The Role of Zoos in Modern Society—A Comparison of Zoos' Reported Priorities and What Visitors Believe They Should Be

Modern zoos are required to fulfill a growing number of responsibilities including scientific research, wildlife conservation, public recreation, and education. With so many roles and responsibilities and limited funds, zoos have to prioritize their activities in relation to their own specified goals, objectives, and mission statements. Given their desire to nurture community relations and educational opportunities, it is important to determine the extent to which zoos are prioritizing their activities, according to visitors' expectations. This paper presents empirical research of a two staged mixed-methods investigation into zoo priorities from both zoos' and visitors' perspectives. The first stage involved an online questionnaire to which more than 190 zoos across 52 countries reported their priorities and activities. We then undertook in-depth case studies in nine institutions, enabling direct observation of each site within its context, including face-to-face visitor interviews. Our research contrasts the priority given to zoo activities from each perspective and indicates that educating visitors, including school children, is the highest priority activity from the zoos' perspective and that of their visitors. The findings also show that visitors place high value on learning about actions they can take to help conservation efforts. Some inconsistencies between zoos' and visitors' priorities were also evident, such as the different emphasis placed on viewing endemic species, and zoos being a place for people to relax and socialize. The implications of these findings are discussed.     

Postoccupancy evaluation of staff,visitors, and three species of animals in a zoo setting

Postoccupancy evaluation (POE) was used to assess newly constructed zoo exhibits from the perspective of three user groups: zoo staff, zoo visitors, and the animals. Staff represents a generally understudied user group in zoo-based POEs. We asked staff to rate the animals' space, the visitors' space, and the staff's space at previous and new exhibits. We also compared zoo visitors' ratings of the animals' behavior and environments, overall exhibit impressions, and the time visitors spent viewing previous and new exhibits. Lastly, we compared activity and space use of a Komodo dragon (Varanus komodoensis), two red pandas (Ailurus fulgens), and one rhinoceros (Rhinoceros unicornis) in their previous and new exhibits. Staff rated animal, visitor, and staff areas higher at the new exhibits compared to the previous exhibits. Visitors also rated several factors higher and spent more time at the new exhibits. The most naturalistic exhibit received the most favorable ratings in all categories and animal activity increased visitor stay time. We found that red pandas were less active in their new exhibit, and the Komodo dragon and rhino showed no difference in activity. The red pandas and the Komodo dragon used more available space in their new exhibits; however, we recommend using Electivity index to examine resource preferences for these species, whose enclosure use has been less studied than large mammals. We emphasize the importance of including staff in zoo-based POE, make other recommendations for future POE studies, and discuss various factors that could have influenced our results.     

Evaluation of Factors Affecting Emotional Responses in Zoo Visitors and the Impact of Emotion on Conservation Mindedness

Creating experiences for visitors that increase their biological knowledge and inspire conservation mindedness is a critical task for zoos and aquariums. A growing body of literature suggests that emotional stimulation is affected by characteristics of both the visitor and the visitor's experiences and is important for learning and inspiring pro-environmental sentiment. In this study we explored relationships between emotional experience, the factors that influence it, visitors' predispositions toward nature, and their reports of conservation mindedness after viewing three carnivore exhibits at the Bronx Zoo, USA. We surveyed visitors after they viewed tigers, African wild dogs, and spotted hyenas during baseline conditions or when the animals were given environmental enrichment to stimulate natural behavior and activity. We asked visitors to report their predispositions toward nature, the extent of positive emotional experiences they had while viewing the animals, and how the experience affected their conservation mindedness. Environmental enrichment significantly increased animal behavioral diversity, particularly for African wild dogs, and contributed to visitors reporting having had an up-close encounter with the animals, both of which affected the strength of positive emotional experiences at the exhibits. The extent of eye contact with the animal and the animal species also significantly affected emotional responses. Women reported stronger emotional experiences than men, however younger adults did not experience stronger positive emotional responses than older participants. Visitors' predispositions toward nature and emotional responses were significantly correlated. Strong predispositions toward nature and emotional experiences produced significantly stronger reports of conservation mindedness in visitors as a result of their experience at the exhibit. These findings have implications for animal husbandry, exhibit design, education, and outreach efforts for zoos.     

Visitor Behaviors and Perceptions of Jaguar Activities

ABSTRACT

Zoo animals serve an important function in helping educate the public about their conservation needs. Despite this important function, little is understood about how visitors perceive different zoo exhibits and the animals that reside within them. In the present study, the behaviors displayed by two jaguars located at the Woodland Park Zoo were correlated with visitor behaviors and perceptions. Overall, visitors perceived their enjoyment to be lower when a jaguar was out of sight and rated the behavioral welfare of the jaguar to be lower when it was engaged in stereotypic behaviors. In addition, visitors who described a jaguar's behavior as stereotypic were significantly more likely to give lower ratings than those who perceived the jaguar to be active. It is suggested that by understanding how visitors perceive exhibited animals, zoos can address these perceptions in order to create more positive experiences for their visitors.     

Post-occupancy evaluation in the zoo

Post-occupancy evaluations (POE) of the built environment provide systematic information about the success or failure of environmental designs. Research instruments developed for application in human settings can also be adapted for use in zoos. The zoo environment must be evaluated for its impact on animal residents, zoo visitors and staff. Evaluations conducted by our Atlanta research team included studies of the Atlanta Zoo and zoos in nearby cities. The range of available methodologies are reviewed, and the unique constraints of zoo settings are discussed. Our studies indicate that naturalistic environments facilitate the expression of normal and complex animal behavior patterns and tend to enhance the visitor experience. POE represents an exciting new dimension in zoo research and promises to contribute to the success of future generations of zoo design.     

Variation in visitor perceptions of a polar bear enclosure based on the presence of natural vs. un-natural enrichment items

A debate exists among modern zoo staff as to whether or not the addition of un-naturalistic enrichment takes away from, or even defeats, the educational messages designers are trying to incorporate in naturalistic exhibits. A visitor study was conducted at the Central Park Zoo's polar bear exhibit in order to determine whether or not the type of enrichment in an enclosure actually alters guest perceptions. Visitors were exposed to one of two enrichment treatments in the bear enclosure: Naturalistic or Un-naturalistic. The results of this study suggest that enrichment type did not alter the perceptions of visitors. However, it did identify some of the different ways adults and youths perceive animals and zoos. Additionally, the study highlighted the varying perceptions individuals have of the concept of polar bears vs. their perceptions of the captive individuals at the Central Park Zoo. Implications for enrichment usage and exhibit design are discussed. Zoo Biol 28:292–306, 2009. © 2008 Wiley-Liss, Inc.     

Visitors' Effects on the Welfare of Animals in the Zoo: A Review

Since the 1970s, research about zoo visitors' effects on the welfare of nonhuman animals in captivity has intensified. Numerous studies have shown that characteristics such as visitor presence, density, activity, size, and position are associated with animal behavioral and—to alesser extent physiological—changes. Studies usually interpret these changes as negative (undesirable) or positive (enriching), but it remains unclear whether they significantly impinge on animal welfare. To make confident conclusions about visitors' effects necessitates more studies using (a) a wider range of animal groupings, (b) measures of stress, (c) visitor-animal variables, and (d) other methodological improvements In the meantime, in addition to further research, individual zoos need to emphasize (a) monitoring the stress indicators of their captive animals, (b) observing visitor behavior, and (c) ensuring that staffs are aware of the “visitor effect” concept.     

Public perceptions of behavioral enrichment: Assumptions gone awry

More and more, zoos are integrating behavioral enrichment programs into their management routines. Given the newness of such programs on an official level, however, there are an increasing number of enrichment decisions based on assumption. Enrichment is typically not provided on exhibit, especially for exhibits considered to be more naturalistic, because it is assumed to affect visitors' experience negatively. To test that assumption, visitors were interviewed in front of four exhibits—an outdoor barren grotto, an outdoor vegetated grotto, an indoor immersion exhibit, and an outdoor traditional cage—each with either natural, nonnatural or no enrichment objects present. Specifically, we wanted to know whether (1) the exhibit's perceived educational message, (2) the animal's perceived “happiness,” and (3) the visitor perceptions of enrichment, the naturalism of animal's behavior, and zoo animal well-being changed as a function of object type. Overall, the type of enrichment object had little impact on visitor perceptions. In the outdoor barren grotto, only visitor perceptions of exhibit naturalism were affected by object type. In the outdoor vegetated grotto, object type influenced visitors perceptions of enrichment and exhibit naturalism. For the indoor immersion exhibit, general perceptions of enrichment and the perceived naturalism of the animal's behavior were affected. Finally, in the outdoor traditional cage, perceived educational message and general perceptions of enrichment changed as a function of object type. Zoo Biol 17:525–534, 1998. © 1998 Wiley-Liss, Inc.     

Assessing the Effects of New Primate Exhibits on Zoo Visitors' Attitudes and Perceptions by Using Three Different Assessment Methods

ABSTRACT

Using three different methods, this study investigated how zoo visitors behaved in response to both old and new exhibits of four nonhuman primate species and how they perceived these primates. On-site observations showed that zoo visitors were more likely to stop in front of new exhibits and spend more time viewing new exhibits compared with old exhibits. Response to an on-site questionnaire also showed that zoo visitors perceived primates in the new exhibits more positively than the same animals in the old exhibits. The results from these two types of local assessment indicate that the attractiveness and holding power of the new exhibits was greater than that of the old. However, the results of a questionnaire given to zoo visitors on leaving the zoo showed that the preference ranks of the visitors for the four primate species did not increase after the new exhibits were established, indicating that the new exhibits did not change the zoo visitors' perception of primates relative to other zoo animals. Using all three assessment methods appears to be of considerable value for the assessment of visitors' perceptions towards new exhibits in terms of both the immediate locality and the zoo as a whole.     

Visitor behavior in zoos: A review

Abstract

Visitors are integral components of zoological parks and their importance has led to a research area devoted to understanding the people–zoo relationship. This paper reviews, and provides a point of entry into, the literature relating to visitor research in zoos. The field emerged relatively recently and is diverse and interdisciplinary (it shares common ground with sociology, education, psychology, zoology, and other academic disciplines). Several areas can be identified in the literature (audience analysis, circulation and orientation, exhibit evaluation, and interactions with animals), and these areas have revealed visitors' demographic and behavioral characteristics, people's behavioral responses to endogenous and exogenous factors, the impact of exhibit design, and visitors' movements around zoos. Limitations of existing work include independence between research areas, lack of international studies, limited generalizability of results, and the minority status of the field. Therefore, suggestions for future work include integrating different research areas, more research from outside Europe and America, and increased interaction within the visitor research community.     

Reactions of zoo visitors to free-ranging monkeys

This study assessed the potential of two types of primate exhibit both for enhancing zoo visitors' interest, knowledge, and enjoyment and for promoting conservation education. Visitors' reactions to a free-ranging group of cotton-top tamarins were compared with their responses to caged tamarins in three ways: 1) timing how long visitors spent at each exhibit, 2) recording the comments made by visitors about the exhibits, and 3) asking visitors to respond to questionnaires about the two exhibits. The results showed that the free-ranging group of tamarins provoked wider comment from members of the public than caged groups and that visitors were willing to spend much more time looking for and watching monkeys in trees than monkeys in cages. Visitors felt that improvements in the animals' welfare were obtained from allowing them to live free in the trees, thought that they could learn more from such groups than from caged animals, and enjoyed seeing the free-ranging tamarins more than the monkeys in cages. These results suggest that developing more naturalistic zoo exhibits can have considerable benefits not only for the animals involved, but also for public education in conservation issues. © 1994 Wiley-Liss, Inc.     

Visitor Perceptions of Nature Conservation at Helsinki Zoo

These days zoos often claim that their main objective is the promotion of nature conservation and that they strive to educate their visitors about animals and nature conservation. But how do zoo visitors themselves perceive this emphasis on conservation education? In order to determine how Helsinki Zoo visitors perceive nature conservation during their visit, we undertook a qualitative analysis of 75 structured situational interviews and five autoethnographical visits. Our results show that there was only a limited understanding of nature conservation among the zoo visitors. Their perception follows the typical framing of nature conservation in zoos: conservation projects that embrace captive breeding, in-situ conservation collaboration, and the reintroduction of those species. Moreover, in the Helsinki Zoo case these perceptions may have been influenced by the fact that the zoo did not give concrete advice on how the visitors themselves can contribute to conservation, except in terms of donating money. Framing nature conservation in such ways distances it from visitors’ everyday lives.     

Postoccupancy evaluations in zoological settings

A postoccupancy evaluation (POE) is a systematic assessment performed to examine the effectiveness of the built environment after occupation. Although POEs have been mainly used to examine the effectiveness of built environments for human usage, they can and should be adapted for use in zoological settings. Zoological exhibits have evolved from when hygiene concerns ruled design to current trends that involve elaborate exhibits that often cost millions of dollars. Thus, it is imperative to conduct evaluations to ensure that these exhibits function to meet the complex needs of all users. It is crucial to perform a comprehensive POE that focuses on all three user groups; animals, visitors, and staff. However, work in this field is limited. Animal research has tended to remain very primate-focused with differing opinions as to what constitutes optimal outcomes. Zoo visitor studies often have limited scope and differing methodologies. Additionally, research on zoo staff opinions and feedback is almost nonexistent. A new exhibit opening at a zoo has huge potential for improving the welfare of the animals it will house, enhancing the zoo visitor experience, and improving the workplace for zoo personnel. Building the best possible exhibits requires not only the analysis of how the built environment affects all three groups, but also dissemination of those findings to guide future design.     

Zoo Playgrounds: A Source of Enrichment or Stress for a Group of Nearby Cockatoos? A Case Study

There is increasing evidence that in some circumstances, zoo visitors may be aversive stimuli to nonhuman animals housed in zoos. Yet, most previous research has focused on primates with little attention given to numerous other species who are housed in zoos. The focus animal of this project was the cockatoo, a species who has received minimal attention in zoo-based research. Furthermore, although the influence of the zoo setting has become increasingly important in visitor effect studies, this is the 1st study to quantify the effect of activity at a children's playground on zoo animals. There was an investigation on the effect of a zoo playground on the behavior of citron-crested and Moluccan cockatoos (Cacatua sulphurea citrinocristata and Cacatua moluccensis), as well as the effect of children standing in front of the birds' aviaries. The results showed that in some circumstances, the Moluccan cockatoos retreated from visitors, while the citron-crested cockatoos did not retreat from visitors and became more social in the presence of visitors. These findings highlight the importance of careful selection of species and individual animals to be housed near zoo playgrounds.     

Measuring Animal Personality for Use in Population Management in Zoos: Suggested Methods and Rationale

The concept that animals have personalities is gaining traction in the scientific community and is well established in zoos and aquariums. Applying knowledge of animal personalities has occurred more slowly and is most often only considered informally. However, animal personalities are likely to affect the welfare animals experience in captivity and thus should be of primary concern to zoo managers. In addition, animal personality likely affects the outcomes of zoo guest experiences and potentially guests' conservation‐related behavior. With over 1,000,000 animals in the care of zoos internationally and hundreds of millions of visitors annually, it would be prudent and beneficial to maximize our use of animal personality data in zoos to effect positive conservation outcomes. Understanding how to broaden population planning techniques to include measures of animal personality and the important outcomes of welfare and education value is of prime importance to the zoo industry. In order to succeed, it is necessary to employ techniques that reliably assess animal personalities and provide measures that can easily be used in population planning models. We discuss the outcomes of recent workshops designed to determine the best techniques for measuring animal personalities in the zoo setting with the goal of incorporating personality into population planning. Zoo Biol 31:1;–12, 2012. © 2011 Wiley Periodicals, Inc.     

Visitor interest in zoo animals and the implications for collection planning and zoo education programmes

As zoos have sought to further their conservation missions, they have become powerful providers of environmental education. Outside of “formal” education initiatives, such as those designed for school and other organized groups, or structured public talks programmes, much of the learning potential that the zoo has to offer is around the viewing of animals and the response of visitors to them. In this, zoo learning is a very personal construct, develops from the previous knowledge, and experiences and motivations of each individual. In this article, we make the assertion that learning potential, although difficult to quantify, is very much related to the attractiveness of animal species and the interest that visitors show in them. Using standard behaviorist measures of attraction and interest (the proportion of visitors that stop and for how long), we analyzed the relative interest in 40 zoo species held in a modern UK zoo and the variables that are significant in predicting that popularity. Further to this, the suggestion is made that the zoo collection planning process could use such information to make more informed decisions about which species should be housed for their educational value. Taxonomic grouping was found to be the most significant predictor of visitor interest—that is, visitors were far more interested in mammals than any other group—although body size (length), increasing animal activity and whether the species was the primary or “flagship” species in an exhibit or not, were all found to have a significant bearing on visitor interest. Zoo Biol 29:715–731, 2010. © 2010 Wiley‐Liss, Inc.     

Where Are Zoos Going—or Are They Gone?

ABSTRACT

To some, zoos are prisons exploiting animals. In reality zoos range from bad to better. I make this distinction: A bad zoo makes animals work for it; a good zoo works for animals. Good zoos do effective conservation work and continually strive to improve exhibits, relevance to conservation, and inspiring public engagement for wildlife. Many zoos have improved enormously; the better ones being crucial in saving species that would have otherwise gone extinct. Nonetheless, for some people the mere word “zoo” carries impressions of old zoos, bad zoos, circuses, and theme-park shows that many find distasteful. Good zoos know they must innovate forward. As society grows increasingly estranged from nature and continues driving broad declines of wildlife, wild lands, and natural systems, the goal of zoos and every organization concerned with animal welfare should not be to separate humans from other animals, but to entangle all humans in nonhuman lives. Zoos of the next decades must become the first stage in bringing young people into life-long, engaged caring about animals. They could carry on that mission in their communities, in schools, in wild lands, as well as inside their gates. Without a strong public constituency, wild animals will not withstand continued human proliferation. Zoos and aquariums must innovate toward being a crucial force abetting the continued existence of wildness on Earth. Zoos of the future must become uplifting places of respect, rescue, enhancement, conservation, and public engagement.     

Visitor behavior in the National Zoo's reptile house

Visitor behavior was evaluated in the National Zoo's reptile house. Nearly 600 visitors were tracked; time spent in the house and time spent looking at exhibits were noted. These parameters were investigated by sex, age, and type of visitor grouping. The most looked-at exhibits were determined. For 573 visitors, the mean time in the reptile house was 14.7 minutes. Only about 8 minutes was spent looking at exhibits, and this time was strikingly similar for age, sex, and group type. Time spent looking at exhibits was negatively correlated with visitor density. Amphibians and lizards were looked at for less time than snakes and turtles. Crocodilians were looked at longer than the other taxonomic groups, while larger animals in all groups were looked at longer than smaller ones. This study and other similar studies imply that the public does not respond to exhibits with the expected interest and enthusiasm. It is hoped that with a better understanding of the public through research, zoo staff can improve visitor interest in the exhibits.     

Evaluation of Public Engagement Activities to Promote Science in a Zoo Environment

Scientists are increasing their efforts to promote public engagement with their science, but the efficacy of the methods used is often not scientifically evaluated. Here, we designed, installed and evaluated the educational impact of interactive games on touchscreens at two primate research centres based in zoo environments. The games were designed to promote interest in and understanding of primates and comparative psychology, as a scaffold towards interest in science more generally and with the intention of targeting younger individuals (under 16''s). We used systematic observational techniques and questionnaires to assess the impact of the games on zoo visitors. The games facilitated increased interest in psychology and science in zoo visitors, and changed the knowledge of visitors, through demonstration of learning about specific scientific findings nested within the games. The impact of such devices was greatest on younger individuals (under 16''s) as they were significantly more likely to engage with the games. On the whole, therefore, this study demonstrates that interactive devices can be successful educational tools, and adds to the growing body of evidence that conducting research on public view in zoos can have a tangible impact on public engagement with science.     

Influence of zoo visitor presence on the behavior of captive Indian gaur (Bos gaurus gaurus) in a zoological park

Visitors to zoos can be a source of potential disturbance and stress to some captive, nonhuman animals in the wild. To determine the influence of visitor presence on captive bison (Bos gaurus gaurus), the study analyzed the behavior of 4 individuals at the Arignar Anna Zoological Park, India. The study often observed the behavior of the animals on visitor-present days and on days when visitors were absent. In the presence of zoo visitors, the bison showed a higher level of intragroup aggression and moving behavior. In contrast, the bison rested more when no visitors were present. The results revealed that the presence of zoo visitors significantly influenced the behavior of captive bison and thereby may have affected their welfare.