| 论浙西生态旅游线构建 |
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| 引用本文： | 李健,俞益武,方躬勇,童钗.论浙西生态旅游线构建[J].生态学杂志,2004,23(6):186-190. |
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| 作者姓名： | 李健 俞益武 方躬勇 童钗 |
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| 作者单位： | 浙江林学院旅游学院,临安,311300 |
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| 基金项目： | 浙江省哲学社会科学规划重点项目“浙江生态省建设与生态旅游发展关系的研究”，浙江省旅游局专项基金(2411009015)，浙江林学院科研发展基金资助项目(200315) |
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| 摘 要： | 通过对浙西地区旅游资源、地理位置与市场分析 ,提出构建浙西生态旅游线的必要性。在构建过程中 ,采用三大战略 :空间战略立足品牌景点 ,联络周边旅游线 ,发展资源丰富地段 ;形象战略利用品牌效应 ,宣传旅游形象 ,立足资源特色 ,提出恰当的旅游形象口号 ;产品战略以地方特色为前提 ,树立产品风格 ,开发各类旅游产品。
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| 关 键 词： | 生态旅游线 空间 形象 产品 浙西 |
| 文章编号： | 1000-4890(2004)06-0186-05 |
| 修稿时间： | 2003年7月16日 |
Contruction of eco-tourism routes in western Zhejiang Province |
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| LI Jian,YU Yiwu,FANG Gongyong,TONG Chai.Contruction of eco-tourism routes in western Zhejiang Province[J].Chinese Journal of Ecology,2004,23(6):186-190. |
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| Authors: | LI Jian YU Yiwu FANG Gongyong TONG Chai |
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| Abstract: | Through analysis of tourism resources,geographical position and market,and the necessity to construct some eco-tourism routes in western Zhejiang Province was put forward.Three strategies should be adopted during the construction process,which includes space,image and product.The space strategy,based on the brand beauty spot,ought to develop the location whose tourism resources are rich and get in touch with the adjacent traveling route.In the image strategy, an appropriate slogan and propagate was put forward.As for the product strategy,unique traveling products could be developed based on the local characteristics. |
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| Keywords: | Ecological tourist routes Space Image Product Western Zhejiang Province |
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