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WHAT FEATURES DRIVE RATED BURGER CRAVEABILITY AT THE CONCEPT LEVEL? |
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| Authors: | JACQUELINE BECKLEY HOLLIS ASHMAN REA MAIER HOWARD MOSKOWITZ |
| Institution: | Understanding and Insight Group Inc.;Moskowitz Jacobs Inc. 1025 Westchester Avenue White Plains, New York 10604 |
| Abstract: | |
| Keywords: | |