量与实际产量十分接近,其平均误差为-5.6829％(-16.6075～9.3553％)。     

Creating Public Awareness of How Goats Are Reared and Milk Produced May Affect Consumer Acceptability

This study evaluated whether showing a video of the different ways of raising goats for milk affected consumer acceptability. Four combinations, 2 Videos (intensive [INT] and semiextensive [SEM] system) × 2 Milk Types (semiskimmed [S] and whole [W] milk), were evaluated by 70 habitual consumers of goat milk, who scored their liking and purchase intention during blind (B), expected (E), and informed (I) acceptability sessions. In the B session, consumers tasted both milk types without information. S samples were preferred over W samples. In the E session, SEM video created high expectations in terms of milk liking and purchase intent, whereas the opposite happened when showing INT video. In the I session, consumers showed a clear preference for combinations created using SEM video, regardless of milk type. W-SEM and S-INT were worse (negative disconfirmation) and better (positive disconfirmation) than expected, respectively. A complete assimilation toward expectations occurred only for S-INT. INT video adversely affected the acceptability of S samples. Concerning purchase intent, W-SEM and S-SEM were worse than expected, but the assimilation was complete only for S-SEM: SEM video increased purchase intent for S samples.     

Does point-of-sale nutrition information improve the nutritional quality of food choices?

Point-of-sale nutrition information has been adopted by numerous grocery stores to respond to the demand for easy-to-understand nutrition labeling by consumers. Although there is conflicting evidence regarding the effectiveness of providing nutrition information, previous research indicates simplified shelf nutrition labels may lead to healthier choices. However, these studies have not examined how different consumer segments respond to these labels, nor the differential impacts across foods. Using household purchase data from a store that voluntarily adopted the (now defunct) NuVal shelf nutrition labels (a 1-100 numeric score derived from a nutrition-profiling algorithm), we assess NuVal impacts across different consumers and foods. NuVal scores potentially influence not only purchase quantity but also likelihood of buying. Thus, the effect of NuVal was measured by estimating a two-part model and predicting consumers’ unconditional purchase responses. We found evidence of heterogeneous impacts of NuVal across consumers and foods. High-income households and households with children shifted their yogurt and frozen dinner purchases to more healthful items. In contrast, households with children and households headed by heads with college education slightly shifted their canned soup purchases to less healthful options. Our findings suggest that specific foods and consumer segments are influenced by simplified shelf nutrition information and further research is necessary to better understand its effect on consumer dietary quality.     

Solar-Dried Traditional African Vegetables in Rural Tanzania: Awareness,Perceptions, and Factors Affecting Purchase Decisions

Economic Botany - This paper analyzes rural households’ awareness, perceptions, and factors influencing decisions to purchase solar-dried traditional African vegetables (TAVs). Solar-dried...     

Determinants of Unlawful File Sharing: A Scoping Review

We employ a scoping review methodology to consider and assess the existing evidence on the determinants of unlawful file sharing (UFS) transparently and systematically. Based on the evidence, we build a simple conceptual framework to model the psychological decision to engage in UFS, purchase legally or do nothing. We identify social, moral, experiential, technical, legal and financial utility sources of the decision to purchase or to file share. They interact in complex ways. We consider the strength of evidence within these areas and note patterns of results. There is good evidence for influences on UFS within each of the identified determinants, particularly for self-reported measures, with more behavioral research needed. There are also indications that the reasons for UFS differ across media; more studies exploring media other than music are required.     

The need for speed: informed land acquisitions for conservation in a dynamic property market

Land acquisition is a common approach to biodiversity conservation but is typically subject to property availability on the public market. Consequently, conservation plans are often unable to be implemented as intended. When properties come on the market, conservation agencies must make a choice: purchase immediately, often without a detailed knowledge of its biodiversity value; survey the parcel and accept the risk that it may be removed from the market during this process; or not purchase and hope a better parcel comes on the market at a later date. We describe both an optimal method, using stochastic dynamic programming, and a simple rule of thumb for making such decisions. The solutions to this problem illustrate how optimal conservation is necessarily dynamic and requires explicit consideration of both the time period allowed for implementation and the availability of properties.     

At the zero degree / Below the minimum: Wage as sign in Israel’s split labor market

Dialectical Anthropology - Marx conceived of the reproduction of labor-power as a circuit in which the wage must suffice to purchase the commodities necessary to meet the worker’s...