Ecological indicators of fruit and vegetable consumption (EIFVCs): A case study

Food and drink consumption was found to be responsible for around 20–30% of environmental impacts. Environmental impacts occur during all stages of the food production chain. However, households influence these impacts with through their choice of diet and habits, thus directly affecting the environment through food-related energy consumption and waste generation. With the multiplication of local policies for sustainable consumption, it has become increasingly useful to gather information on the evolution of the ecological impacts associated with household food consumption. Dealing with the indicators of household consumption of fruits and vegetables will enable changes in the population's lifestyles and the effectiveness of local policies to be monitored.The aims of this article are twofold: to provide a conceptual framework on the purposes of ecological indicators of fruit and vegetable consumption (EIFVCs) and to provide a methodological approach for selecting and measuring the most relevant EIFVCs at a local scale. Considering the great diversity of ecological impacts, the large number of potential EIFVCs must be reduced to obtain fewer EIFVCs, but that are relevant at local scale. To be relevant, the EIFVCs must provide information on the three phases of consumption (acquisition, use, and disposal) and on the upstream and downstream phases of the consumption process; they should evaluate the more problematic ecological impacts at the local scale (level of concern); and they have to only point out the ecological impacts that households can significantly reduce through their consumption rates. To measure relevant EIFVCs, three approaches must be combined: monitoring the ecological impacts, measuring the material and energy fluxes associated with household consumption, and analysing the consumer behaviours that result in the observed ecological impacts.As an illustration, the methodology is applied to the Bordeaux Metropolitan Area (France). In this area, eleven EIFVCs seem relevant. The use of surveys characterises all eleven of the EIFVCs, despite the difficulty of establishing quantified relationships between household behaviours and measured ecological impacts. The measuring of fluxes is possible for eight of them, whereas the monitoring of ecological impacts is only feasible for two of them.