Development of nori markets in the western world

Extensive effort has been made over the past decade to introduce nori (species of Porphyra) farming in North America and other western countries. A key aspect has been the evaluation of markets within these countries and in the region as a whole. This report is an overview of relevant market data, including: (1) estimates of market sizes and values; (2) trends observed in these data over time, including extrapolations into the future; (3) typical market structures from producer to consumer; (4) examples of specific marketing efforts and their status. Possible activities that could enhance future prospects for these products within the markets of the western world are discussed.