Animals and the Limits of Ethnography

Is ethnography (as constituted in the social sciences) a reliable method with which to understand interspecies intersubjectivity? Can a method that has become a cornerstone approach to a qualitative understanding of humans for more than a century interrogate the social ties between humans and animals? Will it illuminate the similarities and differences between humans and their animal familiars? Using a programmatic approach to ethnography, and drawing on lessons from cyber ethnography, this article examines the challenges facing an ethnography that takes animals seriously as social beings and ethnographic subjects. The ability of ethnography to deliver a faithful portrait of being relies in large part on the communicative trust developed between ethnographers and their participants and interlocutors; it lies in the quality of the intersubjective exchange. Communicative intersubjective trust is both the paragon quality one wants in ethnographic social exchange and the most ill-defined and difficult to ascertain. So much ethnographic authority is underpinned by the hope that ethnographers have understood the people they work with in their terms and can faithfully re-present and interpret that world view. This article argues that the tricky and ambiguous business of intersubjective exchange poses important methodological questions for anthrozoology.     

Super-diverse street: a ‘trans-ethnography’ across migrant localities

This paper emerges from an ethnography of the economic and cultural life of Rye Lane, an intensely multi-ethnic street in Peckham, South London. The effects of accelerated migration into London are explored through the reshaping and diversification of its interior, street and city spaces. A ‘trans-ethnography’ is pursued across the compendium of micro-, meso- and macro-urban spaces, without reifying one above the other. The ethnographic stretch across intimate, collective and symbolic city spaces serves to connect how the restrictions and circuits of urban migration have different impacts and expressions in these distinctive but interrelated urban localities. The paper argues for a trans-ethnography that engages within and across a compendium of urban localities, to understand how accelerated migration and urban ‘super-diversity’ transform the contemporary global city.     

Understanding the Rise of Consumer Ethnography: Branding Technomethodologies in the New Economy

ABSTRACT   In this article, I aim to contribute to the ongoing discussion on the changing public role of anthropology by exploring the rise of branded ethnographic practices in consumer research. I argue that a juncture in the "New Economy"—the conjoining of corporate interest in branding, technology, and consumers, with vast social changes—may explain the rapid growth of ethnography for consumer research and predict its future direction. An analysis of branded propaganda from ethnographic vendors that claim their technology-enhanced methods innovate "classic" anthropological practices discloses the way corporations employ technologically mediated means to focus on the reflexive self in consumer research. In this analysis, I reveal that technological methodologies are central to the production of branded ethnographic practices, as forms of branding and technology legitimate consumer–corporate flows of interaction. The conclusion raises awareness to the ways in which modern branding practices reconstruct anthropology in public discourse. [Keywords: branding, consumer research, ethnography, reflexivity, technology]     

Beyond Malinowski and After Writing Culture: On the Future of Cultural Anthropology and the Predicament of Ethnography

Following out certain implications of the 1980s Writing Culture critique, this paper envisions a future for anthropology that remains focused on innovations in the ethnographic research process. A sense of change in the world, conceived in the 1980s as postmodernity and now widely discussed as globalisation, suggests the need for an alternative paradigm of ethnographic practice, different in significant ways from that which shaped social‐cultural anthropology over the previous eighty years. Based on working through the implications for the norms and forms of both fieldwork and ethnographic writing of the multi‐sited design of many current research projects, this paper outlines such an alternative paradigm. Further, the paper argues that the explicit disciplinary dynamic driving such innovation in ethnography is, in contrast to the so‐called crisis of representation of the 1980s, a more urgent crisis of reception for anthropology.     

Primitivising Anorexia: The Irresistible Spectacle of Not Eating

This article explores the complexities of disseminating ethnographic research within a field that is already saturated by pervasive cultural systems of representation. People with anorexia are inescapably enmeshed in a whole range of fields that define and represent them, including academic writings, psychiatry and popular imaginings. Although these fields are wide (ranging from discursive constructions and to a much lesser extent ethnography), this analysis argues that there is one dominant trope that underpins popular representations of anorexia. It is through the detailed analysis of the public dissemination of this research, of the meeting between ethnography and the print media, that I demonstrate how people with anorexia come to be known through images and words associated with primitivism. Such a reductionist account reproduces the visual spectacle associated with emaciation, and ignores the profound embodied sensations of power and suffering that are central to experiences of anorexia.     

A Place Containing Many Places: Museums and the Use of Objects to Represent Place in Melanesia

In this paper I discuss a number of incompatible ways of comprehending object meanings, contrasting western ethnographic museum practice with indigenous, specifically ni-Vanuatu, understandings. I discuss these differences as a way of looking analytically at some of the practices of museum ethnography and material culture studies. There are several aspects to this contrast: here I concentrate on ideas about place. Place is a centrally important concept in Vanuatu, but is not privileged in relation to objects. Western museums, however, use provenance as any ethnographic object's defining characteristic, and have developed a sophisticated, though largely unexamined, set of principles and practices for the attribution of provenance on stylistic grounds. On the basis of provenance identification, museums attribute meaning to objects. When enshrined as professional museum practice, such approaches pose dilemmas for Melanesian museums, and are the subject of debate among Pacific region museum professionals. For ni-Vanuatu, the significance of objects on display may represent not places, but the performance of the skills that reveal the maker's place-based identity.     

Falling Through the ‘Savage Slot’: Postcolonial Critique and the Ethnographic Task1

This paper observes that recent theoretical developments in anthropology present a challenge to ethnography understood as a holistic study involved in the task of translation. By addressing the critiques of postcolonial thinkers, and some postmodern thinkers, the paper seeks to re-formulate what the ethnographic task can and should involve at the end of the twentieth century. The discussion is premised on the view that a practice of ethnography is central to a continuing and distinctive identity for anthropology. It is argued, nonetheless, that this can be only an ethnography that has expanded the sites at which it is practised and escaped the classification of the world into ‘the West and the rest’.     

Toward an Ethnographic Language

In this article a general language for the characterization of ethnographic research is suggested. Drawing on interpretive philosophy, especially the work of Gadamer and Schutz, a core process of ethnography is described that emphasizes the resolution of problems in understanding across tradition boundaries. Concepts from recent work in knowledge representation are incorporated into the discussion to integrate it with current interdisciplinary work. [ethnography, hermeneutics, knowledge representation]     

The Magyar moustache: the faces of Hungarian state formation, 1867-1918

This paper outlines the history of Hungarian ethnography and anthropology and their role in the construction of the nation and Hungarian liberalism in the Dualist period (1867-1918). Affected by the specific socio-political conditions of this ethnically most diverse country of contemporary Europe, the disciplinary trajectories of Hungarian ethnography and anthropology diverge considerably from the models offered by the historiography in the British, French and German contexts. The paper argues that the pluralistic, cultural and strongly integrative ethnographic tradition that prevailed in Hungary in the last decades of the nineteenth century did not notably wane and shift towards a biological, hierarchical and racialist thinking by the end of the First World War. Furthermore, Hungarian liberalism did not simply provide the milieu for these disciplines to flourish, but was itself partly the result of these disciplines' attempts to formulate the very concepts of ethnicity and race.     

A Mutual Interest? Ethnography in Anthropology and Cultural Studies

Anthropology and cultural studies share a concern with ethnographic method. Cultural studies increasingly uses ethnography in its analyses of popular culture as it seeks to balance earlier preoccupations with text. Where cultural studies diverges from anthropology is in its encompassment within an oppositional paradigm which embeds a political agenda deep in its ethnographic work. This paper uses the area of media to explore the ways in which ethnography has been adopted and developed in cultural studies. Ethnographic focus has shifted interest in media from the text to the reception of media products. At the same time, the oppositional legacy from cultural studies' earliest days has tended to produce rather romanticised findings of a subaltern audience using media products to resist dominant cultural and political structures. It is suggested that anthropology should pay attention to cultural studies use of ethnographic method, first taking seriously the ground of popular culture as a challenge for anthropologists' more extended use of ethnography. But second, we should pay attention to the problem silences in cultural studies' ethnographies—silences like racism in audiences—since these may well have at least part of their basis in the method itself.     

Negotiating “The Social” and Managing Tuberculosis in Georgia

In this paper I utilize anthropological insights to illuminate how health professionals and patients navigate and negotiate what for them is social about tuberculosis in order to improve treatment outcomes and support patients as human beings. I draw on ethnographic research about the implementation of the DOTS (Directly Observed Therapy, Short Course) approach in Georgia’s National Tuberculosis Program in the wake of the Soviet healthcare system. Georgia is a particularly unique context for exploring these issues given the country’s rich history of medical professionalism and the insistence that the practice of medicine is a moral commitment to society. I argue for critical attention to the ways in which treatment recipients and providers navigate what, for them, is “social” about therapeutic practices and their significance for avoiding biological and social reductionism.     

Defining women's health: a dozen messages from more than 150 ethnographies

Although the women's health research agenda has been largely defined by Western biomedicine and public health, anthropology has much to offer in terms of defining and understanding women's health from the perspective of women themselves. Through the in-depth qualitative tradition of ethnography, anthropologists have documented women's health concerns around the globe, producing a large and constantly expanding literature that is rich and provocative. This article summarizes a dozen major messages about women's health that emerge from the ethnographic literature, now consisting of more than 150 volumes. These volumes are listed in the article, and some primary examples are described as representative of anthropology's contribution to knowledge production in women's health.     

Evangelism,Ethnography and Linguistics: Carl Strehlow and J. R. B. Love

ABSTRACT

This article considers the intersection of evangelism, ethnography and linguistics in the work of two missionaries living among Aboriginal communities in the late nineteenth and early twentieth centuries. Carl Strehlow was one of several German missionaries working in central Australia in the 1890s and into the twentieth century. J. R. B. Love met Strehlow briefly in 1913, but did not become a fully committed missionary himself until the 1920s. This paper first considers Strehlow’s evangelical, linguistic and ethnographic interests in relation to some of his German contemporaries, before comparing his approach to that of the younger, Presbyterian, Love to elucidate the inter-relationships between evangelism, linguistics and ethnography in the 1890s and early twentieth century in Australia.     

The Reprise of Malinowski

ABSTRACT

Ways of Baloma is a deliberate attempt to move Anthropology as a discipline by means of a new account of a classic locale for the practice. How does it manage this purpose? This essay evaluates Mosko’s attempt from the perspective of another ethnographer with long-term ethnographic research in the Kula Ring. Paradoxes abound in the book and are featured in this review. For while Malinowski’s theoretical pronouncements quickly lost their significance for most anthropologists, his Trobriand ethnography became a model in its own right. And it is this model Mosko attempts to hold up for review and revision based on his view of the contemporary theoretical state of the art. This review outlines some of the strategies and ideas, as well as the regional locale, Mosko deploys in an attempt to make a new Trobriand ethnography a model for anthropological analysis.     

The management and coordination of biotechnology in the U.K. 1980-88

Government policy towards biotechnology has come a long way since the Spinks Report. Spinks advocated centralized coordination of policy, an approach deliberately rejected in 1981 by the Government in favour of continued pluralism, with each of the scientific research councils and various ministries 'doing their own thing'. This has led to considerable diversity of activity, and during these eight years more has in fact been achieved than is often recognized. But it also created an overlapping of responsibilities with concomitant friction and bad feeling that has wasted time and resources. The paper argues that some degree of friction is inevitable. By their nature new technologies cut across existing disciplines and blur institutional boundaries. The traditional approach has been to muddle through, allowing new institutions to emerge and adapting the old as seems appropriate. Lack of resources, however, argues against too brash a competitive approach. The paper suggests that strategic or precompetitive research should be seen as a complement to, rather than competitive with basic research, and cautions against too radical a restructuring of institutions at the present time.     

The Marketization of Education: Public Schools for Private Ends

This article argues that the neoliberal renaissance of the 1980s marketized education, with distinctly negative social consequences. We examine the emergence and promotion of a national-level discourse that positioned schools in the service of the economy. Based on ethnographic research conducted in North Carolina, we then show how local growth elite utilized this discourse to further their own race and class interests to the exclusion and detriment of poorer, African American parents and students. We suggest that ethnographic studies of policy formation help to socially and historically contextualize contemporary debates and denaturalize unwarranted assumptions about the public good.     

Plant endemism in the Nepal Himalayas and phytogeographical implications

Nepal is located in the central part of the greater Himalayan range with a unique series of mountain chains formed by recent mountain building geological events. As one of the youngest mountains in the world it contributes to diversity of plants and also provided barriers to and corridors through which plants migrated during the ice ages. The higher altitudinal variation with the high mountains, deep river valleys and lowland plains combine with the effects of the summer monsoon and dry winter result with an extraordinary diversity of ecosystems including flora and fauna in a relatively small land area. The existing checklists for Nepal record some 6000 species of flowering plants and about 530 ferns. However, the botanical experts estimate that numbers may go up to 7000 when the poorly known remote regions are fully explored. The information on plant endemism in Nepal Himalaya is not adequately known as Nepal is still struggling to complete long awaited Flora of Nepal project. Endemic species are confined to specific areas and are the first to be affected by land use and other global changes. We sought to explore the spatial distribution of endemic plant species in Nepal in relation to the consequences associated with climatic and geologic changes over time in the region with the help of published literature. It was found that the endemism showed marked spatial variation between open moist habitat and dry inner valleys, the former with higher endemism. The updated records showed 312 flowering plant species to be endemic to Nepal with higher endemism around the elevation of 3800e4200 m at sea level. The recent human population explosion, intensified deforestation, habitat fragmentation and modern day environmental changes are posing greater threats to endemic plant in Nepal. The conservation status and threats to these peculiar species are unknown. Nevertheless, environmental degradation and high poverty rates create a potent mix of threats to biodiversity in this landscape.     

High-Stakes Accountability, Minority Youth, and Ethnography: Assessing the Multiple Effects

In this article, I offer a review of the ethnographic research that reports the effects of current accountability policies on minority youth. Included in this article are qualitative investigations that have significant field-based components, most especially direct observations at the classroom level. In this article, I demonstrate both the power and potential of ethnography to offer clearer, more detailed portraits of the varied ways that current accountability policies affect teachers of minority youth, the curriculum and pedagogy that minority youth experience, minority youth in general, and the schooling of minority youth.     

Troubled landscapes,troubling anthropology: co‐presence,necessity, and the making of ethnographic knowledge

If ‘co‐presence is a condition of [anthropological] inquiry’ (Fabian), what sort of knowledge does it produce? I explore this question through an ethnography of a ‘troubled landscape’ in Malaysian Borneo: a lush, hilly region that has been the site of a dam construction and resettlement project since the late 2000s. My article uses the notion of co‐presence as both a lens through which to explore the predicaments of the four small communities affected by the scheme and a reflexive device that underscores the embeddedness of the ethnographic encounter in a larger relational field – one characterized as much by chance and necessity as it is by anthropologists’ intellectual agendas. In the process, I seek to trouble some of the methodological and ethical issues posed by anthropology's recent ‘ontological turn’, notably the long‐standing questions of what it means to ‘take seriously’ and how ethnography and the ethnographer are implicated in this project.     

Working for the Forest: The Ambivalent Intimacies of Human–Elephant Collaboration in South Indian Wildlife Conservation

This paper explores the collaboration of humans and elephants in South Indian wildlife conservation. Drawing on ethnography within the Indian forest department and among elephant handlers in Wayanad, Kerala, it highlights the largely invisible work relationship between indigenous forest labourers and captive elephants, and their essential contribution to wildlife management. Extending ethnographic attention beyond an exclusively human realm, I show that human and elephant relations have been co-constituted while working together for the forest department. Their working partnership, situated in the historical nature-cultures of logging, teak extraction, and conservation, has created ambivalent intimacies between humans and elephants, containing both mutual violence and affect. By highlighting the importance of work relationships, history, and questions of power for multi-species studies, this article argues that human–animal relations are not only shaped by individual intimacies, but also by danger, risk, and aggression, situated within a region's larger political ecology.