Conflicting social norms and community conservation compliance

Though the success of conservation initiatives relies on changing behaviour, little social psychological research has examined factors such as attitudes and social norms in the context of actual conservation campaigns. In the context of reducing light pollution around sea turtle nesting habitats, researching technological solutions has clear merit. Problems such as light glow are, however, fundamentally about human behaviour, and so finding ways to effect behavioural change is critical. Social norms, or perceptions about what other people think and do, have been widely used in behaviour change campaigns across various domains, including campaigns to promote conservation behaviour. Here, we investigate how the norms of different groups may influence our behaviour in the context of a campaign to alter behavioural norms about light glow pollution in a community. We examine attitudes, social norms, and the degree of conflict (versus congruence) between the behaviours of different groups, and their relationship with intentions to engage in conservation behaviours relevant to sea turtle conservation. We show that attitudes and norms are related to behavioural intentions, and conflicts between social norms influence intentions, over and above the norms themselves. This highlights an important consideration for conservation campaigns utilising social norms-based behaviour change appeals.     

Combining oxytocin administration and positive emotion inductions: Examining social perception and analytical performance

Intranasal administration of the hypothalamic neuropeptide oxytocin (OT) has, in some studies, been associated with positive effects on social perception and cognition. Similarly, positive emotion inductions can improve a range of perceptual and performance-based behaviors. In this exploratory study, we examined how OT administration and positive emotion inductions interact in their associations with social and analytical performance. Participants (N = 124) were randomly assigned to receive an intranasal spray of OT (40 IU) or placebo and then viewed one of three videos designed to engender one of the following emotion states: social warmth, pride, or an affectively neutral state. Following the emotion induction, participants completed social perception and analytical tasks. There were no significant main effects of OT condition on social perception tasks, failing to replicate prior research, or on analytical performance. Further, OT condition and positive emotion inductions did not interact with each other in their associations with social perception performance. However, OT condition and positive emotion manipulations did significantly interact in their associations with analytical performance. Specifically, combining positive emotion inductions with OT administration was associated with worse analytical performance, with the pride induction no longer benefiting performance and the warmth induction resulting in worse performance. In sum, we found little evidence for main or interactive effects of OT on social perception but preliminary evidence that OT administration may impair analytical performance when paired with positive emotion inductions.     

Pride,personality, and the evolutionary foundations of human social status

Based on evolutionary logic, Henrich and Gil-White [Evolution and Human Behavior, 22(3), 165–196] distinguished between two routes to attaining social status in human societies: dominance, based on intimidation, and prestige, based on the possession of skills or expertise. Independently, emotion researchers Tracy and Robins [Journal of Personality and Social Psychology, 92(3), 506–525] demonstrated two distinct forms of pride: hubristic and authentic. Bridging these two lines of research, this paper examines whether hubristic and authentic pride, respectively, may be part of the affective-motivational suite of psychological adaptations underpinning the status-obtaining strategies of dominance and prestige. Support for this hypothesis emerged from two studies employing self-reports (Study 1), and self-and peer-reports of group members on collegiate athletic teams (Study 2). Results from both studies showed that hubristic pride is associated with dominance, whereas authentic pride is associated with prestige. Moreover, the two facets of pride are part of a larger suite of distinctive psychological traits uniquely associated with dominance or prestige. Specifically, dominance is positively associated with traits such as narcissism, aggression, and disagreeableness, whereas prestige is positively associated with traits such as genuine self-esteem, agreeableness, conscientiousness, achievement, advice-giving, and prosociality. Discussion focuses on the implications of these findings for our understanding of the evolutionary origins of pride and social status, and the interrelations among emotion, personality, and status attainment.     

Why Do People Feed Free-roaming Cats? The Role of Anticipated Regret in an Extended Theory of Planned Behavior in Malaysia

Free-roaming cats are common in residential and public areas in Malaysia and approach people for food. However, the psychological determinants of public feeding are unknown. This study investigated public perceptions of feeding free-roaming cats, based on an extended theory of planned behavior (TPB). It consisted of qualitative belief-elicitation interviews with 25 participants, followed by a quantitative survey of 167 participants, representative of the country’s population. The majority (87.2%) of the sample had fed free-roaming cats. The mean intention score (4.88 out of 7) indicated the public was likely, and would make an effort, to feed free-roaming cats in the future. The public’s benevolence toward animals largely explained the findings, based on generally positive attitudes and perceptions of moderate social credence and capability and confidence, underpinned by affective and cognitive beliefs. An important finding was the role of anticipated regret in predicting and explaining intentions, which contributed variance over and above that explained by the TPB constructs. The extended framework is explained by the influence of anticipated regret on the perceived evaluation of potential TPB outcomes, which in turn leads to the behavior becoming less volitional. Therefore, future TPB studies of people’s interactions with animals, such as free-roaming cats, should take account of affective and emotional antecedents of behavior, such as anticipated regret, to improve explanatory power. The study also has implications for managing public feeding of free-roaming cats, such as drawing on and strengthening the Malaysian public’s positive attitudes and emotional concern to redirect current feeding practices toward more constructive animal welfare initiatives. Such humane approaches align with the public’s sensitivity toward animal welfare and the historical development of cat population control from lethal methods to humane non-lethal methods to ensure adequate care.     

The emotion–valuation constellation: Multiple emotions are governed by a common grammar of social valuation

Social emotions are hypothesized to be adaptations designed by selection to solve adaptive problems pertaining to social valuation—the disposition to attend to, associate with, and aid a target individual based on her probable contributions to the fitness of the valuer. To steer between effectiveness and economy, social emotions need to activate in precise proportion to the local evaluations of the various acts and characteristics that dictate the social value of self and others. Supporting this hypothesis, experiments conducted in the United States and India indicate that five different social emotions all track a common set of valuations. The extent to which people value each of 25 positive characteristics in others predicts the intensities of: pride (if you had those characteristics), anger (if someone failed to acknowledge that you have those characteristics), gratitude (if someone convinced others that you have those characteristics), guilt (if you harmed someone who has those characteristics), and sadness (if someone died who had those characteristics). The five emotions track local valuations (mean r = +.72) and even foreign valuations (mean r = +.70). In addition, cultural differences in emotion are patterned: They follow cultural differences in valuation. These findings suggest that multiple social emotions are governed (in part) by a common architecture of social valuation, that the valuation architecture operates with a substantial degree of universality in its content, and that a unified theoretical framework may explain cross-cultural invariances and cultural differences in emotion.     

The Influence of Antismoking Television Advertisements on Cessation by Race/Ethnicity,Socioeconomic Status,and Mental Health Status

Disparities in tobacco use and smoking cessation by race/ethnicity, education, income, and mental health status remain despite recent successes in reducing tobacco use. It is unclear to what extent media campaigns promote cessation within these population groups. This study aims to (1) assess whether exposure to antitobacco advertising is associated with making a quit attempt within a number of population subgroups, and (2) determine whether advertisement type differentialy affects cessation behavior across subgroups. We used data from the New York Adult Tobacco Survey (NY-ATS), a cross-sectional, random-digit-dial telephone survey of adults aged 18 or older in New York State conducted quarterly from 2003 through 2011 (N = 53,706). The sample for this study consists of 9,408 current smokers from the total NY-ATS sample. Regression methods were used to examine the effect of New York State’s antismoking advertising, overall and by advertisement type (graphic and/or emotional), on making a quit attempt in the past 12 months. Exposure to antismoking advertising was measured in two ways: gross rating points (a measure of potential exposure) and self-reported confirmed recall of advertisements. This study yields three important findings. First, antismoking advertising promotes quit attempts among racial/ethnic minority smokers and smokers of lower education and income. Second, advertising effectiveness is attributable in part to advertisements with strong graphic imagery or negative emotion. Third, smokers with poor mental health do not appear to benefit from exposure to antismoking advertising of any type. This study contributes to the evidence about how cessation media campaigns can be used most effectively to increase quit attempts within vulnerable subgroups. In particular, it suggests that a general campaign can promote cessation among a range of sociodemographic groups. More research is needed to understand what message strategies might work for those with poor mental health.     

The Weight of a Guilty Conscience: Subjective Body Weight as an Embodiment of Guilt

Guilt is an important social and moral emotion. In addition to feeling unpleasant, guilt is metaphorically described as a “weight on one''s conscience.” Evidence from the field of embodied cognition suggests that abstract metaphors may be grounded in bodily experiences, but no prior research has examined the embodiment of guilt. Across four studies we examine whether i) unethical acts increase subjective experiences of weight, ii) feelings of guilt explain this effect, and iii) whether there are consequences of the weight of guilt. Studies 1–3 demonstrated that unethical acts led to more subjective body weight compared to control conditions. Studies 2 and 3 indicated that heightened feelings of guilt mediated the effect, whereas other negative emotions did not. Study 4 demonstrated a perceptual consequence. Specifically, an induction of guilt affected the perceived effort necessary to complete tasks that were physical in nature, compared to minimally physical tasks.     

Mass Media Effect on the Operating Environment of a Wildlife-Related Risk-Communication Campaign

ABSTRACT Managers and other stakeholders may rely on wildlife-related risk communication campaigns to prevent or reduce risks associated with human-wildlife conflict. The operating environment or the sphere of activity within which a campaign functions can influence a campaign's ability to achieve outcomes. Between 1 May 2005 and 30 October 2005, we studied human-black bear conflict in southeastern New York and the wildlife-related risk communication campaign, the New York NeighBEARhood Watch (NYNW). Based on the social amplification of risk framework, our goal was to determine whether mass media affected the operating environment of the campaign, and if so, identify the magnitude and direction of the effect. We used a self-administered mail survey (N = 2,800) in 4 southeastern New York, USA, towns to collect data about residents’ perceived black bear-related risks, bear-related behavior, and exposure to the NYNW. We also conducted a content analysis of mass media coverage about black bears. Exposure to the NYNW from newspapers was positively correlated (R = 0.39, P < 0.01) with respondents’ decreased acceptance of black bear-related risks. Our results showed a small social amplification of risk associated with black bears from exposure to mass media, specifically newspapers. Mass media can influence the operating environment of a wildlife-related risk communication campaign, including through amplification of risk perception. Characterizing the operating environment of campaigns is key to HWC-intervention planning, evaluation, and policy. Wildlife practitioners can consider media effects, as well as other biological and social factors, as potential influences on a campaign's operating environment and be aware that interaction effects may occur.     

Regulatory Mode and Risk-Taking: The Mediating Role of Anticipated Regret

We propose that decision maker’s regulatory mode affects risk-taking through anticipated regret. In the Study 1 either a locomotion or an assessment orientation were experimentally induced, and in the Studies 2 and 3 these different orientations were assessed as chronic individual differences. To assess risk-taking we used two behavioral measures of risk: BART and hot-CCT. The results show that experimentally induced assessment orientation–compared to locomotion–leads to decreased risk-taking through increased anticipated regret (Study 1). People chronically predisposed to be in the assessment state take less risk through increased anticipated regret (Study 2 and Study 3). Study 2 results also show a marginally non-significant indirect effect of chronic locomotion mode on BART through anticipated regret. Differently, Study 3 shows that people chronically predisposed to be in the locomotion state take greater risk through decreased anticipated regret, when play a dynamic risk task triggering stronger emotional arousal. Through all three studies, the average effect size for the relationship of assessment with anticipated regret was in the moderate-large range, whereas for risk-taking was in the moderate range. The average effect size for the relationship of locomotion with anticipated regret was in the moderate range, whereas for risk-taking was in the small-moderate range. These results increase our understanding of human behavior under conditions of risk obtaining novel insights into regulatory mode theory and decision science.     

Understanding Others' Regret: A fMRI Study

Previous studies showed that the understanding of others'' basic emotional experiences is based on a “resonant” mechanism, i.e., on the reactivation, in the observer''s brain, of the cerebral areas associated with those experiences. The present study aimed to investigate whether the same neural mechanism is activated both when experiencing and attending complex, cognitively-generated, emotions. A gambling task and functional-Magnetic-Resonance-Imaging (fMRI) were used to test this hypothesis using regret, the negative cognitively-based emotion resulting from an unfavorable counterfactual comparison between the outcomes of chosen and discarded options. Do the same brain structures that mediate the experience of regret become active in the observation of situations eliciting regret in another individual? Here we show that observing the regretful outcomes of someone else''s choices activates the same regions that are activated during a first-person experience of regret, i.e. the ventromedial prefrontal cortex, anterior cingulate cortex and hippocampus. These results extend the possible role of a mirror-like mechanism beyond basic emotions.     

The effect of physical, social and psychological factors on drug compliance in patients with mild hypertension

Background. In patients with hypertension noncompliance with drug treatment is between 15 to 54%, and has been recognised as a relevant contributor to the burden of cardiovascular morbidity. Up to 92% of patients experience unpleasant symptoms with their condition and, particularly in these patients, the symptoms experienced may enhance compliance. Objective. To simultaneously assess the effects of physical, social and psychological factors on noncompliance. Methods. Patients with mild hypertension despite drug treatment, from the departments of cardiology and internal medicine, were requested to answer a self-administered questionnaire addressing the presence of physical symptoms as well as psychosocial factors. The questionnaire was based on previously used test batteries and consisted of two lists of physical complaints and four lists addressing the four domains of planned behaviour regarding medical non-adherence according to Baron and Byrne. These domains mainly assess psychosocial factors. Each list consisted of three or more items and each item was scored on fiveto seven-point scales. Mean scores were used for assessment. The lists were also separately assessed for internal consistency and reliability using Cronbach’s alphas. One-way analysis of variance and multivariate analysis of variance (MANOVA) with compliance as outcome variable and the physical, social and psychological variables as indicator variables were used for data analysis. MANOVA was adjusted for multiple testing. Results. Many patients experienced physical symptoms due to hypertension, such as tiredness (31%), hot flushes (28%), headache (24%), reduced daily life energy (23%), palpitations (22%), with 95% confidence intervals between 16 to 38%. Scores for physical symptoms and social factors did not differ between self-reported adherers (n=165) and nonadherers (n=11). However, the score for psychological factors was significantly larger in the adherers than in the non-adherers, 5.05 versus 3.06, p<0.018. The MANOVA showed a significant overall difference between the adherers and non-adherers in the data at p<0.012, which was mainly due to the score for psychological factors. Conclusion. The effect of physical symptoms on non-compliance in mildly hypertensive patients is negligible. So is the effect of social factors. Psychological factors such as lacking a sense of guilt, regret and shame are major determinants of non-compliance. Physicians may play an educational role in improving their patients’ compliance by addressing these determinants. We should add that the conclusions should be made with reservations, given the small number of non-adherers in our sample. (Neth Heart J 2008;16:197-200.)     

The Glass Half Empty: How Emotional Exhaustion Affects the State-Trait Discrepancy in Self-Reports of Teaching Emotions

Following from previous research on intensity bias and the accessibility model of emotional self-report, the present study examined the role of emotional exhaustion in explaining the discrepancy in teachers’ reports of their trait (habitual) versus state (momentary, “real”) emotions. Trait reports (habitual emotions, exhaustion) were assessed via trait questionnaires, and state reports (momentary emotions) were assessed in real time via the experience sampling method by using personal digital assistants (N = 69 high school teachers; 1,089 measures within teachers). In line with our assumptions, multi-level analyses showed that, as compared to the state assessment, teachers reported higher levels of habitual teaching-related emotions of anger, anxiety, shame, boredom, enjoyment, and pride. Additionally, the state-trait discrepancy in self-reports of negative emotions was accounted for by teachers’ emotional exhaustion, with high exhaustion levels corresponding with a greater state-trait discrepancy. Exhaustion levels did not moderate the state-trait discrepancy in positive emotions indicating that perceived emotional exhaustion may reflect identity-related cognitions specific to the negative belief system. Implications for research and educational practice are discussed.     

Contributions of the amygdala to emotion processing: from animal models to human behavior

Research on the neural systems underlying emotion in animal models over the past two decades has implicated the amygdala in fear and other emotional processes. This work stimulated interest in pursuing the brain mechanisms of emotion in humans. Here, we review research on the role of the amygdala in emotional processes in both animal models and humans. The review is not exhaustive, but it highlights five major research topics that illustrate parallel roles for the amygdala in humans and other animals, including implicit emotional learning and memory, emotional modulation of memory, emotional influences on attention and perception, emotion and social behavior, and emotion inhibition and regulation.     

The Collective Benefits of Feeling Good and Letting Go: Positive Emotion and (dis)Inhibition Interact to Predict Cooperative Behavior

Cooperation is central to human existence, forming the bedrock of everyday social relationships and larger societal structures. Thus, understanding the psychological underpinnings of cooperation is of both scientific and practical importance. Recent work using a dual-process framework suggests that intuitive processing can promote cooperation while deliberative processing can undermine it. Here we add to this line of research by more specifically identifying deliberative and intuitive processes that affect cooperation. To do so, we applied automated text analysis using the Linguistic Inquiry and Word Count (LIWC) software to investigate the association between behavior in one-shot anonymous economic cooperation games and the presence inhibition (a deliberative process) and positive emotion (an intuitive process) in free-response narratives written after (Study 1, N = 4,218) or during (Study 2, N = 236) the decision-making process. Consistent with previous results, across both studies inhibition predicted reduced cooperation while positive emotion predicted increased cooperation (even when controlling for negative emotion). Importantly, there was a significant interaction between positive emotion and inhibition, such that the most cooperative individuals had high positive emotion and low inhibition. This suggests that inhibition (i.e., reflective or deliberative processing) may undermine cooperative behavior by suppressing the prosocial effects of positive emotion.     

The evaluation of a mass media campaign aimed at weight gain prevention among young Dutch adults

Objective: The objective was to evaluate a 3‐year nationwide mass media campaign aimed at preventing weight gain. The campaign was aimed primarily at raising awareness of the importance of weight‐gain prevention and bringing these issues to the attention of the Dutch public. Research Methods and Procedures: Eleven serial, independent, cross‐sectional, population‐based telephone surveys were used to assess campaign awareness and impact (N ranged between 483 and 493 for each of the 11 surveys). The surveys were conducted before and after six campaign waves. Multiple linear and logistic regression analyses were used to test for trends over time and for differences among the surveys for campaign awareness, message recall, perceived body weight status, overweight‐related risk perceptions, attitudes, perceived social support, self‐efficacy expectations, and motivations for preventing weight gain. Results: Campaign awareness ranged from 61% after the 1st campaign wave to 88.4% after the final wave. The campaign's television broadcasting activities were an important source of campaign awareness, from both the campaign's television commercials and television‐based free publicity. Message recall ranged from 41.9% to 68.1%. Small positive differences were found in attitudes, perceived social support, and intentions for preventing weight gain. Additionally, the results suggest mixed effects on self‐efficacy expectations and a negative effect on risk perception. Discussion: The campaign resulted in high campaign awareness, especially as a result of television commercials and free publicity on television. The results suggest that the campaign was able to create more positive attitudes and motivation but lower risk perceptions and efficacy for preventing weight gain.     

Pride and shame: Key components of a culturally universal status management system

We apply recent adaptationist theories about the emotions “pride” and “shame” to the domain of hierarchical status and test the hypothesis that pride and shame are distinct components of a culturally universal status-management system. Using an international dataset containing ratings of the status impacts of 240 personal characteristics within 14 nations (N = 2751), we found that (i) the status impacts of personal characteristics were strongly intercorrelated across nations (rs = 0.79–0.98); (ii) American's (N = 222) forecasts of the pride or shame they would experience if they exhibited those same personal characteristics closely tracked the status impacts across nations (|rs| = 0.74–0.98); and (iii) pride differentially tracked status gains, while shame differentially tracked status losses. These findings provide strong supporting evidence for the existence of a universal grammar of status criteria, and suggest that pride and shame are key components of a culturally universal status management system.     

Measuring the effectiveness of using rangers to deliver a behavior change campaign on sustainable palm oil in a UK zoo

A fundamental objective of modern zoos is promoting pro-environmental behaviors. This study experimentally assessed the contribution of zoo rangers (staff employed to engage visitors) in delivering a behavior change campaign promoting sustainable palm oil use. The campaign was delivered in a dedicated area in a walk-through animal exhibit, with rangers either “present” or “absent” in the campaign space. Questionnaires assessing awareness, knowledge, and purchasing intentions were completed by 1032 visitors. Two analyses were conducted: (1) comparing the impact of ranger presence versus absence (to assess the overall impact of having rangers present regardless of whether they talked to visitors) and (2) comparing the impact of talking to a ranger against demographically matched individuals visiting when rangers were absent (to assess the specific impact of talking to a ranger). Visitors who talked to rangers were more aware of palm oil, had more knowledge, and greater intentions of purchasing sustainable palm oil. However, as only one-quarter of visitors talked to a ranger, fewer differences were found comparing ranger presence versus absence. These findings suggest that rangers can be instrumental in communicating complex conservation issues and delivering zoo-based behavior change campaigns, but their impact is limited by low engagement rates.     

To detect and correct: norm violations and their enforcement

Compliance with social norms requires neural signals related both to the norm and to deviations from it. Recent work using economic games between two interacting subjects has uncovered brain responses related to norm compliance and to an individual's strategic outlook during the exchange. These brain responses possess a provocative relationship to those associated with negative emotional outcomes, and hint at computational depictions of emotion processing.     

Facial EMG Responses to Emotional Expressions Are Related to Emotion Perception Ability

Although most people can identify facial expressions of emotions well, they still differ in this ability. According to embodied simulation theories understanding emotions of others is fostered by involuntarily mimicking the perceived expressions, causing a “reactivation” of the corresponding mental state. Some studies suggest automatic facial mimicry during expression viewing; however, findings on the relationship between mimicry and emotion perception abilities are equivocal. The present study investigated individual differences in emotion perception and its relationship to facial muscle responses - recorded with electromyogram (EMG) - in response to emotional facial expressions. N° = °269 participants completed multiple tasks measuring face and emotion perception. EMG recordings were taken from a subsample (N° = °110) in an independent emotion classification task of short videos displaying six emotions. Confirmatory factor analyses of the m. corrugator supercilii in response to angry, happy, sad, and neutral expressions showed that individual differences in corrugator activity can be separated into a general response to all faces and an emotion-related response. Structural equation modeling revealed a substantial relationship between the emotion-related response and emotion perception ability, providing evidence for the role of facial muscle activation in emotion perception from an individual differences perspective.