Advertising and the Predation Loop: A Biosemiotic Model |
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Authors: | James Carney |
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Institution: | (1) Department of Languages and Cultural Studies, University of Limerick, Limerick, Ireland |
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Abstract: | The basic premise of biosemiotics as a discipline is that there are elementary processes linking signifying strategies in
all forms of animate life. Correspondingly, the discoveries of biosemiotics should, in principle, be capable of revealing
new insights about human signification. In the present article, I show that this is in fact the case by constructing a biosemiotic
model that links advertising strategies with corresponding structures in animal predation. The methodological framework for
this model is the catastrophe theory of René Thom. The end result is a revised understanding of an ostensibly cultural phenomenon
that demonstrates its continuity with signalling processes conventionally associated with the natural world.
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Keywords: | Advertising Predation Catastrophe theory René Thom Biosemiotics |
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